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Original
2026-01-01
Modified
2026-03-10
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<p>Time to put your data to work. Launch A/B tests and use new analytics tools to gather new insights about customer behavior. Then, pursue more advanced strategies that are tailored to your retention goals.</p>
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<h2>The Optimize Performance checklist</h2>
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<h2>The Optimize Performance checklist</h2>
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<p>Take what you’ve been doing to the next level. Get more granular, test new strategies, and use AI to become a proactive retention marketer.</p>
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<p>Take what you’ve been doing to the next level. Get more granular, test new strategies, and use AI to become a proactive retention marketer.</p>
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<h3>Test and refine</h3>
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<h3>Test and refine</h3>
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<ul><li><p>Regularly A/B test campaigns</p>
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<ul><li><p>Regularly A/B test campaigns</p>
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<p>Learn what motivates your audience by running frequent A/B tests on campaigns across all channels.</p>
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<p>Learn what motivates your audience by running frequent A/B tests on campaigns across all channels.</p>
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</li>
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<li><p>A/B test your sign-up forms</p>
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<li><p>A/B test your sign-up forms</p>
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<p>Set up a manual A/B test, or run a forms optimization test which uses AI to find the ideal form settings.</p>
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<p>Set up a manual A/B test, or run a forms optimization test which uses AI to find the ideal form settings.</p>
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<li><p>Run Smart Send Time tests</p>
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<li><p>Run Smart Send Time tests</p>
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<p>Find the optimal send time for your audience based on this time series test.</p>
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<p>Find the optimal send time for your audience based on this time series test.</p>
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</li>
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<li><p>Add personalized product feeds</p>
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<li><p>Add personalized product feeds</p>
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<p>Drag and drop the<em>products a customer may also like</em>feed into promotional messages to increase conversions.</p>
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<p>Drag and drop the<em>products a customer may also like</em>feed into promotional messages to increase conversions.</p>
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</li>
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</ul><h3>Build flows for key use cases</h3>
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</ul><h3>Build flows for key use cases</h3>
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<ul><li><p>Launch a back-in-stock flow</p>
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<ul><li><p>Launch a back-in-stock flow</p>
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<p>Don’t lose out on a sale just because you’re out of stock. Capture interest and recover potentially lost sales once your inventory is restocked.</p>
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<p>Don’t lose out on a sale just because you’re out of stock. Capture interest and recover potentially lost sales once your inventory is restocked.</p>
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</li>
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<li><p>Launch a low inventory flow</p>
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<li><p>Launch a low inventory flow</p>
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<p>Use scarcity to your advantage. Target window shoppers to let them know that a product they recently looked at is low in stock.</p>
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<p>Use scarcity to your advantage. Target window shoppers to let them know that a product they recently looked at is low in stock.</p>
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</li>
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<li><p>Launch loyalty and/or referral flows</p>
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<li><p>Launch loyalty and/or referral flows</p>
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<p>Automate all customer communications for rewards programs, referral programs, and influencer programs through Klaviyo.</p>
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<p>Automate all customer communications for rewards programs, referral programs, and influencer programs through Klaviyo.</p>
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</li>
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<li><p>Launch flows for Klaviyo Reviews</p>
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<li><p>Launch flows for Klaviyo Reviews</p>
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<p>Install Klaviyo Reviews to unlock new flow templates that allow you to collect product reviews and UGC in a streamlined way.</p>
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<p>Install Klaviyo Reviews to unlock new flow templates that allow you to collect product reviews and UGC in a streamlined way.</p>
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</ul><h3>Improve retention</h3>
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</ul><h3>Improve retention</h3>
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<ul><li><p>Activate Marketing Analytics</p>
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<ul><li><p>Activate Marketing Analytics</p>
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<p>Gain access to a new set of analysis tools that will help you turn insights into action that drives results.</p>
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<p>Gain access to a new set of analysis tools that will help you turn insights into action that drives results.</p>
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</li>
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<li><p>Set up RFM analysis</p>
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<li><p>Set up RFM analysis</p>
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<p>Define your values for recency, frequency, and monetary value. Then, build new segments and flows to target at-risk customers.</p>
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<p>Define your values for recency, frequency, and monetary value. Then, build new segments and flows to target at-risk customers.</p>
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</li>
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<li><p>Analyze customer buying habits</p>
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<li><p>Analyze customer buying habits</p>
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<p>Use the product analysis feature to inform your discounting, bundling, and promotional strategies.</p>
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<p>Use the product analysis feature to inform your discounting, bundling, and promotional strategies.</p>
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</li>
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</li>
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<li><p>Customize CLV calculations</p>
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<li><p>Customize CLV calculations</p>
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<p>Set custom parameters for all predictive profile properties calculated in Klaviyo for a more accurate prediction that is aligned to your business cycle.</p>
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<p>Set custom parameters for all predictive profile properties calculated in Klaviyo for a more accurate prediction that is aligned to your business cycle.</p>
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</li>
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</ul><p>Reveal your best moves with Marketing Analytics</p>
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<p>Add Marketing Analytics to your Klaviyo plan to unlock powerful new tools like RFM analysis, funnel analysis, cohort analysis, catalog insights, and more.</p>
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<h3>Key learning resources to help you optimize</h3>
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<p>Learn how to use experiments and new tools to make more data-driven marketing decisions.</p>
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<p>See how 2xist achieved 56.1x platform ROI with Marketing Analytics</p>
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<p>And it took them 0 hours of developer setup. Learn how they used new insights to discount and advertise more efficiently.</p>
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<p>Optimize performance</p>
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<h2>Most useful features</h2>
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<p>At this stage, Klaviyo will be your command center for customer communications. Klaviyo Reviews and Marketing Analytics make it possible to manage all marketing activity through a single tool.</p>
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<p>Make your A/B tests smarter. Let Klaviyo AI search for patterns among test recipients to predict which variation of a message the remaining recipients are most likely to engage with. AI-Powered</p>
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<h2>By the end of this Power Path, you should have:</h2>
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<p>10+</p>
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<p>flows live in your account</p>
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<p>3+</p>
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<p>omnichannel campaigns per week</p>
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<p>1+</p>
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<p>A/B test running per month</p>
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<p>10+</p>
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<p>segments created</p>
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