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Original
2026-01-01
Modified
2026-03-10
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<p>269%</p>
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<p>269%</p>
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<p>increase in revenue from welcome flow*</p>
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<p>increase in revenue from welcome flow*</p>
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<p>302%</p>
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<p>302%</p>
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<p>increase in orders placed through welcome flow*</p>
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<p>increase in orders placed through welcome flow*</p>
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<p>39%</p>
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<p>39%</p>
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<p>increase in welcome flow click rate*</p>
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<p>increase in welcome flow click rate*</p>
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<p>Known for its commitment to science-based nutrition with fitness supplements,<a>More Nutrition</a>set out to revamp its welcome flow, aiming to convert more subscribers into loyal customers despite a challenging landscape of reduced site traffic and customer acquisition. </p>
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<p>Known for its commitment to science-based nutrition with fitness supplements,<a>More Nutrition</a>set out to revamp its welcome flow, aiming to convert more subscribers into loyal customers despite a challenging landscape of reduced site traffic and customer acquisition.</p>
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<p>By transforming its subscriber welcome emails, More Nutrition earned the Best welcome flow award at<a>The Klicks 2024</a>.</p>
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<p>By transforming its subscriber welcome emails, More Nutrition earned the Best welcome flow award at<a>The Klicks 2024</a>.</p>
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<p><em>*All stats courtesy of More Nutrition</em></p>
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<p><em>*All stats courtesy of More Nutrition</em></p>
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<h2>Learn how More Nutrition increased subscriber conversions with a personalised welcome flow</h2>
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<h2>Learn how More Nutrition increased subscriber conversions with a personalised welcome flow</h2>
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<p><strong>Objectives</strong></p>
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<p><strong>Objectives</strong></p>
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<p>More Nutrition aimed to increase conversion rates among new subscribers by:</p>
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<p>More Nutrition aimed to increase conversion rates among new subscribers by:</p>
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<ul><li>Designing a welcome sequence that would drive both engagement and conversion</li>
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<ul><li>Designing a welcome sequence that would drive both engagement and conversion</li>
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<li>Addressing subscriber needs at each stage of their journey through targeted, high-value content</li>
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<li>Addressing subscriber needs at each stage of their journey through targeted, high-value content</li>
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<li>Overcoming traffic decline by focusing on higher-quality engagement and conversions</li>
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<li>Overcoming traffic decline by focusing on higher-quality engagement and conversions</li>
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</ul><p><strong>Strategy</strong></p>
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</ul><p><strong>Strategy</strong></p>
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<p>The team took a strategic, data-driven approach to revamp the welcome flow:</p>
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<p>The team took a strategic, data-driven approach to revamp the welcome flow:</p>
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<ul><li><strong>Customer journey audit:</strong>Conducted a deep-dive workshop to identify customer needs, answering questions about what subscribers are looking for in each stage of their journey.</li>
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<ul><li><strong>Customer journey audit:</strong>Conducted a deep-dive workshop to identify customer needs, answering questions about what subscribers are looking for in each stage of their journey.</li>
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<li><strong>Content revamp:</strong>Based on workshop insights, they designed content to address key </li>
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<li><strong>Content revamp:</strong>Based on workshop insights, they designed content to address key</li>
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<li>subscriber concerns, including articles, guides, and influencer testimonials.</li>
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<li>subscriber concerns, including articles, guides, and influencer testimonials.</li>
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<li><strong>Email sequence redesign:</strong>Introduced a 4-email series to guide subscribers in exploring More Nutrition’s products and benefits:<ul><li><em>Email 1</em>: Personalised introduction, discount code, product highlights, and influencer endorsements.</li>
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<li><strong>Email sequence redesign:</strong>Introduced a 4-email series to guide subscribers in exploring More Nutrition’s products and benefits:<em>Email 1</em>: Personalised introduction, discount code, product highlights, and influencer endorsements.<em>Email 2</em>: Tips for incorporating wellness routines, testimonials, and unique selling points.<em>Email 3</em>: Introduction to the fasting program, weight loss tips, and added social proof.<em>Email 4</em>: Reminder of the discount, free meal plans, targeted product recommendations, and key influencer content.<ul><li><em>Email 1</em>: Personalised introduction, discount code, product highlights, and influencer endorsements.</li>
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<li><em>Email 2</em>: Tips for incorporating wellness routines, testimonials, and unique selling points.</li>
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<li><em>Email 2</em>: Tips for incorporating wellness routines, testimonials, and unique selling points.</li>
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<li><em>Email 3</em>: Introduction to the fasting program, weight loss tips, and added social proof.</li>
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<li><em>Email 3</em>: Introduction to the fasting program, weight loss tips, and added social proof.</li>
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<li><em>Email 4</em>: Reminder of the discount, free meal plans, targeted product recommendations, and key influencer content.</li>
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<li><em>Email 4</em>: Reminder of the discount, free meal plans, targeted product recommendations, and key influencer content.</li>
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</ul></li>
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</ul></li>
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</ul><p><strong>Results</strong> </p>
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</ul><p><strong>Results</strong></p>
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<p>The revamped welcome flow led to substantial improvements in engagement and revenue. Click-through rates increased by 39%, ultimately growing placed orders by an impressive 302%, with attributed revenue surging by 269%. These metrics underscore the welcome flow’s impact, particularly in converting new subscribers despite a decline in overall site sessions.</p>
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<p>The revamped welcome flow led to substantial improvements in engagement and revenue. Click-through rates increased by 39%, ultimately growing placed orders by an impressive 302%, with attributed revenue surging by 269%. These metrics underscore the welcome flow’s impact, particularly in converting new subscribers despite a decline in overall site sessions.</p>
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<p>“Klaviyo enabled us to bring our ideal welcome flow to life,” said Maxine Dietz, Head of CRM at The Quality Group, which owns More Nutrition. “By crafting a more personalised and strategic onboarding experience, we’ve created a flow that genuinely resonates with our subscribers, fostering engagement and delivering significant revenue growth.”</p>
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<p>“Klaviyo enabled us to bring our ideal welcome flow to life,” said Maxine Dietz, Head of CRM at The Quality Group, which owns More Nutrition. “By crafting a more personalised and strategic onboarding experience, we’ve created a flow that genuinely resonates with our subscribers, fostering engagement and delivering significant revenue growth.”</p>
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<p>See why brands like More Nutrition use Klaviyo</p>
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<p>See why brands like More Nutrition use Klaviyo</p>
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<p><a>Get a demo</a></p>
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<p><a>Get a demo</a></p>
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