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Original
2026-01-01
Modified
2026-03-10
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<p>NEW STRATEGIC GUIDE</p>
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<p>NEW STRATEGIC GUIDE</p>
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<h2><strong>Dos and don’ts</strong></h2>
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<h2>Dos and don’tsfor your best Black Friday campaign yet</h2>
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<p>for your best Black Friday campaign yet</p>
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<p>From password-protected VIP sales to eye-catching GIFs, see examples and advice for how brands increase their email ROI during the busiest promotion period of the year.</p>
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<p>From password-protected VIP sales to eye-catching GIFs, see examples and advice for how brands increase their email ROI during the busiest promotion period of the year.</p>
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<h3>Do: optimise your automations</h3>
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<h3>Do: optimise your automations</h3>
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<p>Year round, key marketing automations like a welcome series and abandoned cart flow ensure a website visitor has more opportunities to become a customer-which is never more powerful than during Black Friday.</p>
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<p>Year round, key marketing automations like a welcome series and abandoned cart flow ensure a website visitor has more opportunities to become a customer-which is never more powerful than during Black Friday.</p>
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<h3>Don't: set false expectations</h3>
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<h3>Don't: set false expectations</h3>
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<p>There’s a fine line between enticement and manipulation. If your customers need to spend £200 to get
a 15% discount, state it clearly. The truth will come out at check-out, and people will end up walking away with a bad taste in their mouth.</p>
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<p>There’s a fine line between enticement and manipulation. If your customers need to spend £200 to get
a 15% discount, state it clearly. The truth will come out at check-out, and people will end up walking away with a bad taste in their mouth.</p>
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<h3>Do: consider discount alternatives</h3>
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<h3>Do: consider discount alternatives</h3>
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<p>Even though Black Friday is known for steep discounts, they’re not your only option if they don’t make sense for your margins or your brand values. Segment your audience according to what they’re most interested in so you can offer something most relevant to them-get ideas for what alternatives to offer in the full guide.</p>
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<p>Even though Black Friday is known for steep discounts, they’re not your only option if they don’t make sense for your margins or your brand values. Segment your audience according to what they’re most interested in so you can offer something most relevant to them-get ideas for what alternatives to offer in the full guide.</p>
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<h2>Download the full guide to learn more insights</h2>
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<h2>Download the full guide to learn more insights</h2>
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