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1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/social"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="navigation social marketing" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M.7 10.96c0-4.65 3.77-8.41 8.42-8.41 2.76 0 5 1.19 6.46 2.76l.43.43.43-.43c1.46-1.58 3.7-2.76 6.46-2.76 4.65 0 8.41 3.77 8.41 8.42 0 1.66-.21 3.04-.81 4.36-.59 1.3-1.51 2.41-2.7 3.6l-9.63 9.63c-1.2 1.2-3.13 1.2-4.33 0l-9.63-9.63c-1.2-1.2-2.11-2.31-2.7-3.6-.6-1.32-.81-2.7-.81-4.36Zm8.42-5.35a5.36 5.36 0 0 0-5.36 5.36c0 1.4.17 2.31.53 3.1.37.81.98 1.61 2.08 2.71L16 26.41l9.63-9.63c1.1-1.1 1.71-1.9 2.08-2.71.36-.79.53-1.7.53-3.1 0-2.96-2.4-5.36-5.36-5.36-1.85 0-3.3.79-4.23 1.8l-.02.02L16 10.06l-2.63-2.63-.02-.02c-.93-1.01-2.37-1.8-4.23-1.8"></path></svg><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a47817389f3f4c88af83bf3-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826d2a072d0cb02af0-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events/kbos-2025-recap"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d334660e938e206268dc0-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>K:BOS 2025</div></div><div class="_description_s73z6_61">Watch the replay of our livestream sessions.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Integrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations//wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Integration benefits<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Our apps make it simple to integrate your entire tech stack</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=15"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advertising</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=9"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Shipping</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=18"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point of sale</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=8"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Loyalty</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/en-us/browse/?categoryId=25"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Subscription</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="http://marketplace.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>View top apps and integrations</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Create apps and integrations to grow your business using Klaviyo’s APIs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Getting started</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developer guides</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>API docs</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Resources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo Power Up<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Your all-in-one success center with answers, resources, and community to keep you growing</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Help center</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Support</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Support overview</div></div><div class="_description_s73z6_61">Onboarding and support resources to get the most out of Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Professional services</div></div><div class="_description_s73z6_61">Enterprise and professional support packages and services</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner directory</div></div><div class="_description_s73z6_61">Explore partners to work with</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Discover more</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Case studies</div></div><div class="_description_s73z6_61">Learn from customers who have grown with Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Industry news and growth strategies</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides and reports</div></div><div class="_description_s73z6_61">Best practices, strategic guidance, and benchmark reports</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Events</div></div><div class="_description_s73z6_61">Join us at our flagship conference K:BOS and other events throughout the year</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trust center</div></div><div class="_description_s73z6_61">Trust and security information</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Free Tools</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing templates</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>2026 Marketing calendar</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email subject line generator</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email & SMS ROI calculator</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">2025 BFCM RECAP</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Check out the data that defined Black Friday & Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/platform-demo"><span>How it works</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/pricing"><span>Pricing</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sign up</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Get a demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Platform</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Overview</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>The B2C CRM<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Discover how the Klaviyo CRM, built for your business, can help you create lasting customer relationships.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI (K:AI)<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div><div class="_description_s73z6_61">AI agents, Image Remix, insights & more</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation across all channels</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">Happier customers, more sales</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">What’s working, what’s next, zero noise</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">The smarter, simpler CDP to unify and activate your data in real time</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CHANNELS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div><div class="_description_s73z6_61">AI, data, and channels working as one</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Email marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>SMS marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile app marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M26.86 5.13C23.98 2.26 20.15.68 16.06.67 7.65.67.8 7.48.8 15.86c0 2.68.7 5.29 2.04 7.6L.67 31.33l8.09-2.11a15.3 15.3 0 0 0 7.3 1.85c8.41 0 15.26-6.82 15.27-15.19 0-4.06-1.58-7.88-4.47-10.75M16.06 28.5c-2.28 0-4.51-.61-6.46-1.76l-.46-.27-4.8 1.25 1.28-4.66-.3-.48a12.55 12.55 0 0 1-1.94-6.72c0-6.96 5.69-12.63 12.69-12.63 3.39 0 6.57 1.32 8.97 3.7a12.5 12.5 0 0 1 3.71 8.93c0 6.96-5.69 12.63-12.69 12.63Zm6.96-9.46c-.38-.19-2.26-1.11-2.61-1.23-.35-.13-.6-.19-.86.19-.25.38-.99 1.24-1.21 1.49s-.45.28-.83.09-1.61-.59-3.07-1.88c-1.13-1.01-1.9-2.25-2.12-2.63s-.02-.59.17-.77c.17-.17.38-.44.57-.67.19-.22.25-.38.38-.63s.06-.47-.03-.67c-.1-.19-.86-2.06-1.18-2.82-.31-.74-.62-.64-.86-.65-.22-.01-.48-.01-.73-.01s-.67.09-1.02.47-1.34 1.3-1.34 3.17 1.37 3.67 1.56 3.93c.19.25 2.69 4.09 6.52 5.73.91.39 1.62.62 2.17.8.91.29 1.75.25 2.4.15.73-.11 2.26-.92 2.57-1.81.32-.89.32-1.65.22-1.81s-.35-.25-.73-.44Z"></path></svg><div>WhatsApp marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/social"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="navigation social marketing" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M.7 10.96c0-4.65 3.77-8.41 8.42-8.41 2.76 0 5 1.19 6.46 2.76l.43.43.43-.43c1.46-1.58 3.7-2.76 6.46-2.76 4.65 0 8.41 3.77 8.41 8.42 0 1.66-.21 3.04-.81 4.36-.59 1.3-1.51 2.41-2.7 3.6l-9.63 9.63c-1.2 1.2-3.13 1.2-4.33 0l-9.63-9.63c-1.2-1.2-2.11-2.31-2.7-3.6-.6-1.32-.81-2.7-.81-4.36Zm8.42-5.35a5.36 5.36 0 0 0-5.36 5.36c0 1.4.17 2.31.53 3.1.37.81.98 1.61 2.08 2.71L16 26.41l9.63-9.63c1.1-1.1 1.71-1.9 2.08-2.71.36-.79.53-1.7.53-3.1 0-2.96-2.4-5.36-5.36-5.36-1.85 0-3.3.79-4.23 1.8l-.02.02L16 10.06l-2.63-2.63-.02-.02c-.93-1.01-2.37-1.8-4.23-1.8"></path></svg><div>Social marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">TOP PRODUCTS + FEATURES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">New</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Templates</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">SPOTLIGHT</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/baeb51700705ac37ed422f09fff04a0bf9900422-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>The Klaviyo omniverse</div></div><div class="_description_s73z6_61">One platform. Every channel. Real results.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ae936bd6b977ede47a47817389f3f4c88af83bf3-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">AI strategist and assistant for marketers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9de21910b9048ec6cb4ef0826d2a072d0cb02af0-502x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">AI support and sales rep for shoppers.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ce5b07ba71d2f4ad7dda0ced439c6b20c954e263-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>New features</div></div><div class="_description_s73z6_61">Get more personal on more channels.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/events/kbos-2025-recap"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5f35a8bf57394c93ee3d334660e938e206268dc0-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>K:BOS 2025</div></div><div class="_description_s73z6_61">Watch the replay of our livestream sessions.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Integrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/en-us/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explore apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Integrate with 350+ apps to seamlessly connect all of your data to Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/ecommerce-integrations/shopify"><div><div 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class="_spacer_1ilbl_77">/</span><div class="_lastBreadcrumb_1ilbl_35">Glossary</div></div></nav></div> <div data-organism="hero" class="_hero_thmni_247" style="--hero-background-color:var(--color-charcoal);--hero-text-color:var(--color-core-white);--hero-background-image:none"><div class="grid _textHeroGrid_thmni_137 _center_thmni_35"><div class="_contentContainer_thmni_45"><div class="eyebrow smPaddingTop _eyebrow_thmni_1">Words to market by</div><h1 class="h1 semiBold _headline_thmni_15">Marketing glossary</h1><div class="_bodyCopy_thmni_20">What does all that marketing jargon actually mean? 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Learn about common marketing terms to help you better speak—and understand—marketing.</div></div></div></div> <div class="glossary" data-astro-cid-hvp4abcx> <div class="glossaryLinkBar" data-astro-cid-hvp4abcx="true" data-astro-cid-zklrk7ba> <div class="mobileLinks" data-astro-cid-zklrk7ba> <div data-astro-cid-zklrk7ba>Jump to</div> <div class="mobileSelectWrapper" data-astro-cid-zklrk7ba> <select class="mobileSelect" id="glossary-mobile-select" aria-label="Letter" data-astro-cid-zklrk7ba> <option value="a" data-astro-cid-zklrk7ba> A </option><option value="b" data-astro-cid-zklrk7ba> B </option><option value="c" data-astro-cid-zklrk7ba> C </option><option value="d" data-astro-cid-zklrk7ba> D </option><option value="e" data-astro-cid-zklrk7ba> E </option><option value="f" data-astro-cid-zklrk7ba> F </option><option value="g" data-astro-cid-zklrk7ba> G </option><option value="h" data-astro-cid-zklrk7ba> H </option><option value="i" data-astro-cid-zklrk7ba> I </option><option disabled value="j" data-astro-cid-zklrk7ba> J </option><option value="k" data-astro-cid-zklrk7ba> K </option><option value="l" data-astro-cid-zklrk7ba> L </option><option value="m" data-astro-cid-zklrk7ba> M </option><option value="n" data-astro-cid-zklrk7ba> N </option><option value="o" data-astro-cid-zklrk7ba> O </option><option value="p" data-astro-cid-zklrk7ba> P </option><option disabled value="q" data-astro-cid-zklrk7ba> Q </option><option value="r" data-astro-cid-zklrk7ba> R </option><option value="s" data-astro-cid-zklrk7ba> S </option><option value="t" data-astro-cid-zklrk7ba> T </option><option value="u" data-astro-cid-zklrk7ba> U </option><option value="v" data-astro-cid-zklrk7ba> V </option><option value="w" data-astro-cid-zklrk7ba> W </option><option disabled value="x" data-astro-cid-zklrk7ba> X </option><option disabled value="y" data-astro-cid-zklrk7ba> Y </option><option value="z" data-astro-cid-zklrk7ba> Z </option> </select> </div> </div> <div class="desktopLinks" data-astro-cid-zklrk7ba> <a href="#glossary-a" data-astro-cid-zklrk7ba>A</a><a href="#glossary-b" data-astro-cid-zklrk7ba>B</a><a href="#glossary-c" data-astro-cid-zklrk7ba>C</a><a href="#glossary-d" data-astro-cid-zklrk7ba>D</a><a href="#glossary-e" data-astro-cid-zklrk7ba>E</a><a href="#glossary-f" data-astro-cid-zklrk7ba>F</a><a href="#glossary-g" data-astro-cid-zklrk7ba>G</a><a href="#glossary-h" data-astro-cid-zklrk7ba>H</a><a href="#glossary-i" data-astro-cid-zklrk7ba>I</a><div data-astro-cid-zklrk7ba>J</div><a href="#glossary-k" data-astro-cid-zklrk7ba>K</a><a href="#glossary-l" data-astro-cid-zklrk7ba>L</a><a href="#glossary-m" data-astro-cid-zklrk7ba>M</a><a href="#glossary-n" data-astro-cid-zklrk7ba>N</a><a href="#glossary-o" data-astro-cid-zklrk7ba>O</a><a href="#glossary-p" data-astro-cid-zklrk7ba>P</a><div data-astro-cid-zklrk7ba>Q</div><a href="#glossary-r" data-astro-cid-zklrk7ba>R</a><a href="#glossary-s" data-astro-cid-zklrk7ba>S</a><a href="#glossary-t" data-astro-cid-zklrk7ba>T</a><a href="#glossary-u" data-astro-cid-zklrk7ba>U</a><a href="#glossary-v" data-astro-cid-zklrk7ba>V</a><a href="#glossary-w" data-astro-cid-zklrk7ba>W</a><div data-astro-cid-zklrk7ba>X</div><div data-astro-cid-zklrk7ba>Y</div><a href="#glossary-z" data-astro-cid-zklrk7ba>Z</a> </div> </div> <script type="module">(function(){try{var e=typeof window<"u"?window:typeof global<"u"?global:typeof self<"u"?self:{},t=new e.Error().stack;t&&(e._sentryDebugIds=e._sentryDebugIds||{},e._sentryDebugIds[t]="d446243e-4cd8-45bd-9965-78d3e2e584df",e._sentryDebugIdIdentifier="sentry-dbid-d446243e-4cd8-45bd-9965-78d3e2e584df")}catch{}})();const d=document.getElementById("glossary-mobile-select");d&&d.addEventListener("change",e=>{e.target&&e.target instanceof HTMLSelectElement&&document.getElementById(`glossary-${e.target.value}`)?.scrollIntoView()});
//# sourceMappingURL=LinkBar.astro_astro_type_script_index_0_lang.BwaDY8BG.js.map</script> <div class="_grid_gnhfo_5" data-astro-cid-hvp4abcx="true"><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-a" data-astro-cid-pucgfmk4>A</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-ab-testing" data-astro-cid-pucgfmk4>A/B testing</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-aggregator" data-astro-cid-pucgfmk4>Aggregator</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-all-in-one-crm" data-astro-cid-pucgfmk4>All-in-one CRM</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-application-service-provider" data-astro-cid-pucgfmk4>Application service provider (ASP)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-application-to-person" data-astro-cid-pucgfmk4>Application-to-person (A2P)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-archived-messages" data-astro-cid-pucgfmk4>Archived messages</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-audit-notice" data-astro-cid-pucgfmk4>Audit notice</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-b" data-astro-cid-pucgfmk4>B</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-b2b-crm" data-astro-cid-pucgfmk4>B2B CRM</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-benchmark" data-astro-cid-pucgfmk4>Benchmark</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-bfcm" data-astro-cid-pucgfmk4>BFCM</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-black-friday" data-astro-cid-pucgfmk4>Black Friday</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-bounce-rate" data-astro-cid-pucgfmk4>Bounce rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-bounced-email" data-astro-cid-pucgfmk4>Bounced email</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-bimi" data-astro-cid-pucgfmk4>Brand Indicators for Message Identification (BIMI)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-branded-sender-id" data-astro-cid-pucgfmk4>Branded sender ID</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-c" data-astro-cid-pucgfmk4>C</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-call-to-action" data-astro-cid-pucgfmk4>Call to action (CTA)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-canadian-anti-spam-legislation" data-astro-cid-pucgfmk4>Canada’s Anti-Spam Legislation (CASL)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-canadian-wireless-telecom-association" data-astro-cid-pucgfmk4>Canadian Telecommunications Association (CTA)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-carrier" data-astro-cid-pucgfmk4>Carrier</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-cart-abandonment" data-astro-cid-pucgfmk4>Cart abandonment</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-case-study" data-astro-cid-pucgfmk4>Case study</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-cellular-telecommunications-industry-association" data-astro-cid-pucgfmk4>Cellular Telecommunications Industry Association (CTIA)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-churn-risk" data-astro-cid-pucgfmk4>Churn risk</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-are-click-funnels" data-astro-cid-pucgfmk4>Click funnels</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-ctr" data-astro-cid-pucgfmk4>Click rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-clicked-sms" data-astro-cid-pucgfmk4>Clicked SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-cohort-analysis" data-astro-cid-pucgfmk4>Cohort analysis</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-cold-email" data-astro-cid-pucgfmk4>Cold email</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-common-short-code-administration" data-astro-cid-pucgfmk4>Common Short Code Administration (CSCA)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-consented-to-receive-sms" data-astro-cid-pucgfmk4>Consented to receive SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-contact-card" data-astro-cid-pucgfmk4>Contact card</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-content-marketing" data-astro-cid-pucgfmk4>Content marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-content-personalization" data-astro-cid-pucgfmk4>Content personalization</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-conversational-message" data-astro-cid-pucgfmk4>Conversational message</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-cvr" data-astro-cid-pucgfmk4>Conversion rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-conversion-tracking" data-astro-cid-pucgfmk4>Conversion tracking</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-cookie-consent" data-astro-cid-pucgfmk4>Cookie consent</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-are-coupon-forms" data-astro-cid-pucgfmk4>Coupon forms</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-crm-automation" data-astro-cid-pucgfmk4>CRM automation</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-custom-keyword" data-astro-cid-pucgfmk4>Custom keyword</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-customer-acquisition" data-astro-cid-pucgfmk4>Customer acquisition</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-customer-data" data-astro-cid-pucgfmk4>Customer data</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-customer-data-analysis" data-astro-cid-pucgfmk4>Customer data analysis</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-customer-data-integration" data-astro-cid-pucgfmk4>Customer data integration</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-cdp" data-astro-cid-pucgfmk4>Customer data platform (CDP)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-customer-intelligence" data-astro-cid-pucgfmk4>Customer intelligence</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-customer-journey" data-astro-cid-pucgfmk4>Customer journey</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-customer-lifecycle-management" data-astro-cid-pucgfmk4>Customer lifecycle management</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-customer-loyalty-program" data-astro-cid-pucgfmk4>Customer loyalty program</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-profile" data-astro-cid-pucgfmk4>Customer profile</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-crm" data-astro-cid-pucgfmk4>Customer relationship management (CRM)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-customer-retention-rate" data-astro-cid-pucgfmk4>Customer retention rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-customer-segment" data-astro-cid-pucgfmk4>Customer segment</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-customer-segmentation" data-astro-cid-pucgfmk4>Customer segmentation</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-cyber-monday" data-astro-cid-pucgfmk4>Cyber Monday</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-d" data-astro-cid-pucgfmk4>D</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-dedicated-ip" data-astro-cid-pucgfmk4>Dedicated IP</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-demographic-segmentation" data-astro-cid-pucgfmk4>Demographic segmentation</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-destination-number" data-astro-cid-pucgfmk4>Destination number</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-digital-marketing" data-astro-cid-pucgfmk4>Digital marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-digitally-native-vertical-brand" data-astro-cid-pucgfmk4>Digitally native vertical brand (DNVB)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-direct-mail-marketing" data-astro-cid-pucgfmk4>Direct mail marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-dtc" data-astro-cid-pucgfmk4>Direct-to-customer (DTC)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-domain" data-astro-cid-pucgfmk4>Domain</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-double-opt-in" data-astro-cid-pucgfmk4>Double opt-in</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-drip-campaign" data-astro-cid-pucgfmk4>Drip campaign</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-dynamic-content" data-astro-cid-pucgfmk4>Dynamic content</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-dynamic-segmentation" data-astro-cid-pucgfmk4>Dynamic segmentation</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-e" data-astro-cid-pucgfmk4>E</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-e-123-international" data-astro-cid-pucgfmk4>E.123 international</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-e-123-national" data-astro-cid-pucgfmk4>E.123 national</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-e-164" data-astro-cid-pucgfmk4>E.164</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-ecommerce" data-astro-cid-pucgfmk4>Ecommerce</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-email-address" data-astro-cid-pucgfmk4>Email address</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-email-automation" data-astro-cid-pucgfmk4>Email automation</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-email-blast" data-astro-cid-pucgfmk4>Email blast</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-email-campaign" data-astro-cid-pucgfmk4>Email campaign</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-email-compliance" data-astro-cid-pucgfmk4>Email compliance</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-email-deliverable" data-astro-cid-pucgfmk4>Email deliverability</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-email-marketing-fatigue" data-astro-cid-pucgfmk4>Email fatigue</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-email-header" data-astro-cid-pucgfmk4>Email header</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-email-list" data-astro-cid-pucgfmk4>Email list</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-re-engagement" data-astro-cid-pucgfmk4>Email marketing re-engagement</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-email-marketing-strategy" data-astro-cid-pucgfmk4>Email marketing strategy</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-email-nurture" data-astro-cid-pucgfmk4>Email nurture</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-email-server" data-astro-cid-pucgfmk4>Email server</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-email-service-provider" data-astro-cid-pucgfmk4>Email service provider (ESP)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-engaged-segment" data-astro-cid-pucgfmk4>Engaged segment</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-event-count-in-google-analytics" data-astro-cid-pucgfmk4>Event count in Google Analytics</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-explicit-vs-implicit-consent" data-astro-cid-pucgfmk4>Explicit vs. implicit consent</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-express-consent" data-astro-cid-pucgfmk4>Express consent</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-f" data-astro-cid-pucgfmk4>F</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-failed-to-deliver-sms" data-astro-cid-pucgfmk4>Failed to deliver SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-federal-communications-commision" data-astro-cid-pucgfmk4>Federal Communications Commission (FCC)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-first-party-data" data-astro-cid-pucgfmk4>First-party data</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-are-form-metrics" data-astro-cid-pucgfmk4>Form metrics</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-funnel-analysis" data-astro-cid-pucgfmk4>Funnel analysis</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-g" data-astro-cid-pucgfmk4>G</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-good-repeat-purchase-rate" data-astro-cid-pucgfmk4>Good repeat purchase rate</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-h" data-astro-cid-pucgfmk4>H</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-hard-bounce-email" data-astro-cid-pucgfmk4>Hard bounce email</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-hyper-personalization" data-astro-cid-pucgfmk4>Hyper-personalization</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-i" data-astro-cid-pucgfmk4>I</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-image-url" data-astro-cid-pucgfmk4>Image URL</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-implied-consent" data-astro-cid-pucgfmk4>Implied consent</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-mobile-in-app-messaging" data-astro-cid-pucgfmk4>In-app messaging? </a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-independent-software-vendor" data-astro-cid-pucgfmk4>Independent software vendor (ISV)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-informational-message" data-astro-cid-pucgfmk4>Informational SMS message</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-integrated-marketing" data-astro-cid-pucgfmk4>Integrated marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-inter-carrier-vendor" data-astro-cid-pucgfmk4>Inter-carrier vendor (ICV)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-are-internal-alerts" data-astro-cid-pucgfmk4>Internal alerts</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-ip-warming" data-astro-cid-pucgfmk4>IP warming</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-k" data-astro-cid-pucgfmk4>K</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-keyword" data-astro-cid-pucgfmk4>Keyword</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-l" data-astro-cid-pucgfmk4>L</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-are-landing-pages" data-astro-cid-pucgfmk4>Landing pages</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-lead-scoring" data-astro-cid-pucgfmk4>Lead scoring</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-lifecycle-marketing" data-astro-cid-pucgfmk4>Lifecycle marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-list-broker" data-astro-cid-pucgfmk4>List broker</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-long-code" data-astro-cid-pucgfmk4>Long code</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-m" data-astro-cid-pucgfmk4>M</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-market-segment" data-astro-cid-pucgfmk4>Market segment</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-marketing-campaign" data-astro-cid-pucgfmk4>Marketing campaign</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-marketing-campaign-automation" data-astro-cid-pucgfmk4>Marketing campaign automation</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-marketing-program" data-astro-cid-pucgfmk4>Marketing program</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-marketing-reporting" data-astro-cid-pucgfmk4>Marketing reporting</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-mini-tcpa" data-astro-cid-pucgfmk4>Mini-TCPAs</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-mms-messaging" data-astro-cid-pucgfmk4>MMS messaging</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-the-difference-between-mms-and-sms" data-astro-cid-pucgfmk4>MMS vs SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-mobile-identification-number" data-astro-cid-pucgfmk4>Mobile identification number</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-mobile-marketing" data-astro-cid-pucgfmk4>Mobile marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-mobile-originating" data-astro-cid-pucgfmk4>Mobile originating (MO)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-mobile-push-notification" data-astro-cid-pucgfmk4>Mobile push notification</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-mobile-terminating" data-astro-cid-pucgfmk4>Mobile terminating (MT)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-multi-channel-attribution" data-astro-cid-pucgfmk4>Multi-channel attribution</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-multimedia-message" data-astro-cid-pucgfmk4>Multimedia message (MMS)</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-n" data-astro-cid-pucgfmk4>N</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-network-security-vendors" data-astro-cid-pucgfmk4>Network security vendors</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-newsletter" data-astro-cid-pucgfmk4>Newsletter</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-non-handset-opt-in" data-astro-cid-pucgfmk4>Non-handset opt-in</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-north-american-numbering-plan" data-astro-cid-pucgfmk4>North American Numbering Plan (NANP)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-nosql-database" data-astro-cid-pucgfmk4>NoSQL database</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-numbering-plan-area" data-astro-cid-pucgfmk4>Numbering Plan Area (NPA)</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-o" data-astro-cid-pucgfmk4>O</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-good-open-rate-for-email" data-astro-cid-pucgfmk4>Open rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-opt-in-rate" data-astro-cid-pucgfmk4>Opt-in rate</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-owned-media" data-astro-cid-pucgfmk4>Owned media</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-p" data-astro-cid-pucgfmk4>P</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-peer-group" data-astro-cid-pucgfmk4>Peer group</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-personalized-marketing" data-astro-cid-pucgfmk4>Personalized marketing</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-phishing-attack" data-astro-cid-pucgfmk4>Phishing attack</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-phone-number" data-astro-cid-pucgfmk4>Phone number</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-porting" data-astro-cid-pucgfmk4>Porting</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-privacy-and-electronic-communications-regulations" data-astro-cid-pucgfmk4>Privacy and Electronic Communications Regulations (PECR)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-product-differentiation" data-astro-cid-pucgfmk4>Product differentiation</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-profile-address" data-astro-cid-pucgfmk4>Profile address</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-promo-code" data-astro-cid-pucgfmk4>Promo code</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-promotional-message" data-astro-cid-pucgfmk4>Promotional message</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-psychographic-segmentation" data-astro-cid-pucgfmk4>Psychographic segmentation</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-r" data-astro-cid-pucgfmk4>R</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-received-sms" data-astro-cid-pucgfmk4>Received SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-responsive-email-template" data-astro-cid-pucgfmk4>Responsive email template</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-restaurant-crm" data-astro-cid-pucgfmk4>Restaurant CRM</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-roi" data-astro-cid-pucgfmk4>Return on investment (ROI)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-rfc3966" data-astro-cid-pucgfmk4>RFC3966</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-rfm-analysis" data-astro-cid-pucgfmk4>RFM analysis</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-s" data-astro-cid-pucgfmk4>S</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-shaft" data-astro-cid-pucgfmk4>S.H.A.F.T.</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-are-scheduled-forms" data-astro-cid-pucgfmk4>Scheduled forms</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-segmentation" data-astro-cid-pucgfmk4>Segmentation</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-sending-domain" data-astro-cid-pucgfmk4>Sending domain</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-sending-number" data-astro-cid-pucgfmk4>Sending number</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-sent-sms" data-astro-cid-pucgfmk4>Sent SMS</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-setup-wizard" data-astro-cid-pucgfmk4>Setup wizard</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-short-code" data-astro-cid-pucgfmk4>Short code</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-short-code-council" data-astro-cid-pucgfmk4>Short Code Council (SCC)</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-short-code-registry" data-astro-cid-pucgfmk4>Short code registry</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-sign-up-form" data-astro-cid-pucgfmk4>Sign-up form</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-the-single-customer-view" data-astro-cid-pucgfmk4>Single customer view</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-site-hosting" data-astro-cid-pucgfmk4>Site hosting</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-sms-compliance" data-astro-cid-pucgfmk4>SMS compliance</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-are-sms-conversations" data-astro-cid-pucgfmk4>SMS conversations</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-an-sms-list" data-astro-cid-pucgfmk4>SMS list</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-are-sms-subscribe-links" data-astro-cid-pucgfmk4>SMS subscribe links</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-soft-bounce" data-astro-cid-pucgfmk4>Soft bounce</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-spam" data-astro-cid-pucgfmk4>Spam</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-spam-act-2003" data-astro-cid-pucgfmk4>Spam Act 2003</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-spam-account" data-astro-cid-pucgfmk4>Spam sender</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-special-character" data-astro-cid-pucgfmk4>Special character</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-subscribe-keyword" data-astro-cid-pucgfmk4>Subscribe keyword</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-subscriber" data-astro-cid-pucgfmk4>Subscriber</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-sunsetting" data-astro-cid-pucgfmk4>Sunsetting</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-swot-analysis" data-astro-cid-pucgfmk4>SWOT analysis</a> </li> </ul> </div><div class="letterSection" data-astro-cid-hvp4abcx="true" data-astro-cid-pucgfmk4> <h2 class="sectionHeading" id="glossary-t" data-astro-cid-pucgfmk4>T</h2> <ul data-astro-cid-pucgfmk4> <li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-target-audience" data-astro-cid-pucgfmk4>Target audience</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-a-target-market" data-astro-cid-pucgfmk4>Target market</a> </li><li data-astro-cid-pucgfmk4> <a href="/glossary/what-is-telephone-consumer-protection-act" 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_menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>About Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Newsroom</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Investor relations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contact 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style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Channels</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Omnichannel marketing</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>SMS marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>RCS for Business</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NEW</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Mobile app marketing</div></div></div></a></li><li 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class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Web forms</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Email templates</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo for</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agency and tech partners</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Developers</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Retail and ecommerce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurant marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div 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class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Postscript</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/compare/klaviyo-vs-listrak" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Listrak</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span 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