Forrester Research: Embedded CDP Capabilities Over Standalone - Klaviyo SG
2026-03-10 23:22 Diff

Revolutionize Your Customer Data Strategy: Shift From Standalone To Embedded CDPs

Download the 2024 Forrester study to learn why:

– 68% of Martech leaders feel their current CDP is insufficient for better marketing and analysis

– 77% believe a CDP that’s better integrated with execution channels can achieve more marketing goals

– 76% of brands believe an embedded CDP can unlock actionable marketing insights

Understand the CDP landscape with insight from 410 global CPG and retail leaders

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Learn about Klaviyo’s CDP

Explore the features that make Klaviyo’s CDP the smarter, easier platform built for faster results.

What is a CDP?

A great question. Learn what a customer data platform (CDP) is.

Klaviyo for enterprise brands

Klaviyo empowers leading brands to turn their customer data into valuable digital relationships at scale.

The Total Economic Impact™ Of Klaviyo

228% ROI—that’s what enterprise brands drove with Klaviyo, according to a commissioned report by Forrester.