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Original
2026-01-01
Modified
2026-03-10
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<p>Advanced Klaviyo Data Platform</p>
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<p>Advanced Klaviyo Data Platform</p>
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<h2>Unlock advanced data management power</h2>
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<h2>Unlock advanced data management power</h2>
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<p>Tap into the<a>Klaviyo Data Platform</a>’s next-level capabilities for brands with complex data and analytics needs.</p>
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<p>Tap into the<a>Klaviyo Data Platform</a>’s next-level capabilities for brands with complex data and analytics needs.</p>
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<h3>Make customer data management a competitive advantage</h3>
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<h3>Take control of your data</h3>
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<h3>Take control of your data</h3>
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<p>It’s your data. Unify, clean, transform, and enrich it however you need-no tech genius required.</p>
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<p>It’s your data. Unify, clean, transform, and enrich it however you need-no tech genius required.</p>
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<h3>Tailor your data to your needs</h3>
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<h3>Tailor your data to your needs</h3>
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<p>Define custom properties and manipulate as needed to format metadata for personalized experiences.</p>
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<p>Define custom properties and manipulate as needed to format metadata for personalized experiences.</p>
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<h3>Bridge your tech stack</h3>
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<h3>Bridge your tech stack</h3>
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<p>From data warehouses to third-party tools, your data works harder for you everywhere you need it.</p>
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<p>From data warehouses to third-party tools, your data works harder for you everywhere you need it.</p>
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<h2>Clean, reliable data without the hassle</h2>
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<h2>Clean, reliable data without the hassle</h2>
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<p>Say goodbye to messy, inconsistent data. Klaviyo Data Platform’s advanced features unlock powerful ways to manipulate and normalize data, ensuring it’s primed for segmentation, personalization, and analysis.</p>
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<p>Say goodbye to messy, inconsistent data. Klaviyo Data Platform’s advanced features unlock powerful ways to manipulate and normalize data, ensuring it’s primed for segmentation, personalization, and analysis.</p>
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<ul><li><strong><a>Transform data</a>, no coding required:</strong>Reformat, standardize, and clean your data for consistency and accuracy in minutes.</li>
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<ul><li><strong><a>Transform data</a>, no coding required:</strong>Reformat, standardize, and clean your data for consistency and accuracy in minutes.</li>
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<li><strong><a>Hosted code functions</a>:</strong>Execute serverless functions in response to events captured in Klaviyo to transform data, update properties, or forward it to any webhook endpoint.</li>
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<li><strong><a>Hosted code functions</a>:</strong>Execute serverless functions in response to events captured in Klaviyo to transform data, update properties, or forward it to any webhook endpoint.</li>
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</ul><h2>Your data, connected everywhere it needs to be</h2>
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</ul><h2>Your data, connected everywhere it needs to be</h2>
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<p>Enhance your entire tech stack by ensuring data is accessible, up to date, and adding value.</p>
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<p>Enhance your entire tech stack by ensuring data is accessible, up to date, and adding value.</p>
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<ul><li><strong><a>Data warehouse sync</a>:</strong>Connect to Amazon Redshift, Amazon S3, Google BigQuery, Microsoft Azure, or Snowflake-making profile and event data available to business intelligence, data science, and other teams for deeper insights and analysis.</li>
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<ul><li><strong><a>Data warehouse sync</a>:</strong>Connect to Amazon Redshift, Amazon S3, Google BigQuery, Microsoft Azure, or Snowflake-making profile and event data available to business intelligence, data science, and other teams for deeper insights and analysis.</li>
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<li><strong><a>Webhooks</a>:</strong>Automate triggers for sending Klaviyo data to third-party tools and services: think direct mail, gifting, and others.</li>
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<li><strong><a>Webhooks</a>:</strong>Automate triggers for sending Klaviyo data to third-party tools and services: think direct mail, gifting, and others.</li>
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<li><strong><a>Group membership API</a>:</strong>Enable dev teams to personalize website and in-app content using customer data.</li>
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<li><strong><a>Group membership API</a>:</strong>Enable dev teams to personalize website and in-app content using customer data.</li>
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</ul><h2>Quicker insights. Quicker action.</h2>
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</ul><h2>Nextbase personalized web content with Klaviyo. Conversion jumped 122%.</h2>
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<h2>Quicker insights. Quicker action.</h2>
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<p>Uncover deep insights and take action in Klaviyo Marketing and Klaviyo Service, and beyond in third-party tools. Reach customers at key points in their journeys to increase retention and drive revenue.</p>
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<p>Uncover deep insights and take action in Klaviyo Marketing and Klaviyo Service, and beyond in third-party tools. Reach customers at key points in their journeys to increase retention and drive revenue.</p>
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<ul><li><a><strong>RFM analysis</strong></a>(recency, frequency, monetary value): Model future customer behavior and create smarter segments by scoring and grouping customers by their purchase behavior.</li>
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<ul><li><a><strong>RFM analysis</strong></a>(recency, frequency, monetary value): Model future customer behavior and create smarter segments by scoring and grouping customers by their purchase behavior.</li>
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<li><strong><a>Funnel analysis</a></strong>: Pinpoint areas of optimization by easily visualizing customer journeys and filtering by audiences.</li>
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<li><a><strong>Funnel analysis</strong></a>: Pinpoint areas of optimization by easily visualizing customer journeys and filtering by audiences.</li>
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<li><strong><a>Product analysis</a></strong>: Promote the right products at the right time through purchase pattern insights for each product in your catalog.</li>
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<li><a><strong>Product analysis</strong></a>: Promote the right products at the right time through purchase pattern insights for each product in your catalog.</li>
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<li><strong><a>Audience performance</a></strong>: Identify top segments faster and compare audiences at scale, so you can determine where to focus and understand negative trends.</li>
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<li><a><strong>Audience performance</strong></a>: Identify top segments faster and compare audiences at scale, so you can determine where to focus and understand negative trends.</li>
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<li><a><strong>Custom CLV</strong></a> (customer lifetime value): Customize your prediction window to match your purchase cycle and enhance how you forecast customer lifetime value.</li>
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<li><a><strong>Custom CLV</strong></a>(customer lifetime value): Customize your prediction window to match your purchase cycle and enhance how you forecast customer lifetime value.</li>
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</ul><p>Already included with Klaviyo</p>
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</ul><h2>Klaviyo Data Platform meets you where you are-and takes you where you’re going</h2>
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<p>Already included with Klaviyo</p>
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<p>Unlocked with Advanced KDP</p>
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<p>Unlocked with Advanced KDP</p>
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<p>Connect data from 350+ integrations</p>
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<p>Connect data from 350+ integrations</p>
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<p>Unified, lifetime profiles</p>
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<p>Unified, lifetime profiles</p>
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<p>Predictive analytics</p>
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<p>Predictive analytics</p>
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<p>Including custom CLV prediction</p>
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<p>Real-time segmentation</p>
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<p>Real-time segmentation</p>
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<p>Including RFM segments</p>
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<p>Catalog insights for cross-sell</p>
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<p>Catalog insights for cross-sell</p>
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<p>Data export to third-party destinations</p>
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<p>Data export to third-party destinations</p>
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<p>No-code data transformations</p>
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<p>No-code data transformations</p>
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<h3>CDP and customer data management resources</h3>
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<h3>8 CDP use cases for driving loyalty through marketing</h3>
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<h3>8 CDP use cases for driving loyalty through marketing</h3>
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<p>Ways to sharpen segmentation, achieve a 360-degree customer view, optimize engagement, find upsell opportunities, and more.</p>
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<p>Ways to sharpen segmentation, achieve a 360-degree customer view, optimize engagement, find upsell opportunities, and more.</p>
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<h3>Getting started with Klaviyo Data Platform</h3>
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<h3>Getting started with Klaviyo Data Platform</h3>
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<p>How to use Klaviyo for advanced data management, predictive modeling, and seamless integration with other systems.</p>
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<p>How to use Klaviyo for advanced data management, predictive modeling, and seamless integration with other systems.</p>
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<h3>Klaviyo Data Platform orientation</h3>
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<h3>Klaviyo Data Platform orientation</h3>
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<p>Comprehensive course for mastering customer data management in a way that aligns with your business needs.</p>
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<p>Comprehensive course for mastering customer data management in a way that aligns with your business needs.</p>
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<h3>Advanced KDP FAQ</h3>
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<p>All Klaviyo users have access to the standard features of the<a>Klaviyo Data Platform</a>(like profiles, segments, predictive analytics, integrations, and data storage). You can unlock additional functionality as detailed above by upgrading to the Advanced KDP.</p>
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<p>All Klaviyo users have access to the standard features of the<a>Klaviyo Data Platform</a>(like profiles, segments, predictive analytics, integrations, and data storage). You can unlock additional functionality as detailed above by upgrading to the Advanced KDP.</p>
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