2025 Klaviyo vs Mailchimp: Compare Email Marketing Platforms - Klaviyo
2026-03-10 23:30 Diff
https://www.klaviyo.com/sg/compare/klaviyo-vs-mailchimp

Over 50K brands hit a ceiling with Mailchimp–and scaled with Klaviyo

Klaviyo helps you start fast and scale with smarter segmentation, omnichannel flows, and proactive AI agents that drive revenue for growing brands.

  • Consolidate customer data, AI, marketing, and service in a single platform

  • Capture every click, order, and chat in unified customer profiles for advanced segmentation

  • Predict behaviour, benchmark, and let AI agents launch, respond, and optimise in real-time

  • Track customer journeys across channels, so you know what drives growth and where to invest

Klaviyo

Mailchimp

Email, SMS, RCS, mobile push, and WhatsApp

No mobile push, RCS, or WhatsApp

Channel affinity and omnichannel 1:1 personalized send time

Weekly launch-ready campaigns from AI Marketing Agent

Omnichannel AI Customer Agent

Native Helpdesk

AI-based product recommendations

Omnichannel, multi-touch attribution

Native product reviews offerings

350+ pre-built integrations

Advanced user identification

Don’t limit your growth. Switch today.

Built for ecommerce, better for ecommerce

We wanted a full overview of the customer, but that wasn’t available in Mailchimp at all.

Sandip Chaudhuri

VP of product marketing, Parts Avatar

Frequently asked questions about Klaviyo and Mailchimp

Comparing Klaviyo to Mailchimp is a little like comparing apples to bananas. Klaviyo is the smarter platform designed for ecommerce marketing; Mailchimp is a legacy email automation service with clunky functionality. While it may be less expensive initially, Mailchimp hits you with hidden fees and add-on costs. With Klaviyo, every plan includes access to the ecommerce tools you need to drive growth.

Visit our pricing page to estimate your monthly cost.