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Original
2026-01-01
Modified
2026-03-10
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<p>Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada.</p>
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<p>Tiff (she/they) is a writer and content consultant who specializes in marketing, health, and the attention economy. Before devoting herself to freelance writing full-time, they led content teams at various startups and nonprofits in Toronto, Canada.</p>
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<h2>Posts by this author</h2>
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<h2>Posts by this author</h2>
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<a></a><p><a>Combine SMS and email marketing</a></p>
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<p>Discover powerful ways to combine SMS and email marketing to grow your business. See how Klaviyo helps B2C brands improve ROI with connected messaging.</p>
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<a></a><p><a>2025 restaurant marketing trends</a></p>
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<p>Discover 4 data-backed retention marketing strategies for restaurants in 2025. Boost loyalty, increase spend, and thrive through economic uncertainty.</p>
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<a></a><p><a>12 Father’s Day marketing examples to inspire your campaign</a></p>
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<a></a><p><a>12 Father’s Day marketing examples to inspire your campaign</a></p>
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<p>Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.</p>
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<p>Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.</p>
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<a></a><p><a>8 must-have email marketing features</a></p>
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<a></a><p><a>8 must-have email marketing features</a></p>
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<p>Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.</p>
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<p>Unlock 8 essential email marketing tools and features your platform needs to drive smarter campaigns, better engagement, and stronger ROI.</p>
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<a></a><p><a>8 email subject line best practices to boost open rates</a></p>
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<a></a><p><a>8 email subject line best practices to boost open rates</a></p>
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<p>Learn how to write email subject lines that increase open rates. Get best practices, real examples, and expert tips to optimize your email campaigns.</p>
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<p>Learn how to write email subject lines that increase open rates. Get best practices, real examples, and expert tips to optimize your email campaigns.</p>
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<a></a><p><a>Abandoned cart email best practices</a></p>
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<a></a><p><a>Abandoned cart email best practices</a></p>
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<p>Bring shoppers back with these 12 abandoned cart email best practices and examples from Klaviyo users. Refine your abandoned cart flow with Klaviyo.</p>
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<p>Bring shoppers back with these 12 abandoned cart email best practices and examples from Klaviyo users. Refine your abandoned cart flow with Klaviyo.</p>
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<a></a><p><a>Transactional emails matter: examples + deliverability tips</a></p>
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<a></a><p><a>Transactional emails matter: examples + deliverability tips</a></p>
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<p>Learn what transactional emails are, why they matter, and how to send them. Explore key types, how to create and automate them, and what sets them apart from marketing emails.</p>
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<p>Learn what transactional emails are, why they matter, and how to send them. Explore key types, how to create and automate them, and what sets them apart from marketing emails.</p>
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<a></a><p><a>Your guide to welcome email automations</a></p>
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<a></a><p><a>Your guide to welcome email automations</a></p>
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<p>Welcome emails play a crucial role in building great customer relationships. Learn how to craft exceptional welcome emails with examples here.</p>
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<p>Welcome emails play a crucial role in building great customer relationships. Learn how to craft exceptional welcome emails with examples here.</p>
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<a></a><p><a>6 examples of email marketing strategy from real brands</a></p>
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<a></a><p><a>8 examples of email marketing strategy from real brands</a></p>
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<p>Steal the secrets behind top email marketing strategies. See how 9 real brands boost engagement, revenue, and ROI with automations and segmentation.</p>
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<p>Steal the secrets behind top email marketing strategies. See how 9 real brands boost engagement, revenue, and ROI with automations and segmentation.</p>
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<a></a><p><a>Key email marketing automations</a></p>
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<p>Check out these 5 email automations that you should be implementing for your brand and see real examples in action.</p>
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<a></a><p><a>How to build your email marketing strategy</a></p>
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<p>Learn how to build a successful email marketing strategy with Klaviyo’s step-by-step guide, examples, explanations, and more.</p>
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