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Original
2026-01-01
Modified
2026-03-10
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<p>Klaviyo Analytics</p>
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<h2><strong>Reveal your best moves with performance and customer analytics</strong></h2>
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<p>Tap into bigger opportunities with streamlined marketing and customer insights that keep you in the know.</p>
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<h3>Stay on top of performance</h3>
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<h3>Stay on top of performance</h3>
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<p>Effortlessly track your impact and keep the pulse on your business with clear, reliable reporting.</p>
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<p>Effortlessly track your impact and keep the pulse on your business with clear, reliable reporting.</p>
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<h3>Automate more meaningful moments</h3>
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<h3>Automate more meaningful moments</h3>
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<p>Build relationships at scale with personalized insights, product recommendations, and predictions.</p>
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<p>Build relationships at scale with personalized insights, product recommendations, and predictions.</p>
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<h3>Understand the full customer experience</h3>
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<h3>Understand the full customer experience</h3>
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<p>Uncover trends and hone your strategy by connecting the dots between every interaction.</p>
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<p>Uncover trends and hone your strategy by connecting the dots between every interaction.</p>
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<h3>Think two steps ahead</h3>
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<h3>Think two steps ahead</h3>
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<p>Map out your next moves with personalized benchmarks, testing, and recommendations.</p>
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<p>Map out your next moves with personalized benchmarks, testing, and recommendations.</p>
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<p>intuitive reporting</p>
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<h2>Keep powerful customer insights in sight</h2>
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<p>Track your performance and easily share results with intuitive reporting at your fingertips.</p>
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<ul><li>Answer key questions at a glance with pre-built dashboards.</li>
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<li>Take a deeper dive into campaigns, flows, product performance, and more with custom reports.</li>
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<li>Get clear insight into your marketing impact across touchpoints, with flexible attribution settings that apply retroactively.</li>
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</ul><p>smarter personalization</p>
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<h2>Automate pitch-perfect experiences at scale</h2>
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<p>Send the right message every time with deep personalization, purchase insights, and<a>predictive analytics</a>.</p>
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<ul><li>Identify your best customers and biggest churn risks with customized recency, frequency, and monetary value (RFM) analysis.</li>
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<li>Personalize product recommendations and cross-sell at the perfect time with actionable insights.</li>
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<li>Forecast what’s next with help from predictive analytics and Klaviyo AI.</li>
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</ul><h3>Beekman 1802 grows BFCM email revenue 74% YoY with Klaviyo</h3>
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<h3>Weee! launches flows 2x faster after switching to Klaviyo</h3>
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<h3>2xist sees 56.1x platform ROI in first quarter with Klaviyo Data Platform</h3>
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<p>Seamless experiences</p>
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<h2>Create the smoothest customer journey for every shopper</h2>
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<p>Measure and manage the full customer experience across every interaction: marketing,<a>customer service</a>, and beyond.</p>
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<ul><li>Discover what’s driving purchase behavior with advanced tools like funnel and cohort analyses, and multi-touch attribution.</li>
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<li>Track every shopper’s on-site behavior, conversions, and<a>Customer Hub</a>checkouts, all in one place.</li>
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<li>Keep your customers happy-and coming back-with guidance from Review Sentiment AI.</li>
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</ul><p>Data-driven guidance</p>
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<h2>Turn insights into action</h2>
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<p>Peer insights, testing, and tailored recommendations help you continuously hone your strategy for the biggest payoff.</p>
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<ul><li>Uncover opportunities with<a>personalized benchmarks</a>that show how your metrics stack up against peer brands.</li>
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<li>Fine-tune tactics through iteration, AI-driven A/B testing, and global holdout groups.</li>
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<li>Get personalized recommendations on best practices for marketing, deliverability, and targeting.</li>
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</ul><h2>Upgrade to our advanced Marketing Analytics features</h2>
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<p>Every<a>Klaviyo Marketing</a>plan includes powerful analytics tools from day one. But if you’re ready to get the most from your data, then it’s time to check out all the ways you can grow with advanced customer and product insights.</p>
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<h3>How to analyze performance</h3>
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<p>Jumpstart your reporting strategy in under an hour by taking this on-demand course.</p>
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<h3>All about advanced attribution</h3>
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<p>Find out how Klaviyo’s flexible attribution model simplifies reporting on real impact.</p>
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<h3>Take a deep dive into analytics</h3>
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<p>Explore detailed articles that cover all the ins and outs of Klaviyo analytics and reporting.</p>
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<h3>Klaviyo Service</h3>
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<h3>Klaviyo Marketing</h3>
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<h3>Klaviyo Data Platform</h3>
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<p>Whether you’re using Klaviyo Email, SMS, Mobile Push, or Reviews, Klaviyo Marketing offers best-in-class reporting so you can measure marketing performance and growth. Easily track subscriber trends, marketing engagement, deliverability, and industry benchmarks through clear dashboards and customizable reports.</p>