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Original
2026-01-01
Modified
2026-03-10
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<p>Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalised experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalisation, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.</p>
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<p>Marketing automation has evolved from a convenience to a competitive necessity, transforming how brands connect with customers across their journey. By orchestrating personalised experiences across email, SMS, and other channels, automation empowers teams to achieve enterprise-level impact without enterprise-level resources. Explore how B2C marketers are using automation to scale personalisation, streamline workflows, and create seamless customer experiences while freeing their teams to focus on strategy and creativity.</p>
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<h2>Marketing automation articles</h2>
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<a></a><p><a>Make the Most of AI Marketing Automation</a></p>
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<a></a><p><a>Make the Most of AI Marketing Automation</a></p>
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<p>Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.</p>
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<p>Learn 6 ways brands use AI in marketing automation to target audiences, create content, personalize, predict churn, benchmark, and manage reviews.</p>
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<a></a><p><a>Customer journey mapping: the ultimate guide to unlocking email marketing revenue</a></p>
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<a></a><p><a>Customer journey mapping: the ultimate guide to unlocking email marketing revenue</a></p>
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<p>Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.</p>
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<p>Unlock the power of customer journey mapping to boost email revenue. See how mapping every touchpoint builds loyalty, retention, and lasting growth.</p>
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<a></a><p><a>3 ways to drive revenue now</a></p>
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<a></a><p><a>3 ways to drive revenue now</a></p>
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<p>Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalised, data-driven consumer insights using Klaviyo.</p>
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<p>Leverage these 3 strategies that will help your business drive revenue during economic uncertainty with personalised, data-driven consumer insights using Klaviyo.</p>
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<a></a><p><a>2025 Marketing trends</a></p>
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<a></a><p><a>2025 Marketing trends</a></p>
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<p>Unlock 2025’s must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.</p>
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<p>Unlock 2025's must-know marketing insights. Discover 7 transformative trends to grow, save, and thrive in a rapidly changing digital landscape.</p>
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<a></a><p><a>Use sunset flows for better email deliverability</a></p>
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<a></a><p><a>Use sunset flows for better email deliverability</a></p>
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<p>Optimise your email deliverability with sunset flows. Learn how to manage inactive subscribers and improve sender reputation using Klaviyo’s sunset flow strategies.</p>
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<p>Sunset flows are email automations that support deliverability and sender reputation - discover examples to create right now with Klaviyo.</p>
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<a></a><p><a>Ditch Mailchimp for Klaviyo</a></p>
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<a></a><p><a>Ditch Mailchimp for Klaviyo</a></p>
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<p>Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.</p>
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<p>Klaviyo’s automated data collection makes it easy to understand your customers on a holistic level. Read how 5 brands succeeded by making the switch to Klaviyo.</p>
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<a></a><p><a>How to set up a strong marketing automation strategy</a></p>
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<p>Before you start setting up your automations, here’s what you need to know about choosing the right technology and defining your marketing automation strategy.</p>
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