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Original
2026-01-01
Modified
2026-03-10
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<p>60%</p>
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<p>60%</p>
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<p>YoY growth in placed order rate on Klaviyo flows YTD in September 2023</p>
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<p>YoY growth in placed order rate on Klaviyo flows YTD in September 2023</p>
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<p>62.8%</p>
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<p>62.8%</p>
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<p>YoY growth in revenue from Klaviyo flows YTD in September 2023</p>
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<p>YoY growth in revenue from Klaviyo flows YTD in September 2023</p>
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<p>25.8%</p>
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<p>25.8%</p>
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<p>of Eventbrite ticket revenue attributed to Klaviyo from May through August 2023</p>
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<p>of Eventbrite ticket revenue attributed to Klaviyo from May through August 2023</p>
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<p><a>Stone Brewing</a>began in San Marcos, California 25+ years ago, with two founders-Greg Koch and Steve Wagner-and one dream: to disrupt the industrialized beer scene of the ’90s with independent craft beers.</p>
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<p><a>Stone Brewing</a>began in San Marcos, California 25+ years ago, with two founders-Greg Koch and Steve Wagner-and one dream: to disrupt the industrialized beer scene of the ’90s with independent craft beers.</p>
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<p>Their efforts turned into an empire with an iconic gargoyle logo. Today, Stone Brewing has 7 taprooms and breweries, 6 in California. They also sell their beer through an online store, and a network of retailers spanning all 50 states and 40+ countries.</p>
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<p>Their efforts turned into an empire with an iconic gargoyle logo. Today, Stone Brewing has 7 taprooms and breweries, 6 in California. They also sell their beer through an online store, and a network of retailers spanning all 50 states and 40+ countries.</p>
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<p>That’s a lot of different sales channels-and they use Klaviyo to grow them all.</p>
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<p>That’s a lot of different sales channels-and they use Klaviyo to grow them all.</p>
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<h2>Learn how Klaviyo’s ecosystem helps Stone Brewing cross-sell, reward fans, and plan events</h2>
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<h2>Learn how Klaviyo’s ecosystem helps Stone Brewing cross-sell, reward fans, and plan events</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>Stone Brewing’s online beer and merch store wasn’t hitting revenue goals.</p>
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<p>Stone Brewing’s online beer and merch store wasn’t hitting revenue goals.</p>
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<p>And their tech stack wasn’t quite gelling-which made it hard to pinpoint the issue.</p>
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<p>And their tech stack wasn’t quite gelling-which made it hard to pinpoint the issue.</p>
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<p>The team used Mailchimp for email marketing, but couldn’t reliably attribute ecommerce revenue (or shortfalls) to specific sends.</p>
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<p>The team used Mailchimp for email marketing, but couldn’t reliably attribute ecommerce revenue (or shortfalls) to specific sends.</p>
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<p>Kelsey Vonk, their email marketing lead, also spent about 4 hours per month uploading new email marketing subscribers into Mailchimp. The team hadn’t found a way to connect it to two key external tools:</p>
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<p>Kelsey Vonk, their email marketing lead, also spent about 4 hours per month uploading new email marketing subscribers into Mailchimp. The team hadn’t found a way to connect it to two key external tools:</p>
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<ul><li>GoTab, the restaurant commerce platform Stone Brewing used in its 8 brick-and-mortar locations</li>
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<ul><li>GoTab, the restaurant commerce platform Stone Brewing used in its 8 brick-and-mortar locations</li>
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<li>Eventbrite, the ticketing tool they used for major events, like their 27th anniversary celebration</li>
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<li>Eventbrite, the ticketing tool they used for major events, like their 27th anniversary celebration</li>
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</ul><p>It was time for a more integrated software stack.</p>
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</ul><p>It was time for a more integrated software stack.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>The brewery migrated to Shopify for ecommerce, and Klaviyo for marketing and customer data consolidation.</p>
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<p>The brewery migrated to Shopify for ecommerce, and Klaviyo for marketing and customer data consolidation.</p>
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<p>Why Klaviyo over Mailchimp? The team loved Klaviyo’s tech ecosystem and robust attribution.</p>
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<p>Why Klaviyo over Mailchimp? The team loved Klaviyo’s tech ecosystem and robust attribution.</p>
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<p>Now, Vonk spends 0 hours per month on manual contact uploading. Thanks to pre-built integrations, new email sign-ups from<a>GoTab</a>and<a>Eventbrite</a>, as well as associated purchase data, import into Klaviyo automatically.</p>
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<p>Now, Vonk spends 0 hours per month on manual contact uploading. Thanks to pre-built integrations, new email sign-ups from<a>GoTab</a>and<a>Eventbrite</a>, as well as associated purchase data, import into Klaviyo automatically.</p>
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<p>And with Klaviyo’s seamless<a>Shopify</a>integration and<a>customizable last-click attribution</a>, Vonk can easily see the specific items users buy after clicking an email link.</p>
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<p>And with Klaviyo’s seamless<a>Shopify</a>integration and<a>customizable last-click attribution</a>, Vonk can easily see the specific items users buy after clicking an email link.</p>
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<p>“It’s been great being able to see more actionable email metrics with Klaviyo,” she says.</p>
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<p>“It’s been great being able to see more actionable email metrics with Klaviyo,” she says.</p>
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<blockquote>It’s been great being able to see more actionable email metrics with Klaviyo.</blockquote>Kelsey Vonk<p>Email marketing lead, Stone Brewing</p>
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<blockquote>It’s been great being able to see more actionable email metrics with Klaviyo.</blockquote>Kelsey Vonk<p>Email marketing lead, Stone Brewing</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>With much of Stone Brewing’s tech stack connected to Klaviyo, Vonk can leverage their centralized customer data in fresh, impactful ways.</p>
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<p>With much of Stone Brewing’s tech stack connected to Klaviyo, Vonk can leverage their centralized customer data in fresh, impactful ways.</p>
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<p>Even though she has been an email marketing team of one at times, Vonk has still recently used Klaviyo to:</p>
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<p>Even though she has been an email marketing team of one at times, Vonk has still recently used Klaviyo to:</p>
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<ul><li><strong>Launch a welcome flow just for in-person diners:</strong>When in-person guests sign up for marketing emails in GoTab, it triggers a Klaviyo welcome flow that offers a discount on online merch. This popular cross-sell offer has helped drive 62.8% YoY growth in revenue from flows YTD.</li>
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<ul><li><strong>Launch a welcome flow just for in-person diners:</strong>When in-person guests sign up for marketing emails in GoTab, it triggers a Klaviyo welcome flow that offers a discount on online merch. This popular cross-sell offer has helped drive 62.8% YoY growth in revenue from flows YTD.</li>
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<li><strong>Compile robust invite lists:</strong>When Stone Brewing hosts an event, Vonk promotes it to everyone likely to go by building a segment in Klaviyo of people who previously dined at the venue, DTC shoppers living nearby, and previous Eventbrite ticket buyers. In summer 2023, 25.8% of Stone Brewing’s total Eventbrite revenue came from Klaviyo.</li>
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<li><strong>Compile robust invite lists:</strong>When Stone Brewing hosts an event, Vonk promotes it to everyone likely to go by building a segment in Klaviyo of people who previously dined at the venue, DTC shoppers living nearby, and previous Eventbrite ticket buyers. In summer 2023, 25.8% of Stone Brewing’s total Eventbrite revenue came from Klaviyo.</li>
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<li><strong>Pinpoint ultra-superfans:</strong>Every 2 weeks, Stone Brewing releases a small-batch of archival beer to email subscribers that sells out within the day. Vonk can use Klaviyo and GoTab data to create a segment of guests who both engage regularly with the beer drops and visit the breweries-and target them with unique rewards.</li>
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<li><strong>Pinpoint ultra-superfans:</strong>Every 2 weeks, Stone Brewing releases a small-batch of archival beer to email subscribers that sells out within the day. Vonk can use Klaviyo and GoTab data to create a segment of guests who both engage regularly with the beer drops and visit the breweries-and target them with unique rewards.</li>
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</ul><p>“The ability to integrate other platforms with Klaviyo is just fantastic,” Vonk says. “That’s really my favorite part about Klaviyo-all the integrations vs. all the manual uploading and segmentation we had to do back in the day.”</p>
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</ul><p>“The ability to integrate other platforms with Klaviyo is just fantastic,” Vonk says. “That’s really my favorite part about Klaviyo-all the integrations vs. all the manual uploading and segmentation we had to do back in the day.”</p>
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<blockquote>The ability to integrate other platforms with Klaviyo is just fantastic. That’s really my favorite part about Klaviyo.</blockquote>Kelsey Vonk<p>Email marketing lead, Stone Brewing</p>
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<blockquote>The ability to integrate other platforms with Klaviyo is just fantastic. That’s really my favorite part about Klaviyo.</blockquote>Kelsey Vonk<p>Email marketing lead, Stone Brewing</p>
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<p><a>Get started</a></p>
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