20 added
36 removed
Original
2026-01-01
Modified
2026-03-10
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<p>54%</p>
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<h3>EZ Bombs</h3>
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<p>YoY growth in revenue from email in first 6 months with Klaviyo</p>
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<p>Klaviyo is great at keeping up with TikTok’s evolution. TikTok is our biggest channel, and Klaviyo is always updating and adding new integrations that allow us to use TikTok even more strategically.</p>
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<p>38</p>
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<h3>Half Magic grows repeat purchasers 5x with help from Klaviyo email, SMS, and Customer Hub</h3>
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<p>multi-channel email-and-push Klaviyo flows</p>
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<p>“Klaviyo Customer Hub definitely was a level up for us.</p>
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<p>30%</p>
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<h3>Tatcha</h3>
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<p>of revenue from flows in first 6 months with Klaviyo</p>
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<p>Having Klaviyo as our source of truth for all of our data across performance and user engagement, and trusting that it’s accurate and cohesive - it’s critical to understanding how people are actually engaging and shopping.</p>
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<p><a>Jordan Craig</a>is a men’s streetwear brand founded in New York in 1989. Through the decades, their design team has crafted modern designs from quality fabrics, for everything from cargo pants to varsity jackets-all while adapting gracefully to the roller coaster economy and maintaining an attainable price point.</p>
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<h3>Pi Co. drives 54% of Klaviyo revenue with email and SMS automations, supported by Square integration</h3>
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<h2>Learn how Klaviyo’s integrations, analytics, and push notifications help Jordan Craig make data-driven decisions</h2>
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<p>Because Klaviyo and Square are integrated, we look at them as one solution. Using them together makes life super easy for a company Pi Co.’s size and growing. Everything is centralized for us, and we can track marketing impact all the way through to conversion without a ton of additional legwork.</p>
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<h3><strong>Challenge</strong></h3>
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<h3>Harney & Sons</h3>
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<p>“We’re very data-driven at Jordan Craig,” says Rob Varon, the brand’s director of marketing.</p>
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<p>Klaviyo has always prioritized customer activity, tracking when customers are showing high engagement or potential frustration, or submitting tickets. It makes perfect sense that they’d be able to take that data and help marketers and service teams make smarter choices on how to help their customers.</p>
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<p>The team likes to make every marketing decision-about segmentation, email frequency, and everything in between-based on data.</p>
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<h3>Ministry of Supply</h3>
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<p>But with their former email marketing platform, it wasn’t easy to access performance data in an actionable format. Jordan Craig chose the platform for its easy integration with a core element of their tech stack-but that convenience cost them when it came to analytics.</p>
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<p>We see Customer Hub becoming what we think of as the future of shopping-a very curated one-to-one experience, unlike traditional ecomm, which is one to many. It’s not just our customer service tool-it’s one-to-one access to Ministry of Supply. That’s really powerful.</p>
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<p>They could only look at the performance of an individual send-they couldn’t pull holistic data on sends over time. They had to request that from support.</p>
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<h3>Good Protein sees 30x Klaviyo ROI with email and SMS</h3>
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<blockquote>We wanted to create a very personalized experience, but we were very limited.</blockquote>Rob Varon<p>Director of marketing, Jordan Craig</p>
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<p>Instead of working with the solutions architect to figure out what our requirements are, like we did with our old SMS provider, we’re working with our Klaviyo CSM to figure out how to do things ourselves. Instead of taking 6 months, it takes 6 hours.</p>
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<p>“To not have that data was a fundamental challenge,” says Varon. “It made us rely on our gut more.”</p>
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<h3>Corkcicle sees 93% growth in flow revenue after consolidating email and SMS in Klaviyo B2C CRM</h3>
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<p>But even executing on their gut instincts was challenging. The platform’s segment and flow builders were rudimentary. Deliverability was weak. It wasn’t that their emails got flagged as spam once delivered-they never reached inboxes in the first place.</p>
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<p>Email is where Klaviyo started, but it’s caught up on reviews and SMS. It makes life easy for our team that we can put everything in one place and not have another tool, another vendor meeting, another thing.</p>
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<p>“We wanted to create a very personalized experience, but we were very limited,” Varon says.</p>
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<h3>Eureka! Restaurant Group centralizes customer data in Klaviyo B2C CRM and drives 43x ROI</h3>
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<p>To build deeper relationships with their 1.5 million email subscribers, Jordan Craig needed a new platform, built for personalization at scale.</p>
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<p>Our entire marketing, finance, and operations teams have been thrilled to see the exact measurement of our results and efforts in Klaviyo, thanks to the integrations with Shopify, Eventbrite, and more.</p>
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<h3><strong>Solution</strong></h3>
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<h3>Boat Outfitters grows email and SMS revenue 71% after switching both to Klaviyo</h3>
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<p>The team started evaluating other marketing automation platforms, keeping 3 core criteria in mind: price, integrations, and analytics.</p>
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<p>We have clarity on our data in Klaviyo and we can see what’s working. That makes it easier to get the brand to put more resources behind email and SMS marketing.</p>
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<p>Pricing was comparable across all the options. But despite competition from other providers, Klaviyo won out, with the most<a>pre-built integrations-350+</a>-and the most robust data infrastructure.</p>
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<p>“In evaluation, we looked at how much data we could store in each platform,” Varon says. “Some only store data for 6 months, some store for a year. Klaviyo stores data forever.”</p>
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<blockquote>In evaluation, we looked at how much data we could store in each platform. Some only store data for 6 months, some store for a year. Klaviyo stores data forever</blockquote>Rob Varon<p>Director of marketing, Jordan Craig</p>
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<p>Klaviyo also made it easier to act on all that data, with intuitive flow- and segment-building interfaces.</p>
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<p>Migrating from their old platform went smoothly, and Jordan Craig promptly saw a lift in performance-especially flow performance.</p>
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<p>“We were able to build highly personalized flows very early on, and they started converting immediately,” says Varon.</p>
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<p>In their first 6 months with Klaviyo, their flows drove 30% of their revenue.</p>
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<h3><strong>Strategy</strong></h3>
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<p>Today, Jordan Craig has centralized and activated their data in Klaviyo, leaning into complex flows and the integrations and analytics that gave Klaviyo its competitive edge in evaluation. For instance, they’ve started:</p>
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<ul><li><strong>Multi-channel flows:</strong>In April 2024, Jordan Craig started sending not only email via Klaviyo, but also push notifications for their new mobile app. The team updated 38 of their flows to send via either push or email, A/B testing each automation to ensure dual subscribers get messages on the top-performing channel. “I can’t overstate how valuable it is to have multiple channels together in Klaviyo,” Varon says.</li>
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<li><strong>Integration-augmented sends:</strong>Jordan Craig has added new integration-enabled elements to their lifecycle marketing, such as updates on t-shirt and sock subscriptions triggered by<a>Klaviyo’s Appstle integration</a>. Subscribers can also add products featured in emails directly to their cart with the Zaymo integration, which drives substantial incremental revenue, Varon reports.</li>
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<li><strong>Email cadences driven by Klaviyo analytics:</strong>By looking at<a>campaign performance by segment</a>, a “really valuable” Klaviyo analytics feature, Jordan Craig has gained insight into ideal email cadence for each of its 40+ segments. Now, for example, they send daily to customers for 2 weeks on either side of<a>their AI-generated predicted date of next order</a>-and see strong conversion from that.</li>
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</ul><p>Having their data from email, push, and integrations centralized and actionable in Klaviyo has been a major revenue driver. Jordan Craig saw 54% YoY growth in email revenue in their first 6 months with Klaviyo. In their first November with Klaviyo-the most important month of the year for the brand, Varon says-they saw 64% YoY growth in email revenue.</p>
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<p>“Ultimately, Klaviyo is allowing us to build that personalized experience,” says Varon. “It makes it so that whatever action a customer takes, there’s an appropriate reaction. This level of personalization and optimization is definitely leading to revenue lift. “</p>
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<blockquote>Ultimately, Klaviyo is allowing us to build that personalized experience. It makes it so that whatever action a customer takes, there’s an appropriate reaction. This level of personalization and optimization is definitely leading to revenue lift.</blockquote>Rob Varon<p>Director of marketing, Jordan Craig</p>
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