Rivalry2

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Original 2026-01-01

Modified 2026-03-10

1 Alicia Chang is a product marketing manager at Klaviyo, focused on helping customers get the most out of their CDP and data. She aims to make it easy to understand and activate data, and drive impactful personalization at scale. Alicia is based in Boston, MA.

2 <h2>Posts by this author</h2>

3 + <a></a><a>Klaviyo data is now in Claude</a>

4 + Bring your Klaviyo marketing and customer data into Anthropic’s Claude to analyze performance, uncover insights, and take action-without exporting data or rebuilding dashboards.

5 + <a></a><a>Introducing Segments from Funnels</a>

6 + Turn marketing funnel analysis into actionable segments-without spreadsheets or rebuilding logic. Re-engage drop-offs and personalize faster with Segments from Funnels by Klaviyo.

7 + <a></a><a>Personalized Send Time: AI for send time optimization</a>

8 + Personalized send time uses AI for send time optimization, delivering messages when each shopper is most likely to engage, click, and convert.

3 <a></a><a>Klaviyo’s MCP server is here</a>

9 <a></a><a>Klaviyo’s MCP server is here</a>

4 AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf-unlocking smarter, faster, and more creative marketing.

10 AI works best with your data. Klaviyo’s MCP server links to AI platforms like Cursor, Claude, and Windsurf-unlocking smarter, faster, and more creative marketing.

5 <a></a><a>Introducing omnichannel attribution in Klaviyo</a>

11 <a></a><a>Introducing omnichannel attribution in Klaviyo</a>

6 - Discover Klaviyo’s new omnichannel attribution feature. Measure the ROI of every marketing channel-from email and SMS to social and ads-to understand the full customer journey and maximize revenue.

12 + Discover Klaviyo's new omnichannel attribution feature. Measure the ROI of every marketing channel-from email and SMS to social and ads-to understand the full customer journey and maximize revenue.

7 <a></a><a>Uncover trends with cohort analysis</a>

13 <a></a><a>Uncover trends with cohort analysis</a>

8 Discover repeat purchase trends with Klaviyo’s new cohort analysis. Gain insights into customer behavior, optimize retention, and drive long-term revenue growth.

14 Discover repeat purchase trends with Klaviyo’s new cohort analysis. Gain insights into customer behavior, optimize retention, and drive long-term revenue growth.

9 <a></a><a>Marketing planning with Klaviyo analytics</a>

15 <a></a><a>Marketing planning with Klaviyo analytics</a>

10 Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.

16 Here are some Klaviyo Analytics features that can help close out the year and support 2025 Marketing Planning with your customer data.

11 <a></a><a>Attribution best practices and marketing impact</a>

17 <a></a><a>Attribution best practices and marketing impact</a>

12 Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

18 Learn about attribution best practices and the improvements we’re making to give you the flexibility and precision to track real business and marketing results.

13 <a></a><a>Transform data for targeting and personalization</a>

19 <a></a><a>Transform data for targeting and personalization</a>

14 Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.

20 Klaviyo CDP allows you to transform profile properties to ensure clean, reliable data that you can use for better targeting and personalization.

15 - <a></a><a>Klaviyo's conversion overview dashboard</a>

16 - Learn how Klaviyo’s conversion overview dashboard gives you immediate answers to metrics and performance so that you can focus on improving your marketing strategy.

17 - <a></a><a>Klaviyo's updated attribution model</a>

18 - Introducing updates to the Klaviyo attribution model, allowing for adjustments to touchpoints, look-back windows, and filters right in your dashboard.

19 - <a></a><a>Level up your post-purchase strategies</a>

20 - Klaviyo’s new product analysis report provides businesses with access to insights about repeat purchase timing and what products customers tend to buy together.