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Original
2026-01-01
Modified
2026-03-10
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<p><strong><strong><strong><strong><strong>Text and email are the revenue engines of BFCM</strong></strong></strong></strong></strong></p>
1
<p><strong><strong><strong><strong><strong>Text and email are the revenue engines of BFCM</strong></strong></strong></strong></strong></p>
2
<p><strong><strong><strong><em>This is the year AI-powered owned channels show their full economic force</em></strong></strong></strong></p>
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<p><strong><strong><strong><em>This is the year AI-powered owned channels show their full economic force</em></strong></strong></strong></p>
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<p>While brands across the industry pulled back on broad discounting and watched paid channels deliver uneven returns, email and text messaging became the most dependable revenue engines of peak season. Across Klaviyo brands, CRM channels (email and text) drove 42% of total revenue, peaking at 43.3% of total revenue on Black Friday. </p>
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<p>While brands across the industry pulled back on broad discounting and watched paid channels deliver uneven returns, email and text messaging became the most dependable revenue engines of peak season. Across Klaviyo brands, CRM channels (email and text) drove 42% of total revenue, peaking at 43.3% of total revenue on Black Friday. </p>
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<p>What’s powering that shift isn’t just strategy. It’s AI. As marketers increasingly use Klaviyo AI to personalise every message and determine the right channel and moment for each individual consumer, email and text have become the true home of one-to-one personalisation. Marketers can now tailor every message to the person receiving it.</p>
4
<p>What’s powering that shift isn’t just strategy. It’s AI. As marketers increasingly use Klaviyo AI to personalise every message and determine the right channel and moment for each individual consumer, email and text have become the true home of one-to-one personalisation. Marketers can now tailor every message to the person receiving it.</p>
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<p>That level of one-to-one personalisation delivered significant YoY revenue gains for email (+15%) and text (+25%) across BFCM, outpacing other channels (+9% YoY, collectively). </p>
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<p>That level of one-to-one personalisation delivered significant YoY revenue gains for email (+15%) and text (+25%) across BFCM, outpacing other channels (+9% YoY, collectively). </p>
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<p>Text messaging continued its multi-year surge. For brands that used text message marketing last year, text revenue rose 25% YoY this year, as send volume soared 34%. Even with a surge in sends, text’s revenue per recipient fell only nominally.</p>
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<p>Text messaging continued its multi-year surge. For brands that used text message marketing last year, text revenue rose 25% YoY this year, as send volume soared 34%. Even with a surge in sends, text’s revenue per recipient fell only nominally.</p>
7
<p>Email remained the workhorse of BFCM, especially for repeat buyers. Personalised product recommendations, dynamic content, and lifecycle-driven sends performed particularly well.</p>
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<p>Email remained the workhorse of BFCM, especially for repeat buyers. Personalised product recommendations, dynamic content, and lifecycle-driven sends performed particularly well.</p>