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Original 2026-01-01

Modified 2026-03-10

1 <p>KLAVIYO WEB Forms</p>

2 <p>Build custom web forms that do the heavy lifting-capture more sign-ups, connect with visitors, and grow your target audience without the hassle.</p>

3 <h3>Flexible formats </h3>

4 <p>Mix and match different formats-pop-ups, fly-outs, embedded forms, full-page forms, banners, and teasers-to grab attention in the way that works best for you.</p>

5 <h3>Endless form customisation</h3>

6 <p>Customise your forms, your way. Dropdowns, countdowns, radio buttons, checkboxes, multi-channel, multi-step-you name it.</p>

7 <h3>Precise web form targeting</h3>

8 <p>Filter by segment, location, cart value, UTM parameters, and more. Plus, choose exactly where your forms show up (or don’t).</p>

9 <p>Multi-step > Email & SMS sign-up</p>

10 <p>Mobile full page > SMS tap-to-subscribe</p>

11 <p>Desktop full page > SMS sign-up</p>

12 <p>Mobile pop-up > SMS tap-to-text offer</p>

13 <h2>Advanced tools to grow lists faster and capture more data</h2>

14 <h3>New Put a fun spin on list growth</h3>

15 <p>Who says growing your list has to be boring? Spin-to-win forms make sign-ups exciting, engaging, and way more fun.</p>

16 <h3>New Pre-fill info for Shop Pay users</h3>

17 <p>Lead capture with Shop automatically applies discounts and pre-fills fields like phone number, boosting satisfaction and SMS sign-ups.</p>

18 <h3>Streamline SMS sign-ups</h3>

19 <p>SMS smart opt-in generates a one-time code that auto-fills on IOS and Android, for buttery-smooth double opt-in.</p>

20 <h3><strong>Bring in more data and new customers</strong></h3>

21 <p>Forms aren’t just for contact info. Ask custom questions for richer profiles and smarter segments. Sync segments to social media as<a>lookalike audiences</a>to find brand new customers.</p>

22 <h2>Turn ideas into live web forms fast</h2>

23 <h3>Pick a template, any template</h3>

24 <p>Choose from 70+ pre-built forms, organized by type and goal-so you can launch fast without overthinking it.</p>

25 <h3>Make it personal</h3>

26 <p>Show a welcome offer right before someone exits your site or surprise your VIPs with a one-day-only deal when they come back.</p>

27 <h3>Design web forms with ease</h3>

28 <p>Just drag, drop, and hit publish-no coding experience necessary.</p>

29 <h2>High-performing web forms that self optimise</h2>

30 <h3>Maximise form submission rates</h3>

31 <p>AI-powered form optimisation tests time your forms to show up at just the right moment-whether that’s based on how far someone scrolls, how long they stay, or when they’re about to bounce.</p>

32 <h3>Fine-tune web forms with A/B tests</h3>

33 <p>Try out A/B tests on your web forms with different designs, text, CTAs, and offers to see what really clicks with your audience and boosts conversions.</p>

34 <h3>See the revenue impact of web forms</h3>

35 <p>Besides the usual web form metrics, Klaviyo’s revenue metrics give you a clear picture of how web forms actually drive sales.</p>

36 <h2>Tata Harper grows sign-up form submissions 65%+ with Klaviyo AI</h2>

37 <blockquote>Klaviyo has become this central point of reference for our customer data. Loyalty, rewards, engagement, subscription-I have all of that data at my fingertips.”</blockquote>Alexandra Barlowe, DTC email and SMS marketing director<h2>Custom web forms FAQs</h2>

38 <p>A web form is an interactive element on a website that allows visitors to input and submit information, such as email addresses, names, or feedback. Web forms are crucial for capturing leads, gathering customer insights, and enhancing user engagement.</p>