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Original 2026-01-01

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1 <p>Automated flows</p>

2 <h2>Deliver more relevant experiences with automated flows</h2>

3 <p>Create the ultimate customer journey with smart automation and deep personalisation. Send timely, tailored messages that respond to customer data and real-time behaviour.</p>

4 <h2>Go beyond basic drip campaigns</h2>

5 <ul><li><p>Fast time to value</p>

6 <p>Save time with 60+ pre-built flow templates, ready to go as-is or customisable - no developer required.</p>

7 </li>

8 </ul><ul><li><p>Easy to use</p>

9 <p>Lay out each automation with a drag-and-drop flow builder that puts you in control.</p>

10 </li>

11 </ul><ul><li><p>Fully customisable</p>

12 <p>Customise and trigger each flow using any data you’ve stored in Klaviyo or integrated from other tools.</p>

13 </li>

14 </ul><ul><li><p>Cross-channel flows</p>

15 <p>Build cross-channel experiences with<a>email</a>,<a>SMS</a>, and<a>push notifications</a>in the same flow-with consolidated flow reports in one place.</p>

16 </li>

17 </ul><h2>Support the entire customer journey</h2>

18 <p>Pre-built and customisable flows make it easy to automate timely responses to key subscriber actions.</p>

19 <h2>Automate key messages quickly with 60+ pre-built flows</h2>

20 <p>Select a pre-built flow template, add your branding, and customise with just a few clicks. All flow templates feature built-in split logic - no backend configuration necessary. Here are a few examples of popular flows that help brands drive more revenue on Klaviyo.</p>

21 <h2>Intelligent automation meets easy customisation</h2>

22 <p>Create custom flows that trigger timely experiences in response to a subscriber action, event, or milestone of your choice. Then, you can build branching conditions (“split logic”) for more relevant customer journeys.</p>

23 <h3>Behaviours that trigger flows</h3>

24 <ul><li><p>Dates (anniversary, birthdays)</p>

25 </li>

26 <li><p>No engagement after a while</p>

27 </li>

28 </ul><h3>Split content by</h3>

29 <ul><li><p>New vs. returning customer</p>

30 </li>

31 <li><p>Visited site within the last 3 days vs. not</p>

32 </li>

33 <li><p>Viewed product vs. didn’t view product</p>

34 </li>

35 <li><p>Random sampling (for A/B testing)</p>

36 </li>

37 </ul><p>Scale your impact with automation for email, SMS, push notifications, and more</p>

38 <h2>Trigger platforms across your tech stack with webhooks</h2>

39 <p>Automate real-time processes in another application or server by adding a webhook to your flow. Webhooks can send real-time information to any other platform you use.</p>

40 <p>Save time by using webhooks to trigger processes like:</p>

41 <ul><li>Sending a thank you card to a new customer</li>

42 <li>Giving loyalty points when a subscriber fills out a form</li>

43 <li>Sending a gift card after a customer mentions you on social media</li>

44 </ul><h2>Wilkinson Sword increases revenue with automated flows</h2>

45 <blockquote>“We retarget people based on what they’ve clicked within an email. After they click, we send them another email that’s directly related to what they expressed an interest in. Through that we get really high open rates-around 60 percent-and also a really strong conversion rate.”</blockquote>John Pagni, ecommerce assistant, Edgewell<h2>Additional flow resources</h2>

46 <h2>Frequently asked questions</h2>

47 <p>In Klaviyo, an automated flow is a feature that triggers a specific action or experience in response to a particular behaviour, milestone, event, or subscriber data. If you’ve used other marketing tools, you might also know automated flows as “automations” or “drip campaigns.”</p>