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2026-01-01
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<p>Klaviyo Omnichannel Marketing</p>
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<p>Reach, convert, and support customers across every channel with AI-driven automation</p>
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<h2>What is omnichannel marketing automation?</h2>
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<p>Omnichannel marketing automation is the ability to coordinate and personalise customer engagement across email, SMS, WhatsApp, push notifications, web, and even in-store channels-all from one platform.</p>
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<p>Omnichannel automation ensures every message, on every channel, is powered by a shared customer profile and orchestrated by AI. That means brands can deliver consistent, personalised experiences whether someone is opening an email, browsing in-store, chatting on WhatsApp, or receiving a promotional SMS-without manual juggling across tools or teams.</p>
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<p>Unlike other platforms that stitch together SMS, email, and point solutions, Klaviyo B2C CRM offers true omnichannel orchestration from one platform, powered by real-time customer data and built-in AI. This gives brands full control over every customer touchpoint.</p>
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<h3>Why does omnichannel marketing automation matter?</h3>
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<p>Unlock higher engagement and deeper loyalty by automating personalised journeys at scale. With Klaviyo’s omnichannel marketing automation, you can:</p>
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<p><strong>- Orchestrate cross-channel campaigns</strong>from a single visual builder-email, SMS, WhatsApp, push, and more.</p>
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<p><strong>- Tailor the experience</strong>using real-time data and customer behaviour, not static lists.</p>
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<p><strong>- Deliver richer, more interactive experiences</strong>through native support for WhatsApp and RCS-turning static notifications into two-way conversations that drive action.</p>
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<p><strong>- Automate intelligently</strong>with AI that chooses the right time, channel, and message for every person.</p>
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<p><strong>- Bridge online and offline</strong>by integrating with POS and using in-store signals to trigger campaigns.</p>
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<h2>Why choose Klaviyo’s omnichannel marketing automation?</h2>
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<p>Klaviyo’s platform isn’t stitched together-it’s unified by design. That means:</p>
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<p><strong>- One platform, every interaction:</strong>Manage outbound marketing from a shared customer view.</p>
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<p><strong>- AI that adapts in real time:</strong>Optimise campaigns by channel, sequence, and timing-automatically.</p>
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<p><strong>- Flexible and scalable:</strong>Create dynamic, personalised journeys without relying on engineers or cobbled tools.</p>
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<p><strong>- Offline-to-online activation:</strong>Trigger automations from in-store actions or loyalty check-ins.</p>
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<p>Klaviyo delivers not just automation, but orchestration across the full customer lifecycle.</p>
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<h2>Key features of Klaviyo’s omnichannel marketing automation</h2>
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<p>Feature</p>
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<p>Description</p>
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<p>Available on Klaviyo</p>
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<p>Omnichannel campaign builder</p>
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<p>Omnichannel campaign builder</p>
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<p>Plan and launch campaigns across email, SMS, push, and WhatsApp with one tool.</p>
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<p>Plan and launch campaigns across email, SMS, push, and WhatsApp with one tool.</p>
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<p>Channel affinity</p>
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<p>Channel affinity</p>
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<p>AI-powered channel affinity analyses every customer’s engagement behaviour in real time, then automatically selects the best channels for each customer, reducing waste and boosting performance.</p>
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<p>AI-powered channel affinity analyses every customer’s engagement behaviour in real time, then automatically selects the best channels for each customer, reducing waste and boosting performance.</p>
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<p>Advanced attribution</p>
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<p>Advanced attribution</p>
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<p>Klaviyo’s linear multi-touch attribution model helps marketers understand how every message-email, SMS, push, and more-contributes to conversion. Preview and adjust your models at any time, without losing historical insights.</p>
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<p>Klaviyo’s linear multi-touch attribution model helps marketers understand how every message-email, SMS, push, and more-contributes to conversion. Preview and adjust your models at any time, without losing historical insights.</p>
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<p>WhatsApp & RCS</p>
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<p>WhatsApp & RCS</p>
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<p>Bring branded, interactive experiences to new channels globally.</p>
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<p>Bring branded, interactive experiences to new channels globally.</p>
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<h2>How to get started with Klaviyo’s omnichannel marketing automation</h2>
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<p><strong>1. Connect your channels,</strong>including email, SMS, WhatsApp, push, in-store, and more.</p>
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<p><strong>2. Sync your data.</strong>Use Klaviyo Data Platform, Klaviyo’s customer data platform, to unify browsing, purchasing, support, and engagement history.</p>
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<p><strong>3. Build your journey.</strong>Use the visual campaign builder to map out messages across touchpoints.</p>
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<p><strong>4. Let AI do the work.</strong>AI-powered channel affinity optimises delivery in real time.</p>
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<p><strong>5. Measure and improve.</strong>Use multi-touch attribution to track performance and refine strategy.</p>
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<p>Omnichannel isn’t just a buzzword-it’s the new baseline. With Klaviyo, brands like Glossier and Dollar Shave Club are seeing double-digit lifts in loyalty and LTV by coordinating marketing, online and offline.</p>
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<p>From startups to enterprise brands, marketers trust Klaviyo to help them connect every message, on every channel, to what their customers care about most-in real time.</p>
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<h2>Power smarter customer journeys with Klaviyo.</h2>
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