What is Klaviyo: About Our B2C CRM Platform - Klaviyo
2026-03-10 20:39 Diff

About Klaviyo

The B2C CRM

Klaviyo is the CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster.

How Klaviyo has evolved

A data-first platform from day one. Now a unified B2C CRM.

2012: Klaviyo is founded as a customer database.

2013: Email marketing launches.

2018: Marketing attribution and optimisation launches.

2021: SMS marketing launches. 7.5 billion emails sent during BFCM.

2023: Reviews launches.

2023: CDP launches.

2025: B2C CRM launches: unifying data, marketing, service, and analytics.

193,000+

paying customers in 80+ countries

2,000+

Klaviyos worldwide

2+ billion

daily events processed

7+ billion

customer profiles managed

Andrew Bialecki

Co-founder and chief executive officer

Ed Hallen

Co-founder and chief strategy officer

Jamie Domenici

Chief marketing officer

Landon Edmond

Chief legal officer

Carmel Galvin

Chief people officer

Surabhi Gupta

Chief technology officer

Emily McEvilly

Chief customer officer

Adil Wali

Chief product officer

Amanda Whalen

Chief financial officer

Offices

Boston (Global Headquarters)

125 Summer Street, Floor 6
Boston, MA 02111

Denver

1200 17th Street, Floor 25
Denver, CO 80202

San Francisco

181 Fremont Street, Floor 21
San Fransisco, CA 94105

London

5th Floor, 106 Fenchurch Street
London, EC3M 5JD
United Kingdom

Dublin

WeWork, One Central Plaza, Dame Street
Dublin 2, D02 A4W7
Ireland

Sydney

Level 17, 420 George Street
Sydney, NSW 2000
Australia

What’s with the name?

Klaviyo (clay-vee-oh) is inspired by clavija, a Spanish word for
mountaineering pins—also called pitons. These pitons support
climbers as they ascend, and catch them if they fall.

We liken our customers to mountaineers. Our goal is to support and accelerate their climb to the summit.