20 added
18 removed
Original
2026-01-01
Modified
2026-03-10
1
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<h3>K:AI Marketing Agent</h3>
1
+
<h3>Shopify Markets support</h3>
2
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<p>K:AI Marketing Agent gets campaigns moving instantly, then keeps optimising on its own-so you spend less time tinkering and more time watching revenue grow.</p>
2
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<p>No more juggling multiple product catalogues. Klaviyo automatically pulls in your localised Shopify Markets data-so customers always see the right language, currency, price, and product links.</p>
3
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<h3>K:AI Customer Agent</h3>
3
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<h3>Social Auto-replies (Instagram)</h3>
4
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<p>When questions go unanswered, sales slip away. K:AI Customer Agent keeps shoppers engaged with real help 24/7 across chat, text, email, and soon WhatsApp-answering questions, recommending products, and clearing roadblocks so more conversations end at checkout.</p>
4
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<p>Make your social following work harder. Turn Instagram engagement into email and SMS subscribers, all without adding tools or slowing down your workflow.</p>
5
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<h3>Omnichannel campaign builder</h3>
5
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<h3>Personalised send time</h3>
6
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<p>Managing campaigns across email, SMS, WhatsApp, and push can get messy. Omnichannel campaign builder puts everything in one place, making it easier to plan, launch, and measure campaigns that actually work together.</p>
6
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<p>Everyone shops on their own schedule, which means timing can make or break a campaign. Personalised send time takes the guesswork out by delivering each message right when customers are most likely to open, click, and buy. Just turn it on, set your sending window, and Klaviyo handles the rest.</p>
7
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<h3>WhatsApp</h3>
7
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<h3>Video for mobile channels</h3>
8
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<p>Your customers are on WhatsApp. Now your brand can be too. With Klaviyo, WhatsApp delivers real-time, personalised messages powered by your data, helping you engage, convert, and build loyalty in one channel seamlessly.</p>
8
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<p>Want to send video? Just upload it and go. Add clips to WhatsApp, MMS, RCS, or mobile push (coming soon), and Klaviyo takes care of everything behind the scenes so your messages feel more personal.</p>
9
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<h3>Customer Hub</h3>
9
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<h3>Omnichannel campaign builder enhancements</h3>
10
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<p>Customer Hub is your brand’s all-in-one self-service destination. Shoppers can track orders, manage subscriptions, start returns, and even get personalised recommendations-without ever leaving your site.</p>
10
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<p>Turn every campaign into a powerhouse. With exit conditions, precision targeting, channel affinity, and cross-channel reporting-all in one place-you can launch smarter, faster, and with more impact.</p>
11
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<h3>Helpdesk</h3>
11
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<h3>State level quiet hours and frequency capping</h3>
12
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<p>Think of Helpdesk as your team’s all-in-one support hub. It pulls in email, chat, SMS, and social-plus all your data from Klaviyo-so agents can jump in with the full picture, solve problems faster, and turn every conversation into a chance to grow.</p>
12
+
<p>Every state has its own SMS rules and now, Klaviyo manages them all for you. Messages are sent only during allowed hours, and daily limits are automatically enforced in states that require them. You get peace of mind and strong performance, all without extra setup.</p>
13
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<h3>MCP server</h3>
13
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<h3>Segments from funnels</h3>
14
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<p>Now your AI can tap directly into Klaviyo. With MCP, you can connect in minutes and start prompting for what you need-whether it’s personalised insights, automated reporting, or even full campaign creation-all powered by your own data.</p>
14
+
<p>Funnels are great at telling you where customers drop off. This update makes it just as easy to do something about it. One click turns any funnel step into a segment you can use immediately-perfect for quick follow-ups or fixing moments in the journey.</p>
15
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<h3>Omnichannel attribution</h3>
15
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<h3>Recognise more shoppers via clicks</h3>
16
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<p>Omnichannel attribution gives you one clear view of what’s driving revenue across Klaviyo and beyond. No double counting, no bias, just real-time insights into the full customer journey so you can optimise every channel with confidence.</p>
16
+
<p>Great personalisation shouldn’t depend on whether or not someone is logged in. If Klaviyo has identified a visitor before, you can now customise their on-site experience instantly, while keeping sensitive details hidden. It’s a simple way to make your site feel more “for them” at scale.</p>
17
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<h3>Data Warehouse Import</h3>
17
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<h3>Coupon retrieval (Customer Agent)</h3>
18
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<p>Valuable insights like CLV and churn risk often get stuck in your warehouse. Data Warehouse Import brings them straight into Klaviyo, ready to power segmentation, flows, and personalisation without extra tools.</p>
18
+
<p>Instead of sending customers searching for a promo code, your Customer Agent can now give them one instantly. Coupon Retrieval pulls the right offer-personalised or not-and drops it straight into the chat, making checkout smoother and preventing unnecessary drop-offs.</p>
19
+
<h3>List and segment-triggered flows re-entry</h3>
20
+
<p>Flows are now smarter about how often someone can enter them. These new settings let you open the door for repeat entries when it makes sense-or tighten restrictions when it doesn’t. It’s a big quality-of-life upgrade for anyone running RFM or other behaviour-based automations.</p>