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2026-01-01
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<p><strong>CRM</strong>stands for customer relationship management. A CRM platform collects, consolidates, and analyses customer data from<a>email marketing</a>, phone calls, social media, and website interactions. CRMs allow brands to engage with people based on their preferences, which ultimately deepens relationships.</p>
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<p><strong>CRM</strong>stands for customer relationship management. A CRM platform collects, consolidates, and analyses customer data from<a>email marketing</a>, phone calls, social media, and website interactions. CRMs allow brands to engage with people based on their preferences, which ultimately deepens relationships.</p>
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<h2>The benefits of a CRM platform</h2>
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<h2>The benefits of a CRM platform</h2>
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<ul><li><strong>More revenue:</strong>CRM platforms centralise data so you can understand what drives people to buy from your brand.</li>
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<ul><li><strong>More revenue:</strong>CRM platforms centralise data so you can understand what drives people to buy from your brand.</li>
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<li><strong>Improved productivity:</strong>Data centralisation helps you and your team be more efficient and avoid misunderstandings or miscommunication.</li>
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<li><strong>Improved productivity:</strong>Data centralisation helps you and your team be more efficient and avoid misunderstandings or miscommunication.</li>
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<li><strong>Detailed customer<a>profiles</a>:</strong>CRM platforms provide a comprehensive understanding of your customers’ shopping behaviour and interests so you can predict the next orders and values and plan accordingly.</li>
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<li><strong>Detailed customer<a>profiles</a>:</strong>CRM platforms provide a comprehensive understanding of your customers’ shopping behaviour and interests so you can predict the next orders and values and plan accordingly.</li>
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<li><strong>Repeat purchases:</strong>As CRM platforms contain all the data you need to identify and resolve potential issues and improve customer experience, they boost customer retention and loyalty.</li>
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<li><strong>Repeat purchases:</strong>As CRM platforms contain all the data you need to identify and resolve potential issues and improve customer experience, they boost customer retention and loyalty.</li>
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<li><strong>Better marketing:</strong>In-depth data on customer behaviour and preferences serves as the basis for creating personalised messaging for each segment.</li>
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<li><strong>Better marketing:</strong>In-depth data on customer behaviour and preferences serves as the basis for creating personalised messaging for each segment.</li>
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</ul><h2>How to get started with a CRM platform</h2>
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</ul><h2>How to get started with a CRM platform</h2>
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<p>Here are the basic steps for setting up and using a CRM platform:</p>
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<p>Here are the basic steps for setting up and using a CRM platform:</p>
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<ol><li>Import existing contacts from your<a>SMS</a>or<a>email list</a>.</li>
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<ol><li>Import existing contacts from your<a>SMS</a>or<a>email list</a>.</li>
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<li>Set up<a>sign-up forms</a>to capture new subscriber information and import it directly into your CRM.</li>
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<li>Set up<a>sign-up forms</a>to capture new subscriber information and import it directly into your CRM.</li>
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<li>Integrate other tools you’re currently using to centralise data.</li>
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<li>Integrate other tools you’re currently using to centralise data.</li>
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<li>Map out the<a>customer journey</a>.<a>Segment</a>and create profiles based on people’s behaviour, demographics, and purchase history.</li>
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<li>Map out the<a>customer journey</a>.<a>Segment</a>and create profiles based on people’s behaviour, demographics, and purchase history.</li>
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<li>Add relevant team members and customise permissions.</li>
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<li>Add relevant team members and customise permissions.</li>
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<li>Set up targeted SMS and<a>email</a>flows for customer onboarding, relationship nurturing, and timely assistance.</li>
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<li>Set up targeted SMS and<a>email</a>flows for customer onboarding, relationship nurturing, and timely assistance.</li>
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</ol><p>A<a>marketing automation</a>platform like Klaviyo is an excellent addition to your<a>ecommerce</a>tech stack. Its<a>CRM functionality</a>gives you:</p>
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</ol><p>A<a>marketing automation</a>platform like Klaviyo is an excellent addition to your<a>ecommerce</a>tech stack. Its<a>CRM functionality</a>gives you:</p>
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<ul><li>A deep understanding of your customers’ behaviour and their next moves</li>
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<ul><li>A deep understanding of your customers’ behaviour and their next moves</li>
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<li>Individual profiles for every customer so you can track brand engagement and interactions for easier assistance</li>
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<li>Individual profiles for every customer so you can track brand engagement and interactions for easier assistance</li>
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<li>Comprehensive segmentation options for personalised messaging</li>
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<li>Comprehensive segmentation options for personalised messaging</li>
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</ul><p>Ready to optimise customer relationships?<a>Sign up for Klaviyo</a>.</p>
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</ul><p>Ready to optimise customer relationships?<a>Sign up for Klaviyo</a>.</p>
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