1 added
2 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>Klaviyo’s attribution reflects how customers actually buy, so you can fully understand the impact of your marketing efforts across moments and channels.</p>
1
<p>Klaviyo’s attribution reflects how customers actually buy, so you can fully understand the impact of your marketing efforts across moments and channels.</p>
2
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<p>New<strong> Multi-touch attribution:</strong>Give credit where it’s due by tracking how channels, campaigns, and flows work together to influence sales.</p>
2
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<p>New<strong>Multi-touch attribution:</strong>Give credit where it’s due by tracking how channels, campaigns, and flows work together to influence sales.</p>
3
<p><strong>Custom attribution setup:</strong>Define which interactions matter to your business, customize attribution windows, and ignore what isn’t relevant (like bots).</p>
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<p><strong>Custom attribution setup:</strong>Define which interactions matter to your business, customize attribution windows, and ignore what isn’t relevant (like bots).</p>
4
<p>New<strong>Retroactive attribution updates:</strong>Adjust your attribution model anytime, preview the changes, and apply it retroactively for accurate, apples-to-apples attribution.</p>
4
<p>New<strong>Retroactive attribution updates:</strong>Adjust your attribution model anytime, preview the changes, and apply it retroactively for accurate, apples-to-apples attribution.</p>
5
<p><strong>New Omnichannel attribution:</strong>Not only can you track performance across all channels built into Klaviyo, but now you can also include performance from experiences built outside Klaviyo (ads, social media, etc.) for a truly holistic view of your marketing effectiveness.</p>
5
<p><strong>New Omnichannel attribution:</strong>Not only can you track performance across all channels built into Klaviyo, but now you can also include performance from experiences built outside Klaviyo (ads, social media, etc.) for a truly holistic view of your marketing effectiveness.</p>
6
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