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Original
2026-01-01
Modified
2026-03-10
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<p><strong>Email automation</strong>-now an essential component of any<a>email marketing strategy</a>-is the process of sending emails automatically when subscribers take certain actions. Brands use a<a>marketing automation</a>platform to remove the manual work of sending emails to their subscriber lists.</p>
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<p><strong>Email automation</strong>-now an essential component of any<a>email marketing strategy</a>-is the process of sending emails automatically when subscribers take certain actions. Brands use a<a>marketing automation</a>platform to remove the manual work of sending emails to their subscriber lists.</p>
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<p>For example, new<a>subscribers</a>joining your email list might trigger a<a>welcome email</a>series. In this case, the sign-up process would trigger an email introducing your brand. The next few emails in the welcome series may expand on your brand story or introduce products relevant to different segments of your audience.</p>
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<p>For example, new<a>subscribers</a>joining your email list might trigger a<a>welcome email</a>series. In this case, the sign-up process would trigger an email introducing your brand. The next few emails in the welcome series may expand on your brand story or introduce products relevant to different segments of your audience.</p>
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<h2>How to set up email automation for your business</h2>
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<h2>How to set up email automation for your business</h2>
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<p>Follow the steps below to implement email automation:</p>
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<p>Follow the steps below to implement email automation:</p>
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<h3>1. Choose a marketing automation platform</h3>
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<h3>1. Choose a marketing automation platform</h3>
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<p>Select a marketing automation platform to house your customer data from which you’ll generate your email automations. Look for a platform that offers:</p>
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<p>Select a marketing automation platform to house your customer data from which you’ll generate your email automations. Look for a platform that offers:</p>
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<ul><li>Pre-built flow templates</li>
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<ul><li>Pre-built flow templates</li>
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<li>Large list of behavioural triggers</li>
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<li>Large list of behavioural triggers</li>
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<li>Advanced A/B testing</li>
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<li>Advanced A/B testing</li>
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</ul><h3>2. Segment your audience</h3>
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</ul><h3>2. Segment your audience</h3>
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<p>Group your audience into different<a>segments</a>based on:</p>
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<p>Group your audience into different<a>segments</a>based on:</p>
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<ul><li>Past purchases</li>
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<ul><li>Past purchases</li>
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<li>Past abandoned cart items</li>
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<li>Past abandoned cart items</li>
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<li>Product browsing behaviour</li>
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<li>Product browsing behaviour</li>
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<li>Number of purchases</li>
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<li>Number of purchases</li>
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<li>Lifetime customer value</li>
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<li>Lifetime customer value</li>
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<li>Other actions taken on your website and email campaigns</li>
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<li>Other actions taken on your website and email campaigns</li>
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</ul><p><a>Segmentation</a>enables you to plan the content of your automated emails based on what a segment is most likely to interact with, maximising<a>engagement</a>.</p>
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</ul><p><a>Segmentation</a>enables you to plan the content of your automated emails based on what a segment is most likely to interact with, maximising<a>engagement</a>.</p>
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<h3>3. Set up triggers</h3>
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<h3>3. Set up triggers</h3>
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<p>Choose which triggers you’ll create content for. For instance, customers<a>abandoning their cart</a>or making a purchase can trigger follow-up emails containing friendly reminders or<a>order confirmations</a>.</p>
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<p>Choose which triggers you’ll create content for. For instance, customers<a>abandoning their cart</a>or making a purchase can trigger follow-up emails containing friendly reminders or<a>order confirmations</a>.</p>
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<h3>4. Create email content</h3>
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<h3>4. Create email content</h3>
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<p>Craft email copy that provides value to your customers. Match your content to each selected trigger, then personalise the content further to the segment. For example, set up emails that go out when a customer’s<a>birthday</a>is coming up and offer them a site-wide birthday discount to encourage sales.</p>
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<p>Craft email copy that provides value to your customers. Match your content to each selected trigger, then personalise the content further to the segment. For example, set up emails that go out when a customer’s<a>birthday</a>is coming up and offer them a site-wide birthday discount to encourage sales.</p>
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<h2>Benefits of using email automation</h2>
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<h2>Benefits of using email automation</h2>
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<p>Here are some benefits of using<a>email automation</a>as part of your<a>digital marketing</a>plan:</p>
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<p>Here are some benefits of using<a>email automation</a>as part of your<a>digital marketing</a>plan:</p>
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<ul><li><strong>Save time:</strong>You only set up automated emails once, and they go out whenever your subscribers take a specific action. This way, you can spend more time on high-value tasks.</li>
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<ul><li><strong>Save time:</strong>You only set up automated emails once, and they go out whenever your subscribers take a specific action. This way, you can spend more time on high-value tasks.</li>
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<li><strong>Improve customer experience:</strong>When subscribers receive automated emails with personalised content after completing an action, they’re receiving content that has been tailored to their experience of your brand.</li>
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<li><strong>Improve customer experience:</strong>When subscribers receive automated emails with personalised content after completing an action, they’re receiving content that has been tailored to their experience of your brand.</li>
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<li><strong>Increase revenue:</strong>Sending personalised messages<a>at the right time</a>(such as a birthday or holiday) can encourage people to make a purchase.</li>
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<li><strong>Increase revenue:</strong>Sending personalised messages<a>at the right time</a>(such as a birthday or holiday) can encourage people to make a purchase.</li>
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</ul><p>Ready for your business to reap the benefits of email automation?<a>Sign up for Klaviyo</a>and explore<a>60+ automated flow templates</a>and<a>AI segmentation</a>to reach your target audience effortlessly.</p>
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</ul><p>Ready for your business to reap the benefits of email automation?<a>Sign up for Klaviyo</a>and explore<a>60+ automated flow templates</a>and<a>AI segmentation</a>to reach your target audience effortlessly.</p>
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