Getting Started with Klaviyo - Klaviyo UK
2026-03-10 20:58 Diff
https://www.klaviyo.com/uk/customer-resources/getting-started

Your 3 key objectives

Configure account basics

Set up your account

Get your customer data syncing to Klaviyo and adjust your attribution settings so you know exactly how revenue will be tracked.

Configure account basics

Configure your sending infrastructure

Before you start sending, you need the right measures in place so that email inbox providers will recognise your business as a legitimate sender.

Resources to inspire your growth

Understand email deliverability

Learn how to set up your sending infrastructure so your messages can successfully reach the inbox.

Live training: Understand email deliverability

Learn what email deliverability is, how it is measured, and what you can do to build a strong email sender reputation.

Live training: Manage profiles and consent

Learn how marketing consent is stored on profiles, and what different consent statuses mean for your marketing.

Live training: Getting started with Klaviyo

Want to get set up with the help of real Klaviyo experts? Join this interactive workshop to get a live walkthrough of the platform, and get tips for setting up your account.

Build your subscriber experience

Brand your templates and pages

A consistent look and feel helps build trust with your customers. Put your brand identity on everything that your customers will see, including consent pages, sign-up forms, and email templates.

Add your logo, brand colours, header navigation links, social icons, and upload any custom fonts. You can also bulk upload images to use in emails and forms.

Learn how to update your brand styles

Build your subscriber experience

Publish your first flow

Welcome series flows are the second-highest converting flow type with an average placed order rate of 2.32%. Publish this flow to welcome new subscribers and entice them to make a purchase.

Build your subscriber experience

Start collecting subscribers

Make it easy for site visitors to join your email list no matter where they are along the customer journey.

Get your first form published fast by using a pre-built template from the forms library. Customise the styles to match your brand, and connect the form to your main list. Set the form behaviour to show as someone is about to exit your site.

Learn how to build a sign-up form

Resources to inspire your growth

Getting started with email templates

Get familiar with Klaviyo’s drag-and-drop email template editor, and learn how to build a base email template to match your brand.

Getting started with flows

Learn how flows work, and how to use the flow editor to build essential email automations to nurture subscribers.

Getting started with sign-up forms

Explore all of the different types of forms you can build in Klaviyo. Then, create and publish your first pop-up form in Klaviyo.

9 welcome email examples to make a strong first impression

Get inspiration for what kinds of content to include in your email welcome series to boost sales and credibility.

13 best practices for sign-up forms that convert

Learn what goes into a good sign-up form, and how you can convert more site visitors into customers.

Start sending and measure kav

Start sending campaigns

Batch-and-blast is a thing of the past. Start building a strong email sender reputation by sending your first few campaigns to highly-engaged segments, widening your audience gradually as you onboard.

If you’re coming to Klaviyo from a different ESP, edit the pre-built 30-day engaged segment in your account to include profiles who engaged with your emails sent from the previous platform in the last 30 days.

Learn how to create or edit your 30-day engaged segment

If you are brand new to email marketing with no pre-existing subscriber list, you can skip this step.

Start sending and measure KAV

Set 2 more flows live

Flows are automated messages that are triggered by a subscriber taking an action. These highly-relevant, highly-targeted messages can produce up to 30x higher revenue per recipient than campaigns.

This flow gets window shoppers back on your site for another look and is a key automation that successful brands use to increase sales. We recommend using a pre-built template from the flow library.

Learn how to create a browse abandonment flow

Start sending and measure KAV

Monitor your warming progress

Open rate, click rate, unsubscribe rate, spam complaint rate, and bounce rate all impact whether your messages land in the inbox. As you ramp up sending through Klaviyo, use our reporting tools to make sure you’re on the right track.

As you progress through warming and ramp up sending, your deliverability score should improve. Look at the Factors that make up your deliverability score and see where you fall against the benchmark.

Learn how to use the email deliverability hub

Resources to inspire your growth

Getting started with segments

Learn what a segment is, why they are useful, and how to build and edit segments in Klaviyo. Get inspiration for creating your own segmentation strategy.

Getting started with campaigns

Identify what types of campaigns you should send to your audience. Then, learn how to create, schedule, and send email campaigns in Klaviyo.

Build and maintain your sender reputation

Learn why your email sender reputation is so important, and how to establish a strong reputation from the start.

Create measurable marketing goals

To measure success, you need clearly defined marketing goals. Learn which KPIs to pay attention to, how Klaviyo attributes revenue, and get tips for measuring your initial success with Klaviyo.