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Original
2026-01-01
Modified
2026-03-10
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<p><strong>“Received SMS”</strong>is a status metric that indicates when a<a>subscriber</a>has received a text from your brand.</p>
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<p><strong>“Received SMS”</strong>is a status metric that indicates when a<a>subscriber</a>has received a text from your brand.</p>
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<p>While “received SMS” isn’t directly tied to customer engagement, it is part of the “SMS deliverability” umbrella. SMS deliverability rates are important for maintaining a good sender reputation with mobile carriers.</p>
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<p>While “received SMS” isn’t directly tied to customer engagement, it is part of the “SMS deliverability” umbrella. SMS deliverability rates are important for maintaining a good sender reputation with mobile carriers.</p>
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<h2>4 ways to improve your SMS deliverability</h2>
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<h2>4 ways to improve your SMS deliverability</h2>
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<ol><li><strong>Use double opt-in:</strong>Make sure your<a>SMS subscriber lists</a>contain accurate, up-to-date<a>phone numbers</a>. You can do this with<a>double opt-in</a>, which requires subscribers to confirm their number with a keyword before being added to your list.</li>
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<ol><li><strong>Use double opt-in:</strong>Make sure your<a>SMS subscriber lists</a>contain accurate, up-to-date<a>phone numbers</a>. You can do this with<a>double opt-in</a>, which requires subscribers to confirm their number with a keyword before being added to your list.</li>
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<li><strong>Use a trusted sending number:</strong>Send SMS messages from a<a>short code</a>or a verified<a>number</a>to avoid issues with delivery and build trust with your subscribers.</li>
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<li><strong>Use a trusted sending number:</strong>Send SMS messages from a<a>short code</a>or a verified<a>number</a>to avoid issues with delivery and build trust with your subscribers.</li>
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<li><strong>Send relevant, valuable content:</strong>Tailor your messages to different segments of your audience, so you’re always sending content that’s relevant and less likely to be flagged as spam.</li>
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<li><strong>Send relevant, valuable content:</strong>Tailor your messages to different segments of your audience, so you’re always sending content that’s relevant and less likely to be flagged as spam.</li>
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<li><strong>Be mindful of frequency:</strong><a>According to a Klaviyo survey</a>, 61% of people have unsubscribed from SMS because they receive too many messages. That being said, 50% of North Americans said they expect to see a text from a brand at least once per week. This is why you’ll need to send text messages regularly once you start-if you don’t, your subscribers may forget why they signed up in the first place and end up unsubscribing.</li>
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<li><strong>Be mindful of frequency:</strong><a>According to a Klaviyo survey</a>, 61% of people have unsubscribed from SMS because they receive too many messages. That being said, 50% of North Americans said they expect to see a text from a brand at least once per week. This is why you’ll need to send text messages regularly once you start-if you don’t, your subscribers may forget why they signed up in the first place and end up unsubscribing.</li>
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</ol><p>Ready to start sending powerful<a>SMS campaigns</a>and<a>automated flows</a>that boost sales?<a>Sign up for Klaviyo today</a>and make it easy to maintain high SMS deliverability with easy-to-read metrics dashboards, automated list cleaning, and segmentation.</p>
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</ol><p>Ready to start sending powerful<a>SMS campaigns</a>and<a>automated flows</a>that boost sales?<a>Sign up for Klaviyo today</a>and make it easy to maintain high SMS deliverability with easy-to-read metrics dashboards, automated list cleaning, and segmentation.</p>
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