Rivalry2

HTML Diff

19 added 24 removed

Original 2026-01-01

Modified 2026-03-10

1 - 84%

2 - of product recommendation chat queries resolved by K:AI Customer Agent in 60 days

3 - 75%

4 - of “where is my order” chat queries resolved by K:AI Customer Agent in 60 days

5 12K+

1 12K+

6 self-serve support interactions with Customer Hub in the last year

2 self-serve support interactions with Customer Hub in the last year

3 + <5

4 + minutes to launch Customer Hub

7 <a>Ministry of Supply</a>makes “scientifically better” clothing for travel and the office, so comfortable that it feels like loungewear. The apparel brand’s founders met at MIT, and their engineer-led team uses cutting-edge technology to make their garments-like 3D printers and NASA’s temperature-regulating Phase Change Materials.

5 <a>Ministry of Supply</a>makes “scientifically better” clothing for travel and the office, so comfortable that it feels like loungewear. The apparel brand’s founders met at MIT, and their engineer-led team uses cutting-edge technology to make their garments-like 3D printers and NASA’s temperature-regulating Phase Change Materials.

8 Ministry of Supply needs marketing technology as modern as their clothes-and they’ve long relied on Klaviyo.

6 Ministry of Supply needs marketing technology as modern as their clothes-and they’ve long relied on Klaviyo.

9 <h3>Challenge</h3>

7 <h3>Challenge</h3>

10 - For years, Ministry of Supply used Shopify for customer account management, and handled customer support via email and a phone line.

8 + For years, Ministry of Supply used Shopify for account management. That worked, but it wasn’t a perfect solution.

11 - It worked, but it wasn’t a perfect solution.

12 “Our account pages were very utilitarian,” explains Ministry of Supply CEO Aman Advani. “They were not bespoke to our brand in any way.”

9 “Our account pages were very utilitarian,” explains Ministry of Supply CEO Aman Advani. “They were not bespoke to our brand in any way.”

13 - The account pages also displayed as full web pages. To view their accounts, customers had to leave Ministry of Supply’s online store.

14 <blockquote>Our account pages were very utilitarian. They were not bespoke to our brand in any way.</blockquote>Aman AdvaniCEO, Ministry of Supply

10 <blockquote>Our account pages were very utilitarian. They were not bespoke to our brand in any way.</blockquote>Aman AdvaniCEO, Ministry of Supply

15 - Meanwhile, the brand’s lack of 24/7, real-time chat support meant customers often had to wait for answers.

11 + They also displayed as full web pages-so for a customer to view their account, they had to leave Ministry of Supply’s online store.

16 - The team saw an opportunity to improve their customer experience with on-brand, dynamic account pages that complemented the shopping experience and live chat support.

12 + Ministry of Supply wanted a more sophisticated, on-brand customer account experience that complemented the shopping experience and showed account information beyond a static order history.

17 - “If we can solve your problem in the middle of your shopping experience, you’re far more likely to convert,” Advani says.

13 + That meant they needed a new account management tool.

18 - That meant they needed new tools.

19 <h3>Solution</h3>

14 <h3>Solution</h3>

20 - When the team heard about<a>Klaviyo Customer Hub</a>and<a>K:AI Customer Agent</a>, they were hooked.

15 + When the team heard about<a>Klaviyo Customer Hub</a>, they were hooked.

21 - Customer Hub upgraded their customer account management, displaying dynamic account information in a sidebar on top of their Shopify store. Now, customers can check Customer Hub while they shop and see recently viewed items, order history with product page links for repurchasing, and more.

16 + “I had no idea that Klaviyo could touch this part of our Shopify site, and with just 3 clicks,” Advani recalls. “I was blown away that Klaviyo could do this so well and so easily.”

22 - The sidebar matches Ministry of Supply’s store branding, too, thanks to customizable visuals-and it took less than 5 minutes to set up.

17 + Customer Hub displays a wide variety of account information in one place: the customer’s recently viewed items; their order history, with product-page links for convenient repurchasing; their order tracking information; personalized product recommendations, powered by<a>Klaviyo AI</a>; and more.

23 - “I had no idea that Klaviyo could touch the front end of our Shopify site, and with just 3 clicks,” Advani recalls. “I was blown away.”

18 + Customers can see all that information while they shop, too. Customer Hub appears as a sidebar next to the ecommerce experience-and its look matches Ministry of Supply’s store branding, thanks to customizable visuals.

24 <blockquote>I had no idea that Klaviyo could touch the front end of our Shopify site, and with just 3 clicks. I was blown away..</blockquote>Aman AdvaniCEO, Ministry of Supply

19 <blockquote>I had no idea that Klaviyo could touch the front end of our Shopify site, and with just 3 clicks. I was blown away..</blockquote>Aman AdvaniCEO, Ministry of Supply

25 - Customer Agent, a 24/7 AI shopping assistant, is an easy fix for quick-turnaround customer questions. While competitor chatbots require constant manual upskilling, Customer Agent requires minimal set-up, automatically training on a brand’s storefront.

20 + Customer Hub has already helped Ministry of Supply deflect support tickets. Email tickets per customer have been trending down, Advani reports, and in the last year, Ministry of Supply account holders have completed over 12,000 self-serve support interactions in Customer Hub.

26 - “Customer Agent was ready to go out of the box,” Advani recalls. “That was a huge win.”

27 - Customer Hub and Customer Agent have already helped Ministry of Supply deflect support tickets. Email tickets per customer have been trending down, Advani reports, and in the last year, Ministry of Supply account holders have completed over 12,000 self-serve support interactions in Customer Hub.

28 - “We’re not trying to downsize our customer support team. We’re trying to upgrade their quality,” Advani says. “Now that we’re using Customer Agent, the questions that merit a long, thoughtful response from our customer support team get one.”

29 <h3>Strategy</h3>

21 <h3>Strategy</h3>

30 - Going forward, Ministry of Supply plans to use Customer Hub and Customer Agent to create the seamless, personalized ecommerce experience modern consumers want.

22 + Going forward, Ministry of Supply plans to use Customer Hub to create the seamless, personalized ecommerce experience modern consumers want.

31 - “The most common things we see customers want in a bespoke shopping experience are details on what they got last time, and what we think they should get this time,” Advani says. “With Customer Agent and Customer Hub, they have easy access to both of those things.”

23 + “The most common things we see customers want in a bespoke shopping experience are details on what they got last time and what we think they should get this time,” Advani says. “With Klaviyo Customer Hub, they have one-click access to both of those things.”

32 - In a recent 60-day period, Customer Agent resolved 84% of product recommendation chat queries autonomously. It also gives customers a choice between immediacy and a personal touch, with a “talk to a human” option throughout.

24 + Customer Hub’s product recommendations are already a useful cross-selling tool for Ministry of Supply, helping them lift a north star metric for the brand: revenue per session. They’ll continue optimizing their overall on-site shopping experience to boost this metric.

33 - Customer Hub also surfaces product recommendations that boost cross-selling, which helps Ministry of Supply lift a north star metric: revenue per session.

25 + The team is adding new, personalized information to their Customer Hub pages, like return initiation options and, soon, dynamic FAQs.

34 - <blockquote>We see Customer Hub and Customer Agent becoming what we think of as the future of shopping-a very curated one-to-one experience, unlike traditional ecomm, which is one to many. It’s not just our customer service tool-it’s one-to-one access to Ministry of Supply. That’s really powerful.</blockquote>Aman AdvaniCEO, Ministry of Supply

26 + With Customer Hub in Klaviyo B2C CRM, Ministry of Supply can personalize their messaging, too, segmenting their audience and triggering automations based on Customer Hub activity.

27 + Advani sees the evolving Customer Hub boosting each customer’s confidence that Ministry of Supply has accurate, accessible data on their purchases and preferences.

28 + “We see Klaviyo Customer Hub becoming what we think of as the future of shopping-a very curated one-to-one experience, unlike traditional ecomm, which is one to many,” Advani says. “It’s not just our customer service tool-it’s one-to-one access to Ministry of Supply. That’s really powerful.”

29 + <blockquote>We see Customer Hub becoming what we think of as the future of shopping-a very curated one-to-one experience, unlike traditional ecomm, which is one to many. It’s not just our customer service tool-it’s one-to-one access to Ministry of Supply. That’s really powerful.</blockquote>Aman AdvaniCEO, Ministry of Supply

35 The team is adding new, personalized information to Customer Hub, like return initiation options and, soon, dynamic FAQs. They’re also planning to train their Customer Agent to speak in a more branded voice.

30 The team is adding new, personalized information to Customer Hub, like return initiation options and, soon, dynamic FAQs. They’re also planning to train their Customer Agent to speak in a more branded voice.

36 Advani sees their growing Klaviyo Service product suite boosting customer confidence in the brand. Klaviyo tools ensure Ministry of Supply has accurate, accessible purchase and preference data, and that the brand can respond promptly to questions.

31 Advani sees their growing Klaviyo Service product suite boosting customer confidence in the brand. Klaviyo tools ensure Ministry of Supply has accurate, accessible purchase and preference data, and that the brand can respond promptly to questions.

37 “We see Customer Hub and Customer Agent becoming what we think of as the future of shopping-a very curated one-to-one experience, unlike traditional ecomm, which is one to many,” Advani says. “It’s not just our customer service tool-it’s one-to-one access to Ministry of Supply. That’s really powerful.”

32 “We see Customer Hub and Customer Agent becoming what we think of as the future of shopping-a very curated one-to-one experience, unlike traditional ecomm, which is one to many,” Advani says. “It’s not just our customer service tool-it’s one-to-one access to Ministry of Supply. That’s really powerful.”