6 added
6 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>50%+</p>
1
<p>50%+</p>
2
<p>email open rates since adopting Klaviyo</p>
2
<p>email open rates since adopting Klaviyo</p>
3
<p>29%</p>
3
<p>29%</p>
4
<p>of revenue attributed to Klaviyo</p>
4
<p>of revenue attributed to Klaviyo</p>
5
<p>10%+</p>
5
<p>10%+</p>
6
<p>click rates for flows since adopting Klaviyo</p>
6
<p>click rates for flows since adopting Klaviyo</p>
7
-
<p>In the US, high-quality olive oil has been traditionally inaccessible or prohibitively expensive. At the beginning of 2022, Andrew Benin and Allen Dushi launched <a>Graza</a> to introduce Americans to affordable olive oil that tastes as good as the stuff they enjoyed while living in Spain.</p>
7
+
<p>In the US, high-quality olive oil has been traditionally inaccessible or prohibitively expensive. At the beginning of 2022, Andrew Benin and Allen Dushi launched<a>Graza</a>to introduce Americans to affordable olive oil that tastes as good as the stuff they enjoyed while living in Spain.</p>
8
<h2>Learn how Klaviyo segmentation helps Graza directly reach their customers</h2>
8
<h2>Learn how Klaviyo segmentation helps Graza directly reach their customers</h2>
9
<h3>Challenge</h3>
9
<h3>Challenge</h3>
10
<p>In Graza’s early days, Benin and his team stuck to testing out<a>organic marketing channels</a>rather than paid advertising. They needed a way to create strong customer relationships that lasted beyond a single purchase, and they knew paid ads couldn’t foster that the way organic marketing channels do.</p>
10
<p>In Graza’s early days, Benin and his team stuck to testing out<a>organic marketing channels</a>rather than paid advertising. They needed a way to create strong customer relationships that lasted beyond a single purchase, and they knew paid ads couldn’t foster that the way organic marketing channels do.</p>
11
-
<blockquote><p>We don’t use any paid channels. We have a 50% open rate because our customers want to talk to us. Relationships are critical.</p>
11
+
<blockquote>We don’t use any paid channels. We have a 50% open rate because our customers want to talk to us. Relationships are critical.Andrew Benin, Co-founder and CEO, Graza</blockquote><h3>Solution</h3>
12
-
<strong>Andrew Benin</strong>, Co-founder and CEO, Graza</blockquote><h3>Solution</h3>
12
+
<p>The Graza team initially focused on three organic marketing channels to<a>grow the business</a>: organic social, a creators gifting program, and<a>email marketing.</a>But email is the channel that has enabled the DTC brand to reach customers in the most personal way possible, thanks to Klaviyo’s robust segmentation options.</p>
13
-
<p>The Graza team initially focused on three organic marketing channels to <a>grow the business</a>: organic social, a creators gifting program, and<a>email marketing.</a>But email is the channel that has enabled the DTC brand to reach customers in the most personal way possible, thanks to Klaviyo’s robust segmentation options.</p>
14
<h3>Strategy</h3>
13
<h3>Strategy</h3>
15
<p>Graza uses Klaviyo’s<a>granular segmentation tools</a>to send automated flows and promotional campaigns to small, targeted groups of customers based on purchase frequency. Regulars who buy every 2-3 weeks get different emails from regulars who buy every 4-6 weeks, for example. Graza is intentional about<a>email design</a>, too, keeping all calls to action below the fold.</p>
14
<p>Graza uses Klaviyo’s<a>granular segmentation tools</a>to send automated flows and promotional campaigns to small, targeted groups of customers based on purchase frequency. Regulars who buy every 2-3 weeks get different emails from regulars who buy every 4-6 weeks, for example. Graza is intentional about<a>email design</a>, too, keeping all calls to action below the fold.</p>
16
-
<blockquote><p>I think we benefit from really direct communication. We have flows going out to just 200-300 customers.</p>
15
+
<blockquote>I think we benefit from really direct communication. We have flows going out to just 200-300 customers.Andrew Benin, Co-founder and CEO, Graza</blockquote><p>See why brands like Payot power smarter digital relationships with Klaviyo</p>
17
-
<strong><strong>Andrew Benin</strong></strong>, Co-founder and CEO, Graza</blockquote>
16
+
<p><a>Get started</a></p>
17
+