21 added
21 removed
Original
2026-01-01
Modified
2026-03-10
1
<p>In an economically challenged, post-iOS 14.5 world, where paid targeting is getting less precise and consumers are getting more selective about which brands they deem worthy of their money, email marketing is one of the best ways to connect with your audience.</p>
1
<p>In an economically challenged, post-iOS 14.5 world, where paid targeting is getting less precise and consumers are getting more selective about which brands they deem worthy of their money, email marketing is one of the best ways to connect with your audience.</p>
2
<p>Whereas paid and social media rely on complex algorithms that may prevent accurate targeting and make it difficult for you to get your content in front of the right people, email marketing is one of the few channels you own-meaning you have complete control over what you send, when you send it, and who has the opportunity to see it.</p>
2
<p>Whereas paid and social media rely on complex algorithms that may prevent accurate targeting and make it difficult for you to get your content in front of the right people, email marketing is one of the few channels you own-meaning you have complete control over what you send, when you send it, and who has the opportunity to see it.</p>
3
<p>Building strong relationships with loyal customers now depends on your ability to communicate with them in an engaging, relevant, and meaningful way.</p>
3
<p>Building strong relationships with loyal customers now depends on your ability to communicate with them in an engaging, relevant, and meaningful way.</p>
4
<p>Your<a>email list</a>and SMS list-as well as how you collect, organize, and use your customer data-are where that work begins.</p>
4
<p>Your<a>email list</a>and SMS list-as well as how you collect, organize, and use your customer data-are where that work begins.</p>
5
<p>And your marketing platform is what powers it all. Here, we cover:</p>
5
<p>And your marketing platform is what powers it all. Here, we cover:</p>
6
<ol><li><a>What is an email marketing service provider?</a></li>
6
<ol><li><a>What is an email marketing service provider?</a></li>
7
<li><a>The 5 best email marketing platforms</a></li>
7
<li><a>The 5 best email marketing platforms</a></li>
8
<li><a>Additional email marketing solutions for your online store</a></li>
8
<li><a>Additional email marketing solutions for your online store</a></li>
9
<li><a>How to choose the best email marketing software for your ecommerce store</a></li>
9
<li><a>How to choose the best email marketing software for your ecommerce store</a></li>
10
</ol><h2>What is email marketing software?</h2>
10
</ol><h2>What is email marketing software?</h2>
11
<p>Email marketing software refers to the technology used to create and send emails to a specified list of email addresses. Also referred to as an email service provider (ESP), it is used to send anything from monthly email newsletters and email marketing campaigns to<a>shipping confirmation</a>, back-in-stock, and abandoned cart emails.</p>
11
<p>Email marketing software refers to the technology used to create and send emails to a specified list of email addresses. Also referred to as an email service provider (ESP), it is used to send anything from monthly email newsletters and email marketing campaigns to<a>shipping confirmation</a>, back-in-stock, and abandoned cart emails.</p>
12
<p>Email marketing platforms have come a long way since the early days of the internet. As email providers like Gmail have become more advanced, email marketing tools have followed suit, adapting to offer cutting-edge technology that keeps up with the changes.</p>
12
<p>Email marketing platforms have come a long way since the early days of the internet. As email providers like Gmail have become more advanced, email marketing tools have followed suit, adapting to offer cutting-edge technology that keeps up with the changes.</p>
13
<p>Most of today’s ESPs come with built-in marketing features such as:</p>
13
<p>Most of today’s ESPs come with built-in marketing features such as:</p>
14
<ul><li>Email templates</li>
14
<ul><li>Email templates</li>
15
<li>Integrations with third-party tech solutions</li>
15
<li>Integrations with third-party tech solutions</li>
16
<li>Audience segmentation and personalization tools</li>
16
<li>Audience segmentation and personalization tools</li>
17
<li>Reporting and analytics dashboards</li>
17
<li>Reporting and analytics dashboards</li>
18
<li><a>A/B testing</a></li>
18
<li><a>A/B testing</a></li>
19
</ul><h2>The 5 best email marketing platforms</h2>
19
</ul><h2>The 5 best email marketing platforms</h2>
20
<p>Below is our list of the top 5 email marketing platforms for delivering experiences today’s consumers demand. It’s not a comprehensive list, and of course we’re a little biased. But we’ve tried to select a list of marketing platforms that encompasses a wide range of different business sizes and use cases.</p>
20
<p>Below is our list of the top 5 email marketing platforms for delivering experiences today’s consumers demand. It’s not a comprehensive list, and of course we’re a little biased. But we’ve tried to select a list of marketing platforms that encompasses a wide range of different business sizes and use cases.</p>
21
<p>Here, we break down why you might want to use each platform-and why you might not.</p>
21
<p>Here, we break down why you might want to use each platform-and why you might not.</p>
22
<h3>1. Klaviyo</h3>
22
<h3>1. Klaviyo</h3>
23
<p><strong>Audience:</strong>any growing ecommerce business, from solopreneurs to small businesses to large enterprise companies</p>
23
<p><strong>Audience:</strong>any growing ecommerce business, from solopreneurs to small businesses to large enterprise companies</p>
24
<p><strong>Year launched:</strong>2012</p>
24
<p><strong>Year launched:</strong>2012</p>
25
<p><strong>Why you might want to use<a>Klaviyo</a></strong></p>
25
<p><strong>Why you might want to use<a>Klaviyo</a></strong></p>
26
-
<ul><li>All-in-one platform for:<ul><li>Email marketing</li>
26
+
<ul><li>All-in-one platform for:Email marketing<a>SMS marketing</a>Mobile app push notificationsOn-site sign-up forms, including pop-ups, fly-outs, and forms embedded in landing pagesMicro-targeted email and SMS marketing campaignsOmnichannel automations triggered by customer behaviorCollecting, unifying, storing, and activating customer data across your tech stack (reviews, UGC, loyalty, order, shipping, payments, etc)Paid targeting via lookalike segments and<a>retargeting</a>through Google Ads, Facebook and Instagram, and CriteoAI tools like peer benchmarking, content generators, and predictive analytics<ul><li>Email marketing</li>
27
<li><a>SMS marketing</a></li>
27
<li><a>SMS marketing</a></li>
28
<li>Mobile app push notifications</li>
28
<li>Mobile app push notifications</li>
29
<li>On-site sign-up forms, including pop-ups, fly-outs, and forms embedded in landing pages</li>
29
<li>On-site sign-up forms, including pop-ups, fly-outs, and forms embedded in landing pages</li>
30
<li>Micro-targeted email and SMS marketing campaigns</li>
30
<li>Micro-targeted email and SMS marketing campaigns</li>
31
<li>Omnichannel automations triggered by customer behavior</li>
31
<li>Omnichannel automations triggered by customer behavior</li>
32
<li>Collecting, unifying, storing, and activating customer data across your tech stack (reviews, UGC, loyalty, order, shipping, payments, etc)</li>
32
<li>Collecting, unifying, storing, and activating customer data across your tech stack (reviews, UGC, loyalty, order, shipping, payments, etc)</li>
33
<li>Paid targeting via lookalike segments and<a>retargeting</a>through Google Ads, Facebook and Instagram, and Criteo</li>
33
<li>Paid targeting via lookalike segments and<a>retargeting</a>through Google Ads, Facebook and Instagram, and Criteo</li>
34
<li>AI tools like peer benchmarking, content generators, and predictive analytics</li>
34
<li>AI tools like peer benchmarking, content generators, and predictive analytics</li>
35
</ul></li>
35
</ul></li>
36
-
<li>Unaggregated and unfiltered event and profile data, stored indefinitely<ul><li>Real-time behavior tracking, reporting, and modeling stored at the profile level</li>
36
+
<li>Unaggregated and unfiltered event and profile data, stored indefinitelyReal-time behavior tracking, reporting, and modeling stored at the profile levelAbility to ingest and index any data volume and format without pre-configuring data schemaNo data retention limits, with quick access to all real-time and historical dataMassive allowance of data fields and custom properties<ul><li>Real-time behavior tracking, reporting, and modeling stored at the profile level</li>
37
<li>Ability to ingest and index any data volume and format without pre-configuring data schema</li>
37
<li>Ability to ingest and index any data volume and format without pre-configuring data schema</li>
38
<li>No data retention limits, with quick access to all real-time and historical data</li>
38
<li>No data retention limits, with quick access to all real-time and historical data</li>
39
<li>Massive allowance of data fields and custom properties</li>
39
<li>Massive allowance of data fields and custom properties</li>
40
</ul></li>
40
</ul></li>
41
-
<li>Deep ecommerce focus<ul><li>Built-in ecomm functionality, including back-in-stock communications, dynamic coupons, and product recommendations</li>
41
+
<li>Deep ecommerce focusBuilt-in ecomm functionality, including back-in-stock communications, dynamic coupons, and product recommendationsRevenue reporting goes beyond sends, opens, and clicks to provide detailed ecomm insights such as revenue per campaign/flow, benchmarks vs. peers, funnel data, and moreBuilt-in and customizable templates for abandoned cart emails, follow-up emails,<a>transactional emails</a>, welcome emails, and more-so you can set new automations live in hours, not weeksPeer benchmarking against 100K+ other ecommerce brands<ul><li>Built-in ecomm functionality, including back-in-stock communications, dynamic coupons, and product recommendations</li>
42
<li>Revenue reporting goes beyond sends, opens, and clicks to provide detailed ecomm insights such as revenue per campaign/flow, benchmarks vs. peers, funnel data, and more</li>
42
<li>Revenue reporting goes beyond sends, opens, and clicks to provide detailed ecomm insights such as revenue per campaign/flow, benchmarks vs. peers, funnel data, and more</li>
43
<li>Built-in and customizable templates for abandoned cart emails, follow-up emails,<a>transactional emails</a>, welcome emails, and more-so you can set new automations live in hours, not weeks</li>
43
<li>Built-in and customizable templates for abandoned cart emails, follow-up emails,<a>transactional emails</a>, welcome emails, and more-so you can set new automations live in hours, not weeks</li>
44
<li>Peer benchmarking against 100K+ other ecommerce brands</li>
44
<li>Peer benchmarking against 100K+ other ecommerce brands</li>
45
</ul></li>
45
</ul></li>
46
-
<li>Advanced segmentation and personalization functionality<ul><li>Segment on any piece of customer profile or event data from 300+ pre-built integrations, including metadata, all-time historical data, and predictive analytics</li>
46
+
<li>Advanced segmentation and personalization functionalitySegment on any piece of customer profile or event data from 300+ pre-built integrations, including metadata, all-time historical data, and predictive analyticsUnlimited “AND/OR” statementsPersonalized product feedsDozens of pre-built SMS and<a>email automations</a>based on real-time individual profile actionsPredictive analytics include a spectrum of historic and predictive lifetime value, including returns and churn risk<ul><li>Segment on any piece of customer profile or event data from 300+ pre-built integrations, including metadata, all-time historical data, and predictive analytics</li>
47
<li>Unlimited “AND/OR” statements</li>
47
<li>Unlimited “AND/OR” statements</li>
48
<li>Personalized product feeds</li>
48
<li>Personalized product feeds</li>
49
<li>Dozens of pre-built SMS and<a>email automations</a>based on real-time individual profile actions</li>
49
<li>Dozens of pre-built SMS and<a>email automations</a>based on real-time individual profile actions</li>
50
<li>Predictive analytics include a spectrum of historic and predictive lifetime value, including returns and churn risk</li>
50
<li>Predictive analytics include a spectrum of historic and predictive lifetime value, including returns and churn risk</li>
51
</ul></li>
51
</ul></li>
52
-
<li>Advanced features for A/B testing<ul><li>Up to 7 email variations</li>
52
+
<li>Advanced features for A/B testingUp to 7 email variationsA/B test multiple elements, including sender name, subject line, send time, content, and CTAWinning variation is auto-selected based on statistical significance<ul><li>Up to 7 email variations</li>
53
<li>A/B test multiple elements, including sender name, subject line, send time, content, and CTA</li>
53
<li>A/B test multiple elements, including sender name, subject line, send time, content, and CTA</li>
54
<li>Winning variation is auto-selected based on statistical significance</li>
54
<li>Winning variation is auto-selected based on statistical significance</li>
55
</ul></li>
55
</ul></li>
56
-
<li>Ease of use-no developer work required for:<ul><li>Connecting your tech stack with 300+ pre-built integrations</li>
56
+
<li>Ease of use-no developer work required for:Connecting your tech stack with 300+ pre-built integrationsBuilding customer segments, no matter how granularBuilding new automations triggered by customer behaviorBuilding the automation trigger, branches within the automation, or personalized contentPersonalizing email and SMS content<ul><li>Connecting your tech stack with 300+ pre-built integrations</li>
57
<li>Building customer segments, no matter how granular</li>
57
<li>Building customer segments, no matter how granular</li>
58
<li>Building new automations triggered by customer behavior</li>
58
<li>Building new automations triggered by customer behavior</li>
59
<li>Building the automation trigger, branches within the automation, or personalized content</li>
59
<li>Building the automation trigger, branches within the automation, or personalized content</li>
60
<li>Personalizing email and SMS content</li>
60
<li>Personalizing email and SMS content</li>
61
</ul></li>
61
</ul></li>
62
</ul><p><strong>Why you might not want to use Klaviyo</strong></p>
62
</ul><p><strong>Why you might not want to use Klaviyo</strong></p>
63
<ul><li>Your email marketing strategy relies on the old-school batch-and-blast method, rather than list segmentation and personalization.</li>
63
<ul><li>Your email marketing strategy relies on the old-school batch-and-blast method, rather than list segmentation and personalization.</li>
64
<li>You need an email marketing provider that can handle advanced B2B use cases, such as lead scoring.</li>
64
<li>You need an email marketing provider that can handle advanced B2B use cases, such as lead scoring.</li>
65
</ul><h3>2. Salesforce Marketing Cloud</h3>
65
</ul><h3>2. Salesforce Marketing Cloud</h3>
66
<p><strong>Target audience:</strong>large to enterprise businesses</p>
66
<p><strong>Target audience:</strong>large to enterprise businesses</p>
67
<p><strong>Year launched:</strong>2000, under the name ExactTarget</p>
67
<p><strong>Year launched:</strong>2000, under the name ExactTarget</p>
68
<p><strong>Why you might want to use<a>Salesforce Marketing Cloud</a></strong></p>
68
<p><strong>Why you might want to use<a>Salesforce Marketing Cloud</a></strong></p>
69
<ul><li>Every feature and use case is possible, as long as you’re willing to pay for it-both financially but also in terms of marketer, developer, and system integrator lift</li>
69
<ul><li>Every feature and use case is possible, as long as you’re willing to pay for it-both financially but also in terms of marketer, developer, and system integrator lift</li>
70
<li>Other Salesforce softwares, such as Salesforce Einstein AI, are already a crucial part of your tech stack</li>
70
<li>Other Salesforce softwares, such as Salesforce Einstein AI, are already a crucial part of your tech stack</li>
71
<li>Professional in-house services available for an additional cost</li>
71
<li>Professional in-house services available for an additional cost</li>
72
-
<li>Global enterprise features<ul><li>Multi-language and multi-currency functionality</li>
72
+
<li>Global enterprise featuresMulti-language and multi-currency functionalityTemplate translationAdvanced HTML tools<ul><li>Multi-language and multi-currency functionality</li>
73
<li>Template translation</li>
73
<li>Template translation</li>
74
<li>Advanced HTML tools</li>
74
<li>Advanced HTML tools</li>
75
</ul></li>
75
</ul></li>
76
-
<li>Advanced AI capabilities<ul><li>AI-recommended next best action for each customer</li>
76
+
<li>Advanced AI capabilitiesAI-recommended next best action for each customerAI insights from dataAI segmentation<ul><li>AI-recommended next best action for each customer</li>
77
<li>AI insights from data</li>
77
<li>AI insights from data</li>
78
<li>AI segmentation</li>
78
<li>AI segmentation</li>
79
</ul></li>
79
</ul></li>
80
</ul><p><strong>Why you might not want to use Salesforce Marketing Cloud</strong></p>
80
</ul><p><strong>Why you might not want to use Salesforce Marketing Cloud</strong></p>
81
<ul><li>High cost for implementation and maintenance</li>
81
<ul><li>High cost for implementation and maintenance</li>
82
-
<li>Requires heavy developmental support to:<ul><li>Maintain integrations</li>
82
+
<li>Requires heavy developmental support to:Maintain integrationsCreate segments (must have knowledge of SQL)Build common ecommerce flows, such as abandoned cart or back-in-stock<ul><li>Maintain integrations</li>
83
<li>Create segments (must have knowledge of SQL)</li>
83
<li>Create segments (must have knowledge of SQL)</li>
84
<li>Build common ecommerce flows, such as abandoned cart or back-in-stock</li>
84
<li>Build common ecommerce flows, such as abandoned cart or back-in-stock</li>
85
</ul></li>
85
</ul></li>
86
-
<li>Limited data model<ul><li>Need to define every event in advance and configure every attribute of the event in the user interface</li>
86
+
<li>Limited data modelNeed to define every event in advance and configure every attribute of the event in the user interfaceData is not unified but rather stored in separate data extensionsRequires separate Salesforce products, CDP and Genie, in order to use real-time data for triggered messages<ul><li>Need to define every event in advance and configure every attribute of the event in the user interface</li>
87
<li>Data is not unified but rather stored in separate data extensions</li>
87
<li>Data is not unified but rather stored in separate data extensions</li>
88
<li>Requires separate Salesforce products, CDP and Genie, in order to use real-time data for triggered messages</li>
88
<li>Requires separate Salesforce products, CDP and Genie, in order to use real-time data for triggered messages</li>
89
</ul></li>
89
</ul></li>
90
-
<li>Limited integrations, even with other Salesforce products<ul><li>Salesforce owns software for every use case, but all are built separately and must be integrated with Salesforce Marketing Cloud</li>
90
+
<li>Limited integrations, even with other Salesforce productsSalesforce owns software for every use case, but all are built separately and must be integrated with Salesforce Marketing Cloud<ul><li>Salesforce owns software for every use case, but all are built separately and must be integrated with Salesforce Marketing Cloud</li>
91
</ul></li>
91
</ul></li>
92
</ul><p>If you’re interested in learning more about how to get the most out of Salesforce for your next campaign, read more about the<a>4 Salesforce email marketing plug-ins</a>.</p>
92
</ul><p>If you’re interested in learning more about how to get the most out of Salesforce for your next campaign, read more about the<a>4 Salesforce email marketing plug-ins</a>.</p>
93
<h3>3. Omnisend</h3>
93
<h3>3. Omnisend</h3>
94
<p><strong>Target audience:</strong>ecommerce marketers</p>
94
<p><strong>Target audience:</strong>ecommerce marketers</p>
95
<p><strong>Year launched:</strong>2014, under the name Soundest</p>
95
<p><strong>Year launched:</strong>2014, under the name Soundest</p>
96
<p><strong>Why you might want to use<a>Omnisend</a></strong></p>
96
<p><strong>Why you might want to use<a>Omnisend</a></strong></p>
97
<ul><li>Multi-account email support</li>
97
<ul><li>Multi-account email support</li>
98
-
<li>Your digital marketing strategy requires:<ul><li>Global SMS</li>
98
+
<li>Your digital marketing strategy requires:Global SMSWeb push notificationsWheel of fortune-style forms<ul><li>Global SMS</li>
99
<li>Web push notifications</li>
99
<li>Web push notifications</li>
100
<li>Wheel of fortune-style forms</li>
100
<li>Wheel of fortune-style forms</li>
101
</ul></li>
101
</ul></li>
102
<li>Low pricing</li>
102
<li>Low pricing</li>
103
<li>Built-in, guided prompts throughout the platform</li>
103
<li>Built-in, guided prompts throughout the platform</li>
104
</ul><p><strong>Why you might not want to use Omnisend</strong></p>
104
</ul><p><strong>Why you might not want to use Omnisend</strong></p>
105
<ul><li>Minimal onboarding and customer support</li>
105
<ul><li>Minimal onboarding and customer support</li>
106
-
<li>Limited data access<ul><li>No access to nested event data, beyond variant details like brand and color</li>
106
+
<li>Limited data accessNo access to nested event data, beyond variant details like brand and colorLimited pre-built ecommerce data integrations (around 70)No storage for data older than 18 months<ul><li>No access to nested event data, beyond variant details like brand and color</li>
107
<li>Limited pre-built ecommerce data integrations (around 70)</li>
107
<li>Limited pre-built ecommerce data integrations (around 70)</li>
108
<li>No storage for data older than 18 months</li>
108
<li>No storage for data older than 18 months</li>
109
</ul></li>
109
</ul></li>
110
-
<li>Limited segmentation functionality<ul><li>Segmentation is limited to 3 categories</li>
110
+
<li>Limited segmentation functionalitySegmentation is limited to 3 categoriesNo predictive capabilities<ul><li>Segmentation is limited to 3 categories</li>
111
<li>No predictive capabilities</li>
111
<li>No predictive capabilities</li>
112
</ul></li>
112
</ul></li>
113
<li>A/B testing is limited to subject line and sender name</li>
113
<li>A/B testing is limited to subject line and sender name</li>
114
</ul><h3>4. Listrak</h3>
114
</ul><h3>4. Listrak</h3>
115
<p><strong>Target audience:</strong>large retailers</p>
115
<p><strong>Target audience:</strong>large retailers</p>
116
<p><strong>Year launched:</strong>1999</p>
116
<p><strong>Year launched:</strong>1999</p>
117
<p><strong>Why you might want to use<a>Listrak</a></strong></p>
117
<p><strong>Why you might want to use<a>Listrak</a></strong></p>
118
<ul><li>GXP identity graph: identity resolution for anonymous traffic and cross-device tracking (note that due to data privacy changes from Apple, Google, and government regulations, the long-term viability of this product is unclear)</li>
118
<ul><li>GXP identity graph: identity resolution for anonymous traffic and cross-device tracking (note that due to data privacy changes from Apple, Google, and government regulations, the long-term viability of this product is unclear)</li>
119
<li>Professional in-house services available for an additional cost</li>
119
<li>Professional in-house services available for an additional cost</li>
120
<li>Listrak claims their proprietary MTA infrastructure translates to higher<a>email deliverability</a>rates</li>
120
<li>Listrak claims their proprietary MTA infrastructure translates to higher<a>email deliverability</a>rates</li>
121
-
<li>Sophisticated predictive analytics<ul><li>Discount affinity</li>
121
+
<li>Sophisticated predictive analyticsDiscount affinityProduct affinity<ul><li>Discount affinity</li>
122
<li>Product affinity</li>
122
<li>Product affinity</li>
123
</ul></li>
123
</ul></li>
124
</ul><p><strong>Why you might not want to use Listrak</strong></p>
124
</ul><p><strong>Why you might not want to use Listrak</strong></p>
125
<ul><li>You need a unified platform for email, SMS, and mobile app push notifications</li>
125
<ul><li>You need a unified platform for email, SMS, and mobile app push notifications</li>
126
-
<li>Limited ecommerce functionality<ul><li>Integrations with ecommerce platforms lack depth</li>
126
+
<li>Limited ecommerce functionalityIntegrations with ecommerce platforms lack depthLimited pre-built ecommerce data integrations (around 60)Real-time data is lacking<ul><li>Integrations with ecommerce platforms lack depth</li>
127
<li>Limited pre-built ecommerce data integrations (around 60)</li>
127
<li>Limited pre-built ecommerce data integrations (around 60)</li>
128
<li>Real-time data is lacking</li>
128
<li>Real-time data is lacking</li>
129
</ul></li>
129
</ul></li>
130
-
<li>Restrictive data model<ul><li>Data is not unified between email and SMS products</li>
130
+
<li>Restrictive data modelData is not unified between email and SMS productsPre-defined, inflexible order schema requires data mappingRequires list identification before gathering event data from customersAPIs only give limited access to product’s surface area<ul><li>Data is not unified between email and SMS products</li>
131
<li>Pre-defined, inflexible order schema requires data mapping</li>
131
<li>Pre-defined, inflexible order schema requires data mapping</li>
132
<li>Requires list identification before gathering event data from customers</li>
132
<li>Requires list identification before gathering event data from customers</li>
133
<li>APIs only give limited access to product’s surface area</li>
133
<li>APIs only give limited access to product’s surface area</li>
134
</ul></li>
134
</ul></li>
135
-
<li>Many of the following need to be built from scratch:<ul><li>Integrations</li>
135
+
<li>Many of the following need to be built from scratch:IntegrationsTemplatesAutomationsReports<ul><li>Integrations</li>
136
<li>Templates</li>
136
<li>Templates</li>
137
<li>Automations</li>
137
<li>Automations</li>
138
<li>Reports</li>
138
<li>Reports</li>
139
</ul></li>
139
</ul></li>
140
<li>Listrak’s team must set up every new automation-and they charge for each one</li>
140
<li>Listrak’s team must set up every new automation-and they charge for each one</li>
141
</ul><h3>5. Mailchimp</h3>
141
</ul><h3>5. Mailchimp</h3>
142
<p><strong>Year launched:</strong>2001</p>
142
<p><strong>Year launched:</strong>2001</p>
143
<p><strong>Target audience:</strong>entrepreneurs, beginners, and new brands</p>
143
<p><strong>Target audience:</strong>entrepreneurs, beginners, and new brands</p>
144
<p><strong>Why you might want to use<a>Mailchimp</a></strong></p>
144
<p><strong>Why you might want to use<a>Mailchimp</a></strong></p>
145
<ul><li>User-friendly</li>
145
<ul><li>User-friendly</li>
146
<li>Intuitive user interface</li>
146
<li>Intuitive user interface</li>
147
<li>Free plan available</li>
147
<li>Free plan available</li>
148
<li>Low pricing on paid plans</li>
148
<li>Low pricing on paid plans</li>
149
</ul><p><strong>Why you might not want to use Mailchimp</strong></p>
149
</ul><p><strong>Why you might not want to use Mailchimp</strong></p>
150
-
<ul><li>Limited ecommerce functionality<ul><li>Revenue reporting only contains surface-level data like sends, opens, and clicks</li>
150
+
<ul><li>Limited ecommerce functionalityRevenue reporting only contains surface-level data like sends, opens, and clicksBack-in-stock communications and coupons are handled through third parties<ul><li>Revenue reporting only contains surface-level data like sends, opens, and clicks</li>
151
<li>Back-in-stock communications and coupons are handled through third parties</li>
151
<li>Back-in-stock communications and coupons are handled through third parties</li>
152
</ul></li>
152
</ul></li>
153
-
<li>Limited data model<ul><li>Limits on data retention, including the ability to store no more than 80 custom properties</li>
153
+
<li>Limited data modelLimits on data retention, including the ability to store no more than 80 custom propertiesNo real-time behavior tracking, and limited nested event tracking (only offers surface-level data like product/order info and price vs. nested event data like categories, coupons, variants,<a>email tags</a>, etc.)<ul><li>Limits on data retention, including the ability to store no more than 80 custom properties</li>
154
<li>No real-time behavior tracking, and limited nested event tracking (only offers surface-level data like product/order info and price vs. nested event data like categories, coupons, variants,<a>email tags</a>, etc.)</li>
154
<li>No real-time behavior tracking, and limited nested event tracking (only offers surface-level data like product/order info and price vs. nested event data like categories, coupons, variants,<a>email tags</a>, etc.)</li>
155
</ul></li>
155
</ul></li>
156
-
<li>Limited segmentation and personalization functionality<ul><li>Segments are limited to 5 total predefined metrics, rather than making all customer data available for segmentation</li>
156
+
<li>Limited segmentation and personalization functionalitySegments are limited to 5 total predefined metrics, rather than making all customer data available for segmentationSegmentation is list-based rather than profile-based, meaning Mailchimp counts the number of subscribers that appear on multiple contact lists as two separate contactsProduct feeds are basic and can’t pull specific categories or collectionsMinimal predictive analytics for future purchases and lifetime value<ul><li>Segments are limited to 5 total predefined metrics, rather than making all customer data available for segmentation</li>
157
<li>Segmentation is list-based rather than profile-based, meaning Mailchimp counts the number of subscribers that appear on multiple contact lists as two separate contacts</li>
157
<li>Segmentation is list-based rather than profile-based, meaning Mailchimp counts the number of subscribers that appear on multiple contact lists as two separate contacts</li>
158
<li>Product feeds are basic and can’t pull specific categories or collections</li>
158
<li>Product feeds are basic and can’t pull specific categories or collections</li>
159
<li>Minimal predictive analytics for future purchases and lifetime value</li>
159
<li>Minimal predictive analytics for future purchases and lifetime value</li>
160
</ul></li>
160
</ul></li>
161
<li>A/B testing is limited to 3 email variations</li>
161
<li>A/B testing is limited to 3 email variations</li>
162
</ul><h2>Additional email marketing solutions for your online store</h2>
162
</ul><h2>Additional email marketing solutions for your online store</h2>
163
<p>Other email marketing providers that didn’t make our list include:</p>
163
<p>Other email marketing providers that didn’t make our list include:</p>
164
<ul><li><a>ActiveCampaign</a></li>
164
<ul><li><a>ActiveCampaign</a></li>
165
<li><a>CampaignMonitor</a></li>
165
<li><a>CampaignMonitor</a></li>
166
<li><a>Constant Contact</a></li>
166
<li><a>Constant Contact</a></li>
167
<li><a>SendInBlue</a></li>
167
<li><a>SendInBlue</a></li>
168
<li><a>GetResponse</a></li>
168
<li><a>GetResponse</a></li>
169
<li><a>MailerLite</a></li>
169
<li><a>MailerLite</a></li>
170
<li><a>Hubspot</a></li>
170
<li><a>Hubspot</a></li>
171
<li><a>Drip</a></li>
171
<li><a>Drip</a></li>
172
</ul><h2>How to choose the best email marketing software for your ecommerce store</h2>
172
</ul><h2>How to choose the best email marketing software for your ecommerce store</h2>
173
<p><a>Email marketing trends</a>have changed a lot over the last decade and software needs to keep up. But just like your business isn’t the same as anyone else’s, not all ESPs are created equal-and not all will serve the needs of your unique businesses equally, either.</p>
173
<p><a>Email marketing trends</a>have changed a lot over the last decade and software needs to keep up. But just like your business isn’t the same as anyone else’s, not all ESPs are created equal-and not all will serve the needs of your unique businesses equally, either.</p>
174
<p>Keep in mind that each<a>ecommerce email marketing</a>platform has its own strengths and weaknesses. Selecting the one that’s best for your brand is a daunting process, and a lot of it comes down to asking the right questions.</p>
174
<p>Keep in mind that each<a>ecommerce email marketing</a>platform has its own strengths and weaknesses. Selecting the one that’s best for your brand is a daunting process, and a lot of it comes down to asking the right questions.</p>
175
<p>Need help moving things in the right direction? Check out Klaviyo’s free<a>RFP template</a>for 122 questions to ask of each ESP vendor you’re considering-even if you don’t end up running an RFP, the questions will still be useful as you narrow down your options.</p>
175
<p>Need help moving things in the right direction? Check out Klaviyo’s free<a>RFP template</a>for 122 questions to ask of each ESP vendor you’re considering-even if you don’t end up running an RFP, the questions will still be useful as you narrow down your options.</p>
176
<h2>Best email marketing software FAQS</h2>
176
<h2>Best email marketing software FAQS</h2>
177
<h3>How does the email marketing software you choose affect automation workflows?</h3>
177
<h3>How does the email marketing software you choose affect automation workflows?</h3>
178
<p>The email marketing software you choose can have a significant impact on the effectiveness and flexibility of your automation workflows. Different email marketing automation tools offer varying levels of automation features and capabilities that can influence how you design and manage your workflows.</p>
178
<p>The email marketing software you choose can have a significant impact on the effectiveness and flexibility of your automation workflows. Different email marketing automation tools offer varying levels of automation features and capabilities that can influence how you design and manage your workflows.</p>
179
<h3>How does the email marketing software you choose affect click-through rates?</h3>
179
<h3>How does the email marketing software you choose affect click-through rates?</h3>
180
<p>The choice of email marketing software can indirectly impact open rates and CTRs by influencing several factors that can affect the overall effectiveness of your email marketing efforts. While the software itself does not directly determine CTRs, it can provide features and functionalities that can optimize customer journeys and contribute to higher CTRs. Here are some email marketing features that can impact CTR:</p>
180
<p>The choice of email marketing software can indirectly impact open rates and CTRs by influencing several factors that can affect the overall effectiveness of your email marketing efforts. While the software itself does not directly determine CTRs, it can provide features and functionalities that can optimize customer journeys and contribute to higher CTRs. Here are some email marketing features that can impact CTR:</p>
181
<ul><li>Email design and templates</li>
181
<ul><li>Email design and templates</li>
182
<li>Personalization and segmentation</li>
182
<li>Personalization and segmentation</li>
183
<li>A/B testing</li>
183
<li>A/B testing</li>
184
<li>Tracking, advanced reporting, and analytics</li>
184
<li>Tracking, advanced reporting, and analytics</li>
185
</ul><h3>Does email marketing software help with customer relationship management?</h3>
185
</ul><h3>Does email marketing software help with customer relationship management?</h3>
186
<p>Email marketing software can play a role in customer relationship management (CRM) by helping business owners manage and nurture customer relationships through targeted and personalized email campaigns. While email marketing software is not a dedicated CRM system, it often provides integration capabilities with CRM platforms or includes basic CRM functionalities within its features.</p>
186
<p>Email marketing software can play a role in customer relationship management (CRM) by helping business owners manage and nurture customer relationships through targeted and personalized email campaigns. While email marketing software is not a dedicated CRM system, it often provides integration capabilities with CRM platforms or includes basic CRM functionalities within its features.</p>
187
<p>Learn why Klaviyo is the top email software provider on this list.</p>
187
<p>Learn why Klaviyo is the top email software provider on this list.</p>
188
<p><a>Get a free trial</a></p>
188
<p><a>Get a free trial</a></p>
189
189