Rivalry2

Comment mettre le protocole RCS au service du marketing ? Cas d’utilisation du protocole RCS - Klaviyo FR
2026-03-10 19:05 Diff
https://www.klaviyo.com/fr/products/sms-marketing/rcs/marketing
Disponibilité
Limitée aux appareils compatibles RCS (Android 5.0 ou version ultérieure et iOS 18 ou version ultérieure) et réseaux compatibles
Disponible sur tous les téléphones
Prise en charge géographique
Allemagne, Autriche, Danemark, Espagne, États-Unis, France, Italie, Pologne, Royaume-Uni, Suède
Internationale
Exigences réseau
Connexion de données (mobiles ou Wi-Fi)
Réseau mobile
Validation de l’entreprise
Oui
Non
Branding professionnel
Oui (logo, badge de vérification, site web, numéro de téléphone)
Limité aux cartes de contact et aux types de numéros de téléphone dédiés
Limite de caractères
3 072 caractères
160 caractères
1 600 caractères (varie selon l’opérateur)
Emojis
Oui
Fichiers multimédia pris en charge
Fichiers audio, GIF, vidéo et image haute résolution
Texte uniquement
Fichiers audio, GIF, vidéo et image standards
Éléments interactifs
Boutons, carrousels, etc.
Réponses basées sur des mots-clés
Non
Transfert de fichiers
Oui (fichiers de grande taille)
Non
Limité
Prise en charge de code QR
Oui
Non
Confirmations de lecture
Oui
Non
Confirmations d’envoi
Oui
Confirmations de clic
Oui
Partielles (tracking UTM)
Chiffrement
Oui
Non
Identifiants d’expéditeur dédiés et validés
Oui (logo de l’entreprise, page d’informations sur l’entreprise, etc.)
Partiels (nom de la marque avec un identifiant de service dédié)
Non
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2.464-5.696 5.256-10.01 8.377-12.994a15.54 15.54 0 0 1 5.378-3.722 15.64 15.64 0 0 1 6.446-1.19s9.582 0 9.582 9.182v58.074c0 9.684-4.707 14.2-9.591 14.895v2.254h38.018v-2.254c-5.026-.695-9.21-5.194-9.21-14.895"></path></svg><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 266 178" color="currentColor" style="height:3rem" class="_flag_1pr3e_83"><path fill="currentColor" d="M266 178H0V0h266l-55.835 89z"></path></svg></a><nav class="_nav_1pr3e_122"><ul class="_list_1pr3e_139"><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Plateforme</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Vue d’ensemble</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le CRM conçu pour le B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Découvrez comment le CRM Klaviyo, conçu pour votre entreprise, peut vous aider à créer des relations durables avec vos clients.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Optimisez votre marketing à partir de vos données avec Kai</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation sur tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Plus de clients satisfaits, plus de ventes</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une vue simplifiée et complète de vos données</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une CDP innovante conçue pour centraliser et exploiter vos données en temps réel</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANAUX</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Réunissez l’IA, les données et tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing par e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps &amp; Intégrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/fr-fr/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Voir toutes les apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 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src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Wix" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo WooCommerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a 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tabindex="0"><span>Ressources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L&#x27;accélérateur Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Un espace dédié à votre croissance pour trouver des réponses, des ressources et échanger avec notre communauté</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/fr-fr"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div><div class="_description_s73z6_61">Trouvez des réponses à vos questions.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" 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_universalMenuItem_s73z6_1" href="/fr/platform-tour"><span>Comment ça marche</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/pricing"><span>Tarifs</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/fr/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>S&#x27;inscrire</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/fr/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demander une démo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plateforme</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Vue d’ensemble</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le CRM conçu pour le B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Découvrez comment le CRM Klaviyo, conçu pour votre entreprise, peut vous aider à créer des relations durables avec vos clients.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Optimisez votre marketing à partir de vos données avec Kai</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation sur tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Plus de clients satisfaits, plus de ventes</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une vue simplifiée et complète de vos données</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une CDP innovante conçue pour centraliser et exploiter vos données en temps réel</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANAUX</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Réunissez l’IA, les données et tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing par e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps &amp; Intégrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/fr-fr/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Voir toutes les apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Prestashop" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Shopify" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Salesforce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Wix" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo WooCommerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a 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props="{&quot;alignment&quot;:[0,&quot;center&quot;],&quot;backgroundColor&quot;:[0,&quot;poppy&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;md&quot;]}],&quot;eyebrow&quot;:[0,&quot;Résumé&quot;],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Le marketing RCS pour les marques B2C en 2025&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;La messagerie texte a considérablement évolué depuis le lancement des SMS au début des années 2000. &lt;/p&gt;&lt;p&gt;Maintenant qu’iOS 18 prend en charge le protocole RCS (Rich Communication Services), les marques B2C peuvent désormais créer des expériences de messagerie texte plus interactives et davantage personnalisées avec des images haute résolution, des vidéos, des réponses rapides, des boutons d’appel à l’action, des carrousels, et plus encore.&lt;/p&gt;&lt;p&gt;Bien que de nombreuses marques utilisent toujours le marketing par SMS pour communiquer auprès de leurs audiences, le &lt;a href=\&quot;https://www.klaviyo.com/fr/products/sms-marketing/rcs\&quot;&gt;protocole RCS&lt;/a&gt; a pour vocation à terme de remplacer les SMS et MMS, car il est plus interactif et plus dynamique. &lt;/p&gt;&lt;p&gt;Pour les marketeurs B2C, le protocole RCS est une opportunité de créer des expériences de shopping agrémentées de contenu interactif, de recueillir davantage de données clients via des conversations bidirectionnelles et de renforcer la confiance envers la marque grâce à des profils professionnels validés qui protègent les clients.&lt;/p&gt;&lt;p&gt;Ce guide explique &lt;a href=\&quot;https://www.klaviyo.com/fr/products/sms-marketing/rcs/what-is-rcs-messaging\&quot;&gt;ce qu’est la messagerie RCS&lt;/a&gt;, comment les marketeurs B2C peuvent en tirer parti et comment vous lancer avec ce protocole.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _centeredContent_1y522_112 _oneColumn_1y522_12"><div class="eyebrow _eyebrow_1y522_28 _defaultColor_1y522_160">Résumé</div><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Le marketing RCS pour les marques B2C en 2025</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La messagerie texte a considérablement évolué depuis le lancement des SMS au début des années 2000. </p><p>Maintenant qu’iOS 18 prend en charge le protocole RCS (Rich Communication Services), les marques B2C peuvent désormais créer des expériences de messagerie texte plus interactives et davantage personnalisées avec des images haute résolution, des vidéos, des réponses rapides, des boutons d’appel à l’action, des carrousels, et plus encore.</p><p>Bien que de nombreuses marques utilisent toujours le marketing par SMS pour communiquer auprès de leurs audiences, le <a href="https://www.klaviyo.com/fr/products/sms-marketing/rcs">protocole RCS</a> a pour vocation à terme de remplacer les SMS et MMS, car il est plus interactif et plus dynamique. </p><p>Pour les marketeurs B2C, le protocole RCS est une opportunité de créer des expériences de shopping agrémentées de contenu interactif, de recueillir davantage de données clients via des conversations bidirectionnelles et de renforcer la confiance envers la marque grâce à des profils professionnels validés qui protègent les clients.</p><p>Ce guide explique <a href="https://www.klaviyo.com/fr/products/sms-marketing/rcs/what-is-rcs-messaging">ce qu’est la messagerie RCS</a>, comment les marketeurs B2C peuvent en tirer parti et comment vous lancer avec ce protocole.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 xsPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class=""><div class="_rip_1lsoc_1 _bottom_1lsoc_9" style="--rip-color:var(--color-poppy);--rip-orientation:scaleX(-1);--rip-direction:scaleY(-1)"><svg viewBox="0 0 1366 60" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M-1.0753e-05 61.5001C-8.85822e-06 50.6631 -6.96342e-06 39.8261 -5.06863e-06 28.9892C0.231821 28.7668 0.444329 28.5646 0.695474 28.322C1.31368 28.5039 1.9512 28.6859 2.62736 28.8881C2.95578 28.322 3.20693 27.8974 3.40012 27.5739C3.82513 27.8974 4.2115 28.1804 4.65584 28.5444C4.97782 26.8865 5.66687 25.9497 6.72297 25.734L6.72297 24.7636C7.12867 25.2084 7.37981 25.4914 7.65027 25.7947C7.94005 25.6734 8.21052 25.5521 8.48098 25.451C8.82872 25.8351 9.15715 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class="_anchorLinks_1le2q_132 _wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-stone);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div class="grid"><div class="_anchorLinkMenu_1le2q_5"><button class="_openMenuButton_1le2q_49"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" color="" style="height:2rem"><path fill="" d="M21.884 16.884a1.25 1.25 0 0 1-1.768 0L12 8.768l-8.116 8.116a1.25 1.25 0 0 1-1.768-1.768l9-9a1.25 1.25 0 0 1 1.768 0l9 9a1.25 1.25 0 0 1 0 1.768"></path></svg></button><div class="_anchorLinkMenuLabel_1le2q_17">Contenu du guide :</div><ul class="_desktopAnchors_1le2q_69"><li><a href="#Définition" class="_selectedAnchor_1le2q_122"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Qu’est-ce que la messagerie RCS ?</a></li><li><a href="#RCS" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Messages SMS, MMS et RCS</a></li><li><a href="#Fonctionnement" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Fonctionnement du marketing RCS</a></li><li><a href="#Cas" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Cas d’utilisation du marketing RCS </a></li><li><a href="#démarrer" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>Se lancer avec le protocole RCS</a></li><li><a href="#Klaviyo" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>RCS et Klaviyo</a></li><li><a href="#FAQ" class=""><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="" style="height:1.1rem"><path fill="" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg>FAQ sur le protocole RCS</a></li></ul><ul class="_mobileAnchors_1le2q_21"><li><a>Qu’est-ce que la messagerie RCS ?</a></li></ul></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Définition"></div><astro-island uid="Z1KQLWG" prefix="r56" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Qu’est-ce que la messagerie RCS ?&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Le &lt;a href=\&quot;https://www.klaviyo.com/fr/products/sms-marketing/rcs/what-is-rcs-messaging\&quot;&gt;protocole RCS (Rich Communication Services)&lt;/a&gt; est un nouveau standard de messagerie texte qui permet d’intégrer des photos et vidéos haute résolution, des réponses rapides, des boutons, des carrousels et plus encore. &lt;/p&gt;&lt;p&gt;Grâce au soutien de la &lt;a href=\&quot;https://www.gsma.com/newsroom/press-release/gsma-to-take-rich-communication-suite-forwards/\&quot;&gt;GSM Association&lt;/a&gt; et d’opérateurs mobiles majeurs de plusieurs pays, le protocole RCS a enfin atteint un point de bascule qui en fait le protocole de messagerie par défaut dans de nombreuses régions.&lt;/p&gt;&lt;p&gt;L’atout du message RCS est son interactivité intégrée aux applications de messagerie texte par défaut. Il associe la portée étendue des SMS aux fonctionnalités avancées d’applications de messagerie telles que &lt;a href=\&quot;https://www.klaviyo.com/fr/products/whatsapp/marketing-campaigns\&quot;&gt;WhatsApp&lt;/a&gt; ou Facebook Messenger.&lt;/p&gt;&lt;p&gt;Les messages RCS permettent aux marketeurs B2C : &lt;/p&gt;&lt;ul&gt;&lt;li&gt;de proposer des expériences de shopping à fort taux de conversion via la messagerie texte ;&lt;/li&gt;&lt;li&gt;d’instaurer la confiance avec une marque authentifiée ;&lt;/li&gt;&lt;li&gt;d’optimiser les performances de la messagerie texte grâce à des données clients enrichies ;&lt;/li&gt;&lt;li&gt;d’inciter à l’action et de favoriser la personnalisation avec des réponses rapides. &lt;/li&gt;&lt;/ul&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Qu’est-ce que la messagerie RCS ?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le <a href="https://www.klaviyo.com/fr/products/sms-marketing/rcs/what-is-rcs-messaging">protocole RCS (Rich Communication Services)</a> est un nouveau standard de messagerie texte qui permet d’intégrer des photos et vidéos haute résolution, des réponses rapides, des boutons, des carrousels et plus encore. </p><p>Grâce au soutien de la <a href="https://www.gsma.com/newsroom/press-release/gsma-to-take-rich-communication-suite-forwards/">GSM Association</a> et d’opérateurs mobiles majeurs de plusieurs pays, le protocole RCS a enfin atteint un point de bascule qui en fait le protocole de messagerie par défaut dans de nombreuses régions.</p><p>L’atout du message RCS est son interactivité intégrée aux applications de messagerie texte par défaut. Il associe la portée étendue des SMS aux fonctionnalités avancées d’applications de messagerie telles que <a href="https://www.klaviyo.com/fr/products/whatsapp/marketing-campaigns">WhatsApp</a> ou Facebook Messenger.</p><p>Les messages RCS permettent aux marketeurs B2C : </p><ul><li>de proposer des expériences de shopping à fort taux de conversion via la messagerie texte ;</li><li>d’instaurer la confiance avec une marque authentifiée ;</li><li>d’optimiser les performances de la messagerie texte grâce à des données clients enrichies ;</li><li>d’inciter à l’action et de favoriser la personnalisation avec des réponses rapides. </li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="RCS"></div><astro-island uid="1m1sf1" prefix="r58" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;RCS, SMS et MMS : quelles sont les différences ?&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Les campagnes marketing par RCS seront visuellement différentes des campagnes marketing par SMS et MMS en raison de &lt;a href=\&quot;https://www.klaviyo.com/uk/blog/difference-between-sms-vs-mms-vs-rcs\&quot;&gt;différences fondamentales [EN]&lt;/a&gt; en termes de fonctionnalité. Voici les informations clés à retenir afin de poursuivre votre stratégie marketing par SMS tout en commençant à expérimenter avec les messages RCS :&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Le &lt;strong&gt;message SMS (Short Message Service)&lt;/strong&gt; est strictement limité à 160 caractères et est transmis via les réseaux mobiles. &lt;/li&gt;&lt;li&gt;Le &lt;strong&gt;message MMS (Multimedia Messaging Service)&lt;/strong&gt; est également transmis via les réseaux mobiles, mais il inclut des images, des GIF et davantage de texte. &lt;/li&gt;&lt;li&gt;Le &lt;strong&gt;message RCS (Rich Communication Services)&lt;/strong&gt; utilise les données mobiles et le Wi-Fi pour envoyer des fichiers multimédia haute résolution, des boutons interactifs, des éléments d’authentification de la marque et des confirmations de lecture.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Voici une comparaison détaillée des fonctionnalités associées aux RCS, SMS et MMS :&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">RCS, SMS et MMS : quelles sont les différences ?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Les campagnes marketing par RCS seront visuellement différentes des campagnes marketing par SMS et MMS en raison de <a href="https://www.klaviyo.com/uk/blog/difference-between-sms-vs-mms-vs-rcs">différences fondamentales [EN]</a> en termes de fonctionnalité. Voici les informations clés à retenir afin de poursuivre votre stratégie marketing par SMS tout en commençant à expérimenter avec les messages RCS :</p><ul><li>Le <strong>message SMS (Short Message Service)</strong> est strictement limité à 160 caractères et est transmis via les réseaux mobiles. </li><li>Le <strong>message MMS (Multimedia Messaging Service)</strong> est également transmis via les réseaux mobiles, mais il inclut des images, des GIF et davantage de texte. </li><li>Le <strong>message RCS (Rich Communication Services)</strong> utilise les données mobiles et le Wi-Fi pour envoyer des fichiers multimédia haute résolution, des boutons interactifs, des éléments d’authentification de la marque et des confirmations de lecture.</li></ul><p>Voici une comparaison détaillée des fonctionnalités associées aux RCS, SMS et MMS :</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2nNq0t" prefix="r59" component-url="/_astro/comparison-chart.tjymI2VJ.js" component-export="default" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;chart&quot;:[0,{&quot;content&quot;:[0,&quot;&lt;table class=\&quot;wp-block-klaviyo-gutenberg-blocks-table\&quot;&gt;&lt;thead class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-head\&quot;&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-head-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-column-header\&quot;&gt;&lt;p class=\&quot;tch-headline\&quot;&gt;\nFonctionnalité\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-column-header\&quot;&gt;&lt;p class=\&quot;tch-headline\&quot;&gt;\nRCS\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-column-header\&quot;&gt;&lt;p class=\&quot;tch-headline\&quot;&gt;\nSMS\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-column-header\&quot;&gt;&lt;p class=\&quot;tch-headline\&quot;&gt;\nMMS\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;/tr&gt;&lt;/thead&gt;&lt;tbody class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-body\&quot;&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nDisponibilité\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Limitée aux appareils compatibles RCS (Android 5.0 ou version ultérieure et iOS 18 ou version ultérieure) et réseaux compatibles&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Disponible sur tous les téléphones&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Disponible sur tous les téléphones&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nPrise en charge géographique\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Allemagne, Autriche, Danemark, Espagne, États-Unis, France, Italie, Pologne, Royaume-Uni, Suède&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Internationale&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Internationale&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nExigences réseau\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Connexion de données (mobiles ou Wi-Fi)&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Réseau mobile&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Réseau mobile&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nValidation de l’entreprise\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nBranding professionnel\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui (logo, badge de vérification, site web, numéro de téléphone)&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Limité aux cartes de contact et aux types de numéros de téléphone dédiés&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Limité aux cartes de contact et aux types de numéros de téléphone dédiés&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nLimite de caractères\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;3 072 caractères&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;160 caractères&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;1 600 caractères (varie selon l’opérateur)&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nEmojis\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nFichiers multimédia pris en charge\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Fichiers audio, GIF, vidéo et image haute résolution&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Texte uniquement&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Fichiers audio, GIF, vidéo et image standards&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nÉléments interactifs\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Boutons, carrousels, etc.&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Réponses basées sur des mots-clés&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nTransfert de fichiers\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui (fichiers de grande taille)&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Limité&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nPrise en charge de code QR\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nConfirmations de lecture\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nConfirmations d’envoi\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nConfirmations de clic\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Partielles (tracking UTM)&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Partielles (tracking UTM)&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nChiffrement\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row\&quot;&gt;&lt;th class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-header-cell\&quot;&gt;&lt;div class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-row-header\&quot;&gt;&lt;p class=\&quot;trh-headline\&quot;&gt;\nIdentifiants d’expéditeur dédiés et validés\n&lt;/p&gt;&lt;/div&gt;&lt;/th&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Oui (logo de l’entreprise, page d’informations sur l’entreprise, etc.)&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Partiels (nom de la marque avec un identifiant de service dédié)&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;td class=\&quot;wp-block-klaviyo-gutenberg-blocks-table-cell\&quot;&gt;&lt;p&gt;\n&lt;/p&gt;&lt;p&gt;Non&lt;/p&gt;&lt;p&gt;\n&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/tbody&gt;&lt;/table&gt;&quot;]}],&quot;disclaimer&quot;:[0],&quot;buttons&quot;:[0],&quot;backgroundColor&quot;:[0]}" ssr client="load" opts="{&quot;name&quot;:&quot;ComparisonChart&quot;,&quot;value&quot;:true}" await-children><div class="_comparisonChart_bpcen_106"><div class="_chartBody_bpcen_1"><div class="_chart_bpcen_1"><table class="wp-block-klaviyo-gutenberg-blocks-table" data-columns="4"><thead class="wp-block-klaviyo-gutenberg-blocks-table-head"><tr class="wp-block-klaviyo-gutenberg-blocks-table-head-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
Fonctionnalité
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
RCS
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
SMS
</p></div></th><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-column-header"><p class="tch-headline">
MMS
</p></div></th></tr><tr class="thead-spacer"><td colSpan="4"></td></tr></thead><tbody class="wp-block-klaviyo-gutenberg-blocks-table-body"><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Disponibilité
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limitée aux appareils compatibles RCS (Android 5.0 ou version ultérieure et iOS 18 ou version ultérieure) et réseaux compatibles</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Disponible sur tous les téléphones</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Disponible sur tous les téléphones</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Prise en charge géographique
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Allemagne, Autriche, Danemark, Espagne, États-Unis, France, Italie, Pologne, Royaume-Uni, Suède</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Internationale</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Internationale</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Exigences réseau
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Connexion de données (mobiles ou Wi-Fi)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Réseau mobile</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Réseau mobile</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Validation de l’entreprise
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Branding professionnel
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui (logo, badge de vérification, site web, numéro de téléphone)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limité aux cartes de contact et aux types de numéros de téléphone dédiés</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limité aux cartes de contact et aux types de numéros de téléphone dédiés</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Limite de caractères
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>3 072 caractères</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>160 caractères</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>1 600 caractères (varie selon l’opérateur)</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Emojis
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Fichiers multimédia pris en charge
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Fichiers audio, GIF, vidéo et image haute résolution</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Texte uniquement</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Fichiers audio, GIF, vidéo et image standards</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Éléments interactifs
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Boutons, carrousels, etc.</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Réponses basées sur des mots-clés</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Transfert de fichiers
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui (fichiers de grande taille)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Limité</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Prise en charge de code QR
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Confirmations de lecture
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Confirmations d’envoi
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Confirmations de clic
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Partielles (tracking UTM)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Partielles (tracking UTM)</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Chiffrement
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td></tr><tr class="wp-block-klaviyo-gutenberg-blocks-table-row"><th class="wp-block-klaviyo-gutenberg-blocks-table-header-cell"><div class="wp-block-klaviyo-gutenberg-blocks-table-row-header"><p class="trh-headline">
Identifiants d’expéditeur dédiés et validés
</p></div></th><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Oui (logo de l’entreprise, page d’informations sur l’entreprise, etc.)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Partiels (nom de la marque avec un identifiant de service dédié)</p><p>
</p></td><td class="wp-block-klaviyo-gutenberg-blocks-table-cell"><p>
</p><p>Non</p><p>
</p></td></tr></tbody></table></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Fonctionnement"></div><astro-island uid="1716qd" prefix="r61" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Comment fonctionne le protocole RCS pour le marketing B2C ?&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;En résumé, les messages RCS dynamisent les expériences mobiles statiques. Auparavant, les marques ne pouvaient envoyer des éléments de message interactifs uniquement via des applications dédiées. Désormais, les marques peuvent profiter de la portée étendue des messages texte alliée à des expériences de shopping qui favorisent l’engagement et les conversions.&lt;/p&gt;&lt;p&gt;Voici quelques exemples d’utilisation du protocole RCS au service des marketeurs B2C :&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Comment fonctionne le protocole RCS pour le marketing B2C ?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>En résumé, les messages RCS dynamisent les expériences mobiles statiques. Auparavant, les marques ne pouvaient envoyer des éléments de message interactifs uniquement via des applications dédiées. Désormais, les marques peuvent profiter de la portée étendue des messages texte alliée à des expériences de shopping qui favorisent l’engagement et les conversions.</p><p>Voici quelques exemples d’utilisation du protocole RCS au service des marketeurs B2C :</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="klrGJ" prefix="r62" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Les messages RCS créent des expériences de shopping aux composants interactifs&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Le message RCS permet aux clients de répondre rapidement via des réponses suggérées, de cliquer sur des boutons d’appel à l’action et non des liens, et de consulter des carrousels de produits pour voir plusieurs offres.&lt;/p&gt;&lt;p&gt;Prenons l’exemple d’un client dont le comportement de navigation montre un intérêt pour toute une catégorie de produits sur votre site web. Avec un message RCS, vous pouvez envoyer à votre clientèle des carrousels de produits associés à cette catégorie avec des réponses rapides pour recueillir des informations sur la taille. Grâce aux conversations bidirectionnelles, votre marque peut recueillir davantage de données clients et effectuer des ventes via des interactions clients naturelles.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Les messages RCS créent des expériences de shopping aux composants interactifs</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le message RCS permet aux clients de répondre rapidement via des réponses suggérées, de cliquer sur des boutons d’appel à l’action et non des liens, et de consulter des carrousels de produits pour voir plusieurs offres.</p><p>Prenons l’exemple d’un client dont le comportement de navigation montre un intérêt pour toute une catégorie de produits sur votre site web. Avec un message RCS, vous pouvez envoyer à votre clientèle des carrousels de produits associés à cette catégorie avec des réponses rapides pour recueillir des informations sur la taille. Grâce aux conversations bidirectionnelles, votre marque peut recueillir davantage de données clients et effectuer des ventes via des interactions clients naturelles.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2eJRL4" prefix="r63" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Les fonctionnalités de sécurité du protocole RCS renforcent la confiance &quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Les messages RCS reflètent votre identité de marque : ils intègrent le logo de votre entreprise, un badge de vérification, le nom de votre marque, ainsi que l’ensemble de vos coordonnées professionnelles. Ces éléments permettent aux destinataires de s’assurer immédiatement qu’un message provient bien de votre marque.&lt;/p&gt;&lt;p&gt;Les profils professionnels validés constituent une mesure de sécurité contre les tentatives de phishing, car reconnaitre facilement un message de votre marque réduit les risques d’interaction auprès de profils factices pour les clients. À long terme, ces mesures de sécurité supplémentaires renforcent la confiance en votre marque et préservent votre réputation. &lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Les fonctionnalités de sécurité du protocole RCS renforcent la confiance </h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Les messages RCS reflètent votre identité de marque : ils intègrent le logo de votre entreprise, un badge de vérification, le nom de votre marque, ainsi que l’ensemble de vos coordonnées professionnelles. Ces éléments permettent aux destinataires de s’assurer immédiatement qu’un message provient bien de votre marque.</p><p>Les profils professionnels validés constituent une mesure de sécurité contre les tentatives de phishing, car reconnaitre facilement un message de votre marque réduit les risques d’interaction auprès de profils factices pour les clients. À long terme, ces mesures de sécurité supplémentaires renforcent la confiance en votre marque et préservent votre réputation. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="g4kle" prefix="r64" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Les messages RCS viennent facilement compléter les SMS et les MMS&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Malgré l’adoption massive du protocole RCS, ce dernier n’est pas totalement démocratisé. Certains destinataires peuvent ne pas recevoir de messages RCS, mais ce n’est pas pour autant que vous devez négliger la création de campagnes RCS. Vous aurez seulement besoin d’une plateforme d’automatisation marketing capable d’envoyer automatiquement des SMS ou des MMS par défaut aux destinataires concernés. &lt;/p&gt;&lt;p&gt;Ce système d’envoi polyvalent résout l’un des plus grands défis du marketing mobile : la fragmentation. Une plateforme marketing adaptée évite aux marketeurs de créer des campagnes ou flux distincts pour chaque type de message. Au lieu de cela, le message s’adapte au système d’exploitation de l’appareil de chaque destinataire, assurant ainsi une portée universelle tout en optimisant le potentiel d’engagement.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Les messages RCS viennent facilement compléter les SMS et les MMS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Malgré l’adoption massive du protocole RCS, ce dernier n’est pas totalement démocratisé. Certains destinataires peuvent ne pas recevoir de messages RCS, mais ce n’est pas pour autant que vous devez négliger la création de campagnes RCS. Vous aurez seulement besoin d’une plateforme d’automatisation marketing capable d’envoyer automatiquement des SMS ou des MMS par défaut aux destinataires concernés. </p><p>Ce système d’envoi polyvalent résout l’un des plus grands défis du marketing mobile : la fragmentation. Une plateforme marketing adaptée évite aux marketeurs de créer des campagnes ou flux distincts pour chaque type de message. Au lieu de cela, le message s’adapte au système d’exploitation de l’appareil de chaque destinataire, assurant ainsi une portée universelle tout en optimisant le potentiel d’engagement.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Cas"></div><astro-island uid="Z26xpN5" prefix="r66" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Quels sont les cas d’utilisation du marketing RCS ?&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;En tant que marketeur, il n’y a pas de différence d’utilisation entre RCS et SMS. Les messages RCS sont simplement plus interactifs et plus enrichis pour favoriser davantage l’engagement. Voici quelques exemples :&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Quels sont les cas d’utilisation du marketing RCS ?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>En tant que marketeur, il n’y a pas de différence d’utilisation entre RCS et SMS. Les messages RCS sont simplement plus interactifs et plus enrichis pour favoriser davantage l’engagement. Voici quelques exemples :</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="cjEuM" prefix="r67" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Lancez des campagnes comportant des fichiers multimédia&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Un message RCS vous permet d’attirer l’attention plus facilement lorsque vous faites la promotion de nouveaux produits, de soldes à durée limitée ou de remises saisonnières. Contrairement aux SMS classiques, les messages RCS prennent en charge des cartes enrichies, des carrousels et des images, afin d’intégrer les visuels des produits directement au sein du fil de discussion. Les réponses suggérées et les actions rapides telles que « Acheter maintenant » ou « Voir plus » permettent aux marques d’orienter facilement les destinataires du message au site mobile ou à l’application, optimisant les taux de conversion.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Lancez des campagnes comportant des fichiers multimédia</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Un message RCS vous permet d’attirer l’attention plus facilement lorsque vous faites la promotion de nouveaux produits, de soldes à durée limitée ou de remises saisonnières. Contrairement aux SMS classiques, les messages RCS prennent en charge des cartes enrichies, des carrousels et des images, afin d’intégrer les visuels des produits directement au sein du fil de discussion. Les réponses suggérées et les actions rapides telles que « Acheter maintenant » ou « Voir plus » permettent aux marques d’orienter facilement les destinataires du message au site mobile ou à l’application, optimisant les taux de conversion.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1G5cv6" prefix="r68" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Réengagez les personnes qui ont abandonné leur panier grâce aux messages RCS&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Utilisez un message RCS pour montrer aux personnes ayant abandonné leur panier précisément ce qu’elles ont abandonné, avec l’image du produit, son prix et un bouton permettant de reprendre leur processus de commande là où elles l’ont arrêté. &lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Réengagez les personnes qui ont abandonné leur panier grâce aux messages RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Utilisez un message RCS pour montrer aux personnes ayant abandonné leur panier précisément ce qu’elles ont abandonné, avec l’image du produit, son prix et un bouton permettant de reprendre leur processus de commande là où elles l’ont arrêté. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="sz7zk" prefix="r69" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Transformez les notifications en conversations&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Pourquoi se contenter de confirmations de commande et d’alertes d’expédition unilatérales ? Un message RCS vous permet d’intégrer des réponses suggérées, comme « Suivre mon colis » ou « Contacter l’assistance » pour permettre aux clients d’agir immédiatement. Le statut d’expéditeur validé et les visuels à l’image de votre marque comme votre logo et vos couleurs renforcent la confiance tout en rendant chaque message fluide, utile et personnalisé.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Transformez les notifications en conversations</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Pourquoi se contenter de confirmations de commande et d’alertes d’expédition unilatérales ? Un message RCS vous permet d’intégrer des réponses suggérées, comme « Suivre mon colis » ou « Contacter l’assistance » pour permettre aux clients d’agir immédiatement. Le statut d’expéditeur validé et les visuels à l’image de votre marque comme votre logo et vos couleurs renforcent la confiance tout en rendant chaque message fluide, utile et personnalisé.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Hkd1k" prefix="r70" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Approfondissez les relations grâce à l’accompagnement post-achat&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Une fois la vente effectuée, un message RCS vous permet d’aller au-delà d’un simple merci. Vous pouvez partager des tutoriels vidéo, des conseils d’entretien ou des recommandations de produits complémentaires à l’aide de cartes enrichies et de carrousels. Les messages RCS prennent également en charge les réponses suggérées, ce qui aide les clients à signaler leur intérêt pour du contenu futur ou à demander de l’aide à travers une expérience interactive qui renforce la rétention client et la valeur vie.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Approfondissez les relations grâce à l’accompagnement post-achat</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Une fois la vente effectuée, un message RCS vous permet d’aller au-delà d’un simple merci. Vous pouvez partager des tutoriels vidéo, des conseils d’entretien ou des recommandations de produits complémentaires à l’aide de cartes enrichies et de carrousels. Les messages RCS prennent également en charge les réponses suggérées, ce qui aide les clients à signaler leur intérêt pour du contenu futur ou à demander de l’aide à travers une expérience interactive qui renforce la rétention client et la valeur vie.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="ZMyBqc" prefix="r71" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Recueillez des avis de manière interactive&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Les messages RCS peuvent simplifier les demandes d’avis à travers des options de réponse cliquables, des enquêtes intégrées aux messages et des notations sous forme d’étoiles. Les clients sont alors plus susceptibles de répondre. Les marques peuvent envoyer des demandes d’avis après un achat ou une expérience de service client pour recueillir des insights et renforcer la satisfaction client. Contrairement aux enquêtes par e-mail qui sont souvent ignorées, les messages interactifs sont plus rapides et plus personnels.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Recueillez des avis de manière interactive</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Les messages RCS peuvent simplifier les demandes d’avis à travers des options de réponse cliquables, des enquêtes intégrées aux messages et des notations sous forme d’étoiles. Les clients sont alors plus susceptibles de répondre. Les marques peuvent envoyer des demandes d’avis après un achat ou une expérience de service client pour recueillir des insights et renforcer la satisfaction client. Contrairement aux enquêtes par e-mail qui sont souvent ignorées, les messages interactifs sont plus rapides et plus personnels.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z1KfsQh" prefix="r72" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Déroulez le tapis rouge à vos VIP&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Les messages RCS vous permettent d’élaborer une expérience de fidélisation optimisée directement au sein du fil de discussion. Laissez vos clients les plus fidèles configurer leurs préférences en matière de boutons interactifs (telles que les catégories de produits ou les dates de lancement) pour offrir du contenu anticipé soigneusement sélectionné comme des carrousels d’images ou des vidéos qui se veulent exclusives. Les réponses suggérées comme « Me le rappeler » ou « Acheter maintenant » permettent aux VIP d’agir rapidement et facilement, sans e-mails ou applications superflus.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Déroulez le tapis rouge à vos VIP</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Les messages RCS vous permettent d’élaborer une expérience de fidélisation optimisée directement au sein du fil de discussion. Laissez vos clients les plus fidèles configurer leurs préférences en matière de boutons interactifs (telles que les catégories de produits ou les dates de lancement) pour offrir du contenu anticipé soigneusement sélectionné comme des carrousels d’images ou des vidéos qui se veulent exclusives. Les réponses suggérées comme « Me le rappeler » ou « Acheter maintenant » permettent aux VIP d’agir rapidement et facilement, sans e-mails ou applications superflus.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1pngO0" prefix="r73" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Stimulez la participation via des défis ou jeux-concours&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Qu’il s’agisse d’un jeu-concours avec cadeau à la clé ou d’un défi de marque, un message RCS contribue à favoriser la participation avec des visuels riches et des options interactives. Vous pouvez utiliser les carrousels pour afficher les récompenses, suggérer des options de réponse pour participer ou intégrer des liens vers vos réseaux sociaux, le tout depuis le fil de discussion. &lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Stimulez la participation via des défis ou jeux-concours</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Qu’il s’agisse d’un jeu-concours avec cadeau à la clé ou d’un défi de marque, un message RCS contribue à favoriser la participation avec des visuels riches et des options interactives. Vous pouvez utiliser les carrousels pour afficher les récompenses, suggérer des options de réponse pour participer ou intégrer des liens vers vos réseaux sociaux, le tout depuis le fil de discussion. </p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2vew3D" prefix="r74" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Optimisez les flux à forte intention d’achat avec des messages avancés&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Les flux de série de bienvenue, de baisse de prix ou de retour en stock représentent des opportunités à forte valeur ajoutée, et les messages RCS renforcent leur impact. Grâce à des visuels enrichis, une authentification de la marque et des interactions en temps réel, ces automatisations permettent de créer des parcours personnalisés. Les bonnes pratiques de Klaviyo en matière de flux viennent parfaitement compléter les messages RCS, assurant ainsi que vous communiquiez auprès du bon destinataire au bon moment, avec un format adapté pour inciter à l’action.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Optimisez les flux à forte intention d’achat avec des messages avancés</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Les flux de série de bienvenue, de baisse de prix ou de retour en stock représentent des opportunités à forte valeur ajoutée, et les messages RCS renforcent leur impact. Grâce à des visuels enrichis, une authentification de la marque et des interactions en temps réel, ces automatisations permettent de créer des parcours personnalisés. Les bonnes pratiques de Klaviyo en matière de flux viennent parfaitement compléter les messages RCS, assurant ainsi que vous communiquiez auprès du bon destinataire au bon moment, avec un format adapté pour inciter à l’action.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="démarrer"></div><astro-island uid="ZCNOKl" prefix="r76" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Comment se lancer avec les messages RCS en tant que marketeur B2C&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Chaque nouveau canal nécessite &lt;em&gt;beaucoup &lt;/em&gt;de réflexion à ses débuts. Voici comment vous lancer dans le marketing RCS de manière stratégique :&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Comment se lancer avec les messages RCS en tant que marketeur B2C</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Chaque nouveau canal nécessite <em>beaucoup </em>de réflexion à ses débuts. Voici comment vous lancer dans le marketing RCS de manière stratégique :</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z2mcdaQ" prefix="r77" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;1. Planifiez votre stratégie RCS&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Nous vous recommandons de procéder à l’audit de vos campagnes SMS et MMS pour découvrir lesquelles sont efficaces en l’état. Si certaines d’entre elles pouvaient gagner en efficacité grâce à des éléments interactifs ou des images haute résolution, optimisez celles-ci pour les messages RCS. &lt;/p&gt;&lt;p&gt;Par exemple, peut-être que vous pouvez présenter vos annonces de lancement de nouveau produit avec des images haute résolution, ou vos &lt;a href=\&quot;https://www.klaviyo.com/uk/blog/shipping-confirmation-email-template-examples\&quot;&gt;notifications d’expédition [EN]&lt;/a&gt; pourraient être encore plus utiles avec des réponses rapides.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">1. Planifiez votre stratégie RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Nous vous recommandons de procéder à l’audit de vos campagnes SMS et MMS pour découvrir lesquelles sont efficaces en l’état. Si certaines d’entre elles pouvaient gagner en efficacité grâce à des éléments interactifs ou des images haute résolution, optimisez celles-ci pour les messages RCS. </p><p>Par exemple, peut-être que vous pouvez présenter vos annonces de lancement de nouveau produit avec des images haute résolution, ou vos <a href="https://www.klaviyo.com/uk/blog/shipping-confirmation-email-template-examples">notifications d’expédition [EN]</a> pourraient être encore plus utiles avec des réponses rapides.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Z12gCpD" prefix="r78" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;2. Créez des campagnes axées sur les messages RCS&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;C’est là que les messages RCS deviennent intéressants, et que vous devrez adopter une approche différente des SMS. Les messages RCS vous permettent de concevoir des expériences complètes qui allient visuels, texte, et éléments interactifs pour inciter à l’action. Voici quelques tactiques à envisager :&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Créez des visuels de haute qualité cohérents avec votre marque. &lt;/strong&gt;Utilisez des photos produit haute résolution ou des clips vidéo sous-titrés inférieurs à 30 secondes.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Limitez-vous à 2 à 3 boutons par message pour éviter de saturer votre audience d’informations. &lt;/strong&gt;Assurez-vous que vos appels à l’action utilisent des verbes d’action comme « acheter maintenant » ou « suivre ma commande » pour définir des actions claires.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Les messages RCS permettent de mener une &lt;a href=\&quot;https://www.klaviyo.com/fr/products/sms-marketing/rcs/two-way-text-messaging\&quot;&gt;conversation bidirectionnelle&lt;/a&gt; et d’anticiper les réponses des clients.&lt;/strong&gt; Si un client appuie par exemple sur « vérifier l’état de ma commande », implémentez une suite d’étapes logique pour répondre à la demande.&lt;/li&gt;&lt;/ul&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">2. Créez des campagnes axées sur les messages RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>C’est là que les messages RCS deviennent intéressants, et que vous devrez adopter une approche différente des SMS. Les messages RCS vous permettent de concevoir des expériences complètes qui allient visuels, texte, et éléments interactifs pour inciter à l’action. Voici quelques tactiques à envisager :</p><ul><li><strong>Créez des visuels de haute qualité cohérents avec votre marque. </strong>Utilisez des photos produit haute résolution ou des clips vidéo sous-titrés inférieurs à 30 secondes.</li><li><strong>Limitez-vous à 2 à 3 boutons par message pour éviter de saturer votre audience d’informations. </strong>Assurez-vous que vos appels à l’action utilisent des verbes d’action comme « acheter maintenant » ou « suivre ma commande » pour définir des actions claires.</li><li><strong>Les messages RCS permettent de mener une <a href="https://www.klaviyo.com/fr/products/sms-marketing/rcs/two-way-text-messaging">conversation bidirectionnelle</a> et d’anticiper les réponses des clients.</strong> Si un client appuie par exemple sur « vérifier l’état de ma commande », implémentez une suite d’étapes logique pour répondre à la demande.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="1ADffD" prefix="r79" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;3. Configurez et testez votre campagne RCS&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;La première étape consiste à enregistrer un profil professionnel validé qui comprend les éléments suivants :&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Nom de l’entreprise&lt;/li&gt;&lt;li&gt;Logo&lt;/li&gt;&lt;li&gt;Site web&lt;/li&gt;&lt;li&gt;D’autres informations d’identification&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;La plupart des plateformes de messagerie vous orientent à travers ce processus, qui prend généralement plusieurs jours ouvrés. Si vous disposez déjà d’un compte Klaviyo, ce processus est simplifié.&lt;/p&gt;&lt;p&gt;Une fois la campagne créée, utilisez les outils de prévisualisation pour voir comment vos messages s’affichent sur différents appareils. Testez la version RCS et la version par défaut (SMS/MMS) pour vous assurer de leur bon fonctionnement.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">3. Configurez et testez votre campagne RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>La première étape consiste à enregistrer un profil professionnel validé qui comprend les éléments suivants :</p><ul><li>Nom de l’entreprise</li><li>Logo</li><li>Site web</li><li>D’autres informations d’identification</li></ul><p>La plupart des plateformes de messagerie vous orientent à travers ce processus, qui prend généralement plusieurs jours ouvrés. Si vous disposez déjà d’un compte Klaviyo, ce processus est simplifié.</p><p>Une fois la campagne créée, utilisez les outils de prévisualisation pour voir comment vos messages s’affichent sur différents appareils. Testez la version RCS et la version par défaut (SMS/MMS) pour vous assurer de leur bon fonctionnement.</p></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="17jydl" prefix="r80" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;4. Mesurez les performances de votre campagne RCS&quot;],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Le protocole RCS donne accès à de nouveaux indicateurs de performance, tels que :&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Confirmations de lecture pour voir quand les messages sont ouverts&lt;/li&gt;&lt;li&gt;Interactions avec des carrousels ou des boutons spécifiques&lt;/li&gt;&lt;li&gt;Taux de complétion des conversations&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Utilisez ces données pour mener des tests A/B, voir les éléments interactifs les plus performants et améliorer vos campagnes RCS sur la durée. Vous pouvez également intégrer des messages RCS à d’autres stratégies d’envoi d’e-mails et de notifications push pour créer une expérience plus cohérente.&lt;/p&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 smPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">4. Mesurez les performances de votre campagne RCS</h3><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Le protocole RCS donne accès à de nouveaux indicateurs de performance, tels que :</p><ul><li>Confirmations de lecture pour voir quand les messages sont ouverts</li><li>Interactions avec des carrousels ou des boutons spécifiques</li><li>Taux de complétion des conversations</li></ul><p>Utilisez ces données pour mener des tests A/B, voir les éléments interactifs les plus performants et améliorer vos campagnes RCS sur la durée. Vous pouvez également intégrer des messages RCS à d’autres stratégies d’envoi d’e-mails et de notifications push pour créer une expérience plus cohérente.</p></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="Klaviyo"></div><astro-island uid="Z2gkwmE" prefix="r82" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;md&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0,&quot;Pourquoi choisir Klaviyo pour les messages RCS ?&quot;],&quot;headlineTag&quot;:[0,&quot;h2&quot;],&quot;headlineStyle&quot;:[0,&quot;h2&quot;],&quot;subtext&quot;:[0,&quot;&lt;p&gt;Entre la configuration de profils professionnels, la conception de messages réactifs et la gestion des messages par défaut, les campagnes RCS peuvent devenir vite compliquées. En vérité, la plupart des équipes n’ont pas le temps ni les outils nécessaires pour implémenter le protocole RCS en partant de rien.&lt;/p&gt;&lt;p&gt;C’est là qu’intervient un &lt;a href=\&quot;https://www.klaviyo.com/fr/platform\&quot;&gt;CRM B2C&lt;/a&gt; comme Klaviyo.&lt;/p&gt;&lt;p&gt;Klaviyo aide à supprimer les obstacles à l’implémentation en guidant les équipes marketing à travers une configuration simple. Si vous utilisez déjà Klaviyo pour envoyer des messages texte, il vous suffit d’ajouter le profil de votre marque, de fournir des ressources de marque puis d’envoyer des messages. Si ce n’est pas le cas, configurez la messagerie mobile dans votre compte Klaviyo et utilisez les crédits pour envoyer des messages SMS, MMS ou RCS.&lt;/p&gt;&lt;p&gt;Si l’appareil d’un destinataire ne peut recevoir de messages RCS, Klaviyo passe automatiquement à l’envoi de SMS ou MMS optimisés.&lt;/p&gt;&lt;p&gt;Klaviyo facilite la création de campagnes RCS grâce aux éléments suivants :&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Éditeur de message RCS visuel&lt;/strong&gt; : utilisez une interface par glisser-déposer pour créer des expériences RCS sans codage et prévisualisez le message avant son envoi.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Messages automatisés&lt;/strong&gt; : intégrez des messages enrichis et interactifs dans des flux comme les confirmations de commande, les suivis d’expédition et les suivis post-achat.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Carrousels&lt;/strong&gt; : créez des galeries mobiles mettant en avant divers produits, offres ou contenus pédagogiques dans un seul message.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Cartes enrichies&lt;/strong&gt; : concevez des mises en page visuelles structurées qui intègrent à la fois des images, du texte et des boutons d’appel à l’action pour mettre en avant des informations clés et inciter des actions spécifiques de la part des clients.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Réponses suggérées&lt;/strong&gt; : ajoutez des options de réponse prédéfinies que les clients peuvent sélectionner d’un simple geste.&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Boutons d’action&lt;/strong&gt; : intégrez des boutons interactifs qui lancent des actions instantanées sans quitter le fil de discussion.&lt;/li&gt;&lt;/ul&gt;&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;SectionHeader&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h2">Pourquoi choisir Klaviyo pour les messages RCS ?</h2><div class="_subtext_1y522_44 _defaultColor_1y522_160 p"><p>Entre la configuration de profils professionnels, la conception de messages réactifs et la gestion des messages par défaut, les campagnes RCS peuvent devenir vite compliquées. En vérité, la plupart des équipes n’ont pas le temps ni les outils nécessaires pour implémenter le protocole RCS en partant de rien.</p><p>C’est là qu’intervient un <a href="https://www.klaviyo.com/fr/platform">CRM B2C</a> comme Klaviyo.</p><p>Klaviyo aide à supprimer les obstacles à l’implémentation en guidant les équipes marketing à travers une configuration simple. Si vous utilisez déjà Klaviyo pour envoyer des messages texte, il vous suffit d’ajouter le profil de votre marque, de fournir des ressources de marque puis d’envoyer des messages. Si ce n’est pas le cas, configurez la messagerie mobile dans votre compte Klaviyo et utilisez les crédits pour envoyer des messages SMS, MMS ou RCS.</p><p>Si l’appareil d’un destinataire ne peut recevoir de messages RCS, Klaviyo passe automatiquement à l’envoi de SMS ou MMS optimisés.</p><p>Klaviyo facilite la création de campagnes RCS grâce aux éléments suivants :</p><ul><li><strong>Éditeur de message RCS visuel</strong> : utilisez une interface par glisser-déposer pour créer des expériences RCS sans codage et prévisualisez le message avant son envoi.</li><li><strong>Messages automatisés</strong> : intégrez des messages enrichis et interactifs dans des flux comme les confirmations de commande, les suivis d’expédition et les suivis post-achat.</li><li><strong>Carrousels</strong> : créez des galeries mobiles mettant en avant divers produits, offres ou contenus pédagogiques dans un seul message.</li><li><strong>Cartes enrichies</strong> : concevez des mises en page visuelles structurées qui intègrent à la fois des images, du texte et des boutons d’appel à l’action pour mettre en avant des informations clés et inciter des actions spécifiques de la part des clients.</li><li><strong>Réponses suggérées</strong> : ajoutez des options de réponse prédéfinies que les clients peuvent sélectionner d’un simple geste.</li><li><strong>Boutons d’action</strong> : intégrez des boutons interactifs qui lancent des actions instantanées sans quitter le fil de discussion.</li></ul></div></div></div></div></div><!--astro:end--></astro-island><div class="_jumpAnchor_7msa9_1" id="FAQ"></div><astro-island uid="ZESANx" prefix="r84" component-url="/_astro/accordion.DD3JU7ty.js" component-export="default" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;accordionItems&quot;:[1,[[0,{&quot;title&quot;:[0,&quot;Quel est l’avantage du protocole RCS ?&quot;],&quot;content&quot;:[0,&quot;&lt;p&gt;Le protocole RCS allie la portée étendue de la messagerie texte aux éléments interactifs auparavant exclusivement disponibles dans les applications de messagerie dédiées. Les messages RCS vous permettent d’envoyer des images et vidéos haute résolution, d’instaurer la confiance avec un &lt;a href=\&quot;https://www.klaviyo.com/fr/products/sms-marketing/rcs/branded-text-messaging\&quot;&gt;profil de marque validé&lt;/a&gt; et de recueillir davantage de données clients via des conversations bidirectionnelles.&lt;/p&gt;&quot;],&quot;mixedMedia&quot;:[0],&quot;variant&quot;:[0,&quot;light&quot;]}],[0,{&quot;title&quot;:[0,&quot;Les messages RCS sont-ils meilleurs que les SMS ?&quot;],&quot;content&quot;:[0,&quot;&lt;p&gt;Les messages RCS et les SMS ont des objectifs différents. Les messages RCS sont plus adaptés à du contenu haute résolution et à des éléments interactifs, ainsi qu’à des cas d’utilisation spécifiques comme des présentations de produit et des promotions interactives. Mais si vous envoyez de simples rappels ou que vous avez besoin d’un envoi universel, les SMS peuvent être une option plus adaptée. &lt;/p&gt;&quot;],&quot;mixedMedia&quot;:[0],&quot;variant&quot;:[0,&quot;light&quot;]}],[0,{&quot;title&quot;:[0,&quot;Les messages RCS sont-ils sécurisés ?&quot;],&quot;content&quot;:[0,&quot;&lt;p&gt;Oui, les messages RCS sont sécurisés, car ils sont chiffrés et envoyés via des profils professionnels validés. Ainsi, vous réduisez le risque d’être catégorisé en tant que spam tout en préservant la réputation de votre marque.&lt;/p&gt;&quot;],&quot;mixedMedia&quot;:[0],&quot;variant&quot;:[0,&quot;light&quot;]}],[0,{&quot;title&quot;:[0,&quot;Les appareils Apple sont-ils compatibles RCS ?&quot;],&quot;content&quot;:[0,&quot;&lt;p&gt;Oui, Apple a annoncé la prise en charge du protocole RCS avec iOS 18, étendant sa disponibilité aux iPhone en plus des appareils Android. &lt;/p&gt;&quot;],&quot;mixedMedia&quot;:[0],&quot;variant&quot;:[0,&quot;light&quot;]}],[0,{&quot;title&quot;:[0,&quot;Que se passe-t-il si l’appareil du destinataire n’est pas compatible RCS ?&quot;],&quot;content&quot;:[0,&quot;&lt;p&gt;Les plateformes de CRM B2C comme Klaviyo disposent d’une fonctionnalité SMS ou MMS par défaut en cas de non-prise en charge du protocole RCS. Si vous envoyez une campagne RCS à un destinataire dont l’appareil n’est pas compatible avec ce format, ce dernier recevra un SMS ou MMS (sans les éléments interactifs).&lt;/p&gt;&quot;],&quot;mixedMedia&quot;:[0],&quot;variant&quot;:[0,&quot;light&quot;]}]]],&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;customPadding&quot;:[0],&quot;eyebrow&quot;:[0],&quot;headline&quot;:[0,&quot;FAQ sur le marketing RCS&quot;],&quot;subhead&quot;:[0],&quot;mediaAlignment&quot;:[0,&quot;left&quot;],&quot;showMedia&quot;:[0,false],&quot;isFaqsSection&quot;:[0,false]}" ssr client="load" opts="{&quot;name&quot;:&quot;Accordion&quot;,&quot;value&quot;:true}" await-children><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _fullWidth_54u1x_56"><h2 class="_headline_54u1x_33 h3">FAQ sur le marketing RCS</h2><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1323172024">Quel est l’avantage du protocole RCS ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1323172024"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Le protocole RCS allie la portée étendue de la messagerie texte aux éléments interactifs auparavant exclusivement disponibles dans les applications de messagerie dédiées. Les messages RCS vous permettent d’envoyer des images et vidéos haute résolution, d’instaurer la confiance avec un <a href="https://www.klaviyo.com/fr/products/sms-marketing/rcs/branded-text-messaging">profil de marque validé</a> et de recueillir davantage de données clients via des conversations bidirectionnelles.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2475834343">Les messages RCS sont-ils meilleurs que les SMS ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2475834343"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Les messages RCS et les SMS ont des objectifs différents. Les messages RCS sont plus adaptés à du contenu haute résolution et à des éléments interactifs, ainsi qu’à des cas d’utilisation spécifiques comme des présentations de produit et des promotions interactives. Mais si vous envoyez de simples rappels ou que vous avez besoin d’un envoi universel, les SMS peuvent être une option plus adaptée. </p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1964588082">Les messages RCS sont-ils sécurisés ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1964588082"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Oui, les messages RCS sont sécurisés, car ils sont chiffrés et envoyés via des profils professionnels validés. Ainsi, vous réduisez le risque d’être catégorisé en tant que spam tout en préservant la réputation de votre marque.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3423471736">Les appareils Apple sont-ils compatibles RCS ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3423471736"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Oui, Apple a annoncé la prise en charge du protocole RCS avec iOS 18, étendant sa disponibilité aux iPhone en plus des appareils Android. </p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3336153507">Que se passe-t-il si l’appareil du destinataire n’est pas compatible RCS ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3336153507"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Les plateformes de CRM B2C comme Klaviyo disposent d’une fonctionnalité SMS ou MMS par défaut en cas de non-prise en charge du protocole RCS. Si vous envoyez une campagne RCS à un destinataire dont l’appareil n’est pas compatible avec ce format, ce dernier recevra un SMS ou MMS (sans les éléments interactifs).</p></div></div></div></div></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2mqq0L" prefix="r85" component-url="/_astro/section-header.FEbDQONQ.js" component-export="SectionHeader" renderer-url="/_astro/client.7qHEGV9H.js" props="{&quot;alignment&quot;:[0,&quot;left&quot;],&quot;backgroundColor&quot;:[0,&quot;cotton&quot;],&quot;buttons&quot;:[0],&quot;buttonPlacement&quot;:[0,&quot;belowHeadline&quot;],&quot;className&quot;:[0,&quot;&quot;],&quot;customPadding&quot;:[0,{&quot;customPaddingTop&quot;:[0,&quot;sm&quot;],&quot;customPaddingBottom&quot;:[0,&quot;sm&quot;]}],&quot;eyebrow&quot;:[0],&quot;eyebrowTag&quot;:[0],&quot;headline&quot;:[0],&quot;headlineTag&quot;:[0,&quot;h3&quot;],&quot;headlineStyle&quot;:[0,&quot;h3&quot;],&quot;subtext&quot;:[0]}" ssr client="load" 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une identité validée.&lt;/p&gt;&quot;],&quot;buttons&quot;:[1,[[0,{&quot;text&quot;:[0,&quot;Répondez au questionnaire&quot;],&quot;url&quot;:[0,&quot;https://www.klaviyo.com/fr/products/sms-marketing/rcs/branded-text-messaging&quot;],&quot;buttonType&quot;:[0,&quot;primary&quot;],&quot;openInNewTab&quot;:[0],&quot;buttonAction&quot;:[0,&quot;default&quot;],&quot;hubspotFormOptions&quot;:[0]}]]],&quot;mediaType&quot;:[0,&quot;none&quot;],&quot;mediaPlacement&quot;:[0,&quot;top&quot;]}],[0,{&quot;backgroundColor&quot;:[0,&quot;light&quot;],&quot;cardHeaderStyle&quot;:[0,&quot;stacked&quot;],&quot;cardStyle&quot;:[0,&quot;contained&quot;],&quot;ctaStyle&quot;:[0,&quot;graphic&quot;],&quot;isMobile&quot;:[0,false],&quot;onOpenVideo&quot;:[0,null],&quot;containerColor&quot;:[0],&quot;headline&quot;:[0,&quot;Comment les messages RCS révolutionnent le marketing mobile&quot;],&quot;bodyCopy&quot;:[0,&quot;&lt;p&gt;Apprenez les bases des messages 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destinataires.&lt;/p&gt;&quot;],&quot;buttons&quot;:[1,[[0,{&quot;text&quot;:[0,&quot;En savoir plus [EN]&quot;],&quot;url&quot;:[0,&quot;https://www.klaviyo.com/uk/blog/conversational-sms&quot;],&quot;buttonType&quot;:[0,&quot;primary&quot;],&quot;openInNewTab&quot;:[0],&quot;buttonAction&quot;:[0,&quot;default&quot;],&quot;hubspotFormOptions&quot;:[0]}]]],&quot;mediaType&quot;:[0,&quot;none&quot;],&quot;mediaPlacement&quot;:[0,&quot;top&quot;]}]]],&quot;cardSize&quot;:[0,&quot;m&quot;],&quot;cardStyle&quot;:[0,&quot;contained&quot;],&quot;ctaStyle&quot;:[0,&quot;text&quot;],&quot;fadeIn&quot;:[0,false],&quot;stackAcross&quot;:[0,&quot;3&quot;]}" ssr client="load" opts="{&quot;name&quot;:&quot;EnhancedCarousel&quot;,&quot;value&quot;:true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="carousel" class="_enhancedCarousel_1tep0_1"><div class="grid _stackedGrid_1tep0_172 _threeAcross_1tep0_186" style="--ec-set-grid-column:repeat(3, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Qu’est-ce que la messagerie texte de marque ?</h3><div class="_bodyCopy_1pjx2_65"><p>Découvrez comment les messages RCS permettent à votre entreprise d’apparaitre dans les applications de messagerie natives de vos clients avec une identité validée.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Répondez au questionnaire" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs/branded-text-messaging" role="link" tabindex="0" target="_self" buttonType="primary">Répondez au questionnaire</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Comment les messages RCS révolutionnent le marketing mobile</h3><div class="_bodyCopy_1pjx2_65"><p>Apprenez les bases des messages RCS.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="En savoir plus" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs/what-is-rcs-messaging" role="link" tabindex="0" target="_self" buttonType="primary">En savoir plus</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Que sont les SMS conversationnels ?</h3><div class="_bodyCopy_1pjx2_65"><p>Les SMS doivent être dynamiques et interactifs pour susciter un réel engagement auprès des destinataires.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="En savoir plus [EN]" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/uk/blog/conversational-sms" role="link" tabindex="0" target="_self" buttonType="primary">En savoir plus [EN]</a></div></div></div></div></div></div></section></div></div><!--astro:end--></astro-island><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><div class="_rip_1lsoc_1 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class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo pour</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agences et partenaires tech (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Développeurs (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vente au détail et e-commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bien-être (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plateforme</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrir CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Outils + Ressources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ressources marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Black Friday 2025</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Glossaire marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canaux</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">En savoir plus</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps &amp; Intégrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fonctionnalités</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/whats-new" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouveautés</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/fr-fr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Académie (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=fr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Communauté</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Principaux produits et fonctionnalités</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formulaires web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles d’e-mails</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Entreprise</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/fr/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>À propos</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Presse (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relations avec les investisseurs (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/fr/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Nous contacter</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Carrières (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plateforme</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrir CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canaux</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Principaux produits et fonctionnalités</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formulaires web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles d’e-mails</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo pour</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agences et partenaires tech (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a 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