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2026-01-01
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2026-03-10
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<p>Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.</p>
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<p>Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>Improve your order confirmation emails</a></p>
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<a></a><p><a>Improve your order confirmation emails</a></p>
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<p>See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.</p>
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<p>See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.</p>
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<a></a><p><a>Your consumer lifecycle marketing guide</a></p>
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<a></a><p><a>Your consumer lifecycle marketing guide</a></p>
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<p>Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.</p>
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<p>Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.</p>
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<a></a><p><a>Everything you need to know about email deliverability</a></p>
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<a></a><p><a>Everything you need to know about email deliverability</a></p>
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<p>A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.</p>
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<p>A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.</p>
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<a></a><p><a>Maintain email list hygiene for better deliverability</a></p>
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<a></a><p><a>Maintain email list hygiene for better deliverability</a></p>
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<p>Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.</p>
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<p>Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.</p>
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<a></a><p><a>Grow, clean, maintain--an email list mantra</a></p>
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<a></a><p><a>Grow, clean, maintain--an email list mantra</a></p>
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<p>Email list cleaning results in a healthy email list of engaged customers. Here’s how to build, clean, and maintain email lists for long-term growth.</p>
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<p>Email list cleaning results in a healthy email list of engaged customers. Here’s how to build, clean, and maintain email lists for long-term growth.</p>
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<a></a><p><a>Email and SMS marketing software should be unified</a></p>
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<a></a><p><a>Email and SMS marketing software should be unified</a></p>
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<p>Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.</p>
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<p>Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.</p>
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