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Original 2026-01-01

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1 <p><strong>Email nurture</strong>is the process of converting subscribers to paying customers with targeted emails.</p>

2 <p>Similar to a<a>drip campaign</a>, email nurture is a series of<a>automated emails</a>, or flows, that you send to your<a>subscribers</a>to encourage a specific action.</p>

3 <p>The goal of an email nurture series is to educate your audience, build relationships, and ultimately boost sales. For example, you might send email nurture messages to:</p>

4 <ul><li>Welcome new subscribers</li>

5 <li>Remind people about<a>abandoned carts</a></li>

6 <li><a>Re-engage</a>inactive subscribers</li>

7 <li>Thank customers<a>after a purchase</a></li>

8 <li>Recommend other products your customers may like</li>

9 </ul><h2>How to build an email nurture series</h2>

10 <p>Take the steps below to set up your email nurture series:</p>

11 <h3>1. Define the goal of your nurture series</h3>

12 <p>When you set a goal for your nurture emails, it’s easier to identify your<a>target audience</a>, create tailored messaging, and measure the success of your initiative. Your goal may be to:</p>

13 <ul><li>Encourage first purchases</li>

14 <li>Encourage repeat purchases</li>

15 <li>Recover abandoned carts</li>

16 <li>Increase traffic on a product page</li>

17 <li>Launch a new product</li>

18 <li>Move a product you want to discontinue</li>

19 </ul><h3>2. Segment your audience</h3>

20 <p>The most successful nurture campaigns are relevant for their audience. Create this relevance by<a>segmenting your audience</a>based on specific criteria like their:</p>

21 <ul><li>Purchase history</li>

22 <li>Buying habits</li>

23 <li><a>Engagement level</a></li>

24 </ul><p>After you<a>segment</a>your audience, create content that’s specific to them and set up automations that are triggered by specific criteria.</p>

25 <h3>3. Choose your triggers</h3>

26 <p>A trigger is an action or audience characteristic that precedes an automatic message in an email nurture series. Examples of triggers are when someone:</p>

27 <ul><li>Joins your<a>email list</a></li>

28 <li>Places an order</li>

29 <li>Abandons their cart</li>

30 <li>Qualifies for a segment</li>

31 </ul><p>Consider your objectives and segments when choosing your triggers. For example, if your goal is to increase<a>repeat purchases</a>, you may send personalized product recommendations to customers, setting the most recent purchase as the trigger.</p>

32 <h3>4. Create your email nurture content</h3>

33 <p>When writing copy for your email nurture series, consider these best practices:</p>

34 <ul><li>Writing a subject line that piques curiosity for your chosen segment</li>

35 <li>Choosing product images that align with the buying intent of your segment</li>

36 <li>Writing a call to action that’s appropriate for the engagement level of your segment</li>

37 </ul><p>And, if your<a>marketing automation</a>platform offers<a>templates</a>, use them to speed up the creation process and customize your emails with a first name tag.</p>

38 <h3>5. Track performance of your email nurture series</h3>

39 <p>Track metrics such as<a>open</a>, click, and<a>conversion rates</a>for each email to determine your most effective messages and identify where you need to improve. Make adjustments accordingly to achieve better outcomes.</p>

40 <h2>3 benefits of effective email nurturing</h2>

41 <ol><li><strong>Increased conversions:</strong>With well-timed, strategic reminders and targeted offers, your subscribers are more likely to buy your products.</li>

42 <li><strong>High engagement and retention:</strong>Email nurturing keeps your brand top of mind, builds trust, and maintains a connection with your audience.</li>

43 <li><strong>Personalized experiences for subscribers:</strong>Email nurturing gives you in-depth insights into how subscribers interact with your marketing materials, helping you fine-tune your strategy for success.</li>

44 </ol><p>Use Klaviyo to make the most of your email nurture series with:</p>

45 <ul><li><a>AI-supported</a><a>predictive analytics</a>and<a>segmentation</a></li>

46 <li>Pre-built<a>flow templates</a></li>

47 <li>A/B testing</li>

48 <li><a>Reporting</a>and<a>benchmarks</a></li>

49 </ul><p><a>Sign up for Klaviyo</a>and build email nurture series that engage and convert.</p>