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Original
2026-01-01
Modified
2026-03-10
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<p>302%</p>
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<p>302%</p>
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<p>YoY growth in bookings from email in July 2023</p>
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<p>YoY growth in bookings from email in July 2023</p>
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<p>$33.6K</p>
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<p>$33.6K</p>
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<p>in bookings revenue from a single email campaign</p>
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<p>in bookings revenue from a single email campaign</p>
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<p>2.5x</p>
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<p>2.5x</p>
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<p>median flow revenue per recipient for their 100 closest peers in H1 2023</p>
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<p>median flow revenue per recipient for their 100 closest peers in H1 2023</p>
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<p><a>Glowdega</a>is a lifestyle bodega specializing in corrective skincare, nutritional therapy, waxing, and sugaring. Founder and licensed esthetician Hadiyah Daché started the inclusive, Oakland-based studio to promote minimalist skincare routines that still get results.</p>
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<p><a>Glowdega</a>is a lifestyle bodega specializing in corrective skincare, nutritional therapy, waxing, and sugaring. Founder and licensed esthetician Hadiyah Daché started the inclusive, Oakland-based studio to promote minimalist skincare routines that still get results.</p>
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<p>Before that, Daché spent years working in digital marketing, with a focus on email. Now she runs Glowdega with her long-time favorite marketing automation platform: Klaviyo.</p>
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<p>Before that, Daché spent years working in digital marketing, with a focus on email. Now she runs Glowdega with her long-time favorite marketing automation platform: Klaviyo.</p>
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<h2>Learn why Glowdega switched from Mailchimp to Klaviyo ASAP</h2>
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<h2>Learn why Glowdega switched from Mailchimp to Klaviyo ASAP</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>Mailchimp’s freemium pricing spoke to Daché in Glowdega’s early days-but she knew it was a temporary tool from the start.</p>
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<p>Mailchimp’s freemium pricing spoke to Daché in Glowdega’s early days-but she knew it was a temporary tool from the start.</p>
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<p>For one, Mailchimp email templates and design options looked subpar to her. “I am a person who has spoken at conferences specifically around email design,” Daché says. “Mailchimp was not going to cut it for me.”</p>
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<p>For one, Mailchimp email templates and design options looked subpar to her. “I am a person who has spoken at conferences specifically around email design,” Daché says. “Mailchimp was not going to cut it for me.”</p>
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<blockquote>I am a person who has spoken at conferences specifically around email design. Mailchimp was not going to cut it for me.</blockquote>Hadiyah Daché<p>Founder and owner, Glowdega</p>
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<blockquote>I am a person who has spoken at conferences specifically around email design. Mailchimp was not going to cut it for me.</blockquote>Hadiyah Daché<p>Founder and owner, Glowdega</p>
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<p>Long term, Mailchimp didn’t fit her roadmap. Daché wanted to integrate her account with a Shopify store and a booking platform, and automate all the manual emails she sent as a company of one-but with Mailchimp, building custom webhooks was coding-intensive or expensive.</p>
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<p>Long term, Mailchimp didn’t fit her roadmap. Daché wanted to integrate her account with a Shopify store and a booking platform, and automate all the manual emails she sent as a company of one-but with Mailchimp, building custom webhooks was coding-intensive or expensive.</p>
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<p>Once Glowdega started turning a profit, she was ready to upgrade to a new ESP.</p>
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<p>Once Glowdega started turning a profit, she was ready to upgrade to a new ESP.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>Daché already knew Klaviyo well from her prior experience in CRM, and she was drawn to its robust Shopify integration, flexible API, and sleek template library.</p>
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<p>Daché already knew Klaviyo well from her prior experience in CRM, and she was drawn to its robust Shopify integration, flexible API, and sleek template library.</p>
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<p>She switched over, and soon started using Klaviyo with booking platform Boulevard.</p>
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<p>She switched over, and soon started using Klaviyo with booking platform Boulevard.</p>
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<p>At first, Daché connected them with third-party automations. That meant certain things, like list hygiene, required clunky manual work-until Klaviyo debuted a<a>pre-built Boulevard integration</a>.</p>
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<p>At first, Daché connected them with third-party automations. That meant certain things, like list hygiene, required clunky manual work-until Klaviyo debuted a<a>pre-built Boulevard integration</a>.</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>Now, with her email marketing platform integrated with her Shopify store and her Boulevard account, Daché can access clearer performance analytics.</p>
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<p>Now, with her email marketing platform integrated with her Shopify store and her Boulevard account, Daché can access clearer performance analytics.</p>
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<p>She can track how her overall revenue from bookings is trending over time, and which of her campaigns-which often share her expert skincare advice-drive the most bookings.</p>
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<p>She can track how her overall revenue from bookings is trending over time, and which of her campaigns-which often share her expert skincare advice-drive the most bookings.</p>
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<p>One 2023 campaign alone drove $33K+ in bookings.</p>
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<p>One 2023 campaign alone drove $33K+ in bookings.</p>
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<p>Daché can also set up email flows triggered by Boulevard events, creating a high-touch, scalable customer service experience.</p>
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<p>Daché can also set up email flows triggered by Boulevard events, creating a high-touch, scalable customer service experience.</p>
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<p>One month in, Daché has already launched a membership activation flow. Soon, she plans to create a flow that triggers right before an appointment, reminding customers to fill out a digital intake form and setting expectations for their session.</p>
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<p>One month in, Daché has already launched a membership activation flow. Soon, she plans to create a flow that triggers right before an appointment, reminding customers to fill out a digital intake form and setting expectations for their session.</p>
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<p>“In my business as an esthetician, there is a lot of 1:1 work,” Daché says. “I am personally seeing around 100 individuals per month, and at the end of the night, sometimes I’m too tired to send a follow-up email. Klaviyo’s flows help a lot with that.”</p>
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<p>“In my business as an esthetician, there is a lot of 1:1 work,” Daché says. “I am personally seeing around 100 individuals per month, and at the end of the night, sometimes I’m too tired to send a follow-up email. Klaviyo’s flows help a lot with that.”</p>
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<blockquote>In my business as an esthetician, there is a lot of 1:1 work. I am personally seeing around 100 individuals per month, and at the end of the night, sometimes I’m too tired to send a follow-up email that same day. Klaviyo’s flows help a lot with that.</blockquote>Hadiyah Daché<p>Founder and owner, Glowdega</p>
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<blockquote>In my business as an esthetician, there is a lot of 1:1 work. I am personally seeing around 100 individuals per month, and at the end of the night, sometimes I’m too tired to send a follow-up email that same day. Klaviyo’s flows help a lot with that.</blockquote>Hadiyah Daché<p>Founder and owner, Glowdega</p>
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