Omnichannel Campaigns: How to Plan Personalised Cross-Channel Journeys - Klaviyo SG
2026-03-10 14:49 Diff

Drive higher conversions, reduce wasted spend, and deliver customer experiences that feel like one continuous conversation. With Klaviyo, you can:

– Engage across the full journey. Orchestrate messages from awareness to retention using one platform. Whether you want to send an email, a text message, a WhatsApp message, send a message in-app, or all of the above, you can use an omnichannel campaign builder to visualise and optimise an omnichannel journey that enhances the customer experience and drives more revenue.

– Adapt in real time. Let AI identify the right channels based on each individual’s engagement patterns so you can quickly personalise the customer experience at scale.

– Eliminate channel silos. Design campaigns that span email, SMS, push, WhatsApp, and more.

– Boost campaign ROI. Optimise message frequency, avoid message overlap or fatigue, and target high-value segments quickly and easily. Use AI to predict churn, identify new segments, and even write copy to A/B test so every send has greater impact.

– Improve team efficiency. Plan and launch coordinated campaigns without jumping between tools. Understand exactly how your omnichannel journey is performing with omnichannel analytics that tell the full story––not just the story of an individual channel’s impact. And leverage AI to cross more tedious tasks off the to-do list, while your team focuses on high-level strategy that improves the customer experience.