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1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 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1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Aplicaciones e Integraciones</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/uk/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/es/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/uk/platform-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ventajas de las integraciones (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Conecta fácilmente toda tu pila tecnológica con integraciones listas para usar.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicidad (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Envíos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Puntos de venta (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidelización (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Suscripciones (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Las mejores aplicaciones e integraciones (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Crea aplicaciones e integraciones para hacer crecer tu negocio con las API de Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Primeros pasos (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías para desarrolladores (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentación de API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Recursos</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Tu camino al éxito con Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Te damos la bienvenida a tu centro de éxito integral, en el que encontrarás respuestas, recursos y una comunidad dispuesta a ayudarte a crecer.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/es-es"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com/en-us"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Community</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/success"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Información general sobre asistencia</div></div><div class="_description_s73z6_61">Recursos de incorporación y asistencia para sacar el máximo partido a Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/success/premium-support"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Servicios profesionales</div></div><div class="_description_s73z6_61">Paquetes y servicios de asistencia empresarial y profesional.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Directorio de socios</div></div><div class="_description_s73z6_61">Encuentra socios con los que trabajar.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/es/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div><div class="_description_s73z6_61">Empresas que han crecido con Klaviyo.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guías e informes</div></div><div class="_description_s73z6_61">Guías gratuitas del sector e informes sobre métricas de referencia.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/trust"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de confianza (EN)↗</div></div><div class="_description_s73z6_61">Información sobre confianza y seguridad.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Herramientas gratuitas</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendario de marketing de 2026</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculadora de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Biblioteca de plantillas para email (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Generador de asuntos de email (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BALANCE DEL BFCM DE 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Consulta los datos detrás del Black Friday y el Cyber Monday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/platform-demo"><span>Cómo funciona</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/es/pricing"><span>Precios</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/es/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Registrarse</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/es/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Obtener una demo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plataforma</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Resumen</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>El CRM para B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Descubre cómo Klaviyo CRM, la plataforma diseñada para tu empresa, puede ayudarte a establecer relaciones duraderas con los clientes.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Soluciones</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Conoce a K:AI y potencia tus insights.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Automatización de marketing en
todos los canales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Quien mantiene contentos a los
clientes consigue más ventas.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Qué funciona y cuáles son los próximos pasos, sin rodeos.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/es/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">La plataforma de datos de cliente más avanzada y sencilla para unificar y activar los datos en tiempo real.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Canales</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div><div class="_description_s73z6_61">Inteligencia artificial, datos y canales perfectamente coordinados.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing por correo electrónico</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing por SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="rcs" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M11.4 9.56c-1.52 0-2.76 1.24-2.76 2.76v7.36c0 1.52 1.24 2.76 2.76 2.76h9.19a2.76 2.76 0 0 0 2.76-2.76v-7.36c0-1.52-1.23-2.76-2.75-2.76zm3.68 4.14c0 .76-.62 1.38-1.38 1.38s-1.38-.62-1.38-1.38.62-1.38 1.38-1.38 1.38.62 1.38 1.38m4.87 1.82a2.77 2.77 0 0 0-3.71 0l-1.62 1.47c-1.03-.84-2.59-.8-3.58.1l-.56.51v2.08c0 .12.02.24.07.35l1.73-1.58c.33-.3.89-.3 1.22 0l1.14 1.02 2.84-2.58a.92.92 0 0 1 1.24 0l2.8 2.54v-2.48l-1.56-1.42Z"></path><path fill="currentColor" fill-rule="evenodd" d="M16 .67C7.53.67.67 7.53.67 16S7.53 31.33 16 31.33c2.35 0 4.55-.62 6.48-1.53h7.31v-7.31c.91-1.93 1.53-4.13 1.53-6.48C31.33 7.53 24.47.67 16 .67M3.74 16C3.74 9.23 9.23 3.74 16 3.74S28.26 9.23 28.26 16c0 1.92-.54 3.76-1.37 5.45l-.16.32v4.96h-4.96l-.32.16c-1.69.84-3.53 1.37-5.45 1.37-6.77 0-12.26-5.49-12.26-12.26"></path></svg><div>Marketing por RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/mobile-app-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing de aplicaciones móviles</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUCTOS Y FUNCIONES PRINCIPALES</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentación</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Reseñas</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/es/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">DESTACADO</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/534270598e86e43a5474420d22d036c29d2d51f3-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>El omniverso de Klaviyo</div></div><div class="_description_s73z6_61">Descubre una sola plataforma con todos los canales para conseguir resultados reales.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/561c828413adf41d23292d113af4e6d3deeb5a35-2400x1350.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">Un agente de IA que ofrece estrategias y asistencia para especialistas en marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c8874101ddd305a9a192aab54f8756f5a8edda5-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">Un agente de IA que actúa como asistente y representante de ventas para compradores.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/es/whats-new"><div><div class="_imageContainer_s73z6_74"><img class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/285b51049e278dc4dbddaa007ad5499e5a92bf55-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nuevas funciones</div></div><div class="_description_s73z6_61">Personaliza más el
contenido en más canales.</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Aplicaciones e Integraciones</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/es-es/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Explora las aplicaciones<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Empieza a transmitir datos con tan solo unos clics y más de 350 integraciones prediseñadas.</div></div></a></li></ul></li><li 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})();</script> <astro-island uid="PivB1" prefix="r9" component-url="/_astro/hero.C8pCZ0Ks.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"background":[0,"cotton"],"bodyCopy":[0,"<p>Lo más importante es configurar una cuenta. 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Te ayudaremos a prepararlo todo para que puedas integrar tu tienda web y empezar a enviar los primeros correos electrónicos.</p><p>Accede a tu cuenta y completa la guía paso a paso que verás a continuación.</p></div><div class="_riveButtons_thmni_31 _center_thmni_35 _buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Iniciar sesión (opens in a new tab)" class="_dark_1dvtu_112 _button_1dvtu_1" href="/login" role="link" tabindex="0" target="_blank" buttonType="primary">Iniciar sesión</a></div></div><div class="_mediaContainer_thmni_66"><div class="_videoWrapper_244bq_1 _noPoster_244bq_5"></div></div></div></div><!--astro:end--></astro-island><astro-island uid="f7h89" prefix="r13" component-url="/_astro/tabbed-content.CTuSqINf.js" component-export="default" renderer-url="/_astro/client.CrstduJJ.js" props="{"eyebrow":[0,""],"headline":[0,"Tus 3 objetivos clave"],"subhead":[0,""],"useUnderlineVariant":[0,false],"tabs":[1,[[0,{"tabLabel":[0,"Configura los aspectos básicos de la cuenta"],"layout":[1,[[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Integra Klaviyo en la plataforma de comercio que uses"],"content":[0,"<p>Lo primero que tienes que hacer es integrar Klaviyo en tu plataforma de comercio o comercio electrónico.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/360020698171\">Consulta cómo integrar tu plataforma</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/4e830349fe96fae4ffc27304566fd10ae57d0f2b-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Importa los suscriptores y los datos de interacción de tu antiguo proveedor de servicios de correo electrónico"],"content":[0,"<p>Si te estás pasando a Klaviyo, te interesa traerte los datos del cliente para poder aprovechar esa información tan valiosa.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/115002053752\">Consulta cómo importar contactos</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c9a271ebf48c68c7b666a0e420e280756bb787e7-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"3. Invita a otros miembros del equipo a Klaviyo"],"content":[0,"<p>Añade usuarios y asigna roles a los miembros más importantes del equipo.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/360053547071\">Consulta cómo puedes añadir usuarios y gestionar permisos</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/85524451822fd945053c336d54e76d0b3ff52b9e-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"4. Establece los ajustes principales de la cuenta"],"content":[0,"<p>Antes de enviar los primeros correos, ve a la configuración de la cuenta y establece lo siguiente:</p><ul><li><a href=\"https://help.klaviyo.com/hc/es-es/articles/11118357030555\">Los ajustes de atribución</a>: aquí puedes excluir de los resultados las aperturas de protección de la privacidad en Mail de Apple (MPP).</li><li><a href=\"https://help.klaviyo.com/hc/es-es/articles/115005061007\">La moneda de la cuenta.</a></li><li><a href=\"https://help.klaviyo.com/hc/es-es/articles/360050696531\">El sector o vertical.</a></li><li><a href=\"https://help.klaviyo.com/hc/es-es/articles/115002779311\">El período de Smart Sending</a> y el prefijo de previsualización del correo (ambos están en <strong>Correo electrónico</strong> &gt; <strong>Preferencias del remitente</strong>).</li></ul>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/2d41fd7dc23aed6022d014fa16509f914cefcc63-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"5. Revisa los segmentos con interacción prediseñados"],"content":[0,"<p>Echa un vistazo a los segmentos con interacción prediseñados de la cuenta. A medida que vayas recopilando suscriptores y enviando mensajes, los perfiles se irán añadiendo automáticamente a estos segmentos cuando cumplan los criterios.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/360024538231\">Más información sobre las listas y los segmentos predeterminados</a></p><p>Si excluyes las aperturas de protección de la privacidad en Mail de Apple (MPP) del modelo de atribución, también tendrás que excluir esas aperturas de los segmentos con interacción.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/4416791883163\">Consulta cómo identificar las aperturas de MPP</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a8139d3c15295edfb60ced6cee5f761c3b23de82-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Configura los aspectos básicos de la cuenta"],"headline":[0,"Configurar cuenta"],"subhead":[0,"<p>Prepara Klaviyo para que empiece a sincronizar los datos del cliente y ajusta la configuración de atribución para saber cómo se van a registrar exactamente los ingresos.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. 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De este modo, protegerás a tu marca de la suplantación de identidad por correo electrónico.</p><p><a href=\"https://academy.klaviyo.com/en-us/courses/understand-how-dmarc-protects-your-domain-reputation/1832471\">Consulta cómo el DMARC protege la reputación de tu dominio</a><br/><a href=\"https://help.klaviyo.com/hc/es-es/articles/21330028699419\">Más información sobre la autenticación del correo electrónico</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0b6911eeab47d6f5b9a15cc1a842d3db9ca76c07-1977x1310.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Configura los aspectos básicos de la cuenta"],"headline":[0,"Configura la infraestructura de envío"],"subhead":[0,"<p>Antes de empezar a enviar correos, tienes que tomar las medidas adecuadas para que los proveedores de servicios de correo electrónico reconozcan tu negocio como un remitente legítimo.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_EnhancedCarousel"],"enhancedCarousel":[0,{"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"light"],"desktopCarouselBehavior":[0,"scroll"],"mobileCarouselBehavior":[0,"scroll"],"headline":[0,"Recursos que te ayudan a crecer"],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"La capacidad de entrega del correo electrónico"],"bodyCopy":[0,"<p>Consulta cómo configurar tu infraestructura de envío para que los mensajes lleguen bien a las bandejas de entrada.</p>"],"buttons":[1,[[0,{"text":[0,"Asistir a la formación"],"url":[0,"https://academy.klaviyo.com/en-us/courses/understand-deliverability"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Formación en directo: La capacidad de entrega del correo electrónico"],"bodyCopy":[0,"<p>Te explicamos qué es la capacidad de entrega, cómo se mide y qué puedes hacer para tener una buena reputación de remitente de correo electrónico.</p>"],"buttons":[1,[[0,{"text":[0,"Asistir a la formación"],"url":[0,"https://klaviyogrowth.com/understand-email-deliverability"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Formación en directo: Gestión de perfiles y consentimiento"],"bodyCopy":[0,"<p>Consulta cómo se almacena el consentimiento de marketing en los perfiles y qué implica cada estado de consentimiento para tu marketing.</p>"],"buttons":[1,[[0,{"text":[0,"Asistir a la formación"],"url":[0,"https://klaviyogrowth.com/manage-profiles-and-consent"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}],[0,{"backgroundColor":[0,"light"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Formación en directo: Introducción a Klaviyo"],"bodyCopy":[0,"<p>¿Quieres que expertos en Klaviyo te ayuden a ponerte en marcha? Participa en este taller interactivo para conocer de primera mano la plataforma y recibir consejos que te ayudarán a configurar tu cuenta.</p>"],"buttons":[1,[[0,{"text":[0,"Asistir a la formación"],"url":[0,"https://klaviyogrowth.com/getting-started-live-training"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"fadeIn":[0,false],"stackAcross":[0,"2"]}]}]]]}],[0,{"tabLabel":[0,"Diseña la experiencia de los suscriptores"],"layout":[1,[[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Añade los valores de estilo predeterminados de la marca"],"content":[0,"<p>Añade el logo y los colores de la marca, los enlaces de navegación del encabezado y los iconos de las redes sociales, y sube las fuentes personalizadas que uses. También puedes subir imágenes en bloque y usarlas en los correos electrónicos y los formularios.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/4403537778331\">Consulta cómo actualizar los estilos de marca</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d2f2a7903490b09b7464de89b3e73bccad670002-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Crea una plantilla base con elementos de marca"],"content":[0,"<p>Si bien Klaviyo tiene muchísimas opciones de plantillas prediseñadas, te recomendamos que, para empezar, crees una plantilla base con elementos de marca que podrás personalizar fácilmente.</p><p><a href=\"https://academy.klaviyo.com/en-us/courses/get-started-with-the-email-template-editor/1606867\">Primeros pasos con el editor de plantillas de correo electrónico</a><br/><a href=\"https://help.klaviyo.com/hc/es-es/articles/115005083887\">Consulta cómo crear una plantilla base</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d1a599250280a93f1f265d90d9e08b79a86b933a-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"3. Personaliza las páginas de consentimiento predeterminadas"],"content":[0,"<p>En Klaviyo hay 4 tipos de página de consentimiento:</p><ol><li>Página de suscripción</li><li>Página de confirmación de correo electrónico</li><li>Página de preferencias</li><li>Página de baja</li></ol><p>Añade tu logotipo, edita los colores de los botones y ajusta los textos predeterminados en función del estilo de tu marca.<br/><a href=\"https://help.klaviyo.com/hc/es-es/articles/115005251848\">Consulta cómo editar las páginas de consentimiento</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/729eb4fc18c60d34cbed0e2b3020daa483ed29d3-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Diseña la experiencia de los suscriptores"],"headline":[0,"Adapta las plantillas y las páginas al estilo de tu marca"],"subhead":[0,"<p>Un aspecto coherente genera más confianza. Aplica tu identidad de marca a todo lo que muestres a los clientes, como las páginas de consentimiento, los formularios de registro y las plantillas de correo electrónico.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Crea tu serie de bienvenida por correo electrónico"],"content":[0,"<p>Este flujo es la primera impresión que se llevan los suscriptores nuevos. Para empezar, usa una plantilla de <em>serie de bienvenida</em> prediseñada de la colección de flujos.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/115002775172\">Consulta cómo crear una serie de bienvenida por correo electrónico</a></p><p>¿Necesitas ayuda directa?<br/><br/>Participa en este taller interactivo: <a href=\"https://klaviyogrowth.com/build-your-first-flow\">Crea tu primer flujo de Klaviyo</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ca59e7ef8017823fdaad1d5714cca94d6bfec11d-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. Pasa las acciones a activas"],"content":[0,"<p>Cuando hayas creado los correos electrónicos del flujo, pasa todas las acciones de mensajes a <em>activas</em> para publicar el flujo. Quienes se apunten a tu lista de correo electrónico recibirán el flujo.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/360048376172\">Consulta cómo actualizar estados de acciones en bloque</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/363e94f803ba9238a9de4d063c77f004d0f24367-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}]]],"backgroundColor":[0,"light"],"customPadding":[0],"eyebrow":[0,"Diseña la experiencia de los suscriptores"],"headline":[0,"Publica tu primer flujo"],"subhead":[0,"<p>Los flujos de serie de bienvenida son el segundo tipo de flujo que más conversiones genera y tienen una tasa media de pedidos realizados del 2,32 %. Publica este flujo para dar la bienvenida a los nuevos suscriptores y animarles a hacer una compra.</p>"],"mediaAlignment":[0,"left"],"showMedia":[0,true],"isFaqsSection":[0,false]}]}],[0,{"__typename":[0,"Sanity_TabbedSwitcher_Nested_Accordion"],"accordion":[0,{"accordionItems":[1,[[0,{"title":[0,"1. Publica un formulario emergente de intención de salida"],"content":[0,"<p>Publica tu primer formulario rápidamente usando una plantilla prediseñada de la colección de formularios. Personaliza los estilos para que reflejen tu marca y conecta el formulario con la lista principal. Configura el comportamiento del formulario para que se muestre cuando alguien esté a punto de irse del sitio web.</p><p><a href=\"https://help.klaviyo.com/hc/es-es/articles/360026474752\">Consulta cómo crear un formulario de registro</a></p>"],"mixedMedia":[0,{"mediaType":[0,"image"],"image":[0,{"altText":[0,""],"sourceUrl":[0,"https://cdn.sanity.io/images/6ct6b26e/marketing-prod/81298a6118d59c5ccf600c7618ff91308b241270-1800x1800.webp"],"srcSet":[0],"mediaDetails":[0]}]}],"variant":[0,"light"]}],[0,{"title":[0,"2. 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Aprende en qué indicadores clave de rendimiento tienes que fijarte, cómo atribuye Klaviyo los ingresos y algunos trucos para medir tu éxito inicial con Klaviyo.</p>"],"buttons":[1,[[0,{"text":[0,"Hacer el curso"],"url":[0,"https://academy.klaviyo.com/en-us/courses/create-measurable-marketing-goals"],"buttonType":[0,"primary"],"openInNewTab":[0],"buttonAction":[0,"default"],"hubspotFormOptions":[0]}]]],"mediaType":[0,"none"],"mediaPlacement":[0,"top"]}]]],"cardSize":[0,"m"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"fadeIn":[0,false],"stackAcross":[0,"2"]}]}]]]}]]],"id":[0]}" ssr client="load" opts="{"name":"TabbedContent","value":true}" await-children><div class=""><div class="_tabbedContent_pjcni_1"><div class="grid"><h2 class="h1 _tabsHeadline_pjcni_12">Tus 3 objetivos clave</h2></div><div class="_mobileSelectContainer_qeh7i_1 mobileSelectContainer"><div class="_fieldGroup_9b7vl_1 _selectFieldGroup_qeh7i_22 light"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em" class="_selectArrow_qeh7i_42 light selectArrow" aria-hidden="true"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg><select class="_textarea_9b7vl_71 _light_9b7vl_15 _inputBase_9b7vl_33" id="mobile-tab-select" name="mobile-tab-select" aria-label="Seleccionar pestaña"><option value="0" selected="">Configura los aspectos básicos de la cuenta</option><option value="1">Diseña la experiencia de los suscriptores</option><option value="2">Empieza a enviar correos y mide el KAV</option></select></div></div><div class="_tabContainer_18p3s_1 tabContainer"><ul class="_tabs_18p3s_18 tabList"><li class="_tab_18p3s_1 _activeTab_18p3s_94 active tabListItem"><span class="_tabIndicator_18p3s_77" data-chromatic="ignore" style="width:calc(100% - 10px)"></span><button>Configura los aspectos básicos de la cuenta</button></li><li class="_tab_18p3s_1 tabListItem"><button>Diseña la experiencia de los suscriptores</button></li><li class="_tab_18p3s_1 tabListItem"><button>Empieza a enviar correos y mide el KAV</button></li></ul></div><div class="_tabGrid_pjcni_51"><div class="panel _panel_pjcni_29 _activePanel_pjcni_44"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Configura los aspectos básicos de la cuenta</div><h2 class="_headline_54u1x_33 h3">Configurar cuenta</h2><div class="p2"><p>Prepara Klaviyo para que empiece a sincronizar los datos del cliente y ajusta la configuración de atribución para saber cómo se van a registrar exactamente los ingresos.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-109615133">1. Integra Klaviyo en la plataforma de comercio que uses<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-109615133"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/4e830349fe96fae4ffc27304566fd10ae57d0f2b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Lo primero que tienes que hacer es integrar Klaviyo en tu plataforma de comercio o comercio electrónico.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360020698171">Consulta cómo integrar tu plataforma</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-293050398">2. Importa los suscriptores y los datos de interacción de tu antiguo proveedor de servicios de correo electrónico<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-293050398"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c9a271ebf48c68c7b666a0e420e280756bb787e7-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Si te estás pasando a Klaviyo, te interesa traerte los datos del cliente para poder aprovechar esa información tan valiosa.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115002053752">Consulta cómo importar contactos</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2127749143">3. Invita a otros miembros del equipo a Klaviyo<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2127749143"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/85524451822fd945053c336d54e76d0b3ff52b9e-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Añade usuarios y asigna roles a los miembros más importantes del equipo.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360053547071">Consulta cómo puedes añadir usuarios y gestionar permisos</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-4021680900">4. Establece los ajustes principales de la cuenta<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-4021680900"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/2d41fd7dc23aed6022d014fa16509f914cefcc63-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Antes de enviar los primeros correos, ve a la configuración de la cuenta y establece lo siguiente:</p><ul><li><a href="https://help.klaviyo.com/hc/es-es/articles/11118357030555">Los ajustes de atribución</a>: aquí puedes excluir de los resultados las aperturas de protección de la privacidad en Mail de Apple (MPP).</li><li><a href="https://help.klaviyo.com/hc/es-es/articles/115005061007">La moneda de la cuenta.</a></li><li><a href="https://help.klaviyo.com/hc/es-es/articles/360050696531">El sector o vertical.</a></li><li><a href="https://help.klaviyo.com/hc/es-es/articles/115002779311">El período de Smart Sending</a> y el prefijo de previsualización del correo (ambos están en <strong>Correo electrónico</strong> > <strong>Preferencias del remitente</strong>).</li></ul></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2032041813">5. Revisa los segmentos con interacción prediseñados<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2032041813"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a8139d3c15295edfb60ced6cee5f761c3b23de82-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Echa un vistazo a los segmentos con interacción prediseñados de la cuenta. A medida que vayas recopilando suscriptores y enviando mensajes, los perfiles se irán añadiendo automáticamente a estos segmentos cuando cumplan los criterios.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360024538231">Más información sobre las listas y los segmentos predeterminados</a></p><p>Si excluyes las aperturas de protección de la privacidad en Mail de Apple (MPP) del modelo de atribución, también tendrás que excluir esas aperturas de los segmentos con interacción.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/4416791883163">Consulta cómo identificar las aperturas de MPP</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/4e830349fe96fae4ffc27304566fd10ae57d0f2b-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/c9a271ebf48c68c7b666a0e420e280756bb787e7-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/85524451822fd945053c336d54e76d0b3ff52b9e-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/2d41fd7dc23aed6022d014fa16509f914cefcc63-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a8139d3c15295edfb60ced6cee5f761c3b23de82-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Configura los aspectos básicos de la cuenta</div><h2 class="_headline_54u1x_33 h3">Configura la infraestructura de envío</h2><div class="p2"><p>Antes de empezar a enviar correos, tienes que tomar las medidas adecuadas para que los proveedores de servicios de correo electrónico reconozcan tu negocio como un remitente legítimo.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-1137677348">1. Configura el dominio de envío de marca<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-1137677348"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d5d2f921478d88113ecb90849d7afa0ba8bf62c1-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Klaviyo usará este dominio de envío para mandar todos tus correos electrónicos, lo que te ayudará a ir labrándote una buena reputación de remitente.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115000357752">Consulta cómo configurar un dominio de envío de marca</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2287392834">2. Elige una dirección del remitente predeterminada<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2287392834"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5ff135776ebc41c920d01de2aec5a311a799f754-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Es importante que la dirección de remitente predeterminada coincida con el dominio raíz de tu dominio de envío. Esto es un elemento clave en el que se fijan los proveedores de servicios de correo electrónico —como Gmail y Yahoo— para desviar o no mensajes a la carpeta de spam.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360024994912">Consulta cómo modificar la dirección del remitente predeterminada</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3826085811">3. Añade una política de DMARC a tus registros DNS<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3826085811"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0b6911eeab47d6f5b9a15cc1a842d3db9ca76c07-1977x1310.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Añade una política de DMARC a tus registros DNS para asegurarte de que tus mensajes lleguen a las bandejas de entrada. De este modo, protegerás a tu marca de la suplantación de identidad por correo electrónico.</p><p><a href="https://academy.klaviyo.com/en-us/courses/understand-how-dmarc-protects-your-domain-reputation/1832471">Consulta cómo el DMARC protege la reputación de tu dominio</a><br/><a href="https://help.klaviyo.com/hc/es-es/articles/21330028699419">Más información sobre la autenticación del correo electrónico</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d5d2f921478d88113ecb90849d7afa0ba8bf62c1-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5ff135776ebc41c920d01de2aec5a311a799f754-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0b6911eeab47d6f5b9a15cc1a842d3db9ca76c07-1977x1310.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Recursos que te ayudan a crecer" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Recursos que te ayudan a crecer</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-3869180928"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">La capacidad de entrega del correo electrónico</h3><div class="_bodyCopy_1pjx2_65"><p>Consulta cómo configurar tu infraestructura de envío para que los mensajes lleguen bien a las bandejas de entrada.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/understand-deliverability"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Formación en directo: La capacidad de entrega del correo electrónico</h3><div class="_bodyCopy_1pjx2_65"><p>Te explicamos qué es la capacidad de entrega, cómo se mide y qué puedes hacer para tener una buena reputación de remitente de correo electrónico.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://klaviyogrowth.com/understand-email-deliverability"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Formación en directo: Gestión de perfiles y consentimiento</h3><div class="_bodyCopy_1pjx2_65"><p>Consulta cómo se almacena el consentimiento de marketing en los perfiles y qué implica cada estado de consentimiento para tu marketing.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://klaviyogrowth.com/manage-profiles-and-consent"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Formación en directo: Introducción a Klaviyo</h3><div class="_bodyCopy_1pjx2_65"><p>¿Quieres que expertos en Klaviyo te ayuden a ponerte en marcha? Participa en este taller interactivo para conocer de primera mano la plataforma y recibir consejos que te ayudarán a configurar tu cuenta.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://klaviyogrowth.com/getting-started-live-training"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="left"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="right"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></div></div></div></section></div></div></div></div><div class="panel _panel_pjcni_29"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Diseña la experiencia de los suscriptores</div><h2 class="_headline_54u1x_33 h3">Adapta las plantillas y las páginas al estilo de tu marca</h2><div class="p2"><p>Un aspecto coherente genera más confianza. Aplica tu identidad de marca a todo lo que muestres a los clientes, como las páginas de consentimiento, los formularios de registro y las plantillas de correo electrónico.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2385579166">1. Añade los valores de estilo predeterminados de la marca<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2385579166"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d2f2a7903490b09b7464de89b3e73bccad670002-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Añade el logo y los colores de la marca, los enlaces de navegación del encabezado y los iconos de las redes sociales, y sube las fuentes personalizadas que uses. También puedes subir imágenes en bloque y usarlas en los correos electrónicos y los formularios.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/4403537778331">Consulta cómo actualizar los estilos de marca</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-20319546">2. Crea una plantilla base con elementos de marca<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-20319546"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d1a599250280a93f1f265d90d9e08b79a86b933a-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Si bien Klaviyo tiene muchísimas opciones de plantillas prediseñadas, te recomendamos que, para empezar, crees una plantilla base con elementos de marca que podrás personalizar fácilmente.</p><p><a href="https://academy.klaviyo.com/en-us/courses/get-started-with-the-email-template-editor/1606867">Primeros pasos con el editor de plantillas de correo electrónico</a><br/><a href="https://help.klaviyo.com/hc/es-es/articles/115005083887">Consulta cómo crear una plantilla base</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2062510252">3. Personaliza las páginas de consentimiento predeterminadas<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2062510252"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/729eb4fc18c60d34cbed0e2b3020daa483ed29d3-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>En Klaviyo hay 4 tipos de página de consentimiento:</p><ol><li>Página de suscripción</li><li>Página de confirmación de correo electrónico</li><li>Página de preferencias</li><li>Página de baja</li></ol><p>Añade tu logotipo, edita los colores de los botones y ajusta los textos predeterminados en función del estilo de tu marca.<br/><a href="https://help.klaviyo.com/hc/es-es/articles/115005251848">Consulta cómo editar las páginas de consentimiento</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d2f2a7903490b09b7464de89b3e73bccad670002-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/d1a599250280a93f1f265d90d9e08b79a86b933a-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/729eb4fc18c60d34cbed0e2b3020daa483ed29d3-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Diseña la experiencia de los suscriptores</div><h2 class="_headline_54u1x_33 h3">Publica tu primer flujo</h2><div class="p2"><p>Los flujos de serie de bienvenida son el segundo tipo de flujo que más conversiones genera y tienen una tasa media de pedidos realizados del 2,32 %. Publica este flujo para dar la bienvenida a los nuevos suscriptores y animarles a hacer una compra.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2825609688">1. Crea tu serie de bienvenida por correo electrónico<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2825609688"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ca59e7ef8017823fdaad1d5714cca94d6bfec11d-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Este flujo es la primera impresión que se llevan los suscriptores nuevos. Para empezar, usa una plantilla de <em>serie de bienvenida</em> prediseñada de la colección de flujos.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115002775172">Consulta cómo crear una serie de bienvenida por correo electrónico</a></p><p>¿Necesitas ayuda directa?<br/><br/>Participa en este taller interactivo: <a href="https://klaviyogrowth.com/build-your-first-flow">Crea tu primer flujo de Klaviyo</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-304603023">2. Pasa las acciones a activas<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-304603023"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/363e94f803ba9238a9de4d063c77f004d0f24367-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Cuando hayas creado los correos electrónicos del flujo, pasa todas las acciones de mensajes a <em>activas</em> para publicar el flujo. Quienes se apunten a tu lista de correo electrónico recibirán el flujo.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360048376172">Consulta cómo actualizar estados de acciones en bloque</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ca59e7ef8017823fdaad1d5714cca94d6bfec11d-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/363e94f803ba9238a9de4d063c77f004d0f24367-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Diseña la experiencia de los suscriptores</div><h2 class="_headline_54u1x_33 h3">Empieza a recopilar suscriptores</h2><div class="p2"><p>Facilita que los visitantes del sitio se apunten a la lista de correo electrónico, independientemente de en qué parte del recorrido del cliente estén.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-3601895291">1. Publica un formulario emergente de intención de salida<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-3601895291"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/81298a6118d59c5ccf600c7618ff91308b241270-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Publica tu primer formulario rápidamente usando una plantilla prediseñada de la colección de formularios. Personaliza los estilos para que reflejen tu marca y conecta el formulario con la lista principal. Configura el comportamiento del formulario para que se muestre cuando alguien esté a punto de irse del sitio web.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360026474752">Consulta cómo crear un formulario de registro</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3999947041">2. Inserta un formulario en el pie de página de tu sitio web<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3999947041"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/188a4f0a058e38678208b16b2ad1dc7959739b5d-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Obtén el consentimiento de las personas que navegan por tu sitio web sin comprar nada mediante un formulario insertado en el pie de página que se vea siempre.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/360006897412">Consulta cómo insertar un formulario en un sitio web</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3974923301">3. Asegúrate de que estés recopilando el consentimiento para enviar correos electrónicos en la página de pago<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3974923301"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f8686dab86d27cbc8edf08c96fd266b2d16fe92d-1698x1527.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Si has incorporado tu plataforma de comercio electrónico en Klaviyo con una integración prediseñada, este paso ya está completado.</p><p>Si estás usando una integración hecha a medida, tendrás que crear las funciones correspondientes. <a href="https://developers.klaviyo.com/en/docs/collect_email_and_sms_consent_via_api">Consulta cómo obtener el consentimiento mediante API</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/81298a6118d59c5ccf600c7618ff91308b241270-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/188a4f0a058e38678208b16b2ad1dc7959739b5d-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f8686dab86d27cbc8edf08c96fd266b2d16fe92d-1698x1527.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Recursos que te ayudan a crecer" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Recursos que te ayudan a crecer</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-3869180928"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Introducción a las plantillas de correo electrónico</h3><div class="_bodyCopy_1pjx2_65"><p>Explora el editor de plantillas de correo electrónico con función de arrastrar y soltar de Klaviyo y aprende a crear una plantilla de correo electrónico base que refleje tu marca.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/getting-started-with-email-templates"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Introducción a los flujos</h3><div class="_bodyCopy_1pjx2_65"><p>Descubre cómo funcionan los flujos y aprende a usar el editor para crear automatizaciones de correo electrónico básicas con las que captar suscriptores.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/getting-started-with-flows"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Introducción a los formularios de registro</h3><div class="_bodyCopy_1pjx2_65"><p>Explora todos los tipos de formulario que puedes crear en Klaviyo. Luego, crea y publica tu primer formulario emergente en la plataforma.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/getting-started-with-sign-up-forms"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">9 ejemplos de correos de bienvenida para dar una muy buena primera impresión</h3><div class="_bodyCopy_1pjx2_65"><p>Apúntate estas ideas de contenido para una serie de bienvenida por correo electrónico y consigue más ventas y credibilidad.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://www.klaviyo.com/blog/welcome-email-examples"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">13 prácticas recomendadas para crear formularios de registro que generen conversiones</h3><div class="_bodyCopy_1pjx2_65"><p>Te explicamos qué tiene que incluir un buen formulario de registro y cómo puedes convertir a más visitantes de tu sitio en clientes.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://www.klaviyo.com/blog/top-signup-forms-examples"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="left"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="right"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></div></div></div></section></div></div></div></div><div class="panel _panel_pjcni_29"><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Empieza a enviar correos y mide el KAV</div><h2 class="_headline_54u1x_33 h3">Empieza a enviar campañas</h2><div class="p2"><p>Los correos genéricos se han quedado anticuados. Ponte a trabajar en tu reputación de remitente de correo electrónico enviando las primeras campañas a segmentos con mucha interacción y ve ampliando la audiencia a medida que incorpores a clientes.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-4157994423">1. Edita el segmento con interacción en los últimos 30 días para que incluya a los suscriptores actuales<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-4157994423"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/11fea771a2f9c6cbe839bdebf3c09da7da70ce7a-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Si te has pasado de otro proveedor de envío de correos electrónicos a Klaviyo, edita el segmento con interacción en los últimos 30 días prediseñado en tu cuenta para que incluya los perfiles que hayan interactuado con los correos que has enviado desde la antigua plataforma en los últimos 30 días.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115000200072">Consulta cómo crear o editar el segmento con interacción en los últimos 30 días</a></p><p>Si no tienes experiencia con el marketing por correo electrónico ni una lista de suscriptores, puedes saltarte este paso.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1812722861">2. Envía tu primera campaña de correo electrónico<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1812722861"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/78a4583e8614ec45e86950a3111cfb46cbb3b929-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Envía tu primera campaña al segmento con interacción en los últimos 30 días. El correo electrónico debe ser directo e incluir una llamada a la acción clara para atraer a los destinatarios al sitio web.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115005054847">Consulta cómo enviar o programar una campaña</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-1376831701">3. Intenta enviar al menos 1 campaña a la semana durante el primer mes<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-1376831701"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/abb51bf4374c6abe862a17412059bcf03b604458-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Durante la fase de calentamiento de la cuenta, la constancia es el secreto del éxito. Si acabas de configurar tu cuenta de Klaviyo, verás instrucciones de calentamiento en el editor de campañas. Sigue estas instrucciones para entrenar a los proveedores de servicios de correo electrónico y demostrarles que tus correos son de calidad.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/20413890435355">Consulta cómo calentar un dominio de envío en Klaviyo</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/11fea771a2f9c6cbe839bdebf3c09da7da70ce7a-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/78a4583e8614ec45e86950a3111cfb46cbb3b929-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/abb51bf4374c6abe862a17412059bcf03b604458-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Empieza a enviar correos y mide el KAV</div><h2 class="_headline_54u1x_33 h3">Activa 2 flujos más</h2><div class="p2"><p>Los flujos son mensajes automatizados que se activan cuando los suscriptores realizan alguna acción. Estos mensajes, muy pertinentes y segmentados, pueden generar hasta 30 veces más de ingresos por destinatario que las campañas.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-573309871">1. Publica un flujo de abandono de la navegación<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-573309871"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/bfb8524e3c223fd8a4408969f80a6f31bc1921a1-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Este flujo consigue que quienes solo hayan estado mirando en el sitio web vuelvan. Se trata de una automatización clave con la que empresas de éxito logran vender aún más. Te recomendamos que uses una plantilla prediseñada de la colección de flujos.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115002775252">Consulta cómo crear un flujo de abandono de la navegación</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-700815934">2. Publica un flujo de carrito abandonado<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-700815934"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/60e62f26fcd2ca36677dbcae74b1a573232eea09-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Este flujo genera mucha interacción y unos buenos ingresos por destinatario en comparación con otros tipos de flujo. Sirve para animar a los compradores que tengan artículos en el carrito a terminar la compra. Te recomendamos que uses una plantilla prediseñada de la colección de flujos.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115002779411">Consulta cómo crear un flujo de carrito abandonado</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-2349282772">3. Monitoriza el rendimiento de los flujos en el editor<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-2349282772"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/18d6c824d582c60ef3a0d3da17d98d46f224087a-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>Una vez que tengas los flujos de serie de bienvenida, abandono de navegación y carrito abandonado en funcionamiento y se estén enviando correos, haz clic en el botón <strong>Mostrar análisis</strong> en el editor de flujos para ver el rendimiento de cada mensaje en cada flujo.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115002779351">Consulta cómo usar los análisis de flujos</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/bfb8524e3c223fd8a4408969f80a6f31bc1921a1-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/60e62f26fcd2ca36677dbcae74b1a573232eea09-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/18d6c824d582c60ef3a0d3da17d98d46f224087a-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_accordion_54u1x_1 mdPaddingTop mdPaddingBottom" data-color-scheme="light" style="--color-background-accordion:var(--color-core-cotton);--color-text-accordion:var(--color-core-charcoal)"><div class="_grid_54u1x_13 _grid_gnhfo_5"><div class="_gridText_54u1x_28 _mediaAlignLeft_54u1x_44"><div class="_eyebrow_sgxvk_1 _black_sgxvk_6 eyebrow _eyebrow_54u1x_9">Empieza a enviar correos y mide el KAV</div><h2 class="_headline_54u1x_33 h3">Monitoriza el progreso del calentamiento</h2><div class="p2"><p>Las tasas de apertura, clics, bajas, denuncias de spam y rebote influyen en si tus mensajes llegan a las bandejas de entrada o no. Mientras envías cada vez más contenido con Klaviyo, usa las herramientas de información que te ofrecemos para estar al día de todo.</p></div><div><div class="_row_1ajdw_1"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="true" aria-controls="a-2812764537">1. Revisa las métricas clave en la pestaña Capacidad de entrega<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22 _expanded_1ajdw_35"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="false" id="a-2812764537"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a3bbe90a43fb38d6fbb39016b33c291c2a88a2dc-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>A medida que vayas progresando con el calentamiento e incrementando el volumen de envíos, tu puntuación de capacidad de entrega debería mejorar. Consulta los <em>factores</em> que determinan tu puntuación de capacidad de entrega y compárate con la métrica de referencia.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/18378819907995">Consulta cómo usar el centro de capacidad de entrega de correo electrónico</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3009421829">2. Revisa los análisis de cada campaña<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3009421829"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ed66c8e47a077a5f53936427a1f5ad9cf0973898-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>En el informe de detalles de campañas, puedes monitorizar las tasas de apertura, los clics, las conversiones y las interacciones negativas (como las bajas y los rebotes) de las campañas que envíes.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/115005258568#h_01H96CQ45DGSHTVNADNDBVW983">Consulta cómo ver los análisis de las campañas enviadas</a></p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h3 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-4060482329">3. Consulta los ingresos atribuidos a Klaviyo en el panel de revisión de la empresa<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h3><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-4060482329"><div><div class="_rowMediaWrapper_1ajdw_44"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/40ffea275cb35cb70b32f9101985cd5820283cad-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_rowTextContent_1ajdw_48 p2"><p>A medida que vayas enviando más mensajes, deberías empezar a ver el KAV (Valor atribuido a Klaviyo). Puedes acceder rápidamente al panel de revisión de la empresa haciendo clic en el botón <strong>Ver panel</strong> de la tarjeta de resumen de rendimiento empresarial. También puedes acceder a este panel desde <strong>Análisis</strong> > <strong>Paneles</strong> > <strong>Revisión de la empresa</strong>.</p><p><a href="https://help.klaviyo.com/hc/es-es/articles/16427152766619">Consulta cómo usar el panel de revisión de la empresa</a></p></div></div></div></div></div></div><div class="_gridMedia_54u1x_17 _mediaAlignLeft_54u1x_44"><div class="_mixedMedias_gchzf_21"><div class="_mediaWrapper_gchzf_2 _show_gchzf_14" aria-hidden="false"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/a3bbe90a43fb38d6fbb39016b33c291c2a88a2dc-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ed66c8e47a077a5f53936427a1f5ad9cf0973898-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div><div class="_mediaWrapper_gchzf_2" aria-hidden="true"><img src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/40ffea275cb35cb70b32f9101985cd5820283cad-1800x1800.webp" sizes="100vw" alt="" loading="eager" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></div></div></div></div></div></div><div><div class="_wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class=""><section aria-roledescription="carousel" aria-label="Recursos que te ayudan a crecer" class="_enhancedCarousel_1tep0_1"><div class="grid"><h2 class="h2 _headline_1tep0_6">Recursos que te ayudan a crecer</h2></div><div class="_carousel_1tep0_16" aria-live="polite" id="carousel-3869180928"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Introducción a los segmentos</h3><div class="_bodyCopy_1pjx2_65"><p>Te explicamos qué es un segmento, para qué sirve y cómo se puede crear y editar uno en Klaviyo. También encontrarás ideas para diseñar tu propia estrategia de segmentación.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/getting-started-with-segments"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Introducción a las campañas</h3><div class="_bodyCopy_1pjx2_65"><p>Identifica los tipos de campaña que deberías enviarle a tu audiencia. Luego, aprende a crear, programar y enviar campañas de correo electrónico en Klaviyo.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/getting-started-with-campaigns"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Fórjate una reputación de remitente y mantenla</h3><div class="_bodyCopy_1pjx2_65"><p>Descubre la importancia de la reputación de remitente y lo que puedes hacer para labrarte una buena reputación desde el primer momento.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/strengthen-your-sender-reputation"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Crear objetivos de marketing medibles</h3><div class="_bodyCopy_1pjx2_65"><p>Si quieres medir el éxito, tienes que tener los objetivos de marketing muy claros. Aprende en qué indicadores clave de rendimiento tienes que fijarte, cómo atribuye Klaviyo los ingresos y algunos trucos para medir tu éxito inicial con Klaviyo.</p></div><div class="_graphicButtonContainer_1pjx2_291"><a class="_carouselButton_1pjx2_238 _dark_1pjx2_264" href="https://academy.klaviyo.com/en-us/courses/create-measurable-marketing-goals"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></a></div></div></div></div></div></div><div class="_buttonWrapper_1tep0_136 _wrapper_1h33h_1 mdPaddingTop mdPaddingBottom" style="--wrapper-background-color:var(--color-core-transparent);--wrapper-color:var(--color-core-inherit)"><div class="inlinePadding"><div class="_carouselButtonContainer_1tep0_143" style="--disabled-color-arrow:var(--color-charcoal);--disabled-color-background:rgba(44, 45, 46, 0.10)"><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="left"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button><button class="_carouselButton_xj30b_1 _dark_xj30b_32 _styledCarouselButton_1tep0_39" data-direction="right"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1em"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></div></div></div></section></div></div></div></div></div></div></div><!--astro:end--></astro-island> <script type="module" src="/_astro/DefaultLayout.astro_astro_type_script_index_0_lang.bEEWBlDu.js"></script> </main> <astro-island uid="Z2wh09A" prefix="r11" component-url="/_astro/universal-footer.Ckhk4WWl.js" component-export="UniversalFooter" renderer-url="/_astro/client.CrstduJJ.js" 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class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Productos y funciones principales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a 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class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/es-es/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Aplicaciones e Integraciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novedades</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Academy (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Comunidad (EN)</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Empresa</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Acerca de Klaviyo</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Prensa (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relaciones con inversores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/es/contact-us" 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_type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por
correo electrónico</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Notificaciones push</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing por WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Productos y funciones principales</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/solutions/ai/customer-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://www.klaviyo.com/es/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NUEVO</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formularios web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Plantillas de correo electrónico</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo para</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agencias y socios
tecnológicos (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Desarrolladores (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Minoristas y comercio electrónico (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/restaurants" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurantes (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/wellness" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bienestar (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Herramientas y recursos</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Recursos de marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Casos de estudio</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Por qué Klaviyo</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. sus alternativas (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-mailchimp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Mailchimp (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-brevo" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Brevo (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-salesforce-marketing-cloud" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Salesforce (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/compare/klaviyo-vs-attentive" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo vs. Attentive (EN)</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Explorar más</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://marketplace.klaviyo.com/es-es/" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Aplicaciones e Integraciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Funciones</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/es/whats-new" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Novedades</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/es-es" _type="menuItem" target="_blank"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centro de ayuda</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem" target="_blank"><div><div 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