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2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing por correo electrónico</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing por SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing de aplicaciones móviles</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Aplicaciones e Integraciones</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ventajas de las integraciones (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Conecta fácilmente toda tu pila tecnológica con integraciones listas para usar.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicidad (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Envíos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Puntos de venta (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidelización (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Suscripciones (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Las mejores aplicaciones e integraciones (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea aplicaciones e integraciones para hacer crecer tu negocio con las API de Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primeros pasos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías para desarrolladores (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentación de API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Recursos</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tu camino al éxito con Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Te damos la bienvenida a tu centro de éxito integral, en el que encontrarás respuestas, recursos y una comunidad dispuesta a ayudarte a crecer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información general sobre asistencia</div></div><div class="_description_s73z6_61">Recursos de incorporación y asistencia para sacar el máximo partido a Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servicios profesionales</div></div><div class="_description_s73z6_61">Paquetes y servicios de asistencia empresarial y profesional.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directorio de socios</div></div><div class="_description_s73z6_61">Encuentra socios con los que trabajar.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div><div class="_description_s73z6_61">Empresas que han crecido con Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías e informes</div></div><div class="_description_s73z6_61">Guías gratuitas del sector e informes sobre métricas de referencia.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de confianza (EN)↗</div></div><div class="_description_s73z6_61">Información sobre confianza y seguridad.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Herramientas gratuitas</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario de marketing de 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculadora de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Biblioteca de plantillas para email (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generador de asuntos de email (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BALANCE DEL BFCM DE 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Consulta los datos detrás del Black Friday y el Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/platform-demo"><span>Cómo funciona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/pricing"><span>Precios</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/es/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrarse</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/es/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Obtener una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plataforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Resumen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>El CRM para B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Descubre cómo Klaviyo CRM, la plataforma diseñada para tu empresa, puede ayudarte a establecer relaciones duraderas con los clientes.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Soluciones</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Conoce a K:AI y potencia tus insights.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automatización de marketing en
todos los canales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Quien mantiene contentos a los
clientes consigue más ventas.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Qué funciona y cuáles son los próximos pasos, sin rodeos.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La plataforma de datos de cliente más avanzada y sencilla para unificar y activar los datos en tiempo real.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Canales</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Inteligencia artificial, datos y canales perfectamente coordinados.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing por correo electrónico</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing por SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing de aplicaciones móviles</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Aplicaciones e Integraciones</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ventajas de las integraciones (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Conecta fácilmente toda tu pila tecnológica con integraciones listas para usar.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicidad (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Envíos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Puntos de venta (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidelización (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Suscripciones (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Las mejores aplicaciones e integraciones (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea aplicaciones e integraciones para hacer crecer tu negocio con las API de Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primeros pasos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías para desarrolladores (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentación de API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Recursos</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tu camino al éxito con Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Te damos la bienvenida a tu centro de éxito integral, en el que encontrarás respuestas, recursos y una comunidad dispuesta a ayudarte a crecer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información general sobre asistencia</div></div><div class="_description_s73z6_61">Recursos de incorporación y asistencia para sacar el máximo partido a Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servicios profesionales</div></div><div class="_description_s73z6_61">Paquetes y servicios de asistencia empresarial y profesional.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directorio de socios</div></div><div class="_description_s73z6_61">Encuentra socios con los que trabajar.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div><div class="_description_s73z6_61">Empresas que han crecido con Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías e informes</div></div><div class="_description_s73z6_61">Guías gratuitas del sector e informes sobre métricas de referencia.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de confianza (EN)↗</div></div><div class="_description_s73z6_61">Información sobre confianza y seguridad.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Herramientas gratuitas</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario de marketing de 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculadora de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Biblioteca de plantillas para email (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generador de asuntos de email (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BALANCE DEL BFCM DE 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Consulta los datos detrás del Black Friday y el Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/platform-demo"><span>Cómo funciona</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/pricing"><span>Precios</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Inicio</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Socios (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M7.434 2.084a4.907 4.907 0 1 0 0 9.813 4.907 4.907 0 0 0 0-9.813M1.027 6.991a6.407 6.407 0 1 1 12.813 0 6.407 6.407 0 0 1-12.813 0" clip-rule="evenodd"></path><path fill="currentColor" fill-rule="evenodd" d="M10.944 10.5a.75.75 0 0 1 1.06 0l3.637 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data-astro-cid-nvwpp57f> <div class="header"><h1 class="h2 semibold">Qué es el marketing por SMS: la guía para el canal de marketing que más rápido crece</h1><div class="headerCtas" data-astro-cid-5m4o7q3l><div class="_buttonContainer_1ir94_1" data-astro-cid-5m4o7q3l="true"><a data-variant="primary" aria-label="Empezar a enviar SMS" class="_dark_1dvtu_112 _button_1dvtu_1" href="/es/sign-up" role="link" tabindex="0" target="_self">Empezar a enviar SMS</a><a data-variant="ghost" aria-label="Solicitar una demo" class="_dark_1dvtu_112 _button_1dvtu_1 _ghost_1dvtu_52" href="/es/demo-request" role="link" tabindex="0" target="_self">Solicitar una demo</a></div></div></div> </div> <article class="content" id="content" data-astro-cid-nvwpp57f> <div class="blockContent"><hr class="wp-block-separator"><p>«Nadie quiere recibir mensajes de texto de mi marca».</p><p>Ese es el mito más común del marketing por SMS que Ashley Ismailovski, directora de marketing por correo electrónico de <a href="https://www.smartsites.com/">SmartSites</a>, escucha de los clientes.</p><p>«A eso siempre respondo: «¿Cómo lo sabes si nunca lo has probado?». El hecho de que a ti no te guste recibir campañas marketing por SMS no significa que a tus clientes no les guste», señala Ashley. «Hemos comprobado que, la mayoría de las veces, los consumidores son más receptivos e interactúan más con las campañas de SMS que con las de correo electrónico», añade.</p><p>Ismailovski tiene razón: según el <a href="https://www.klaviyo.com/uk/marketing-resources/sms-consumer-report">informe de Klaviyo sobre la opinión de los consumidores con respecto a los SMS</a>, más del doble de los compradores preferirían recibir noticias tuyas por mensajes de texto en lugar de por las redes sociales, y el 96 % están dispuestos a recibir un mensaje de texto de una marca al menos una vez a la semana.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/adc2b1b53a1351c1b8b07de4441953a60b565309-1000x679.webp" alt="En la imagen se muestra un gráfico circular titulado «Frecuencia aceptable para recibir mensajes de texto de marcas». El sector más grande del gráfico es de color lavanda y se titula «40 %: una vez a la semana»; seguido de un sector de color salmón titulado «30 %: varias veces a la semana»; dos sectores iguales de color algodón y salvia titulados «13 %: cada dos días» y «13 %: una vez al día» respectivamente, y el sector más pequeño —gris— titulado «4 %: nunca»."><script>(function(){const dialogId = "image-dialog-g3mekphd5aa";
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})();</script></div><p>Además, los usuarios que se suscriben a los SMS tienden a actuar en función de lo que reciben. <a href="https://www.g2.com/articles/sms-marketing-statistics">Según G2</a>, el 33 % de los destinatarios de SMS reaccionan a las llamadas a la acción de los mensajes de marketing por SMS y el 47 % de ellos acaban haciendo una compra.</p><p>Durante años, los especialistas en marketing han optado por lanzar campañas de correo electrónico porque tienen un gran alcance, un buen retorno de la inversión, mucha agilidad y unos costes estables.</p><p>Hoy en día, el <a href="https://www.klaviyo.com/es/products/sms-marketing">marketing por SMS o mensajes de texto</a> está ganando popularidad entre las grandes y pequeñas empresas que buscan forjar relaciones genuinas y duraderas con sus clientes. Según el reciente informe sobre combinaciones de marketing de Klaviyo, el 30,47 % de todas las marcas de comercio electrónico y más de la mitad de las empresas con ingresos anuales superiores a los 20 millones de dólares están usando los SMS como canal de marketing.</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> Hemos comprobado que, la mayoría de las veces, los consumidores son más receptivos e interactúan más con las campañas de SMS que con las de correo electrónico. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Ashley Ismailovski </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> Directora de marketing por correo electrónico en SmartSites </div> </figcaption> </figure><p>Las marcas de comercio electrónico que incorporan el marketing por SMS en su estrategia de marketing general consiguen más ingresos porque ofrecen experiencias de cliente de máxima calidad. Entonces, ¿cómo puedes asegurarte de que estés sacándole el máximo partido a este canal en auge?</p><p>Empecemos por lo básico.</p><div class="cta" data-astro-cid-x5r2lpxd style="--backgroundColor: rgb(255, 252, 249);--textColor: rgb(35, 33, 33);"> <div class="cta-text-container h6" data-astro-cid-x5r2lpxd style="--backgroundColor: rgb(255, 252, 249);--textColor: rgb(35, 33, 33);"> <p>Klaviyo SMS te ofrece un marketing por SMS basado en datos que funciona a la perfección con todos los canales. De esta forma, es muy fácil enviar mensajes de texto oportunos y personalizados que despiertan interés.</p> <a class="button dark primary" aria-label="Más información" href="https://www.klaviyo.com/es/products/sms-marketing" rel="noopener" target="_self" data-astro-cid-yxithoyc> Más información </a> </div> </div><h2 id="que-es-el-marketing-por-sms">Qué es el marketing por SMS</h2><p>El <a href="https://www.klaviyo.com/es/products/sms-marketing">marketing por SMS</a> consiste en enviar a clientes y clientes potenciales mensajes de marketing, promociones, cupones, anuncios, recordatorios de citas, etc. por mensaje de texto.</p><p>El término «SMS» significa «servicio de mensajes cortos» en inglés. Las marcas usan este tipo de comunicaciones de marketing con consentimiento previo para interactuar con sus clientes de una forma más personal. «Comunicaciones de marketing con consentimiento previo» significa que solo puedes enviar mensajes SMS a las personas que hayan dado su consentimiento explícito para que se los envíes.</p><p>Además de SMS, también puedes enviar MMS, que son mensajes de texto con fotos, archivos GIF u otras imágenes animadas.</p><p>Recuerda que, al igual que el <a href="https://www.klaviyo.com/es/products/email-marketing">marketing por correo electrónico</a>, los SMS son un canal de marketing digital propio. Esto significa que tienes control total sobre quién recibe un mensaje de marketing por SMS, qué contenido compartes y cuándo lo envías.</p><h2 id="cuales-son-los-principales-tipos-de-marketing-por-sms">Cuáles son los principales tipos de marketing por SMS</h2><p>Cuando implementes la mensajería SMS en tu estrategia de marketing, hay 3 tipos de comunicaciones que podrás enviar a la audiencia:</p><h3>1. Marketing por SMS promocionales</h3><p>El marketing por SMS promocionales incluye los mensajes que se envían para aumentar las ventas, promocionar un producto o dar a conocer una marca.</p><p>Los mensajes promocionales pueden ser campañas de SMS puntuales o automatizaciones de marketing por SMS, es decir, mensajes que se activan en función de las acciones que los usuarios hacen en un sitio web.</p><p>Por ejemplo, <a href="https://montirex.com/en-us">Montirex</a> —una marca de ropa deportiva— ha tenido éxito con los mensajes de texto de abandono de navegación y de abandono de carrito, sobre todo cuando personaliza los SMS en función del comportamiento de cada uno de los compradores (por ejemplo, incluyendo un descuento solo cuando alguien abandone un carrito de alto valor). El flujo de SMS de abandono de navegación de esta marca <a href="https://www.klaviyo.com/es/customers/case-studies/montirex-combine-power-of-email-and-sms-marketing">genera una tasa de clics del 32 %</a> por sí solo.</p><p>Ya sean campañas o flujos, puedes usar mensajes SMS promocionales para:</p><ul><li>Informar a los clientes sobre el lanzamiento de un nuevo producto</li><li>Ofrecer una promoción u oferta especial</li><li>Comunicar anuncios de la empresa</li><li>Promocionar eventos de la marca</li><li>Ofrecer consejos sobre cómo usar mejor los productos que vendes</li></ul><h3>2. Marketing por SMS transaccionales</h3><p>Los <a href="https://www.klaviyo.com/blog/transactional-sms">SMS transaccionales</a> son los mensajes de texto que envías para informar sobre el estado de un pedido. Varios tipos de SMS se consideran transaccionales, entre ellos:</p><ul><li>Confirmaciones de pedido</li><li>Actualizaciones de envío</li><li>Notificaciones de retrasos en el envío</li><li>Confirmaciones de entrega</li></ul><p>A diferencia de los SMS promocionales, cuya finalidad suele estar centrada en conseguir una venta, los SMS transaccionales son un tipo de atención al cliente con el objetivo de mantener a los clientes informados sobre una compra. Una reciente encuesta sobre la opinión de los consumidores realizada por Klaviyo ha revelado que, de todos los SMS que pueden recibir de las marcas, los consumidores prefieren los transaccionales:</p><p><strong>Nota importante</strong> sobre el consentimiento</p><p>En virtud del <a href="https://www.legislation.gov.uk/uksi/2003/2426/contents">Reglamento de Privacidad y Comunicaciones Electrónicas (PECR, por sus siglas en inglés)</a> aplicable en el Reino Unido, así como del <a href="https://eur-lex.europa.eu/eli/reg/2016/679/oj/eng">Reglamento General de Protección de Datos (RGPD)</a> aplicable en toda la Unión Europea y <a href="https://www.legislation.gov.uk/eur/2016/679/contents">mantenido en el Reino Unido tras el Brexit</a>, las organizaciones deben obtener el consentimiento explícito de las personas antes de enviarles comunicaciones de marketing directo por SMS. Cuando una persona da su consentimiento para recibir mensajes de SMS transaccionales, como confirmaciones de pedido o actualizaciones de entrega, ese consentimiento <strong><em>no</em></strong> abarca los mensajes de texto promocionales o de marketing. Se debe solicitar un consentimiento claro e independiente para las comunicaciones de marketing. El cumplimiento de estas normas es esencial para el envío de comunicaciones por SMS de forma legal dentro del Reino Unido y la UE.</p><p>Por otro lado, si obtienes el consentimiento para enviar SMS promocionales, también podrás enviar mensajes transaccionales, pero ten en cuenta que cualquier baja podría suponer una baja de todos los SMS de la marca.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6f361ea99053fbc6af001dd4c0d940296fec1980-930x1408.webp" alt="En la imagen se muestra un gráfico de barras verticales con barras de color salmón titulado «Mensajes SMS que los consumidores quieren recibir más a menudo». Las 5 barras principales del gráfico son las confirmaciones de entrega (64 %), las confirmaciones de envío (60 %), las confirmaciones de pedido (50 %), los cupones y códigos promocionales (50 %) y las ofertas de cumpleaños (39 %)."><script>(function(){const dialogId = "image-dialog-34e0j2v2w8o";
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Marketing por SMS conversacionales</h3><p>Mientras que los SMS bidireccionales implican responder a palabras específicas para mantener conversaciones bidireccionales, los <a href="https://www.klaviyo.com/es/blog/conversational-sms">SMS conversacionales</a> utilizan el procesamiento del lenguaje natural para mantener conversaciones digitales más profundas.</p><p>Los verdaderos sistemas de SMS conversacionales combinan esta tecnología de texto automatizada y agentes de atención al cliente humanos que pueden tomar el relevo cuando las conversaciones superan las capacidades del algoritmo.</p><p>Uno de los principales usos de los SMS conversacionales es la mejora de la atención al cliente, lo que se traduce en una mayor retención, un valor medio del pedido más alto y un mejor <a href="https://www.klaviyo.com/blog/how-to-calculate-clv">valor de vida del cliente</a>.</p><h2 id="cuales-son-los-principales-beneficios-del-marketing-por-sms">Cuáles son los principales beneficios del marketing por SMS</h2><p>Llegados a este punto, es posible que te hagas algunas preguntas. ¿Por qué deberías usar el marketing por SMS? ¿Cómo puedes saber si aprovecharás este canal teniendo en cuenta tu audiencia objetivo? ¿De verdad merece la pena el esfuerzo de añadir el marketing por SMS a las campañas si ya estás consiguiendo muy buenos resultados solo con el marketing por correo electrónico?</p><p>A continuación te indicamos 5 motivos clave por los que las empresas de comercio electrónico (como la tuya) invierten en el marketing por SMS:</p><h3>1. El marketing por SMS genera más interacción con los clientes</h3><p>Según las <a href="https://www.klaviyo.com/es/products/sms-marketing/benchmarks">métricas de referencia sectoriales del marketing por SMS</a> de Klaviyo, las campañas por SMS generan, de media:</p><ul><li>Tasas de clics del 5,76 %</li><li>Tasas de conversión del 0,1 %</li><li>Unos ingresos por destinatario de 0,09 €</li></ul><p>«Los SMS son un canal muy inmediato, por lo que las marcas normalmente observarán que los consumidores interactúan más», afirma Suze Dowling, cofundadora y directora comercial de <a href="https://patternbrands.com/">Pattern Brands</a>. «Hemos visto que las tasas de clics de las campañas de SMS son entre 6 y 8 veces superiores a las de las campañas de correo electrónico», añade.</p><p>Eso no quiere decir que el marketing por correo electrónico esté muerto. Nada más lejos de la realidad, según nuestro informe sobre combinaciones de marketing. Sin embargo, Blair Peterson, vicepresidenta de estrategia de <a href="https://www.danarebeccadesigns.com/">Dana Rebecca Designs</a> —una marca de joyería ética—, afirma: «El correo electrónico está saturado y cada vez lo está más. Los SMS son una forma de comunicarse con los clientes de manera más directa, sobre todo con los clientes que interactúan mucho con la marca».</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> Hemos visto que las tasas de clics de las campañas de SMS son entre 6 y 8 veces superiores a las de las campañas de correo electrónico. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Suze Dowling </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> Cofundadora y directora comercial en Pattern Brands </div> </figcaption> </figure><p>«Hay que buscar constantemente nuevas formas de comunicarte con los clientes para mantener su interés, y los SMS son una de ellas», añade Blair. «Sería un error no intentarlo», concluye.</p><h3>2. El marketing por SMS llega a los clientes al instante</h3><p>A diferencia de los correos, que pueden permanecer en la temida pestaña de promociones durante horas, días o incluso semanas, los mensajes de texto suelen llamar la atención de inmediato.</p><p>«No sé vosotros, pero yo no recibo las notificaciones del correo en el móvil. Lo que sí recibo son notificaciones de SMS», señala Jacob Sappington, responsable de correo electrónico de <a href="https://homesteadstudio.co/">Homestead Studio</a> —una agencia de marketing para empresas de comercio electrónico—. «El marketing por SMS te ofrece una forma más rápida de interactuar con los clientes», añade.</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> No sé vosotros, pero yo no recibo las notificaciones del correo en el móvil. Lo que sí recibo son notificaciones de SMS. El marketing por SMS te ofrece una forma más rápida de interactuar con los clientes. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Jacob Sappington </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> Responsable de correo electrónico en Homestead Studio </div> </figcaption> </figure><p>Si tienes una oferta especial y quieres que los suscriptores actúen de inmediato, al notificárselo por correo electrónico es posible que no vean el mensaje. Sin embargo, si les envías un SMS en el momento oportuno, es más probable que lo vean y que reaccionen al instante.</p><p>Eso es lo que descubrió <a href="https://www.dagnedover.com/">Dagne Dover</a>, una marca de bolsos, cuando decidió reducir los elevados costes de adquisición de Google y las redes sociales y buscó la forma de aprovechar mejor los SMS como un canal de marketing más rentable.</p><p>La marca no quería abusar de los SMS por respeto a la audiencia, así que decidió reservarlos para los momentos más importantes del recorrido de los clientes; por ejemplo, cuando alguien está a punto de hacer una compra. La estrategia ha funcionado: <a href="https://www.klaviyo.com/customers/case-studies/dagne-dover">Dagne Dover experimentó un aumento del 12 000 % en el retorno de la inversión</a> durante su primer año con Klaviyo SMS, y el correo electrónico y los SMS representan el 25 % de los ingresos totales trimestrales de la marca.</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> Los SMS llegan directamente a los destinatarios. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Elliot Scott </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> Fundador y director general de ElliotDigital </div> </figcaption> </figure><p>«Se trata de diversificar los canales», explica Elliot Scott, fundador y director general de <a href="https://www.elliotdigital.co.uk/">ElliotDigital</a>, una agencia de retención con sede en Londres. «Los SMS llegan directamente a los destinatarios», añade.</p><p>«Es un canal muy inmediato, por lo que, para los tipos de mensaje adecuados, resulta sumamente eficaz», coincide Jacob. «Los SMS son fantásticos para los lanzamientos de productos, las ofertas flash… Son fantásticos para las ventas en general».</p><h3>3. El marketing por SMS crea conexiones personales</h3><p>Los mensajes de texto son la forma en la que las personas se comunican con sus amigos y seres queridos, lo que significa que suelen tener el móvil cerca.</p><p>También significa que las personas suelen ser más selectivas a la hora de compartir el número de teléfono que la dirección de correo. El informe sobre la opinión de los consumidores de Klaviyo ha revelado que el 95 % de los consumidores se suscriben a menos de 7 marcas por SMS, y que más de la mitad se suscriben solo a 2 o 3.</p><div class="wp-block-image size-full" data-astro-cid-hhol7apy><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/775d3bd889f71afd8b52e92cafc242fdc9534928-1000x683.webp" alt="En la imagen se muestra un gráfico circular titulado «Número de marcas a las que están suscritos los consumidores». El sector más grande del gráfico es de color lavanda y se titula «52 %: 2-3 marcas»; seguido de un sector de color salmón titulado «28 %: 4-5 marcas»; otro de color algodón titulado «10 %: 1 marca», y dos sectores iguales de color salvia y gris titulados «5 %: 6-7 marcas» y «5 %: Más de 7 marcas» respectivamente."><script>(function(){const dialogId = "image-dialog-4r426afzcjq";
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Por lo tanto, las estrategias de marketing para dispositivos móviles suelen funcionar mejor cuando se combinan con una buena estrategia de marketing por correo.</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> Nunca recomendamos a los clientes que usen solamente uno de los dos canales. El correo electrónico y los SMS siempre funcionan mejor juntos. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Jacob Sappington </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> Responsable de correo electrónico en Homestead Studio </div> </figcaption> </figure><p>«Nunca recomendamos a los clientes que usen solamente uno de los dos canales», afirma Jacob. «El correo electrónico y los SMS siempre funcionan mejor juntos», continúa.</p><p>Por ejemplo, <a href="https://www.klaviyo.com/uk/customers/case-studies/frances-valentine-sms">Frances Valentine</a> —una marca de ropa— cambió su plataforma de marketing por SMS de Attentive a Klaviyo y pudo crear unas automatizaciones más sofisticadas y flexibles combinando el correo electrónico y los SMS en los flujos automatizados. <br>Tras poner en marcha la nueva estrategia, Frances Valentine detectó que, al usar los SMS únicamente en las automatizaciones con mayor intención de compra (pago abandonado y reposición de stock), los ingresos procedentes de estos flujos aumentaron un 32 % interanual en el primer trimestre.</p><p>Este tipo de enfoque de <a href="https://www.klaviyo.com/es/solutions/omnichannel">marketing omnicanal</a> es fundamental para llegar a los consumidores actuales allí donde esté, explica Jacob: «La gente está muy ocupada. Todo el mundo está muy distraído con su día a día. El objetivo es conseguir tantos puntos de contacto con ellos como sea posible para despertar algo».</p><p>«Más marcas deberían buscar formas de mejorar la retroalimentación de los distintos canales», coincide Wei Tan, cofundador de <a href="http://www.theorchardagency.com.au">The Orchard Agency</a>. «No todos tus fans te siguen en redes sociales ni se suscriben a tus listas de contacto por correo o SMS. Mejora la visibilidad de los mensajes llegando a los clientes con todos los puntos de contacto de marketing».</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> No todos tus fans te siguen en redes sociales ni se suscriben a tus listas de contacto por correo o SMS. Mejora la visibilidad de los mensajes llegando a los clientes con todos los puntos de contacto de marketing. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Wei Tan </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> Cofundador de The Orchard Agency </div> </figcaption> </figure><h3>5. Tienes el control de tus iniciativas de marketing por SMS</h3><p>Tras la llegada de iOS 14.5, el mundo avanza hacia una mayor privacidad de los clientes gracias al bloqueo del seguimiento de terceros.</p><p>Por suerte, esto no afecta al marketing por SMS y correo electrónico, ya que estos canales no dependen de datos de terceros para hacer llegar comunicaciones personalizadas a los clientes.</p><p>Cuando recopilas un número de teléfono o una dirección de correo electrónico, ese dato te pertenece. Puedes comunicarte con los suscriptores en cualquier momento y no hay algoritmos que decidan cuándo o cómo se verán los mensajes.</p><p>Además, tienes la certeza de que los clientes quieren saber de ti. Como afirma Jacob, las listas de SMS y correo electrónico son «una audiencia autoseleccionada de personas que han indicado que quieren saber de tu marca por varios canales».</p><p>¿Quieres más consejos y ejemplos de estrategias de SMS? En esta serie sobre marketing por SMS para comercio electrónico, vamos más allá de los aspectos básicos para ayudarte a empezar con buen pie y forjar relaciones sólidas y duraderas con los clientes. Echa un vistazo a estos enlaces:</p><h2 id="preguntas-frecuentes-sobre-el-marketing-por-sms">Preguntas frecuentes sobre el marketing por SMS</h2><h3>Eficacia real del marketing por SMS</h3><p>El marketing por SMS funciona de verdad. La <a href="/uk/marketing-resources/sms-consumer-report">encuesta de opinión de los consumidores sobre los SMS</a> realizada por Klaviyo reveló que el 73 % de los consumidores han hecho una compra tras recibir un SMS de una marca y que más de la mitad han recibido un SMS de una marca.</p><p>Además, según las últimas <a href="https://www.klaviyo.com/es/products/sms-marketing/benchmarks">métricas de referencia sectoriales del marketing por SMS</a> de Klaviyo, las campañas de SMS obtienen de media una tasa de clics del 10,14 %, una tasa de conversión del 0,09 % y unos ingresos de 0,07 € por destinatario.</p><h3>Cómo poner en práctica una estrategia de marketing por SMS</h3><p>Muchas marcas <a href="https://www.klaviyo.com/es/products/sms-marketing">empiezan con el marketing por SMS</a> activando el marketing por SMS transaccionales. Los consumidores prefieren recibir SMS transaccionales de las marcas porque estos mensajes contienen información importante sobre los pedidos.</p><p>Sin embargo, las marcas también suelen poner en marcha un programa de marketing por SMS creando listas de suscriptores de SMS con tácticas como estas:</p><ul><li>Enviar mensajes a la lista de correo electrónico actual y animar a los destinatarios a que se registren para recibir ofertas vips por SMS</li><li>Abrir una ventana emergente en el sitio web que ofrezca un descuento para los clientes que hagan su primera compra y se suscriban a los SMS</li></ul><p>Ten en cuenta que una buena estrategia de marketing por SMS tiene que combinarse con el marketing por correo en lugar de gestionar los SMS por separado.</p><h3>Coste del marketing por SMS</h3><p>El marketing por SMS no es gratuito porque enviar mensajes SMS tiene un coste. Del mismo modo que hay que pagar un plan de telefonía móvil con una operadora como Movistar para poder enviar SMS, la mayoría de las plataformas de marketing por SMS exigen a las marcas que compren un número determinado de créditos para enviar SMS a los consumidores.</p><p>Por ejemplo, las marcas que utilizan Klaviyo SMS reciben un número determinado de <a href="https://help.klaviyo.com/hc/es-es/articles/13502982552347-Understanding-Klaviyo-s-SMS-credit-system">créditos de SMS</a> al mes. Puedes usar estos créditos en cualquier combinación de SMS y MMS (un mensaje de texto de más de 160 caracteres o que contenga una imagen o un archivo GIF).</p><h3>Formas de suscribirse al marketing por SMS</h3><p>El hecho de tener el número de teléfono de los clientes no significa que te hayan dado permiso para enviarles mensajes SMS con fines de marketing. Si bien necesitas un número de teléfono para enviar mensajes de texto a alguien, esa persona también tendrá que aceptar explícitamente recibir mensajes de texto con fines de marketing. El <a href="https://help.klaviyo.com/hc/es-es/articles/360035056972#h_01H91A80BJ4CH094YATKDH875K">consentimiento explícito para enviar SMS</a> se puede recopilar cuando alguien:</p><ul><li>Marca una casilla para recibir SMS al pagar.</li><li>Indica su número de teléfono en un formulario de un sitio web.</li><li>Usa una palabra clave, como «APUNTARME», para suscribirse.</li></ul><h3>Cuándo hay que usar el marketing por SMS</h3><p>Usa el marketing por SMS cuando tu marca tenga algo urgente que comunicar, como una oferta flash, una notificación de reposición de stock o una actualización de estado de pedido. También puedes utilizar los SMS para enviar ofertas especiales a los clientes vips antes que al resto. 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class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Comunidad (EN)</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Empresa</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Acerca de Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Prensa (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relaciones con inversores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Contáctanos</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trabaja con nosotros (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plataforma</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información sobre los CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por
correo electrónico</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Notificaciones push</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Productos y funciones principales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formularios web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas de correo electrónico</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo para</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agencias y socios
tecnológicos (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Minoristas y comercio electrónico (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurantes (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bienestar (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Herramientas y recursos</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Recursos de marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Por qué Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. sus alternativas (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explorar más</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/es-es/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Aplicaciones e Integraciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novedades</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Comunidad (EN)</div></div></div></a></li></ul></details></li></ul></nav><div class="_languageSelector_17ejh_19"><div class="_languageSelector_18hva_25 _cotton_18hva_61"><button class="_currentLanguage_18hva_65 _universalMenuItem_s73z6_1"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" color="currentColor" style="height:1.6rem"><path fill="currentColor" fill-rule="evenodd" d="M1.655 7.375h1.97c.08-1.772.498-3.388 1.155-4.62q.105-.195.22-.381a6.38 6.38 0 0 0-3.345 5.001m6.281-7a7.625 7.625 0 0 0 .038 15.25H8A7.625 7.625 0 1 0 7.936.375m-.561 1.38c-.514.224-1.038.739-1.492 1.59-.549 1.027-.927 2.435-1.006 4.03h2.498zm0 6.87H4.877c.08 1.595.457 3.003 1.006 4.03.454.851.978 1.366 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_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/sms-marketing/what-is-sms-marketing" aria-current="true" rel="alternate" hrefLang="es-es" lang="es-es"><span>España<!-- --> - <span class="_languageCountry_18hva_117">ES</span></span><svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="currentColor" style="height:1.4rem" aria-label="(current language)"><path fill="currentColor" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="currentColor" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/de/products/sms-marketing/what-is-sms-marketing" rel="alternate" hrefLang="de" lang="de"><span>Deutschland<!-- --> - <span class="_languageCountry_18hva_117">DE</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/au/products/sms-marketing/what-is-sms-marketing" rel="alternate" hrefLang="en-au" lang="en-au"><span>Australia<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/uk/products/sms-marketing/what-is-sms-marketing" rel="alternate" hrefLang="en-gb" lang="en-gb"><span>United Kingdom<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li class="_listItem_18hva_100"><a class="_link_18hva_46 _cotton_18hva_61 _universalMenuItem_s73z6_1" href="/sg/" hrefLang="en-sg" lang="en-sg"><span>Singapore<!-- --> - <span class="_languageCountry_18hva_117">EN</span></span></a></li><li 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