11 added
12 removed
Original
2026-01-01
Modified
2026-03-10
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<p>B2C marketing success demands more than isolated tactics-it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.</p>
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<p>B2C marketing success demands more than isolated tactics-it requires orchestrated campaigns that connect with customers across channels, touchpoints, and moments. From launch planning to cross-channel execution, explore how leading brands are crafting cohesive campaign strategies that drive measurable results. Learn frameworks for building integrated campaigns that align with business objectives, resonate with target audiences, and create lasting impact in an increasingly complex marketing landscape.</p>
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<h2>Campaign strategy articles</h2>
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<a></a><p><a>WhatsApp ROI: How smarter segmentation & automation drive revenue</a></p>
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<p>Discover how brands improve WhatsApp ROI using segmentation, free service-message automations, and smarter channel choices across WhatsApp, SMS, and email.</p>
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<a></a><p><a>Why choose Klaviyo for WhatsApp marketing?</a></p>
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<p>Learn why brands are moving WhatsApp into Klaviyo to unlock higher engagement, smarter targeting, and true omnichannel customer conversations.</p>
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<a></a><p><a>10 Mother's Day marketing examples</a></p>
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<p>Here’s 10 Mother’s Day marketing examples from different brands to inspire your 2026 Mother's Day marketing campaign, with Mother's day dates by country.</p>
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<a></a><p><a>11 Valentine's Day marketing ideas for 2026</a></p>
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<p>Here are 11 ways to make the most out of your Valentine’s Day marketing campaigns to improve communication and increase conversions.</p>
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<a></a><p><a>Consumer behaviour shifts are already impacting BFCM predictions</a></p>
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<a></a><p><a>Consumer behaviour shifts are already impacting BFCM predictions</a></p>
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<p>Shopping is about to hit its peak season. But this year’s surge will look different from those before it. Instead of impulsive buying sprees, shoppers are entering the holidays with a more deliberate mindset.</p>
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<p>Consumer behaviour is shifting. Instead of impulsive buying, shoppers are comparing more. Learn how to adapt your marketing in the age of agentic shopping</p>
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<a></a><p><a>9 Boxing Day marketing ideas</a></p>
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<a></a><p><a>9 Boxing Day marketing ideas</a></p>
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<p>Get inspired by 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalize campaigns, and drive post-Christmas sales with Klaviyo.</p>
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<p>Get inspired with these 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.</p>
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<a></a><p><a>The BFCM browsing boom</a></p>
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<a></a><p><a>The BFCM browsing boom</a></p>
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<p>Ecommerce is in a browsing boom. Product views are up 37% YoY while orders lag behind. Discover how to turn browsers into buyers this BFCM 2025 with Klaviyo’s insights on personalization, AI, and pre-holiday shopping trends.</p>
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<p>Ecommerce browsing is booming-product views up 37% YoY. Learn how to turn browsers into buyers this BFCM 2025 with Klaviyo’s AI and personalisation insights.</p>
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<a></a><p><a>6 Christmas email marketing ideas for 2025</a></p>
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<a></a><p><a>6 Christmas email marketing ideas for 2025</a></p>
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<p>Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.</p>
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<p>Christmas email marketing is a crucial way to connect during the holidays. Learn about ideas, such as gift guides, and look at examples from Klaviyo customers.</p>
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<a></a><p><a>The 4 week BFCM Whatsapp blueprint</a></p>
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<a></a><p><a>The 4 week BFCM Whatsapp blueprint</a></p>
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<p>Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.</p>
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<p>Your step-by-step BFCM plan for WhatsApp success. Grow your list, send smarter messages, and turn conversations into conversions.</p>
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<a></a><p><a>WhatsApp marketing best practices</a></p>
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<p>Learn 8 best practices for creating effective WhatsApp marketing campaigns. Engage customers, boost sales, and drive results.</p>
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<a></a><p><a>Use Helpdesk for BFCM</a></p>
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<p>Discover 5 ways to use an AI-powered helpdesk for BFCM to improve response times, automate workflows, and deliver faster, more personal customer support.</p>
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<a></a><p><a>WhatsApp marketing software: what to look for</a></p>
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<p>Discover the to look for in WhatsApp marketing software, from consent management, automated bulk messaging, segmentation, analytics and customer service.</p>
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<a></a><p><a>27+ January marketing ideas to boost engagement</a></p>
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<p>Unleash innovative January marketing ideas to energise your campaigns and drive customer engagement as the New Year begins.</p>
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