Rivalry2

HTML Diff

0 added 0 removed

Original 2026-01-01

Modified 2026-03-10

1 <p>Profiles</p>

2 <h2>Customer profiles that capture every detail</h2>

3 <p>Real-time customer data meets AI-driven insights. Truly understand your customers like never before, for rich personalization that maximizes engagement.</p>

4 <h2>360° customer profiles that go way beyond contact info</h2>

5 <h2>Everything to know about your customers, in one place</h2>

6 <p>With Klaviyo’s 350+ integrations, customer profiles consolidate data across your stack for a complete picture of each customer: who they are, what they like, and when and how they’re engaging with you.</p>

7 <p>All this customer profile data is for building segments and personalizing content, including:</p>

8 <ul><li><strong>Purchase activity:</strong>orders placed and fulfilled, products ordered, loyalty points, and more</li>

9 <li><strong>Web activity:</strong>visits, product views, add to carts, site searches, review submissions</li>

10 <li><strong>Channel consent & engagement:</strong>email, SMS, push, reviews, ads</li>

11 <li><strong>Coupons:</strong>active, expired, redeemed</li>

12 <li><strong>Custom properties:</strong>interests, sizes, questionnaire responses</li>

13 <li><strong>Predictive analytics:</strong>CLV, churn risk, time between orders, next order date</li>

14 </ul><h2>Identity resolution for a truly accurate source of truth</h2>

15 <p>Klaviyo protects you from conflicting, confusing, or incomplete data-with customer profiles that are detailed, accurate, and actionable.</p>

16 <p><strong>Powerful web tracking</strong>Web browsers limit client-side tracking to as short as 24 hours. Klaviyo’s server-side tracking keeps tabs on activity for up to a year, gathering valuable customer profile data without interruption.</p>

17 <p><strong>Smart profile merging</strong>Klaviyo automatically detects and merges duplicate profiles, even across multiple devices, for a crystal-clear view of each customer.</p>

18 <p><strong>Anonymous activity backfill</strong>Even before a customer is identified, Klaviyo captures each step of their journey. Once they sign up, their full history is instantly available, giving you a complete picture from day one.</p>

19 <h2>Customer profiles that predict tomorrow, so you can act today</h2>

20 <p>Klaviyo AI enriches customer profile data with predictions about churn risk, order date, and more-empowering you to send smarter, more proactive messages that drive results.</p>

21 <p><strong>Prevent churn before it happens</strong>Automatically trigger win-back campaigns to re-engage customers at risk of leaving.</p>

22 <p><strong>Boost repeat purchases</strong>Send timely reminders or special offers based on a customer’s predicted next order date.</p>

23 <p><strong>Tailor messages based on predicted CLV</strong>Strengthen the loyalty of your higher-value customers with exclusive rewards or early access. Nurture lower-value customers with campaigns to drive engagement and repeat purchases.</p>

24 <h2>Profile data you can act on</h2>

25 <blockquote>Having one unified customer profile, where everything we know about a customer is in the same place-it’s huge. Now we see a customer’s journey, every touchpoint they get, and every way they interact with us, and we can act on that data.”</blockquote>Katherine Cabe, senior director of retention at AS Beauty Group (parent company of Laura Geller)<h2>Related marketing resources</h2>

26 <h2>FAQ</h2>

27 <p>A profile in Klaviyo is a comprehensive, real-time record of every interaction a customer has with your brand. It centralizes data from various channels-such as email, SMS, and website activities-into one place, helping you understand each customer’s journey and behaviors. Profiles contain key details like purchase history, engagement metrics, and custom properties, allowing for a personalized customer experience.</p>

28 <p><a>Learn more about profiles.</a></p>