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1 Klaviyo RCS Marketing

2 - <h2>Two-way text messaging</h2>

3 Start richer conversations with your customers using RCS-powered two-way messaging

2 Start richer conversations with your customers using RCS-powered two-way messaging

4 - <h2>What is two-way text messaging?</h2>

3 + <h2>What is two-way text messaging?</h2>

5 - Two-way text messaging with<a>RCS</a>allows brands to go beyond static SMS blasts and engage in dynamic,<a>interactive conversations</a>with their customers.

4 + Two-way text messaging is a real-time conversation model where customers and brands exchange messages and resolve intent quickly. With<a>RCS</a>, you can support richer two-way interactions in supported environments and rely on automatic<a>SMS/MMS</a>fallback to maintain response coverage.

6 - While<a>traditional SMS</a>relies on one-word replies or keyword prompts, with two-way texting customers can respond using tappable buttons, quick replies, or natural language-all within the native messaging app. And with read receipts, typing indicators, and rich media support, conversations feel real-time, branded, and personal.

5 + For example, when a customer asks for order status after shipping confirmation, your brand can respond in-thread with guided reply options that route them to the next best step. That shortens resolution time, reduces escalations, and keeps the support experience consistent across RCS and SMS/MMS fallback.

7 - Whether you’re confirming an order, re-engaging a shopper, or answering questions post-purchase, RCS makes it easy to turn every message into a meaningful moment.

6 + <h3>What are the benefits for marketers?</h3>

8 - <h3>What are the benefits for marketers?</h3>

9 Implementing two-way messaging with RCS doesn’t just enhance the customer experience-it transforms how marketers build trust, engagement, and conversions.

7 Implementing two-way messaging with RCS doesn’t just enhance the customer experience-it transforms how marketers build trust, engagement, and conversions.

10 Here’s what it unlocks:

8 Here’s what it unlocks:

11 - - Personalized communication:Show customers your brand is listening with<a>branded sender profiles</a>, conversational replies, and typing indicators that mirror app-like chats.

9 + - Personalized communication:Show customers your brand is listening with<a>branded sender profiles</a>, conversational replies, and typing indicators that mirror app-like chats.

12 - - Faster responses:Suggested replies and action buttons remove friction, letting customers engage with a tap.

10 + - Faster responses:Suggested replies and action buttons remove friction, letting customers engage with a tap.

13 - - Deeper engagement signals:Read receipts and click tracking provide precise insights into performance and interest.

11 + - Deeper engagement signals:Read receipts and click tracking provide precise insights into performance and interest.

14 - - Campaign control:Interactive messaging lets you guide customers through product discovery, reordering, opt-ins, and more-without leaving the inbox.

12 + - Campaign control:Interactive messaging lets you guide customers through product discovery, reordering, opt-ins, and more-without leaving the inbox.

15 - <h2>How RCS enables two-way text messaging</h2>

13 + <h2>How RCS enables two-way text messaging</h2>

16 RCS is a gamechanger for messaging. It turns the basic messaging thread into an interactive experience-supporting true, real-time conversations between your brand and your customer.

14 RCS is a gamechanger for messaging. It turns the basic messaging thread into an interactive experience-supporting true, real-time conversations between your brand and your customer.

17 Here’s how RCS makes two-way messaging possible:

15 Here’s how RCS makes two-way messaging possible:

18 - - Suggested replies and actions:Send messages that include pre-set response buttons (e.g., “Yes, I’m interested” or “Remind me later”)-making replies intuitive, fast, and trackable.

16 + - Suggested replies and actions:Send messages that include pre-set response buttons (e.g., “Yes, I’m interested” or “Remind me later”)-making replies intuitive, fast, and trackable.

19 - - Dynamic threading:RCS supports structured message threads, so you can build guided experiences like product recommendation flows, appointment confirmations, post-purchase feedback requests, and subscription management.

17 + - Dynamic threading:RCS supports structured message threads, so you can build guided experiences like product recommendation flows, appointment confirmations, post-purchase feedback requests, and subscription management.

20 - - No character code workarounds:No need for “Text STOP to opt out” or keyword-only replies-RCS enables natural-language interactions, making it easier for consumers to engage without friction.

18 + - No character code workarounds:No need for “Text STOP to opt out” or keyword-only replies-RCS enables natural-language interactions, making it easier for consumers to engage without friction.

21 - - Rich conversational capabilities:Klaviyo’s upcoming RCS roadmap includes support for two-way messaging logic, automated flows, and personalization based on customer replies-unlocking new use cases for customer support, guided selling, and retention campaigns.

19 + - Rich conversational capabilities:Klaviyo’s upcoming RCS roadmap includes support for two-way messaging logic, automated flows, and personalization based on customer replies-unlocking new use cases for customer support, guided selling, and retention campaigns.

22 The result? A richer, more natural conversation that feels less like a broadcast-and more like a relationship.

20 The result? A richer, more natural conversation that feels less like a broadcast-and more like a relationship.

23 - <h2>Why choose Klaviyo’s two-way text messaging?</h2>

21 + <h2>Why choose Klaviyo’s two-way text messaging?</h2>

24 Klaviyo’s RCS-powered two-way messaging is designed to make conversations scalable, measurable, and deeply personalized. It’s built on four pillars that unlock the full potential of mobile engagement:

22 Klaviyo’s RCS-powered two-way messaging is designed to make conversations scalable, measurable, and deeply personalized. It’s built on four pillars that unlock the full potential of mobile engagement:

25 - - Deliver richer, high-converting content:Send visually engaging messages with buttons, carousels, and branded layouts that feel like a mobile storefront-not just a message.

23 + - Deliver richer, high-converting content:Send visually engaging messages with buttons, carousels, and branded layouts that feel like a mobile storefront-not just a message.

26 - - Build trust with a verified brand presence:Every message comes from a verified business profile, complete with your logo and contact info-helping customers recognize and trust your brand instantly.

24 + - Build trust with a verified brand presence:Every message comes from a verified business profile, complete with your logo and contact info-helping customers recognize and trust your brand instantly.

27 - - Optimize performance with real-time insights:Get native read receipts, click tracking, and fallback analytics across<a>SMS and MMS</a>, so you can test, learn, and improve with every send.

25 + - Optimize performance with real-time insights:Get native read receipts, click tracking, and fallback analytics across<a>SMS and MMS</a>, so you can test, learn, and improve with every send.

28 - - Drive action and personalization with replies:Use suggested replies to gather zero-party data, personalize follow-ups, and trigger flows-turning every interaction into a conversion opportunity.

26 + - Drive action and personalization with replies:Use suggested replies to gather zero-party data, personalize follow-ups, and trigger flows-turning every interaction into a conversion opportunity.

29 With built-in SMS/MMS fallback, an intuitive editor, and a roadmap that includes dynamic threading and flow integration, Klaviyo makes it easy to scale personal, high-performing conversations that feel as seamless as they are strategic.

27 With built-in SMS/MMS fallback, an intuitive editor, and a roadmap that includes dynamic threading and flow integration, Klaviyo makes it easy to scale personal, high-performing conversations that feel as seamless as they are strategic.

30 <h2>Key features of Klaviyo’s two-way text messaging</h2>

28 <h2>Key features of Klaviyo’s two-way text messaging</h2>

29 + Use this table to see which two-way features each format supports, then plan your response paths accordingly.

31 Feature

30 Feature

32 Description

31 Description

33 Available with Klaviyo

32 Available with Klaviyo

34 Suggested replies & buttons

33 Suggested replies & buttons

35 Guide users with pre-defined options to reduce friction and boost conversions.

34 Guide users with pre-defined options to reduce friction and boost conversions.

36 Read receipts

35 Read receipts

37 Track message opens in real time to improve targeting and segmentation.

36 Track message opens in real time to improve targeting and segmentation.

38 Branded sender ID (RCS agent)

37 Branded sender ID (RCS agent)

39 Use your logo, name, and verified business info to boost trust.

38 Use your logo, name, and verified business info to boost trust.

40 Auto fallback to SMS/MMS

39 Auto fallback to SMS/MMS

41 Messages are delivered regardless of device or network support.

40 Messages are delivered regardless of device or network support.

42 Media-rich responses

41 Media-rich responses

43 Add carousels, videos, and imagery to enhance product storytelling.

42 Add carousels, videos, and imagery to enhance product storytelling.

44 - <h2>How to get started with Klaviyo’s two-way text messaging</h2>

43 + <h2>How to get started with Klaviyo’s two-way text messaging</h2>

45 <a>Join the waitlist</a>, and then once approved, getting started is easy-especially if you’re already sending SMS in Klaviyo. Here’s how to do it:

44 <a>Join the waitlist</a>, and then once approved, getting started is easy-especially if you’re already sending SMS in Klaviyo. Here’s how to do it:

46 - 1. Enable SMS messagingand make sure you have credits.

45 + 1. Enable SMS messagingand make sure you have credits.

47 - 2. Register for Rich Business Messaging (RBM)to activate RCS.

46 + 2. Register for Rich Business Messaging (RBM)to activate RCS.

48 - 3. Create your branded sender profilewith logo, business name, and contact details.

47 + 3. Create your branded sender profilewith logo, business name, and contact details.

49 - 4. Design and send RCS messagesusing Klaviyo’s SMS editor-include suggested replies, media, or buttons.

48 + 4. Design and send RCS messagesusing Klaviyo’s SMS editor-include suggested replies, media, or buttons.

50 - 5. Track and refinewith open and click data from RCS to iterate on your messaging strategy.

49 + 5. Track and refinewith open and click data from RCS to iterate on your messaging strategy.

51 Klaviyo makes it easy to scale interactive, high-performing conversations that feel like an extension of your brand-built for trust, optimized with real-time insights, and personalized through every reply.

50 Klaviyo makes it easy to scale interactive, high-performing conversations that feel like an extension of your brand-built for trust, optimized with real-time insights, and personalized through every reply.

52 <h2>Build stronger mobile relationships with Klaviyo.</h2>

51 <h2>Build stronger mobile relationships with Klaviyo.</h2>

52 +