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2026-01-01
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<p><a>Home</a>/<a>AI</a>/</p>
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<p>The Ultimate Guide to AI Marketing for B2C Brands - Klaviyo</p>
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<p>AI IN MARKETING</p>
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<p>AI IN MARKETING</p>
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<p>Supercharge your marketing efforts with creative uses for AI</p>
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<p>Supercharge your marketing efforts with creative uses for AI</p>
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<p>Summary</p>
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<p>Summary</p>
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<h2>Why AI-powered marketing is now the standard for B2C brands</h2>
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<h2>Why AI-powered marketing is now the standard for B2C brands</h2>
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<p>AI is not only helping marketers get better results. It’s also helping them do it at a faster clip.</p>
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<p>AI is not only helping marketers get better results. It’s also helping them do it at a faster clip.</p>
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<p>From automatically turning hoards of raw data into strategic insights, to generating copy, segments, and flows, to running A/B tests and forms display optimisations, AI is transforming marketing as we know it.</p>
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<p>From automatically turning hoards of raw data into strategic insights, to generating copy, segments, and flows, to running A/B tests and forms display optimisations, AI is transforming marketing as we know it.</p>
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<p>But in order for AI to be effective, it needs to be built on top of a strong data foundation.</p>
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<p>But in order for AI to be effective, it needs to be built on top of a strong data foundation.</p>
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<p>If your data provides an incomplete view of the customer-like engagement from only a few channels-AI will make decisions without the full picture. This leads to suboptimal results.</p>
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<p>If your data provides an incomplete view of the customer-like engagement from only a few channels-AI will make decisions without the full picture. This leads to suboptimal results.</p>
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<p>For AI to be effective in marketing, you need a single source of truth for all your customer data, like a<a>B2C CRM</a>that has a<a>built-in customer data platform</a>. AI then acts as the single “brain” that orchestrates timing, audience, channel, and content optimisation. Crucially, this brain needs a feedback loop, directly tying every message sent back to the outcomes you’re trying to drive.</p>
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<p>For AI to be effective in marketing, you need a single source of truth for all your customer data, like a<a>B2C CRM</a>that has a<a>built-in customer data platform</a>. AI then acts as the single “brain” that orchestrates timing, audience, channel, and content optimisation. Crucially, this brain needs a feedback loop, directly tying every message sent back to the outcomes you’re trying to drive.</p>
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<p>In this AI in marketing guide, learn how to build this essential data foundation for effective AI implementation-and significantly exceed your goals, too.</p>
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<p>In this AI in marketing guide, learn how to build this essential data foundation for effective AI implementation-and significantly exceed your goals, too.</p>
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<p>In this Guide:</p>
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<h2>4 measurable benefits of AI in marketing</h2>
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<ul><li><a>Benefits of AI in marketing</a></li>
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<li><a>How AI transforms marketing</a></li>
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<li><a>Building an AI data foundation</a></li>
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<li><a>High-impact AI marketing use cases</a></li>
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<li><a>Getting started with AI marketing</a></li>
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<li><a>Best practices and pitfalls to avoid</a></li>
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</ul><ul><li><a>Benefits of AI in marketing</a></li>
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</ul><h2>4 measurable benefits of AI in marketing</h2>
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<p>In today’s unpredictable economy, B2C brands everywhere are experiencing a squeeze on their margins. But if you can use AI to help your marketing team work faster and more efficiently while also getting more bang for their buck, it’s more than possible to get some of those margins back-even with less budget.</p>
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<p>In today’s unpredictable economy, B2C brands everywhere are experiencing a squeeze on their margins. But if you can use AI to help your marketing team work faster and more efficiently while also getting more bang for their buck, it’s more than possible to get some of those margins back-even with less budget.</p>
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<p>According to our state of B2C marketing report, brands see 4 top benefits from implementing AI tools in marketing and/or customer service:</p>
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<p>According to our state of B2C marketing report, brands see 4 top benefits from implementing AI tools in marketing and/or customer service:</p>
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<ol><li>Enhanced operational efficiency and automation: 33%</li>
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<ol><li>Enhanced operational efficiency and automation: 33%</li>
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<li>Improved KPIs for marketing campaigns: 27%</li>
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<li>Improved KPIs for marketing campaigns: 27%</li>
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<li>Improved data-driven decision-making: 15%</li>
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<li>Improved data-driven decision-making: 15%</li>
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<li>Improved customer experience, including enhanced personalization capabilities: 13%</li>
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<li>Improved customer experience, including enhanced personalization capabilities: 13%</li>
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</ol><p>Let’s dive deeper into each benefit to show you exactly how AI can benefit your marketing program.</p>
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</ol><p>Let’s dive deeper into each benefit to show you exactly how AI can benefit your marketing program.</p>
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<h3>1. Enhanced operational efficiency</h3>
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<h3>1. Enhanced operational efficiency</h3>
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<p>The operational efficiencies that AI enhances the most are time savings, resource allocation, and campaign execution speed. By automating manual, routine tasks and conducting tests and experiments quickly, marketers using AI have more time to spend on the work that matters most: strategy, creative, and execution.</p>
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<p>The operational efficiencies that AI enhances the most are time savings, resource allocation, and campaign execution speed. By automating manual, routine tasks and conducting tests and experiments quickly, marketers using AI have more time to spend on the work that matters most: strategy, creative, and execution.</p>
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<h3>2. Improved marketing KPIs</h3>
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<h3>2. Improved marketing KPIs</h3>
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<p>Some of the<a>marketing KPIs</a>that AI can impact are conversion rates, average order value, and ROI. By powering hyper-personalization, always-on optimization, and smarter targeting, AI helps brands send the right message to the right people at the right time, no matter where they are in the buyer’s journey.</p>
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<p>Some of the<a>marketing KPIs</a>that AI can impact are conversion rates, average order value, and ROI. By powering hyper-personalization, always-on optimization, and smarter targeting, AI helps brands send the right message to the right people at the right time, no matter where they are in the buyer’s journey.</p>
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<h3>3. Data-driven decision making</h3>
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<h3>3. Data-driven decision making</h3>
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<p>Since data is the lifeblood of AI, AI naturally helps B2C brands make data-driven decisions. This leads to far less guesswork and much faster strategic pivots, giving marketers a competitive advantage in their vertical.</p>
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<p>Since data is the lifeblood of AI, AI naturally helps B2C brands make data-driven decisions. This leads to far less guesswork and much faster strategic pivots, giving marketers a competitive advantage in their vertical.</p>
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<h3>4. Better customer experience</h3>
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<h3>4. Better customer experience</h3>
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<p>According to Klaviyo’s<a>future of consumer marketing report</a>, 74% of consumers expect more brands to provide more personalised experiences in 2025-and they feel especially valued when they receive personalised discounts or offers that match their preferences. AI can provide this kind of personalisation in a snap, boosting customer satisfaction, loyalty, and retention.</p>
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<p>According to Klaviyo’s<a>future of consumer marketing report</a>, 74% of consumers expect more brands to provide more personalised experiences in 2025-and they feel especially valued when they receive personalised discounts or offers that match their preferences. AI can provide this kind of personalisation in a snap, boosting customer satisfaction, loyalty, and retention.</p>
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<h2>How AI transforms B2C marketing effectiveness</h2>
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<h2>How AI transforms B2C marketing effectiveness</h2>
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<p>Today, AI can analyze data, create content, and optimize campaigns for you. According to our state of B2C marketing research, B2C marketing teams are currently using AI for:</p>
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<p>Today, AI can analyze data, create content, and optimize campaigns for you. According to our state of B2C marketing research, B2C marketing teams are currently using AI for:</p>
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<ol><li>Email marketing optimization: 50%</li>
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<ol><li>Email marketing optimization: 50%</li>
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<li>Chatbots and AI-driven customer service: 49%</li>
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<li>Chatbots and AI-driven customer service: 49%</li>
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<li>Content creation and automation: 47%</li>
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<li>Content creation and automation: 47%</li>
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<li>Predictive analytics and customer insights: 44%</li>
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<li>Predictive analytics and customer insights: 44%</li>
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<li>Personalization and customer segmentation: 43%</li>
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<li>Personalization and customer segmentation: 43%</li>
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</ol><p>Here’s a closer look at a few of the top ways B2C marketing teams are using AI right now:</p>
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</ol><p>Here’s a closer look at a few of the top ways B2C marketing teams are using AI right now:</p>
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<h3>Pulling strategic insights from data to drive better decisions</h3>
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<h3>Pulling strategic insights from data to drive better decisions</h3>
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<p>Your data is only as valuable as the insights you can pull from it. Fortunately, AI can analyze your data to predict customer behaviour, identify customer trends, and conduct competitive analysis. </p>
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<p>Your data is only as valuable as the insights you can pull from it. Fortunately, AI can analyze your data to predict customer behaviour, identify customer trends, and conduct competitive analysis.</p>
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<p>AI-powered<a>predictive analytics</a>helps marketers: </p>
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<p>AI-powered<a>predictive analytics</a>helps marketers:</p>
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<ul><li>Forecast next order date, customer lifetime value (CLV), and churn risk.</li>
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<ul><li>Forecast next order date, customer lifetime value (CLV), and churn risk.</li>
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<li>Predict the demographics of a customer and the product they’re likely to purchase next just based on their behaviour.</li>
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<li>Predict the demographics of a customer and the product they’re likely to purchase next just based on their behaviour.</li>
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<li>Monitor the engagement and conversion patterns of your segments, flows, and campaigns and automatically make adjustments.</li>
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<li>Monitor the engagement and conversion patterns of your segments, flows, and campaigns and automatically make adjustments.</li>
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<li>Pinpoint the audiences that will respond well to specific product lines.</li>
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<li>Pinpoint the audiences that will respond well to specific product lines.</li>
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<li>Read all the customer reviews and feedback for each of your products and<a>interpret their sentiment</a>.</li>
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<li>Read all the customer reviews and feedback for each of your products and<a>interpret their sentiment</a>.</li>
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</ul><ul><li>Compare your brand’s performance against anonymised<a>industry benchmarks</a>by metric, vertical, and marketing channel.</li>
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<li>Compare your brand’s performance against anonymised<a>industry benchmarks</a>by metric, vertical, and marketing channel.</li>
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<li>Recommend optimisations in real time. </li>
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<li>Recommend optimisations in real time.</li>
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</ul><p>Today’s AI goes far beyond traditional analytics. Instead of just identifying past trends, AI can suggest what to do next. For example:</p>
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</ul><p>Today’s AI goes far beyond traditional analytics. Instead of just identifying past trends, AI can suggest what to do next. For example:</p>
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<ul><li>Use AI to not just predict churn, but to recommend a specific re-engagement flow tailored to that customer’s unique profile.</li>
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<ul><li>Use AI to not just predict churn, but to recommend a specific re-engagement flow tailored to that customer’s unique profile.</li>
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<li>Use AI to show a trend, but then also suggest new content ideas or campaign approaches based on that trend.</li>
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<li>Use AI to show a trend, but then also suggest new content ideas or campaign approaches based on that trend.</li>
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</ul><h3>Creating better marketing content, faster</h3>
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</ul><h3>Creating better marketing content, faster</h3>
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<p>AI will never replace copywriters, but it can help copywriters craft high-performing creative much faster.</p>
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<p>AI will never replace copywriters, but it can help copywriters craft high-performing creative much faster.</p>
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<p><a>AI writing tools</a>can:</p>
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<p><a>AI writing tools</a>can:</p>
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<ul><li>Write multiple variations of subject lines and email body copy based on audience, tone, and campaign goals.</li>
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<ul><li>Write multiple variations of subject lines and email body copy based on audience, tone, and campaign goals.</li>
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<li>Design an entire email based on a single prompt you enter, saving you tons of time.</li>
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<li>Design an entire email based on a single prompt you enter, saving you tons of time.</li>
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<li>Craft promotional and transactional texts and even suggest replies to specific customer texts.</li>
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<li>Craft promotional and transactional texts and even suggest replies to specific customer texts.</li>
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<li>Personalise messaging at scale.</li>
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<li>Personalise messaging at scale.</li>
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</ul><p>With Klaviyo, your AI tools all live within one platform, letting you integrate AI directly into your work, so you don’t have to copy and paste between two tools, use AI that’s vetted and approved (so you don’t risk getting inaccurate results from a rogue AI tool), and have access to an AI that has learned your unique brand voice and grammatical style.</p>
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</ul><p>With Klaviyo, your AI tools all live within one platform, letting you integrate AI directly into your work, so you don’t have to copy and paste between two tools, use AI that’s vetted and approved (so you don’t risk getting inaccurate results from a rogue AI tool), and have access to an AI that has learned your unique brand voice and grammatical style.</p>
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<h3>Automatically optimising performance</h3>
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<h3>Automatically optimising performance</h3>
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<p>AI can adjust your flows and campaigns based on real-time customer behaviour, so it’s continuously working to improve your email and SMS programs. You can get the absolute most out of your marketing budget by:</p>
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<p>AI can adjust your flows and campaigns based on real-time customer behaviour, so it’s continuously working to improve your email and SMS programs. You can get the absolute most out of your marketing budget by:</p>
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<ul><li><a>Automatically A/B testing</a>subject lines, creative, and send times and sending the best version of an email to your subscribers</li>
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<ul><li><a>Automatically A/B testing</a>subject lines, creative, and send times and sending the best version of an email to your subscribers</li>
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<li>Automatically running multivariate tests on your sign-up forms’ timing, design, and incentives</li>
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<li>Automatically running multivariate tests on your sign-up forms’ timing, design, and incentives</li>
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<li>Automatically suppressing sends to disengaged subscribers to protect your sender reputation</li>
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<li>Automatically suppressing sends to disengaged subscribers to protect your sender reputation</li>
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</ul><h2>Why your data foundation matters for AI marketing success</h2>
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</ul><h2>Why your data foundation matters for AI marketing success</h2>
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<p>Good data in, good results out is the motto for AI in marketing. The more data you have on your customers, the more your AI has to work with.</p>
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<p>Good data in, good results out is the motto for AI in marketing. The more data you have on your customers, the more your AI has to work with.</p>
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<p>According to our state of B2C marketing report, marketers understand this, at least in theory: 47% are prioritising AI this year, and 44% are prioritising CRMs. But only 31% are investing in customer data platforms, which means their data is more likely to be siloed. As a result, their AI may not have a full picture of customer relationships.</p>
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<p>According to our state of B2C marketing report, marketers understand this, at least in theory: 47% are prioritising AI this year, and 44% are prioritising CRMs. But only 31% are investing in customer data platforms, which means their data is more likely to be siloed. As a result, their AI may not have a full picture of customer relationships.</p>
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<p>AI’s role isn’t just to execute, it’s to intelligently determine the optimal timing, audience, channel, and content for every interaction. But to do this effectively, the AI “brain” needs a direct feedback loop. Every message sent, every interaction, must be tied back to the desired business outcomes (sign-ups, revenue, engagement). This continuous cycle of data in, action out, and results back in allows the AI to learn, adapt, and constantly improve its performance.</p>
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<p>AI’s role isn’t just to execute, it’s to intelligently determine the optimal timing, audience, channel, and content for every interaction. But to do this effectively, the AI “brain” needs a direct feedback loop. Every message sent, every interaction, must be tied back to the desired business outcomes (sign-ups, revenue, engagement). This continuous cycle of data in, action out, and results back in allows the AI to learn, adapt, and constantly improve its performance.</p>
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<p>Without this unified data foundation and closed-loop feedback, AI is operating with incomplete information, leading to fragmented customer experiences, missed opportunities, and ultimately, a lower return on your AI investments.</p>
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<p>Without this unified data foundation and closed-loop feedback, AI is operating with incomplete information, leading to fragmented customer experiences, missed opportunities, and ultimately, a lower return on your AI investments.</p>
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<p>B2C brands that<a>use AI and a B2C CRM</a>with a built-in CDP can achieve this full picture while driving sign-ups, boosting revenue, and saving a ton of time.</p>
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<p>B2C brands that<a>use AI and a B2C CRM</a>with a built-in CDP can achieve this full picture while driving sign-ups, boosting revenue, and saving a ton of time.</p>
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<h3>Why control and transparency matter just as much as data</h3>
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<h3>Why control and transparency matter just as much as data</h3>
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<p>AI is only as effective as the data it’s built on-but equally important is how that AI behaves once it’s part of your workflow. At Klaviyo, we’ve built our AI systems around 3 core principles designed to earn your trust and deliver real value:</p>
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<p>AI is only as effective as the data it’s built on-but equally important is how that AI behaves once it’s part of your workflow. At Klaviyo, we’ve built our AI systems around 3 core principles designed to earn your trust and deliver real value:</p>
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<ol><li><b></b><b>Transparent and controllable:</b>You’ll always know what our AI is doing-and more importantly, you can tweak it, override it, or turn it off. It’s your data, your brand, and your decisions. Klaviyo AI is never a black box. You stay in control, every step of the way.</li>
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<ol><li><strong>Transparent and controllable:</strong>You’ll always know what our AI is doing-and more importantly, you can tweak it, override it, or turn it off. It’s your data, your brand, and your decisions. Klaviyo AI is never a black box. You stay in control, every step of the way.</li>
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<li><b></b><b>Built-in, not bolted on:</b>Klaviyo AI is embedded across the platform-not a separate interface or toolset you have to learn. That means smarter automation, segmentation, and personalisation are integrated directly into your day-to-day workflows.</li>
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<li><strong>Built-in, not bolted on:</strong>Klaviyo AI is embedded across the platform-not a separate interface or toolset you have to learn. That means smarter automation, segmentation, and personalisation are integrated directly into your day-to-day workflows.</li>
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<li><b></b><b>Ready to work with others:</b>We know you use more than one platform. Klaviyo AI is designed to fit into your broader tech stack and evolve alongside it-not create a walled garden.</li>
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<li><strong>Ready to work with others:</strong>We know you use more than one platform. Klaviyo AI is designed to fit into your broader tech stack and evolve alongside it-not create a walled garden.</li>
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</ol><p>When your data is centralised in a CRM with a built-in CDP, these principles ensure your AI tools are not only powerful, but also responsible, predictable, and aligned with your brand. It’s how we make AI work<i>for</i>marketers, not the other way around.</p>
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</ol><p>When your data is centralised in a CRM with a built-in CDP, these principles ensure your AI tools are not only powerful, but also responsible, predictable, and aligned with your brand. It’s how we make AI work<em>for</em>marketers, not the other way around.</p>
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<h2>8 high-impact AI marketing use cases you should implement now</h2>
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<h2>8 high-impact AI marketing use cases you should implement now</h2>
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<p>Here are 8 ways AI can transform your marketing efforts.</p>
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<p>Here are 8 ways AI can transform your marketing efforts.</p>
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<h3>1. Advanced customer segmentation</h3>
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<h3>1. Advanced customer segmentation</h3>
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<p>AI can create<a>dynamic segments</a>that automatically update based on people’s purchase behaviour, website activity, email and SMS engagement, form submissions, and the product reviews they leave.</p>
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<p>AI can create<a>dynamic segments</a>that automatically update based on people’s purchase behaviour, website activity, email and SMS engagement, form submissions, and the product reviews they leave.</p>
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<p>You can also use AI as a starting point to<a>build new segments</a>and help you further refine them through historical data, real-time behaviour, and predictive analytics.</p>
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<p>You can also use AI as a starting point to<a>build new segments</a>and help you further refine them through historical data, real-time behaviour, and predictive analytics.</p>
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<p>Luxury home goods brand<a>Saranoni</a>uses Klaviyo AI to automatically create zip code-based segments for location-specific messaging. They use<a>Segments AI</a>to generate segments from a text prompt, saving upwards of<a>10 minutes per segment</a>.</p>
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<p>Luxury home goods brand<a>Saranoni</a>uses Klaviyo AI to automatically create zip code-based segments for location-specific messaging. They use<a>Segments AI</a>to generate segments from a text prompt, saving upwards of<a>10 minutes per segment</a>.</p>
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<h3>2. Automated flows</h3>
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<h3>2. Automated flows</h3>
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<p>It can be challenging (and time consuming) to create automated flows for SMS and email, from building out the structure, to identifying who they go out to, to monitoring ongoing performance.</p>
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<p>It can be challenging (and time consuming) to create automated flows for SMS and email, from building out the structure, to identifying who they go out to, to monitoring ongoing performance.</p>
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<p><a>Flows AI</a>uses conversational prompting to quickly build out exactly what you’re looking for and design the sequence in minutes. For example, you can ask for:</p>
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<p><a>Flows AI</a>uses conversational prompting to quickly build out exactly what you’re looking for and design the sequence in minutes. For example, you can ask for:</p>
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<ul><li>“An abandoned cart VIP email flow”</li>
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<ul><li>“An abandoned cart VIP email flow”</li>
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<li>“A multi-channel product recommendation flow”</li>
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<li>“A multi-channel product recommendation flow”</li>
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<li>“A multi-channel browse abandonment flow”</li>
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<li>“A multi-channel browse abandonment flow”</li>
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</ul><p>Then, AI can use real-time behavioural data, predictive analytics, and feedback loops to ensure the messages triggered in all your flows go out to the right person, at the right moment, and for the right reason. If you have a CDP, AI can see each of your customers’ interactions across all channels and adjust these flows to avoid over-messaging anybody.</p>
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</ul><p>Then, AI can use real-time behavioural data, predictive analytics, and feedback loops to ensure the messages triggered in all your flows go out to the right person, at the right moment, and for the right reason. If you have a CDP, AI can see each of your customers’ interactions across all channels and adjust these flows to avoid over-messaging anybody.</p>
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<p>Finally, you can use<a>AI-powered auto-monitoring</a>to watch for any significant changes in key metrics, so you can truly set it and forget it without worry.</p>
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<p>Finally, you can use<a>AI-powered auto-monitoring</a>to watch for any significant changes in key metrics, so you can truly set it and forget it without worry.</p>
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<p>Water filter brand<a>Lifestraw</a>uses Flows AI to build out new, integration-triggered Klaviyo flows, like subscription confirmation flows. After inputting a simple sentence about the flow, “Flows AI just built the flow structure for me,” says Eugenia Martin, head of DTC sales at Lifestraw-and it saved her<a>40 minutes of work</a>, she estimates. “That was pretty amazing.”</p>
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<p>Water filter brand<a>Lifestraw</a>uses Flows AI to build out new, integration-triggered Klaviyo flows, like subscription confirmation flows. After inputting a simple sentence about the flow, “Flows AI just built the flow structure for me,” says Eugenia Martin, head of DTC sales at Lifestraw-and it saved her<a>40 minutes of work</a>, she estimates. “That was pretty amazing.”</p>
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<h3>3. AI-powered content creation</h3>
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<h3>3. AI-powered content creation</h3>
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<p>As we mentioned earlier, AI can automatically generate email and SMS content and replies to customer reviews. It can even help you write product descriptions and social media content.</p>
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<p>As we mentioned earlier, AI can automatically generate email and SMS content and replies to customer reviews. It can even help you write product descriptions and social media content.</p>
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<p><a>Proozy</a>, a B2C brand that offers deep discounts on pro-caliber sports apparel and athletic gear, uses Klaviyo AI to save time and energy writing subject lines for their 7 daily segmented email campaigns and copy for their 1-2 daily SMS messages.</p>
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<p><a>Proozy</a>, a B2C brand that offers deep discounts on pro-caliber sports apparel and athletic gear, uses Klaviyo AI to save time and energy writing subject lines for their 7 daily segmented email campaigns and copy for their 1-2 daily SMS messages.</p>
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<p>Using<a>AI-generated subject lines</a>and<a>SMS messages</a>, the Proozy team saves 5 minutes per subject line and 10 minutes per SMS message-which adds up to about<a>45 minutes of time savings</a>per day. Klaviyo’s SMS AI offers 3 unique copy options per prompt, so Proozy keeps their SMS copy fresh, even when their content isn’t.</p>
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<p>Using<a>AI-generated subject lines</a>and<a>SMS messages</a>, the Proozy team saves 5 minutes per subject line and 10 minutes per SMS message-which adds up to about<a>45 minutes of time savings</a>per day. Klaviyo’s SMS AI offers 3 unique copy options per prompt, so Proozy keeps their SMS copy fresh, even when their content isn’t.</p>
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<h3>4. Personalised customer experiences</h3>
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<h3>4. Personalised customer experiences</h3>
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<p>With AI-powered personalization, you can create the ultimate<a>customer experience</a>by:</p>
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<p>With AI-powered personalization, you can create the ultimate<a>customer experience</a>by:</p>
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<ul><li>Sending individual<a>product recommendations</a>based on past purchase behaviour and current website activity</li>
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<ul><li>Sending individual<a>product recommendations</a>based on past purchase behaviour and current website activity</li>
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<li>Dynamically tailoring campaigns to subscribers based on what will perform best for them</li>
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<li>Dynamically tailoring campaigns to subscribers based on what will perform best for them</li>
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<li>Using predictive analytics like next order date, CLV, and churn risk to personalise offers based on what they’re most likely to do next</li>
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<li>Using predictive analytics like next order date, CLV, and churn risk to personalise offers based on what they’re most likely to do next</li>
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</ul><p><a>The Willow Tree Boutique</a>, a women’s clothing boutique with multiple storefronts, an online shop, and a free mobile live-selling app, used Klaviyo’s predictive analytics to tap in to their purchase history data. They started sending campaigns to new segments like customers whose AI-predicted next purchase date was in the last or next 30 days, or those who tend to purchase every 60 days.</p>
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</ul><p><a>The Willow Tree Boutique</a>, a women’s clothing boutique with multiple storefronts, an online shop, and a free mobile live-selling app, used Klaviyo’s predictive analytics to tap in to their purchase history data. They started sending campaigns to new segments like customers whose AI-predicted next purchase date was in the last or next 30 days, or those who tend to purchase every 60 days.</p>
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<p>The team also used predictive analytics segments to highlight luxury items to bigger spenders-customers with a predicted CLV over $500, or an average order value over $150. It worked: in their first 6 months using predictive analytics, email campaign<a>revenue grew 53.1% HoH</a>.</p>
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<p>The team also used predictive analytics segments to highlight luxury items to bigger spenders-customers with a predicted CLV over $500, or an average order value over $150. It worked: in their first 6 months using predictive analytics, email campaign<a>revenue grew 53.1% HoH</a>.</p>
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<h3>5. AI-driven customer review management</h3>
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<h3>5. AI-driven customer review management</h3>
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<p>AI can help you build up your reputation while improving the customer experience. With automated, customized review follow-up and two-way SMS communication, marketing and service teams can:</p>
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<p>AI can help you build up your reputation while improving the customer experience. With automated, customized review follow-up and two-way SMS communication, marketing and service teams can:</p>
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<ul><li><a>Respond to customer reviews</a>.</li>
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<ul><li><a>Respond to customer reviews</a>.</li>
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<li>Generate c<a>ustomer review headlines</a>.</li>
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<li>Generate c<a>ustomer review headlines</a>.</li>
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<li>Handle questions about discounts, sizing, and shipping timelines by<a>auto-responding to texts</a>.</li>
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<li>Handle questions about discounts, sizing, and shipping timelines by<a>auto-responding to texts</a>.</li>
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</ul><h3>6. AI-driven customer service</h3>
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</ul><h3>6. AI-driven customer service</h3>
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<p>Customer expectations for speed, accuracy, and personalisation are higher than ever-and AI can help your service team rise to the challenge. With Klaviyo’s AI Shopping Agent, your brand experience becomes more contextual across the entire customer journey.</p>
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<p>Customer expectations for speed, accuracy, and personalisation are higher than ever-and AI can help your service team rise to the challenge. With Klaviyo’s AI Shopping Agent, your brand experience becomes more contextual across the entire customer journey.</p>
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<p>By leveraging all your customer data in real time, Klaviyo’s Shopping Agent can:</p>
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<p>By leveraging all your customer data in real time, Klaviyo’s Shopping Agent can:</p>
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<ul><li><b></b><b>Personalise every response</b>based on purchase history, browsing behaviour, and engagement patterns-ensuring each customer feels known and valued.</li>
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<ul><li><strong>Personalise every response</strong>based on purchase history, browsing behaviour, and engagement patterns-ensuring each customer feels known and valued.</li>
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<li><b></b><b>Automate pre-sales and post-purchase interactions</b>, so customers get answers to questions about sizing, shipping, subscriptions, returns, and more without waiting for a human to respond.</li>
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<li><strong>Automate pre-sales and post-purchase interactions</strong>, so customers get answers to questions about sizing, shipping, subscriptions, returns, and more without waiting for a human to respond.</li>
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<li><b></b><b>Accelerate ticket resolution</b>by detecting high-priority issues or VIP customers and routing them to live agents when human support is needed.</li>
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<li><strong>Accelerate ticket resolution</strong>by detecting high-priority issues or VIP customers and routing them to live agents when human support is needed.</li>
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<li><b></b><b>Empower your support team</b>with AI copilots that surface suggested replies and next-best actions directly within the service workflow-reducing resolution time and improving consistency.</li>
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<li><strong>Empower your support team</strong>with AI copilots that surface suggested replies and next-best actions directly within the service workflow-reducing resolution time and improving consistency.</li>
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</ul><p>What makes Klaviyo different? Our agentic AI isn’t a disconnected chatbot-it’s built into the same platform that powers your marketing, so your brand voice and customer data stay unified across every touchpoint.</p>
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</ul><p>What makes Klaviyo different? Our agentic AI isn’t a disconnected chatbot-it’s built into the same platform that powers your marketing, so your brand voice and customer data stay unified across every touchpoint.</p>
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<p>As AI continues to evolve from assistance to autonomy, Klaviyo’s goal is simple: to help your brand deliver helpful, human, and proactive service-at scale.</p>
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<p>As AI continues to evolve from assistance to autonomy, Klaviyo’s goal is simple: to help your brand deliver helpful, human, and proactive service-at scale.</p>
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<h3>7. Predictive analytics and forecasting</h3>
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<h3>7. Predictive analytics and forecasting</h3>
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<p>As we mentioned earlier, predictive analytics can forecast things like CLV, churn risk, and when a customer is likely to place their next order. With access to real-time analytics, you can send smarter messages to reach audiences when they’re most likely to open them.</p>
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<p>As we mentioned earlier, predictive analytics can forecast things like CLV, churn risk, and when a customer is likely to place their next order. With access to real-time analytics, you can send smarter messages to reach audiences when they’re most likely to open them.</p>
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<p><a>Every Man Jack</a>, a men’s grooming brand, uses Klaviyo’s predictive analytics to send campaigns to subscribers based on their predicted next order date, predicted lifetime value, and more.<a>12.4% of the brand’s Klaviyo-attributed revenue</a>came from predictive analytics segments in just 90 days.</p>
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<p><a>Every Man Jack</a>, a men’s grooming brand, uses Klaviyo’s predictive analytics to send campaigns to subscribers based on their predicted next order date, predicted lifetime value, and more.<a>12.4% of the brand’s Klaviyo-attributed revenue</a>came from predictive analytics segments in just 90 days.</p>
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<p>“I trust and value Klaviyo AI because it saves me time, it helps me leverage our customer data to personalise our email timing and strategies, and most importantly, I maintain complete control over how and when it’s used,” says Troy Petrunoff, senior retention marketing manager at Every Man Jack.</p>
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<p>“I trust and value Klaviyo AI because it saves me time, it helps me leverage our customer data to personalise our email timing and strategies, and most importantly, I maintain complete control over how and when it’s used,” says Troy Petrunoff, senior retention marketing manager at Every Man Jack.</p>
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<h3>8. Automatic optimisation</h3>
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<h3>8. Automatic optimisation</h3>
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<p>Autonomous AI, also known as self-optimising AI, runs on autopilot, creating tailored experiences for each individual customer. It continuously learns, adapts, and refines strategies for the best outcomes-in a fraction of the time.</p>
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<p>Autonomous AI, also known as self-optimising AI, runs on autopilot, creating tailored experiences for each individual customer. It continuously learns, adapts, and refines strategies for the best outcomes-in a fraction of the time.</p>
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<p>Here are a few ways self-optimising AI can improve your marketing:</p>
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<p>Here are a few ways self-optimising AI can improve your marketing:</p>
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<ul><li><b></b><a><b>Reputation repair</b></a><b>:</b>Automatically suppress unengaged contacts to improve deliverability and engagement.</li>
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<ul><li><strong><a>Reputation repair</a>:</strong>Automatically suppress unengaged contacts to improve deliverability and engagement.</li>
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<li><b></b><a><b>Auto monitoring</b></a><b>:</b>Get alerts if there are drops in key metrics, like the number of times a flow is triggered, the number of messages sent in a flow, or deliverability rates.</li>
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<li><strong><a>Auto monitoring</a>:</strong>Get alerts if there are drops in key metrics, like the number of times a flow is triggered, the number of messages sent in a flow, or deliverability rates.</li>
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<li><b></b><a><b>A/B testing</b></a><b>:</b>Automatically find the winning subject line, offer, CTA, send time, and more for your content.</li>
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<li><strong><a>A/B testing</a>:</strong>Automatically find the winning subject line, offer, CTA, send time, and more for your content.</li>
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<li><b></b><a><b>Personalised campaigns</b></a><b>:</b>Use AI to search for patterns among the test recipients who interact with each variation, then send the rest of the recipients their most likely preferred variation after the test is over. </li>
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<li><strong><a>Personalised campaigns</a>:</strong>Use AI to search for patterns among the test recipients who interact with each variation, then send the rest of the recipients their most likely preferred variation after the test is over.</li>
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<li><b></b><a><b>Forms display optimisation</b></a><b>:</b>Show web forms at the time when visitors are most likely to engage and sign up.</li>
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<li><strong><a>Forms display optimisation</a>:</strong>Show web forms at the time when visitors are most likely to engage and sign up.</li>
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<li><b></b><a><b>Smart Send Time</b></a><b>:</b>Time emails based on when your audience is most likely to open and click them.</li>
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<li><strong><a>Smart Send Time</a>:</strong>Time emails based on when your audience is most likely to open and click them.</li>
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</ul><p><a>Tata Harper</a>, a pioneering plant-based skincare brand, used Klaviyo AI to test 20 variations on placement and timing across their desktop and mobile sign-up pop-ups, all AI-generated based on their brand’s performance data. Before, the process was manual, and the team could only test 2 variations at a time.</p>
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</ul><p><a>Tata Harper</a>, a pioneering plant-based skincare brand, used Klaviyo AI to test 20 variations on placement and timing across their desktop and mobile sign-up pop-ups, all AI-generated based on their brand’s performance data. Before, the process was manual, and the team could only test 2 variations at a time.</p>
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<p>In the 30 days after the winning versions went live,<a>submissions for both forms jumped 65%+</a>from the 30 days prior to testing.</p>
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<p>In the 30 days after the winning versions went live,<a>submissions for both forms jumped 65%+</a>from the 30 days prior to testing.</p>
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<h2>How to get started with AI in marketing</h2>
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<h2>How to get started with AI in marketing</h2>
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<h3>Step 1: Audit your current marketing stack</h3>
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<h3>Step 1: Audit your current marketing stack</h3>
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<p>To identify the AI-ready tools in your current marketing stack, make sure they:</p>
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<p>To identify the AI-ready tools in your current marketing stack, make sure they:</p>
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<ul><li>Collect<a>first- and zero-party data</a>.</li>
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<ul><li>Collect<a>first- and zero-party data</a>.</li>
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<li>Integrate natively with the key platforms in your marketing stack.</li>
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<li>Integrate natively with the key platforms in your marketing stack.</li>
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<li>Use data to personalize, optimize, and automate at scale.</li>
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<li>Use data to personalize, optimize, and automate at scale.</li>
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</ul><p>Then, flag the tools that need a more AI-ready substitute. You’ll replace them in the next step.</p>
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</ul><p>Then, flag the tools that need a more AI-ready substitute. You’ll replace them in the next step.</p>
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<h3>Step 2: Choose the right AI marketing tools</h3>
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<h3>Step 2: Choose the right AI marketing tools</h3>
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<p>Just like the AI-ready tools already in your current marketing stack, you want your new<a>AI marketing tools</a>to:</p>
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<p>Just like the AI-ready tools already in your current marketing stack, you want your new<a>AI marketing tools</a>to:</p>
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<ul><li>Leverage first and zero-party data.</li>
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<ul><li>Leverage first and zero-party data.</li>
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<li>Integrate natively with the key platforms in your stack.</li>
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<li>Integrate natively with the key platforms in your stack.</li>
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<li>Use data to personalise, optimise, and automate at scale.</li>
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<li>Use data to personalise, optimise, and automate at scale.</li>
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</ul><h3>Step 3: Prioritise use cases based on business impact</h3>
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</ul><h3>Step 3: Prioritise use cases based on business impact</h3>
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<p>To assess which use cases you should use AI for, prioritise the ones that drive the most conversions and retention but require the lowest amount of technical set-up, such as:</p>
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<p>To assess which use cases you should use AI for, prioritise the ones that drive the most conversions and retention but require the lowest amount of technical set-up, such as:</p>
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<ul><li>Generating subject lines and copy</li>
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<ul><li>Generating subject lines and copy</li>
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<li>Building segments</li>
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<li>Building segments</li>
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<li>Optimising forms display</li>
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<li>Optimising forms display</li>
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<li>Smart A/B testing</li>
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<li>Smart A/B testing</li>
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<li>Smart send times</li>
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<li>Smart send times</li>
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</ul><p>This way, you can see results fast. Think about ways to increase the<a>ROI of marketing campaigns</a>to pinpoint the AI use cases that will have the highest impact for your brand.</p>
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</ul><p>This way, you can see results fast. Think about ways to increase the<a>ROI of marketing campaigns</a>to pinpoint the AI use cases that will have the highest impact for your brand.</p>
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<h3>Step 4: Implement and test</h3>
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<h3>Step 4: Implement and test</h3>
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<p>Once you implement your high-impact, low-lift AI use cases, make sure to A/B test them against the results you were getting prior to implementing AI and the goals of each campaign they’re associated with. Don’t forget to run the test on a sample size that is big enough to achieve statistical significance.</p>
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<p>Once you implement your high-impact, low-lift AI use cases, make sure to A/B test them against the results you were getting prior to implementing AI and the goals of each campaign they’re associated with. Don’t forget to run the test on a sample size that is big enough to achieve statistical significance.</p>
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<h3>Step 5: Scale successful initiatives</h3>
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<h3>Step 5: Scale successful initiatives</h3>
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<p>After you analyze the results of your A/B tests and iterate your AI use cases, consider scaling your AI marketing efforts by:</p>
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<p>After you analyze the results of your A/B tests and iterate your AI use cases, consider scaling your AI marketing efforts by:</p>
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<ul><li>Implementing AI in your SMS if you started out with email, or vice versa</li>
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<ul><li>Implementing AI in your SMS if you started out with email, or vice versa</li>
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<li>Building flows and segments based on predictive analytics</li>
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<li>Building flows and segments based on predictive analytics</li>
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<li>Experimenting with AI sales agents and service copilots on the support side of your business</li>
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<li>Experimenting with AI sales agents and service copilots on the support side of your business</li>
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</ul><h3>Step 6: Leverage agentic AI tools to scale, now</h3>
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</ul><h3>Step 6: Leverage agentic AI tools to scale, now</h3>
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<p>You don’t just need AI assistance. You need AI to act. Look for ways to use agentic AI, like Klaviyo’s Shopping Agent, which goes beyond automation to execute tasks across the customer lifecycle on your behalf.</p>
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<p>You don’t just need AI assistance. You need AI to act. Look for ways to use agentic AI, like Klaviyo’s Shopping Agent, which goes beyond automation to execute tasks across the customer lifecycle on your behalf.</p>
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<p>The key to unlocking this capability? Klaviyo Customer Hub. Customer Hub is the centralised relationship layer in Klaviyo’s B2C CRM. It unifies real-time behavioral data, past purchases, preferences, and service history into a single, actionable customer profile. This unified view powers agentic AI tools like Klaviyo’s Shopping Agent, enabling AI to scale your efforts without sacrificing personalisation.</p>
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<p>The key to unlocking this capability? Klaviyo Customer Hub. Customer Hub is the centralised relationship layer in Klaviyo’s B2C CRM. It unifies real-time behavioral data, past purchases, preferences, and service history into a single, actionable customer profile. This unified view powers agentic AI tools like Klaviyo’s Shopping Agent, enabling AI to scale your efforts without sacrificing personalisation.</p>
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<p>With Customer Hub as your foundation, you can:</p>
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<p>With Customer Hub as your foundation, you can:</p>
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<ul><li><b></b><b>Activate Shopping Agent</b>to answer customer questions in real time, recommend products, and even take action-like managing returns or subscriptions-autonomously.</li>
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<ul><li><strong>Activate Shopping Agent</strong>to answer customer questions in real time, recommend products, and even take action-like managing returns or subscriptions-autonomously.</li>
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<li><b></b><b>Deliver contextual, seamless support</b>by blending marketing and service data into every interaction.</li>
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<li><strong>Deliver contextual, seamless support</strong>by blending marketing and service data into every interaction.</li>
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<li><b></b><b>Make smarter AI decisions</b>by giving agents access to every signal-across channels, campaigns, and customer service moments.</li>
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<li><strong>Make smarter AI decisions</strong>by giving agents access to every signal-across channels, campaigns, and customer service moments.</li>
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</ul><p>Agentic AI isn’t a future feature-it’s here. And with Customer Hub, you can start scaling human-like experiences across every touchpoint today.</p>
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</ul><p>Agentic AI isn’t a future feature-it’s here. And with Customer Hub, you can start scaling human-like experiences across every touchpoint today.</p>
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<h2>AI marketing best practices and pitfalls to avoid</h2>
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<h2>AI marketing best practices and pitfalls to avoid</h2>
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<p>AI obviously has its strengths, but if you move too fast or don’t have the proper guidelines in place, it can do more harm than good.</p>
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<p>AI obviously has its strengths, but if you move too fast or don’t have the proper guidelines in place, it can do more harm than good.</p>
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<h3>Best practices for AI marketing</h3>
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<h3>Best practices for AI marketing</h3>
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<ul><li>Unify and clean your customer data before you implement the high-impact, low-effort use cases we mentioned above.</li>
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<ul><li>Unify and clean your customer data before you implement the high-impact, low-effort use cases we mentioned above.</li>
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<li>A/B test AI marketing projects and iterate on them over time.</li>
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<li>A/B test AI marketing projects and iterate on them over time.</li>
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<li>Manually double-check all your A/B tests and have actual people make adjustments to them regularly.</li>
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<li>Manually double-check all your A/B tests and have actual people make adjustments to them regularly.</li>
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</ul><h3>Common AI marketing pitfalls</h3>
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</ul><h3>Common AI marketing pitfalls</h3>
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<ul><li>Over-relying on AI, without manual fact-checking and testing</li>
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<ul><li>Over-relying on AI, without manual fact-checking and testing</li>
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<li>Using poor-quality data</li>
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<li>Using poor-quality data</li>
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<li>Poor integration between systems</li>
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<li>Poor integration between systems</li>
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<li>Ignoring ethical considerations</li>
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<li>Ignoring ethical considerations</li>
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<li>Using AI to tap into customer data in an intrusive or exploitative way</li>
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<li>Using AI to tap into customer data in an intrusive or exploitative way</li>
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</ul><h2>Why Klaviyo AI? Scale, data, and architecture</h2>
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</ul><h2>Why Klaviyo AI? Scale, data, and architecture</h2>
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<p>AI-driven marketing can produce better results at a faster clip by taking care of personalisation, optimisation, and automation for you. When you use AI-driven customer service that feels helpful, human, and proactive, your customers will not only receive exactly what they want from your brand-they’ll also get it faster than they can say “AI.”</p>
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<p>AI-driven marketing can produce better results at a faster clip by taking care of personalisation, optimisation, and automation for you. When you use AI-driven customer service that feels helpful, human, and proactive, your customers will not only receive exactly what they want from your brand-they’ll also get it faster than they can say “AI.”</p>
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<p>The foundation for successful AI marketing is an all-in-one<a>B2C CRM</a>that brings together marketing, service, and analytics, powered by a customer data platform. With Klaviyo, you get built-in AI that’s designed to make your life easier-and that gets smarter every day.</p>
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<p>The foundation for successful AI marketing is an all-in-one<a>B2C CRM</a>that brings together marketing, service, and analytics, powered by a customer data platform. With Klaviyo, you get built-in AI that’s designed to make your life easier-and that gets smarter every day.</p>
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<p>Klaviyo isn’t just another marketing platform with AI layered on top. It’s a full-stack marketing and service engine powered by one of the most robust data infrastructures in the industry:</p>
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<p>Klaviyo isn’t just another marketing platform with AI layered on top. It’s a full-stack marketing and service engine powered by one of the most robust data infrastructures in the industry:</p>
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<ul><li>7.3 billion+ consumer profiles</li>
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<ul><li>7.3 billion+ consumer profiles</li>
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<li>730 billion+ events processed annually</li>
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<li>730 billion+ events processed annually</li>
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<li>$150 billion+ in all-time Klaviyo-attributed value</li>
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<li>$150 billion+ in all-time Klaviyo-attributed value</li>
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<li>169,000+ customers contributing to real-world training signals</li>
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<li>169,000+ customers contributing to real-world training signals</li>
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</ul><p>Under the hood,<a>Klaviyo AI</a>runs on a multi-model architecture that blends homegrown machine learning models, open-source AI, and large language models (LLMs). This approach gives Klaviyo the flexibility to optimize across a wide range of use cases while maintaining high standards of speed, accuracy, and personalization.</p>
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</ul><p>Under the hood,<a>Klaviyo AI</a>runs on a multi-model architecture that blends homegrown machine learning models, open-source AI, and large language models (LLMs). This approach gives Klaviyo the flexibility to optimize across a wide range of use cases while maintaining high standards of speed, accuracy, and personalization.</p>
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<p>Combined with streaming data architecture and lifetime data retention, Klaviyo AI doesn’t just guess-it adapts in real time, scales intelligently, and stays fully aligned with your brand’s goals.</p>
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<p>Combined with streaming data architecture and lifetime data retention, Klaviyo AI doesn’t just guess-it adapts in real time, scales intelligently, and stays fully aligned with your brand’s goals.</p>
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<h3>Ready to turn your marketing ideas into results?</h3>
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<h3>Ready to turn your marketing ideas into results?</h3>
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<p>Explore 16+ Klaviyo AI features for marketers.</p>
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<p>Explore 16+ Klaviyo AI features for marketers.</p>
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<h3>See how leading B2C brands use AI in marketing</h3>
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<h3>See how leading B2C brands use AI in marketing</h3>
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<p>From predictive analytics to generative AI content, AI is boosting results for marketing teams.</p>
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<p>From predictive analytics to generative AI content, AI is boosting results for marketing teams.</p>
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<h3>Use AI to create winning emails, faster</h3>
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<h3>Use AI to create winning emails, faster</h3>
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<p>With Klaviyo AI, you can type the goals of your campaign, and let the editor create on-brand content for you.</p>
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<p>With Klaviyo AI, you can type the goals of your campaign, and let the editor create on-brand content for you.</p>
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<h2>Klaviyo B2C CRM comes with built-in AI features designed for marketers.</h2>
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<h2>Klaviyo B2C CRM comes with built-in AI features designed for marketers.</h2>
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