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Original 2026-01-01
Modified 2026-03-10
1 <p>BLACK FRIDAY CYBER MONDAY</p>
1 <p>BLACK FRIDAY CYBER MONDAY</p>
2 <h2>A 10-step Black Friday email marketing strategy to drive more sales</h2>
2 <h2>A 10-step Black Friday email marketing strategy to drive more sales</h2>
3 <p>Planning your email strategy is the key to a successful Black Friday Cyber Monday.</p>
3 <p>Planning your email strategy is the key to a successful Black Friday Cyber Monday.</p>
4 <p>Type of list</p>
4 <p>Type of list</p>
5 <p>What to do</p>
5 <p>What to do</p>
6 <p>To clean your email list</p>
6 <p>To clean your email list</p>
7 <p>To clean your email list, first suppress invalid and outdated email addresses. Then, identify unengaged profiles and either suppress them from your list, or send a re-engagement campaign before BFCM season arrives.</p>
7 <p>To clean your email list, first suppress invalid and outdated email addresses. Then, identify unengaged profiles and either suppress them from your list, or send a re-engagement campaign before BFCM season arrives.</p>
8 <p>To clean your SMS list</p>
8 <p>To clean your SMS list</p>
9 <p>To clean your SMS list, create a segment of<a>SMS subscribers whom you want to win back</a>, and create a re-engagement flow for that segment. Then, create a sunset flow for anyone who goes through the entire re-engagement flow and continues to not engage. Finally, bulk unsubscribe your sunset segment.</p>
9 <p>To clean your SMS list, create a segment of<a>SMS subscribers whom you want to win back</a>, and create a re-engagement flow for that segment. Then, create a sunset flow for anyone who goes through the entire re-engagement flow and continues to not engage. Finally, bulk unsubscribe your sunset segment.</p>
10 <h3>The 2025 BFCM and holiday marketing blueprint</h3>
10 <h3>The 2025 BFCM and holiday marketing blueprint</h3>
11 <p>How to drive revenue with data-driven personalised holiday marketing campaigns</p>
11 <p>How to drive revenue with data-driven personalised holiday marketing campaigns</p>
12 <h3>10 digital BFCM tactics we already know customers love</h3>
12 <h3>10 digital BFCM tactics we already know customers love</h3>
13 <p>Proven tactics for winning BFCM this year from real marketers.</p>
13 <p>Proven tactics for winning BFCM this year from real marketers.</p>
14 <h3>10 expert-tested best practices for Black Friday marketing</h3>
14 <h3>10 expert-tested best practices for Black Friday marketing</h3>
15 <p>10 best practices that any marketer can use this BFCM</p>
15 <p>10 best practices that any marketer can use this BFCM</p>