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2026-01-01
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2026-03-10
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<p>Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology--or what we all call today, "ecommerce."</p>
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<p>Tracey is the director of content strategy at Klaviyo. Previously, she led marketing teams for early stage start-ups from $0 to $20M in revenue, and was the former Editor-in-Chief at BigCommerce, where she helped usher in the era of omnichannel retail. She started her career in journalism at Elle.com and Mashable, reporting on the convergence of fashion and technology--or what we all call today, "ecommerce."</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>The strategies that defined BFCM 2024</a></p>
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<p>Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.</p>
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<a></a><p><a>Klaviyo's 2023 BFCM aftermath report</a></p>
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<a></a><p><a>Klaviyo's 2023 BFCM aftermath report</a></p>
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<p>Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.</p>
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<p>Klaviyo customers sent over 376M emails, texts, and push notifications during the peak BFCM hour in 2023. Join us as we share more learnings from BFCM.</p>
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<a></a><a></a><p>3 of 3</p>
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