The Strategic Guide to Marketing Reporting with Performance Metrics - Klaviyo AU
2026-03-10 19:08 Diff
https://www.klaviyo.com/au/solutions/analytics/marketing-reporting

Marketing reports that track email and SMS performance help you measure and improve how well your marketing works by giving you insight into the performance and impact of your marketing efforts.

Marketing metrics are essential for day-to-day campaign optimization, but they represent just one piece of the larger analytics puzzle.

“For email marketers, marketing reporting typically means tracking deliverability, clicks, opens, and bounces,” says Caitlin Rose, manager, SMB customer growth sales at Klaviyo. “For social media marketers, it’s about ROAS, clicks, and ad spend metrics.”

Here are the primary types of reports you find within marketing reporting:

• Campaign performance tracking: Measure email and SMS marketing automated flow and campaign results, including tracking open rates, click rates, and order rates at a high level or by individual message. You can also monitor form submission rates and landing page performance. All of this helps you understand which messages resonate best with your audience, or best with specific segments of your audience.

• Marketing attribution: See which marketing channels drive the most revenue for your brand, and get a basic understanding of customer paths to purchase.

• Marketing ROI measurement: Calculate marketing costs vs. revenue by tracking conversion metrics by channel, which helps you measure campaign profitability, monitor customer acquisition costs, and understand ROAS.

Basic audience insights: View subscriber growth and engagement, track basic list performance metrics, monitor deliverability metrics, and view engagement and conversion metrics by customer segment.