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zero distrazioni</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La CDP più semplice e intelligente per unificare e attivare i dati in tempo reale</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANALI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">IA, dati e canali in piena sinergia</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing via e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile Push</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PIÙ FUNZIONALITÀ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentazione</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">IN EVIDENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/072c0f27065bd5b4beaf1b4ebdc6d9ab73afddec-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L'omniverso di Klaviyo</div></div><div class="_description_s73z6_61">Una sola piattaforma. Tutti i canali.
Risultati concreti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0d0e0969aae43b69fcacb5c1f0c5a026559ef4eb-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Strategia e assistenza basate sull’IA per i marketer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6830ae026a4ead68e65b122e0f68480684b7d16b-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Assistenza e consigli basati
sull’IA per gli acquirenti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a19f0dc91a25d898f96dae10e605fee4b3ec4c9-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuove funzionalità</div></div><div class="_description_s73z6_61">Crea relazioni più personali su più canali.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>App e integrazioni</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Esplora le app ↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Condividi i dati in pochi clic grazie a oltre 350 integrazioni predefinite</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le app e integrazioni più richieste<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connetti facilmente tutto il tuo stack tecnologico con le integrazioni già pronte all’uso</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Pubblicità (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Spedizione (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Punto vendita (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Programma fedeltà (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abbonamento (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vedi le oltre 350 integrazioni (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea app e integrazioni per far crescere la tua attività utilizzando le API di Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primi passi (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide per sviluppatori (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documenti sulle API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Risorse</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L’acceleratore Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Il tuo punto di riferimento per il successo della tua attività con risposte, risorse e una community per continuare a crescere</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">ASSISTENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica dell'assistenza</div></div><div class="_description_s73z6_61">Risorse di onboarding e assistenza per ottenere il massimo da Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servizi professionali (EN)↗</div></div><div class="_description_s73z6_61">Pacchetti e servizi di assistenza aziendale e professionale</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directory dei partner (EN)↗</div></div><div class="_description_s73z6_61">Scopri i partner con cui lavorare</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SCOPRI DI PIÙ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div><div class="_description_s73z6_61">Le aziende che hanno spiccato il volo con Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide e report</div></div><div class="_description_s73z6_61">Guide di settore e report di benchmark gratuiti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro protezione (EN)↗</div></div><div class="_description_s73z6_61">Informazioni sulla fiducia e sulla sicurezza</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Strumenti gratuiti</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario marketing 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calcolatore ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Libreria di modelli e-mail (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generatore di oggetti e-mail (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">RIEPILOGO BFCM 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Scopri i dati dietro il successo del Black Friday e Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/it/platform-demo"><span>Come funziona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/pricing"><span>Tariffe</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/it/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrati</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/it/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Richiedi una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Piattaforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PANORAMICA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Il CRM per il B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Scopri come il CRM di Klaviyo, pensato per la tua azienda, può aiutarti a creare relazioni durature con i clienti.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUZIONI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Scopri K:AI e potenzia gli approfondimenti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automazione marketing su tutti i canali</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">Clienti più soddisfatti, più vendite</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Cosa funziona, le mosse successive,
zero distrazioni</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La CDP più semplice e intelligente per unificare e attivare i dati in tempo reale</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANALI</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanale<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div><div class="_description_s73z6_61">IA, dati e canali in piena sinergia</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing via e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Mobile Push</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PIÙ FUNZIONALITÀ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentazione</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reviews</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modelli</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">IN EVIDENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/072c0f27065bd5b4beaf1b4ebdc6d9ab73afddec-668x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L'omniverso di Klaviyo</div></div><div class="_description_s73z6_61">Una sola piattaforma. Tutti i canali.
Risultati concreti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0d0e0969aae43b69fcacb5c1f0c5a026559ef4eb-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Strategia e assistenza basate sull’IA per i marketer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/6830ae026a4ead68e65b122e0f68480684b7d16b-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Assistenza e consigli basati
sull’IA per gli acquirenti.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7a19f0dc91a25d898f96dae10e605fee4b3ec4c9-669x400.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuove funzionalità</div></div><div class="_description_s73z6_61">Crea relazioni più personali su più canali.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>App e integrazioni</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Esplora le app ↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Condividi i dati in pochi clic grazie a oltre 350 integrazioni predefinite</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/it/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/it-it/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le app e integrazioni più richieste<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connetti facilmente tutto il tuo stack tecnologico con le integrazioni già pronte all’uso</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Pubblicità (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Spedizione (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Punto vendita (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Programma fedeltà (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abbonamento (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vedi le oltre 350 integrazioni (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea app e integrazioni per far crescere la tua attività utilizzando le API di Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primi passi (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide per sviluppatori (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documenti sulle API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Risorse</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L’acceleratore Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Il tuo punto di riferimento per il successo della tua attività con risposte, risorse e una community per continuare a crescere</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Sviluppatori (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">ASSISTENZA</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Panoramica dell'assistenza</div></div><div class="_description_s73z6_61">Risorse di onboarding e assistenza per ottenere il massimo da Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servizi professionali (EN)↗</div></div><div class="_description_s73z6_61">Pacchetti e servizi di assistenza aziendale e professionale</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directory dei partner (EN)↗</div></div><div class="_description_s73z6_61">Scopri i partner con cui lavorare</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SCOPRI DI PIÙ</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/it/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casi di studio</div></div><div class="_description_s73z6_61">Le aziende che hanno spiccato il volo con Klaviyo</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/it/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guide e report</div></div><div class="_description_s73z6_61">Guide di settore e report di benchmark gratuiti</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro protezione (EN)↗</div></div><div class="_description_s73z6_61">Informazioni sulla fiducia e sulla sicurezza</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Strumenti gratuiti</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario marketing 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calcolatore ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Libreria di modelli e-mail (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generatore di oggetti e-mail (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">RIEPILOGO BFCM 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Scopri i dati dietro il successo del Black Friday e Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="/it/platform-demo"><span>Come funziona</span></a></li><li class="_listItem_scbs5_58"><a class="_link_scbs5_114 _universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/it/pricing"><span>Tariffe</span></a></li></ul><ul class="_list_scbs5_58 _utilityList_scbs5_100"><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Home</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/it-it" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro assistenza</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/solutions/enterprise" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/partners" _type="basicMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Partner (EN) ↗</div></div></div></a></li><li><a class="_utilityLink_scbs5_106 _universalMenuItem_s73z6_1" href="https://www.klaviyo.com/it/search-all"><div><div class="_iconAndLabelContainer_s73z6_168"><svg 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class="_lastBreadcrumb_1ilbl_35">Craft Company converte il 12% delle ricerche grazie a Klaviyo e Klevu | Caso di studio</div></div></nav></div></div><div class="grid container" data-astro-cid-nvwpp57f> <article class="content" id="content" data-astro-cid-nvwpp57f> <div class="header" data-astro-cid-ukz3c45w><h1 class="h2 semibold" data-astro-cid-ukz3c45w>Craft Company riporta gli appassionati di cucina in negozio grazie a un’e-mail per ricerca abbandonata</h1><div class="caseStudyMetadata" data-astro-cid-ukz3c45w><div class="toolbar" role="toolbar" data-astro-cid-bp2dzqod> <button type="button" class="button" id="copy-as-markdown" data-copy-label="Copia come Markdown" data-copied-label="Copiato" aria-label="Copia come Markdown" data-astro-cid-fysp7rwx> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 25" color="" style="height:1em" class="icon iconCopy" aria-hidden="true" data-astro-cid-fysp7rwx="true"><g clip-path="url(#copy_svg__a)"><path stroke="" stroke-linecap="round" stroke-linejoin="round" stroke-width="2.624" d="M6.75 18.437H4.125A2.625 2.625 0 0 1 1.5 15.81v-10.5a2.625 2.625 0 0 1 2.625-2.624h10.5a2.625 2.625 0 0 1 2.625 2.625v2.625m-7.875 15.75h10.5A2.625 2.625 0 0 0 22.5 21.06v-10.5a2.625 2.625 0 0 0-2.625-2.624h-10.5a2.625 2.625 0 0 0-2.625 2.625v10.5a2.625 2.625 0 0 0 2.625 2.624"></path></g><defs><clipPath id="copy_svg__a"><path fill="#fff" d="M0 .687h24v24H0z"></path></clipPath></defs></svg> <svg xmlns="http://www.w3.org/2000/svg" data-name="Layer 1" viewBox="0 0 16 16" color="" style="height:1em" class="icon iconCheck" aria-hidden="true" data-astro-cid-fysp7rwx="true"><path fill="" d="M14.47 3.53c.26.26.26.68 0 .94l-8.51 8.51-4.47-5.21A.666.666 0 1 1 2.5 6.9l3.53 4.12 7.49-7.49c.26-.26.68-.26.94 0z"></path><path fill="" d="M5.93 13.72 1.11 8.1a1.2 1.2 0 0 1-.28-.85c.02-.31.17-.59.4-.79.49-.42 1.23-.36 1.64.12l3.18 3.71 7.11-7.11c.4-.4 1.02-.45 1.47-.15h.03l.16.15c.22.22.34.51.34.82s-.12.6-.34.82z"></path></svg> <span class="label" data-astro-cid-fysp7rwx>Copia come Markdown</span> </button> <script type="module" src="/customers/_astro/CopyAsMarkdown.astro_astro_type_script_index_0_lang.D-4RREIW.js"></script> </div></div></div><div class="blockContent" data-astro-cid-ukz3c45w><div class="stats" data-astro-cid-c3wlpdtc> <figure class="stat" data-astro-cid-c3wlpdtc> <p class="stat-stat" data-astro-cid-c3wlpdtc>18%</p> <p class="stat-description" data-astro-cid-c3wlpdtc>di entrate dalle e-mail generate grazie al flusso per ricerca abbandonata</p> </figure><figure class="stat" data-astro-cid-c3wlpdtc> <p class="stat-stat" data-astro-cid-c3wlpdtc>12,1%</p> <p class="stat-description" data-astro-cid-c3wlpdtc>di tasso di conversione del flusso per ricerca abbandonata</p> </figure><figure class="stat" data-astro-cid-c3wlpdtc> <p class="stat-stat" data-astro-cid-c3wlpdtc>8,4%</p> <p class="stat-description" data-astro-cid-c3wlpdtc>percentuale di clic del flusso per ricerca abbandonata</p> </figure> </div><p><a href="https://www.craftcompany.co.uk">Craft Company</a> offre una vera fetta di paradiso ai pasticceri professionisti e amatoriali. Il negozio online propone decorazioni per torte e prodotti da forno di alta qualità che si possono utilizzare per creare qualsiasi cosa, dai dolci di tutti i giorni alle wedding cake più elaborate. Il suo obiettivo è quello di aiutare le persone a celebrare le occasioni speciali con torte bellissime. Qualunque sia il tema, le decorazioni del negozio sono in grado di dare al dolce un aspetto straordinario, mentre gli innovativi gel coloranti e le paste da modellare permettono ai pasticceri più creativi di dare libero sfogo all’immaginazione.</p><h2 id="scopri-come-lintegrazione-tra-klevu-e-klaviyo-ha-trasformato-le-ricerche-dei-clienti-in-acquisti">Scopri come l’integrazione tra Klevu e Klaviyo ha trasformato le ricerche dei clienti in acquisti</h2><h3>Problema</h3><p>Il negozio online di Craft Company registrava circa 1.000 ricerche al giorno da parte di pasticceri alla ricerca di materiali per la preparazione delle torte. Ma non sempre le ricerche si trasformavano in acquisti perché, come per tutti i negozi online, gli acquirenti a volte si distraevano o sceglievano di rivolgersi altrove. </p><p>Si tratta sempre di una situazione frustrante per gli e-commerce, poiché gli acquirenti che utilizzano la funzionalità di ricerca in genere sono davvero interessati, e quindi pronti a comprare!</p><p>L’e-mail per la navigazione abbandonata di Craft Company riusciva a recuperare alcune vendite, ma il contenuto non sempre rifletteva le esigenze degli acquirenti. Non era possibile offrire suggerimenti basati su ciò che le persone stavano <em>effettivamente</em> cercando, anche se lo avevano digitato nella barra di ricerca. Fortunatamente, la tecnologia di intelligenza artificiale per la barra di ricerca, <a href="https://www.klevu.com">Klevu</a>, aveva la soluzione perfetta per colmare la lacuna informativa.</p><h3>Soluzione</h3><p><a href="https://connect.klaviyo.com/integrations/klevu">L’integrazione di Klevu con Klaviyo</a> consente alle aziende di trasformare i dati di ricerca sul sito in consigli personalizzati di prodotti, grazie all’intelligenza artificiale. Klevu determina ciò che gli acquirenti desiderano in base ai termini di ricerca e impara a mostrare i prodotti che hanno maggiori probabilità di conversione. Con Klaviyo, questi contenuti personalizzati possono essere inseriti in messaggi e-mail e SMS, trasformando le ricerche dimenticate in opportunità di vendita. </p><p>Craft Company ha collaborato con l’agenzia digitale <a href="https://paase.co.uk">PAASE</a> per creare un’e-mail per l’abbandono della ricerca in Klaviyo e iniziare a targetizzare gli utenti pronti all’acquisto.</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> Gli acquirenti che utilizzano la funzione di ricerca hanno 3-5 volte più probabilità di essere convertiti. L’integrazione di Klevu con Klaviyo consente ai marchi online di aumentare le entrate derivanti dalle ricerche attraverso suggerimenti automatizzati e personalizzati via e-mail e SMS. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Nilay Oza </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> CEO, Klevu </div> </figcaption> </figure><h3>Strategia</h3><p>Quando gli iscritti interagiscono con il sito web senza acquistare nulla, Craft Company si mette sempre in contatto con loro per mantenere alta l’attenzione sul marchio. Il suo flusso di e-mail per abbandono della navigazione invia deliziosi consigli su come realizzare e decorare le torte, oltre a tante idee originali per creare piccoli capolavori dolciari. Ha una percentuale di clic del 9,3% e buone conversioni, pari al 4,5%. Anche il flusso per il carrello abbandonato registra ottime prestazioni, con un tasso di ordine del 6,3%.</p><p>Ma il successo di questi e di altri flussi è stato superato dalle prestazioni della nuova e-mail per la ricerca abbandonata di Craft Company. Ora gli acquirenti che utilizzano la funzione di ricerca vengono inseriti in questo flusso invece che in quello più generico della navigazione abbandonata. L’e-mail che ricevono contiene contenuti perfettamente personalizzati, progettati per interessarli e ispirare l’acquisto, ed è rapidamente diventata l’automazione più performante di Craft Company. Il flusso raggiunge un impressionante tasso di conversione del 12,1% e contribuisce per un ulteriore 6% alle entrate complessive del marchio tramite e-mail.</p><p>L’integrazione tra Klevu e Klaviyo non solo sta generando entrate molto elevate per Craft Company, ma sta anche migliorando significativamente il percorso del cliente rendendo ogni interazione personalizzata, coinvolgente e mirata. Inoltre, fa risparmiare tempo e fatica al team dell’e-commerce, poiché la gestione delle <a href="/it/features/ecommerce-marketing-automation">automazioni in Klaviyo</a> è semplicissima.</p><figure class="pull-quote" data-astro-cid-dxvkur3t> <blockquote class="pull-quote__blockquote" data-astro-cid-dxvkur3t> Il flusso per la ricerca abbandonata è dinamico e richiede quindi una manutenzione minima, il che rappresenta un valore aggiunto per un team di piccole dimensioni. L’elevato tasso di conversione e le entrate registrate dimostrano che quando l’efficienza dei risultati di ricerca di Klevu viene combinata con la capacità di retargeting di Klaviyo, si ottiene una formula vincente per offrire ai clienti ciò che realmente desiderano. </blockquote> <figcaption class="pull-quote__figcaption--attribution" data-astro-cid-dxvkur3t> <cite class="pull-quote__figcaption--attribution-name" data-astro-cid-dxvkur3t> Zoe Upcraft </cite> <div class="pull-quote__figcaption--attribution-info" data-astro-cid-dxvkur3t> Marketing and Communications Manager, Craft Company </div> </figcaption> </figure><div class="cta" data-astro-cid-x5r2lpxd style="--backgroundColor: rgb(255, 252, 249);--textColor: rgb(35, 33, 33);"> <div class="cta-text-container h6" data-astro-cid-x5r2lpxd style="--backgroundColor: rgb(255, 252, 249);--textColor: rgb(35, 33, 33);"> <p>Converti un maggior numero di ricerche in acquisti.</p> <a class="button dark primary" aria-label="Prova Klaviyo gratuitamente" href="/it/sign-up" rel="noopener" target="_self" data-astro-cid-yxithoyc> Prova Klaviyo gratuitamente </a> </div> </div></div> </article> </div> <div class="backToTop" id="back-to-top" data-astro-cid-wegpedfq> <a aria-label="Torna in alto" class="link" href="#site-content" data-astro-cid-wegpedfq> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32" color="white" style="height:1.8rem" data-astro-cid-wegpedfq="true"><path fill="white" d="M5.65 15.9c-.72-.73-1.89-.73-2.61 0s-.72 1.91 0 2.63l11.82 11.92c.72.73 1.89.73 2.61 0l11.82-11.92c.72-.73.72-1.91 0-2.63-.72-.73-1.89-.73-2.61 0l-8.67 8.74V.83h-3.7v23.81z"></path></svg> </a> </div> <script type="module">(function(){try{var e=typeof window<"u"?window:typeof global<"u"?global:typeof self<"u"?self:{},t=new e.Error().stack;t&&(e._sentryDebugIds=e._sentryDebugIds||{},e._sentryDebugIds[t]="93d30bad-e0a8-4514-a06b-132e8496538e",e._sentryDebugIdIdentifier="sentry-dbid-93d30bad-e0a8-4514-a06b-132e8496538e")}catch{}})();const n=document.getElementById("back-to-top"),d=document.getElementById("site-content");n&&d&&d.offsetHeight>2*window.innerHeight&&n.classList.add("enabled");
//# sourceMappingURL=BackToTop.astro_astro_type_script_index_0_lang.B4qlbOT9.js.map</script><pre aria-hidden="true" class="rawMarkdown" id="raw-markdown" hidden data-astro-cid-ukz3c45w> # Craft Company riporta gli appassionati di cucina in negozio grazie a un’e-mail per ricerca abbandonata
**18%**
di entrate dalle e-mail generate grazie al flusso per ricerca abbandonata
**12,1%**
di tasso di conversione del flusso per ricerca abbandonata
**8,4%**
percentuale di clic del flusso per ricerca abbandonata
[Craft Company](https://www.craftcompany.co.uk) offre una vera fetta di paradiso ai pasticceri professionisti e amatoriali. Il negozio online propone decorazioni per torte e prodotti da forno di alta qualità che si possono utilizzare per creare qualsiasi cosa, dai dolci di tutti i giorni alle wedding cake più elaborate. Il suo obiettivo è quello di aiutare le persone a celebrare le occasioni speciali con torte bellissime. Qualunque sia il tema, le decorazioni del negozio sono in grado di dare al dolce un aspetto straordinario, mentre gli innovativi gel coloranti e le paste da modellare permettono ai pasticceri più creativi di dare libero sfogo all’immaginazione.
## Scopri come l’integrazione tra Klevu e Klaviyo ha trasformato le ricerche dei clienti in acquisti
### Problema
Il negozio online di Craft Company registrava circa 1.000 ricerche al giorno da parte di pasticceri alla ricerca di materiali per la preparazione delle torte. Ma non sempre le ricerche si trasformavano in acquisti perché, come per tutti i negozi online, gli acquirenti a volte si distraevano o sceglievano di rivolgersi altrove.
Si tratta sempre di una situazione frustrante per gli e-commerce, poiché gli acquirenti che utilizzano la funzionalità di ricerca in genere sono davvero interessati, e quindi pronti a comprare!
L’e-mail per la navigazione abbandonata di Craft Company riusciva a recuperare alcune vendite, ma il contenuto non sempre rifletteva le esigenze degli acquirenti. Non era possibile offrire suggerimenti basati su ciò che le persone stavano _effettivamente_ cercando, anche se lo avevano digitato nella barra di ricerca. Fortunatamente, la tecnologia di intelligenza artificiale per la barra di ricerca, [Klevu](https://www.klevu.com), aveva la soluzione perfetta per colmare la lacuna informativa.
### Soluzione
[L’integrazione di Klevu con Klaviyo](https://connect.klaviyo.com/integrations/klevu) consente alle aziende di trasformare i dati di ricerca sul sito in consigli personalizzati di prodotti, grazie all’intelligenza artificiale. Klevu determina ciò che gli acquirenti desiderano in base ai termini di ricerca e impara a mostrare i prodotti che hanno maggiori probabilità di conversione. Con Klaviyo, questi contenuti personalizzati possono essere inseriti in messaggi e-mail e SMS, trasformando le ricerche dimenticate in opportunità di vendita.
Craft Company ha collaborato con l’agenzia digitale [PAASE](https://paase.co.uk) per creare un’e-mail per l’abbandono della ricerca in Klaviyo e iniziare a targetizzare gli utenti pronti all’acquisto.
> Gli acquirenti che utilizzano la funzione di ricerca hanno 3-5 volte più probabilità di essere convertiti. L’integrazione di Klevu con Klaviyo consente ai marchi online di aumentare le entrate derivanti dalle ricerche attraverso suggerimenti automatizzati e personalizzati via e-mail e SMS.
> Nilay Oza
> CEO, Klevu
### Strategia
Quando gli iscritti interagiscono con il sito web senza acquistare nulla, Craft Company si mette sempre in contatto con loro per mantenere alta l’attenzione sul marchio. Il suo flusso di e-mail per abbandono della navigazione invia deliziosi consigli su come realizzare e decorare le torte, oltre a tante idee originali per creare piccoli capolavori dolciari. Ha una percentuale di clic del 9,3% e buone conversioni, pari al 4,5%. Anche il flusso per il carrello abbandonato registra ottime prestazioni, con un tasso di ordine del 6,3%.
Ma il successo di questi e di altri flussi è stato superato dalle prestazioni della nuova e-mail per la ricerca abbandonata di Craft Company. Ora gli acquirenti che utilizzano la funzione di ricerca vengono inseriti in questo flusso invece che in quello più generico della navigazione abbandonata. L’e-mail che ricevono contiene contenuti perfettamente personalizzati, progettati per interessarli e ispirare l’acquisto, ed è rapidamente diventata l’automazione più performante di Craft Company. Il flusso raggiunge un impressionante tasso di conversione del 12,1% e contribuisce per un ulteriore 6% alle entrate complessive del marchio tramite e-mail.
L’integrazione tra Klevu e Klaviyo non solo sta generando entrate molto elevate per Craft Company, ma sta anche migliorando significativamente il percorso del cliente rendendo ogni interazione personalizzata, coinvolgente e mirata. Inoltre, fa risparmiare tempo e fatica al team dell’e-commerce, poiché la gestione delle [automazioni in Klaviyo](/it/features/ecommerce-marketing-automation) è semplicissima.
> Il flusso per la ricerca abbandonata è dinamico e richiede quindi una manutenzione minima, il che rappresenta un valore aggiunto per un team di piccole dimensioni. L’elevato tasso di conversione e le entrate registrate dimostrano che quando l’efficienza dei risultati di ricerca di Klevu viene combinata con la capacità di retargeting di Klaviyo, si ottiene una formula vincente per offrire ai clienti ciò che realmente desiderano.
> Zoe Upcraft
> Marketing and Communications Manager, Craft Company
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style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/mobile-push" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via app mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/it/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOVITÀ</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Prodotti e funzionalità principali</span></summary><ul class="content 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