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Original
2026-01-01
Modified
2026-03-10
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<p>285</p>
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<p>285</p>
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<p>Klaviyo-attributed appointments in its first month with Klaviyo connected to its bookings platform</p>
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<p>Klaviyo-attributed appointments in its first month with Klaviyo connected to its bookings platform</p>
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<p>25%</p>
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<p>25%</p>
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<p>of total appointment booking platform revenue attributable to Klaviyo in its first month</p>
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<p>of total appointment booking platform revenue attributable to Klaviyo in its first month</p>
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<p>18</p>
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<p>18</p>
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<p>new appointment booking platform events synced to Klaviyo analytics</p>
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<p>new appointment booking platform events synced to Klaviyo analytics</p>
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<p><strong><a>Urban You</a></strong>is a women-owned, luxury medspa with 4 brick-and-mortar locations across Michigan. Since 2017, the team of nurses, injectionists, medical estheticians and lash artists has performed services from Botox to laser hair removal and coolsculpting.</p>
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<p><a><strong>Urban You</strong></a>is a women-owned, luxury medspa with 4 brick-and-mortar locations across Michigan. Since 2017, the team of nurses, injectionists, medical estheticians and lash artists has performed services from Botox to laser hair removal and coolsculpting.</p>
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<p>During COVID, the spa expanded into ecommerce, selling skincare products and subscriptions to on-demand self-care video tutorials. To promote their omnichannel business, the team uses the latest marketing technology, including Klaviyo.</p>
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<p>During COVID, the spa expanded into ecommerce, selling skincare products and subscriptions to on-demand self-care video tutorials. To promote their omnichannel business, the team uses the latest marketing technology, including Klaviyo.</p>
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<h2>Learn why this Michigan medspa considers Klaviyo’s ecosystem its secret weapon</h2>
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<h2>Learn why this Michigan medspa considers Klaviyo’s ecosystem its secret weapon</h2>
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<h3><strong>Challenge</strong></h3>
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<h3><strong>Challenge</strong></h3>
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<p>Funnily enough, Mailchimp was getting in the way of Urban You’s email marketing strategy.</p>
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<p>Funnily enough, Mailchimp was getting in the way of Urban You’s email marketing strategy.</p>
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<p>The business spanned multiple digital platforms-including WooCommerce for ecommerce and WordPress for their standalone, SEO-focused blog-but operated mainly in their bookings platform.</p>
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<p>The business spanned multiple digital platforms-including WooCommerce for ecommerce and WordPress for their standalone, SEO-focused blog-but operated mainly in their bookings platform.</p>
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<p>Urban You’s team used it for everything from promotions and coupon codes to appointments and reminders.</p>
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<p>Urban You’s team used it for everything from promotions and coupon codes to appointments and reminders.</p>
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<p>But they couldn’t connect Mailchimp with their bookings platform-which meant they couldn’t even create a basic welcome flow for all new leads in Mailchimp. They needed a second welcome email sent through the bookings platform, too.</p>
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<p>But they couldn’t connect Mailchimp with their bookings platform-which meant they couldn’t even create a basic welcome flow for all new leads in Mailchimp. They needed a second welcome email sent through the bookings platform, too.</p>
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<p>The system was inefficient, awkward, and increasingly expensive. Mailchimp had to go.</p>
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<p>The system was inefficient, awkward, and increasingly expensive. Mailchimp had to go.</p>
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<h3><strong>Solution</strong></h3>
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<h3><strong>Solution</strong></h3>
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<p>Klaviyo immediately caught Urban You marketing director Chelsea VanderMolen’s eye.</p>
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<p>Klaviyo immediately caught Urban You marketing director Chelsea VanderMolen’s eye.</p>
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<p>It could connect with the bookings platform. With its<a>WooCommerce integration</a>and robust open API, Klaviyo could also unite Urban You’s multi-platform tech stack. Plus, Klaviyo offered SMS, a channel Urban You had on its roadmap.</p>
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<p>It could connect with the bookings platform. With its<a>WooCommerce integration</a>and robust open API, Klaviyo could also unite Urban You’s multi-platform tech stack. Plus, Klaviyo offered SMS, a channel Urban You had on its roadmap.</p>
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<p>VanderMolen saw that the platform could serve as a hub for customer data and marketing operations, and scale with the medspa’s business.</p>
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<p>VanderMolen saw that the platform could serve as a hub for customer data and marketing operations, and scale with the medspa’s business.</p>
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<p>Today, “we have 3 websites that go into Klaviyo,” VanderMolen says. “We have all our customer data in Klaviyo.”</p>
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<p>Today, “we have 3 websites that go into Klaviyo,” VanderMolen says. “We have all our customer data in Klaviyo.”</p>
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<blockquote>We have all our customer data in Klaviyo.</blockquote>Chelsea VanderMolen<p>Marketing director, Urban You</p>
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<blockquote>We have all our customer data in Klaviyo.</blockquote>Chelsea VanderMolen<p>Marketing director, Urban You</p>
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<h3><strong>Strategy</strong></h3>
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<h3><strong>Strategy</strong></h3>
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<p>Now that she can sync all the events the bookings platform tracks with Klaviyo’s customer profiles, VanderMolen has countless new marketing opportunities at her fingertips.</p>
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<p>Now that she can sync all the events the bookings platform tracks with Klaviyo’s customer profiles, VanderMolen has countless new marketing opportunities at her fingertips.</p>
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<p>Here are the top 3 things she’s excited to try:</p>
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<p>Here are the top 3 things she’s excited to try:</p>
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<ul><li><strong>Stronger conversion rate optimization:</strong>VanderMolen has gained new insight into how Klaviyo campaigns with booking CTAs convert-and how she can optimize sends to maximize appointments. In May 2023, this functionality helped Urban You book 285 Klaviyo-attributed appointments.</li>
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<ul><li><strong>Stronger conversion rate optimization:</strong>VanderMolen has gained new insight into how Klaviyo campaigns with booking CTAs convert-and how she can optimize sends to maximize appointments. In May 2023, this functionality helped Urban You book 285 Klaviyo-attributed appointments.</li>
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<li><strong>Treatment-specific aftercare texts:</strong>In Klaviyo, it’s easy to create an automated flow for each medspa service, so customers get relevant aftercare tips right in their inbox. VanderMolen can phase out her old workaround: emailing recent customers a universal aftercare landing page, with links to tips for every procedure.</li>
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<li><strong>Treatment-specific aftercare texts:</strong>In Klaviyo, it’s easy to create an automated flow for each medspa service, so customers get relevant aftercare tips right in their inbox. VanderMolen can phase out her old workaround: emailing recent customers a universal aftercare landing page, with links to tips for every procedure.</li>
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<li><strong>Better-segmented reminders to book:</strong>Every 3 months, Urban You reminds Botox customers to book their next appointment. In the bookings platform, these reminders sent to people who already had Botox appointments booked in the next 30 days. But with Klaviyo, VanderMolen can easily exclude that segment from the reminder flow, reducing confusion.</li>
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<li><strong>Better-segmented reminders to book:</strong>Every 3 months, Urban You reminds Botox customers to book their next appointment. In the bookings platform, these reminders sent to people who already had Botox appointments booked in the next 30 days. But with Klaviyo, VanderMolen can easily exclude that segment from the reminder flow, reducing confusion.</li>
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</ul><p>VanderMolen sees her current, more integrated tech stack as a secret weapon.</p>
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</ul><p>VanderMolen sees her current, more integrated tech stack as a secret weapon.</p>
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<p>“I wouldn’t want to recommend Klaviyo to anyone else,” she says. “Do I want my competitors doing things as well? No.”</p>
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<p>“I wouldn’t want to recommend Klaviyo to anyone else,” she says. “Do I want my competitors doing things as well? No.”</p>
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<blockquote>I wouldn’t want to recommend Klaviyo to anyone else-do I want my competitors doing things as well? No.</blockquote>Chelsea VanderMolen<p>Marketing director, Urban You</p>
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<blockquote>I wouldn’t want to recommend Klaviyo to anyone else-do I want my competitors doing things as well? No.</blockquote>Chelsea VanderMolen<p>Marketing director, Urban You</p>
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<p>Grow your business on your own terms with Klaviyo</p>
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<p>Grow your business on your own terms with Klaviyo</p>
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<p><a>Sign up</a></p>
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<p><a>Sign up</a></p>
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