What is Klaviyo: About Our B2C CRM Platform - Klaviyo
2026-03-10 21:45 Diff
https://www.klaviyo.com/about

About Klaviyo

The B2C CRM

Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.

How Klaviyo has evolved

A data-first platform from day one. Now a unified B2C CRM.

2012: Klaviyo is founded as a customer database.

2013Email marketing launches.

2018: Marketing attribution and optimization launches.

2021SMS marketing launches. 7.5 billion emails sent during BFCM.

2023Reviews launches.

2023CDP launches.

2025B2C CRM launches: unifying datamarketingservice, and analytics.

193,000+

paying customers in 80+ countries

2,000+

Klaviyos worldwide

2+ billion

daily events processed

7+ billion

customer profiles managed

Andrew Bialecki

Co-founder and co-CEO

Ed Hallen

Co-founder and chief strategy officer

Surabhi Gupta

Chief technology officer

Landon Edmond

Chief legal officer

Amanda Whalen

Chief financial officer

Jamie Domenici

Chief marketing officer

Emily McEvilly

Chief customer officer

Eric Fearday

Chief revenue officer

Carmel Galvin

Chief people officer

Offices

Boston (Global Headquarters)

125 Summer Street, Floor 6
Boston, MA 02111

Denver

1200 17th Street, Floor 25
Denver, CO 80202

San Francisco

181 Fremont Street, Floor 21
San Francisco, CA 94105

London

5th Floor, 106 Fenchurch Street
London EC3M 5JD
United Kingdom

Dublin

WeWork, One Central Plaza, Dame Street
Dublin 2, D02 A4W7
Ireland

Sydney

Level 17, 420 George Street
Sydney NSW 2000
Australia

What’s with the name?

Klaviyo (clay-vee-oh) is inspired by clavija, a Spanish word for mountaineering pins—also called pitons. These pitons support climbers as they ascend, and catch them if they fall.

We liken our customers to mountaineers. Our goal is to support and accelerate their climb to the summit.