8 added
14 removed
Original
2026-01-01
Modified
2026-03-10
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<p>Linear multi-touch attribution *only available with Klaviyo Marketing Analytics or Advanced Klaviyo Data Platform</p>
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<p><strong>1. Connect your data sources,</strong>including email, SMS, WhatsApp, push, and ecommerce platforms.</p>
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<p>Understand how all messages and channels contribute to conversions.</p>
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<p><strong>2. Choose your attribution model.</strong>Select a linear multi-touch or last-touch model.</p>
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<p>Custom attribution models</p>
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<p><strong>3. Choose a timeframe.</strong>Select customer lookback timeframes by channel.</p>
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<p>Choose what to include, how to weigh it, and apply changes retroactively.</p>
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<p>4.<strong><a>Launch campaigns</a>.</strong>Send<a>messaging across channels</a>and let Klaviyo track the full journey.</p>
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<p>Omnichannel reporting**only available with Klaviyo Marketing Analytics or Advanced Klaviyo Data Platform</p>
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<p><strong>5. View performance insights.</strong>Use visual dashboards and message-level data to assess ROI.</p>
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<p>View<a>channel performance</a>across email, SMS, push, WhatsApp, and other marketing touchpoints.</p>
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<p><strong>6. Optimize and scale.</strong>Double down on what’s working and adjust what isn’t.</p>
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<p>Coming soon: Omnichannel attribution to go beyond Klaviyo. Track how third-party ads and off-platform sources contribute alongside Klaviyo’s built-in messaging.*</p>
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<p>Marketers don’t want more data-they want answers. Klaviyo delivers insights that drive real decisions, from which messages convert best to what channels fuel lifetime value.</p>
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<p>Engagement insights</p>
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<p>Instead of jumping between tools, Klaviyo brings analytics into every part of your workflow. Whether you’re analyzing a holiday campaign or evaluating a long-term retention flow, you’ll always know what worked, who engaged, and how to reach customers more effectively.</p>
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<p>Track opens, clicks, replies, and revenue by channel and segment.</p>
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<p>Cross-channel flow analytics</p>
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<p>Understand which<a>flows</a>perform best across different stages and touchpoints.</p>
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<p>Channel affinity </p>
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<p>Klaviyo’s predictive analytics<a>power smarter automation</a>-like AI-powered channel affinity, which dynamically adjusts messaging based on what’s proven to convert.</p>
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