CRM with AI: Key Features & Why It Matters - Klaviyo
2026-03-10 22:13 Diff

Predictive analytics

Forecast LTV, churn risk, and next order date.

AI-powered A/B testing

Automatically determine and deploy winning message variants.

Smart Send Time

Deliver messages when each person is most likely to engage.

Channel affinity

Let AI pick the best channel (email, SMS, etc.) based on engagement history.

Flows AI

Build automated journeys using simple inputs and goals.

Segments AI

Generate powerful segments with natural language prompts.

Email & SMS AI

Auto-generate content tailored to your audience and goals.

Subject line AI

Quickly test and improve subject lines for opens and clicks.

Universal content

Save and re-use proven content blocks across templates.

Real-time behavioural triggers

React instantly to actions like site visits, purchases, or reviews.