CRM with Analytics: Key Benefits, Features, & More – Klaviyo
2026-03-10 23:10 Diff

Predictive analytics

Forecast churn, LTV, next order date, and product affinity to inform strategy.

Campaign and flow attribution

See exactly which messages drive conversions and revenue.

Segmentation reporting

Evaluate the performance of each segment over time.

Channel performance comparisons

Compare results across email, SMS, and push in a single view.

Product-level insights

Discover which items lead to higher AOV, repeat purchases, or churn.

Funnel and RFM analysis

Identify drop-off points and high-value behaviors throughout the lifecycle.

Custom and pre-built reports

Build your own views or start with pre-made dashboards for fast answers.

AI-driven recommendations

Let Klaviyo surface benchmarks and next steps to improve campaign results.

Seasonal insights

Understand and optimize for seasonal performance trends.