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Original
2026-01-01
Modified
2026-03-10
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<p>Automated Flows</p>
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<p>Automated Flows</p>
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<h2>Create drip campaigns that convert with automated flows</h2>
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<h2>Create drip campaigns that convert with automated flows</h2>
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<p>Build the ultimate customer journey. Smart automation sends targeted messages that respond to customer data and real-time behavior.</p>
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<p>Build the ultimate customer journey. Smart automation sends targeted messages that respond to customer data and real-time behavior.</p>
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<h2>Drip campaigns built for better conversion</h2>
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<h2>Drip campaigns built for better conversion</h2>
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<ul><li><p>Easy to create</p>
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<ul><li><p>Easy to create</p>
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<p>Create flows in seconds with AI, or choose from 60+ pre-built, customizable templates.</p>
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<p>Create flows in seconds with AI, or choose from 60+ pre-built, customizable templates.</p>
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</ul><ul><li><p>Easy to use</p>
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</ul><ul><li><p>Easy to use</p>
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<p>Fine-tune automations with a drag-and-drop builder-no developer required.</p>
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<p>Fine-tune automations with a drag-and-drop builder-no developer required.</p>
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</ul><ul><li><p>Fully customizable</p>
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</ul><ul><li><p>Fully customizable</p>
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<p>Customize flows using customer data in Klaviyo and over 350+ integrated tools and APIs.</p>
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<p>Customize flows using customer data in Klaviyo and over 350+ integrated tools and APIs.</p>
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</ul><h2>The ultimate customer journey flow</h2>
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</ul><h2>The ultimate customer journey flow</h2>
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<p>Automate responses to customer behavior with easily customizable pre-built and AI-created flows.</p>
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<p>Automate responses to customer behavior with easily customizable pre-built and AI-created flows.</p>
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<h2>60+ pre-built flows for maximizing engagement</h2>
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<h2>60+ pre-built flows for maximizing engagement</h2>
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<p>Simply select an existing flow template and customize your branding and content. Then create different flow paths and journeys with our drag-and-drop builder.</p>
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<p>Simply select an existing flow template and customize your branding and content. Then create different flow paths and journeys with our drag-and-drop builder.</p>
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<h2>Smart automation meets easy customization</h2>
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<h2>Smart automation meets easy customization</h2>
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<p>Create custom flows that trigger timely experiences in response to a subscriber action, event, or milestone of your choice. Then, you can build branching conditions (“split logic”) for more relevant customer journeys.</p>
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<p>Create custom flows that trigger timely experiences in response to a subscriber action, event, or milestone of your choice. Then, you can build branching conditions (“split logic”) for more relevant customer journeys.</p>
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<h3>Behaviors that trigger flows</h3>
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<h3>Behaviors that trigger flows</h3>
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<ul><li><p>Dates (anniversary, birthdays)</p>
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<ul><li><p>Dates (anniversary, birthdays)</p>
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<li><p>No engagement after a while</p>
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<li><p>No engagement after a while</p>
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</ul><h3>Split content by</h3>
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</ul><h3>Split content by</h3>
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<ul><li><p>New vs. returning customer</p>
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<ul><li><p>New vs. returning customer</p>
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<li><p>Visited site within the last 3 days vs. not</p>
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<li><p>Visited site within the last 3 days vs. not</p>
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<li><p>Viewed product vs. didn’t view product</p>
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<li><p>Viewed product vs. didn’t view product</p>
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<li><p>Random sampling (for A/B testing)</p>
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<li><p>Random sampling (for A/B testing)</p>
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</ul><h2>Create cross-platform experiences with webhooks</h2>
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</ul><h2>Create cross-platform experiences with webhooks</h2>
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<p>Webhooks let you add processes from integrated apps and servers to your flow. Use them to automatically trigger processes like:</p>
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<p>Webhooks let you add processes from integrated apps and servers to your flow. Use them to automatically trigger processes like:</p>
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<ul><li>Sending thank you cards to new customers</li>
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<ul><li>Sending thank you cards to new customers</li>
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<li>Awarding loyalty points when subscribers take a survey</li>
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<li>Awarding loyalty points when subscribers take a survey</li>
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<li>Sending thank you gift cards for social media shoutouts</li>
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<li>Sending thank you gift cards for social media shoutouts</li>
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</ul><h2>Wilkinson Sword increases revenue with automated flows</h2>
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</ul><h2>Wilkinson Sword increases revenue with automated flows</h2>
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<blockquote>We retarget people based on what they’ve clicked within an email. After they click, we send them another email that’s directly related to what they expressed an interest in. Through that we get really high open rates-around 60 percent-and also a really strong conversion rate.”</blockquote>John Pagni, ecommerce assistant, Edgewell<h2>Learn more about flows</h2>
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<blockquote>We retarget people based on what they’ve clicked within an email. After they click, we send them another email that’s directly related to what they expressed an interest in. Through that we get really high open rates-around 60 percent-and also a really strong conversion rate.”</blockquote>John Pagni, ecommerce assistant, Edgewell<h2>Learn more about flows</h2>
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<h2>Frequently asked questions</h2>
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<h2>Frequently asked questions</h2>
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<p>In Klaviyo, an automated flow is a feature that triggers a specific action or experience in response to a particular behavior, milestone, event, or subscriber data. If you’ve used other marketing tools, you might also know automated flows as “automations” or “<a>drip campaigns.</a>”</p>
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<p>In Klaviyo, an automated flow is a feature that triggers a specific action or experience in response to a particular behavior, milestone, event, or subscriber data. If you’ve used other marketing tools, you might also know automated flows as “automations” or “<a>drip campaigns.</a>”</p>