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class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Apps & Intégrations</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://marketplace.klaviyo.com/fr-fr/"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Voir toutes les apps<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Rassemblez vos données en quelques clics grâce à plus de 350 intégrations préconçues</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _visual_list_14087_109"><ul class="_childList_14087_22"><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/prestashop"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Prestashop" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/9fa1efa5cd738abcc00c46a05c077d7430115e5d-786x360.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/shopify"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Shopify" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ebac5b0bbbfad81c1d7784c51c525832e7700a38-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/salesforce-commerce-cloud"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Salesforce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/cbe11091b91c8f140bf47b6656218b19b0bd9fac-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/wix"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Wix" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/7c3c7232e4d426b133fb7a1458ee5a6faa371eaf-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/platform-integrations/woocommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo WooCommerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/810a806fe9ab3d05f9e2bfc701aba0774b1866b5-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/magento"><div><div class="_imageContainer_s73z6_74"><img alt="Logo Adobe Commerce Magento" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ea92879e13620ad4c849c1d0322334fb409ed111-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li><li><a class="_visualList_s73z6_83 _universalMenuItem_s73z6_1" href="/fr/ecommerce-integrations/bigcommerce"><div><div class="_imageContainer_s73z6_74"><img alt="Logo de Big Commerce" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/43f28b304c058503374e25edfb214b7eed123afc-262x120.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/ecommerce-integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avantages des intégrations<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Connectez facilement l’ensemble de votre pile technologique avec des intégrations prêtes à l’emploi</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=advertising"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Publicité (EN)</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=shippinglogistics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Expédition et logistique (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=pos"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Point de vente (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=loyalty"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fidélisation (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations?categories=paymentssubscriptions"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Abonnement (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com/integrations"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Les apps et intégrations les + demandées (EN)↗</div></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://developers.klaviyo.com/en"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Développeurs (EN)↗<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Guides, outils et informations pour les développeurs</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs/get_started"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Se lancer (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/docs"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides pour les développeurs (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://developers.klaviyo.com/en/reference/api_overview"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Documentation sur les API (EN)↗</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176 _hasChildren_1pr3e_181"><div class="_link_1pr3e_157 _hasChildren_1pr3e_181 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" tabindex="0"><span>Ressources</span></div><div class="_drawer_1pr3e_181 _drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/customer-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>L'accélérateur Klaviyo<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Un espace dédié à votre croissance pour trouver des réponses, des ressources et échanger avec notre communauté</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://help.klaviyo.com/hc/fr-fr"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div><div class="_description_s73z6_61">Trouvez des réponses à vos questions.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://academy.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Académie</div></div><div class="_description_s73z6_61">Ressources, cours et certifications</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://community.klaviyo.com/groups/groupe-francais-77"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Forums de la communauté</div></div><div class="_description_s73z6_61">Apprenez des autres entreprises qui font confiance à Klaviyo</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Assistance</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/live-training"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formations en direct (EN)↗</div></div><div class="_description_s73z6_61">Mettre le pied à l’étrier et développer ses compétences</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://connect.klaviyo.com"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Trouver des agences et partenaires technologiques (EN)↗</div></div><div class="_description_s73z6_61">Des agences digitales pour accompagner votre croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">En savoir plus</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="/fr/customers"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div><div class="_description_s73z6_61">Avec Klaviyo, les entreprises réussissent</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/marketing-resources"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Guides et rapports</div></div><div class="_description_s73z6_61">Des stratégies adaptées aux défis d’aujourd’hui</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/blog"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div><div class="_description_s73z6_61">Nouvelles de l’industrie et stratégies de croissance</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Outils gratuits</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/marketing-resources/marketing-campaign-calendar" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calendrier 2026 des campagnes marketing</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/features/email-templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bibliothèque de modèles d’e-mails (EN)↗</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _inline_list_14087_50"><div class="_eyebrow_14087_1">BILAN DU BLACK FRIDAY 2025</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/bfcm/holiday-shopping-trends" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrez les données clés des marques qui ont réussi leur Black Friday</div></div></div></a></li></ul></li></ul></div></div></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/platform-tour"><span>Comment ça marche</span></a></li><li class="_listItem_1pr3e_176"><a class="_link_1pr3e_157 _openOnClick_1pr3e_181 _universalMenuItem_s73z6_1" href="/fr/pricing"><span>Tarifs</span></a></li></ul></nav><ul class="_list_1pr3e_139 _ctaList_1pr3e_143"><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _primary_1pr3e_259 _universalMenuItem_s73z6_1" href="/fr/sign-up" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>S'inscrire</div></div></div></a></li><li class="_ctaListItem_1pr3e_149"><a class="_cta_1pr3e_143 _secondary_1pr3e_260 _universalMenuItem_s73z6_1" href="/fr/demo-request" _type="ctaMenuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Demander une démo</div></div></div></a></li></ul><div class="_mobileMenuToggle_1pr3e_126"><button aria-label="Toggle mobile menu" class="_toggleButton_1pr3e_131"><svg width="24" height="18" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><rect width="24" height="2" rx="1" fill="currentColor"></rect><rect y="8" width="24" height="2" rx="1" fill="currentColor"></rect><rect y="16" width="24" height="2" rx="1" fill="currentColor"></rect></svg></button></div></div><dialog class="_mobileMenuDialog_scbs5_1"><div class="_closeContainer_scbs5_62"><button class="_close_scbs5_62" autofocus=""></button></div><nav class="_nav_scbs5_51"><ul class="_list_scbs5_58"><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Plateforme</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">Vue d’ensemble</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Le CRM conçu pour le B2C<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Découvrez comment le CRM Klaviyo, conçu pour votre entreprise, peut vous aider à créer des relations durables avec vos clients.</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">SOLUTIONS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/ai"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Optimisez votre marketing à partir
de vos données avec Kai</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/marketing-automation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Marketing automation sur tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-service"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Plus de clients satisfaits, plus de ventes</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une vue simplifiée et complète
de vos données</div></div></a></li><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="/fr/solutions/customer-data-platform"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform<span class="_trailingMark_s73z6_126"></span></div></div><div class="_description_s73z6_61">Une CDP innovante conçue pour centraliser et exploiter vos données en temps réel</div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">CANAUX</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal<span class="_trailingMark_s73z6_126"></span></div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div><div class="_description_s73z6_61">Réunissez l’IA, les données
et tous vos canaux</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/email-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 11" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" fill-rule="evenodd" d="M2.1 0C.94 0 0 .923 0 2.063v6.874C0 10.078.94 11 2.1 11h9.795c1.16 0 2.1-.922 2.1-2.061L14 2.064C14 .924 13.06 0 11.9 0zm-.7 2.063c0-.38.314-.688.7-.688h9.8c.387 0 .7.308.7.688v.1l-.004-.006L7 5.39 1.405 2.157l-.005.009zm0 1.687v5.188c0 .38.314.687.7.687h9.795c.386 0 .7-.307.7-.687l.004-5.187L7 6.985z" clip-rule="evenodd"></path></svg><div>Marketing par e-mail</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/sms-marketing"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing par SMS</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/sms-marketing/rcs"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path d="M10.5 5.6a.7.7 0 0 1-.7.7H4.2a.7.7 0 1 1 0-1.4h5.6a.7.7 0 0 1 .7.7M7.7 9.1a.7.7 0 1 0 0-1.4H4.2a.7.7 0 1 0 0 1.4z"></path><path fill-rule="evenodd" d="M0 7a7 7 0 0 1 14 0c0 1.075-.284 2.079-.7 2.96v3.34H9.96c-.881.416-1.885.7-2.96.7a7 7 0 0 1-7-7m7-5.6a5.6 5.6 0 0 0 0 11.2c.875 0 1.719-.244 2.488-.627l.148-.073H11.9V9.636l.073-.148c.382-.769.627-1.613.627-2.488A5.6 5.6 0 0 0 7 1.4" clip-rule="evenodd"></path></g></svg><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/mobile-push"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 14" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><g fill="currentColor"><path fill-rule="evenodd" d="M10.684 0a3.316 3.316 0 1 0 0 6.632 3.316 3.316 0 0 0 0-6.632M8.842 3.316a1.842 1.842 0 1 1 3.684 0 1.842 1.842 0 0 1-3.684 0" clip-rule="evenodd"></path><path d="M2.947 2.21h3.076c.125-.53.339-1.027.625-1.473h-3.7A2.947 2.947 0 0 0 0 3.684v7.369A2.947 2.947 0 0 0 2.947 14h7.369a2.947 2.947 0 0 0 2.947-2.947v-3.7c-.446.285-.943.499-1.474.624v3.076c0 .813-.66 1.473-1.473 1.473H2.947c-.814 0-1.473-.66-1.473-1.473V3.684c0-.814.66-1.473 1.473-1.473"></path></g></svg><div>Marketing mobile</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/whatsapp"><div><div class="_iconAndLabelContainer_s73z6_168"><svg xmlns="http://www.w3.org/2000/svg" data-name="whatsapp" viewBox="0 0 32 32" color="currentColor" style="height:1.4rem" class="_icon_s73z6_56"><path fill="currentColor" d="M4 26.42h10.81l8.29 4.84c.12.07.25.1.38.1s.26-.03.37-.1c.23-.13.38-.38.38-.65v-4.2H28c1.52 0 2.75-1.23 2.75-2.75V3.38c0-1.52-1.23-2.75-2.75-2.75H4c-1.51 0-2.75 1.24-2.75 2.75v20.29c0 1.52 1.23 2.75 2.75 2.75M2.75 3.38c0-.69.56-1.25 1.25-1.25h23.99c.69 0 1.25.56 1.25 1.25v20.29c0 .69-.56 1.25-1.25 1.25h-4.52c-.41 0-.75.34-.75.75v3.64l-7.33-4.29a.7.7 0 0 0-.38-.1H4c-.69 0-1.25-.56-1.25-1.25z"></path><path fill="currentColor" d="M20.59 22.61c-.78 0-1.94-.16-4.72-1.33-2.74-1.16-5.4-3.58-7.49-6.82l-.07-.11c-.56-.78-1.85-2.81-1.78-4.93.07-2.27 1.27-3.44 1.78-3.94l.08-.08c.2-.21.46-.39.75-.52.26-.11.52-.18.8-.19h.12c.36 0 .66.02.92.04.37.03 1.13.08 1.6 1.25.21.49.56 1.42.84 2.17.19.5.34.9.39 1.01.1.17.17.42.17.68 0 .25-.06.51-.18.74-.13.28-.33.58-.56.84l-.22.24c-.17.19-.34.38-.51.54l-.03.03c.59 1.04 1.31 1.97 2.15 2.79.92.89 2 1.59 3.2 2.09.1.05.16.07.22.07.16-.24.92-1.11 1.27-1.55q.18-.255.45-.42c.19-.11.41-.18.64-.19.34.02.58.08.81.19.27.1 1.24.6 2.61 1.31l.53.27c.42.21.75.38.95.71.32.54.11 1.76-.26 2.69-.55 1.37-2.71 2.36-3.66 2.41l-.22.02c-.18.02-.37.03-.59.03ZM10.13 6.17h-.06c-.12 0-.23.03-.34.07-.1.05-.2.11-.28.19l-.1.1c-.45.44-1.27 1.25-1.33 2.92-.05 1.71 1.13 3.5 1.5 4.01.02.03.06.09.11.17 1.92 2.99 4.34 5.21 6.81 6.25 3.32 1.4 4 1.24 4.61 1.19l.25-.02c.61-.04 2.1-.84 2.35-1.47.24-.61.31-1.12.32-1.37a7 7 0 0 1-.29-.14l-.54-.28c-.6-.31-2.21-1.15-2.5-1.26-.05-.02-.1-.04-.14-.05-.37.47-1.18 1.41-1.48 1.7-.1.12-.26.23-.43.31-.18.08-.37.12-.56.12a1.8 1.8 0 0 1-.82-.21c-1.32-.55-2.55-1.35-3.61-2.37a13.8 13.8 0 0 1-2.47-3.22c-.52-.95.14-1.57.36-1.77.13-.12.27-.28.41-.44l.23-.25c.13-.14.24-.32.33-.5 0-.02 0-.09-.01-.1-.05-.1-.22-.56-.44-1.12-.27-.72-.62-1.63-.82-2.12-.1-.25-.18-.31-.18-.31-.02 0-.09 0-.14-.01-.23-.02-.48-.02-.74-.03ZM20.4 16.48"></path></svg><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></li><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">PRODUITS CLÉS</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/customer-experience-hub"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/helpdesk"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/marketing-analytics"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/products/advanced-cdp"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="/fr/features/segmentation"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Segmentation</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/products/review-management"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Avis</div></div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/features/templates"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles</div></div></div></a></li></ul></li></ul><ul class="grid _list_vqtvm_10 _lower_vqtvm_62"><li class="_column_vqtvm_52 _lower_14087_124 _list_14087_13 _six_column_14087_100"><div class="_eyebrow_14087_1">À la une</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/omnichannel"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo Omnichannel" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/71f405a5960108d9138017cf1853e89ad70c81ec-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>L’omnivers Klaviyo</div></div><div class="_description_s73z6_61">Une seule plateforme, pour chaque canal, et pour de vrais résultats.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/marketing-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent de marketing IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/0294948c34dd4b9197a39141bbdd79f9470414ca-2732x1537.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div></div><div class="_description_s73z6_61">L’IA qui optimise et pilote votre stratégie marketing.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/solutions/ai/customer-agent"><div><div class="_imageContainer_s73z6_74"><img alt="Agent client IA" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/83d0b6629d5ed6d5ef96b86a613df1dabdbdaef7-501x300.png"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div></div><div class="_description_s73z6_61">L’IA qui aide et conseille vos clients en temps réel.</div></div></a></li><li><a class="_universalMenuItem_s73z6_1" href="https://www.klaviyo.com/fr/whats-new"><div><div class="_imageContainer_s73z6_74"><img alt="Klaviyo - nouvelles fonctionnalités" class="_image_s73z6_74" loading="lazy" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/99c8ae92dff99c7276973a27c10a8e61752f2c8d-501x300.webp"/></div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouvelles fonctionnalités</div></div><div class="_description_s73z6_61">Plus de personnalisation, sur plus de canaux</div></div></a></li></ul></li></ul></div></div></details></li><li class="_listItem_scbs5_58 _hasChildren_scbs5_121"><details><summary><div class="_link_scbs5_114 _hasChildren_scbs5_121 _universalMenuItem_s73z6_1 _featured_s73z6_33"><span>Apps & Intégrations</span></div></summary><div class="_drawer_vqtvm_1"><div class="_content_vqtvm_40"><ul class="grid _list_vqtvm_10"><li class="_column_vqtvm_52 _list_14087_13 _link_list_14087_60 _standard_14087_42"><div class="_eyebrow_14087_1">KLAVIYO APP MARKETPLACE</div><ul class="_childList_14087_22"><li><a class="_universalMenuItem_s73z6_1 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component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"poppy"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"sm"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"Une seule plateforme pour tous vos canaux, et pour de vrais résultats."],"headlineTag":[0,"h2"],"headlineStyle":[0,"h3"],"subtext":[0]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop smPaddingBottom" style="--wrapper-background-color:var(--color-core-poppy);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h2 class="_headline_1y522_37 _defaultColor_1y522_160 h3">Une seule plateforme pour tous vos canaux, et pour de vrais résultats.</h2></div></div></div></div><!--astro:end--></astro-island><astro-island uid="Zf0V8N" prefix="r32" component-url="/_astro/enhanced-carousel.Bfrj4bd0.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.f745gAGI.js" props="{"customPadding":[0,{"customPaddingTop":[0,"sm"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"poppy"],"desktopCarouselBehavior":[0,"stack"],"mobileCarouselBehavior":[0,"stack"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"poppy"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Tous vos canaux, enfin réunis."],"bodyCopy":[0,"<p>Créez facilement des campagnes à plusieurs étapes pour vos e-mails, SMS, notifications push et <a 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class="grid _stackedGrid_1tep0_172 _fourAcross_1tep0_186" style="--ec-set-grid-column:repeat(4, 2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Tous vos canaux, enfin réunis.</h3><div class="_bodyCopy_1pjx2_65 _removeMargin_1pjx2_77"><p>Créez facilement des campagnes à plusieurs étapes pour vos e-mails, SMS, notifications push et <a href="https://www.klaviyo.com/fr/products/whatsapp">WhatsApp</a>.</p></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Une IA qui comprend l’engagement des clients</h3><div class="_bodyCopy_1pjx2_65 _removeMargin_1pjx2_77"><p>Communiquez automatiquement auprès de vos clients sur leurs canaux favoris.</p></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Messages enrichis qui incitent à l’action</h3><div class="_bodyCopy_1pjx2_65 _removeMargin_1pjx2_77"><p>Remplacez les communications standards en texte brut par des conversations interactives afin de générer des conversions.*</p></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 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collaborez et programmez des campagnes en sachant quelles audiences reçoivent quel message, quand et où.</li><li>Maximisez les conversions en envoyant automatiquement des messages sur plusieurs canaux en fonction des données de profil du client, de ses préférences et de ses habitudes d’engagement en temps réel.</li><li>Suivez l’efficacité d’une campagne au moyen de données agrégées et d’indicateurs spécifiques et 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data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h1 class="_headline_1y522_37 _defaultColor_1y522_160 display3">Un marketing omnicanal qui booste la croissance</h1></div></div></div></div><!--astro:end--></astro-island><astro-island uid="2w3BUw" prefix="r38" component-url="/_astro/enhanced-carousel.Bfrj4bd0.js" component-export="EnhancedCarousel" renderer-url="/_astro/client.f745gAGI.js" props="{"customPadding":[0,{"customPaddingTop":[0,"xs"],"customPaddingBottom":[0,"md"]}],"backgroundColor":[0,"cotton"],"desktopCarouselBehavior":[0,"scroll"],"mobileCarouselBehavior":[0,"scroll"],"headline":[0],"hoverAnimation":[0,false],"cardHeaderStyle":[0,"stacked"],"cards":[1,[[0,{"backgroundColor":[0,"cotton"],"cardHeaderStyle":[0,"stacked"],"cardStyle":[0,"contained"],"ctaStyle":[0,"graphic"],"isMobile":[0,false],"onOpenVideo":[0,null],"containerColor":[0],"headline":[0,"Simba Sleep passe à Klaviyo et enregistre une augmentation des réachats de 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id="carousel-775117407"><div class="_carouselTrack_1tep0_44"><div class="_cardSizeM_1tep0_63"><div class="_enhancedCard_1pjx2_1 _contained_1pjx2_33" style="--ec-card-color:var(--color-core-white);--ec-text-color:var(--color-dark);--ec-flex-direction:column"><div class="_mediaContainer_1pjx2_127 _mediaContainerWithButton_1pjx2_127"><a href="https://www.klaviyo.com/uk/customers/case-studies/simba-sleep" tabindex="0" aria-label="Image link"><img class="" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/ffb081d5490cae6dd5dcf4ffc1b45a72f9e760a9-2880x1620.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></a></div><div class="_textContainer_1pjx2_48 _contained_1pjx2_33"><h3 class="_headline_1pjx2_42">Simba Sleep passe à Klaviyo et enregistre une augmentation des réachats de 57 %</h3><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="Lire l’étude de cas de Simba 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2fr)"><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _open_1pjx2_61" style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_mediaContainer_1pjx2_127 _mediaContainerWithButton_1pjx2_127"><a href="https://www.klaviyo.com/solutions/omnichannel/what-is-omnichannel-marketing" tabindex="0" aria-label="Image link"><img class="_imgMargin_1pjx2_130" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/5bd3f1a72c5aad1ae7f7310839461fd1bf686d17-1152x721.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></a></div><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><h3 class="_headline_1pjx2_42">Black Friday et Cyber Monday : 10 tactiques de marketing omnicanal pour augmenter vos ventes</h3><div class="_bodyCopy_1pjx2_65"><p>Qu’est-ce que le marketing omnicanal et comment permet-il d’unifier des canaux tels que les e-mails, les SMS et les points de contact en boutique pour fournir des expériences clients fluides et personnalisées ?</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="En savoir plus [EN]" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/solutions/omnichannel/what-is-omnichannel-marketing" role="link" tabindex="0" target="_self" buttonType="primary">En savoir plus [EN]</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _open_1pjx2_61" style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_mediaContainer_1pjx2_127 _mediaContainerWithButton_1pjx2_127"><a href="https://www.klaviyo.com/solutions/omnichannel/customer-experience" tabindex="0" aria-label="Image link"><img class="_imgMargin_1pjx2_130" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/2ece8f2032208eefb52e3f25c5c6abe673115f1a-1152x721.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></a></div><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><h3 class="_headline_1pjx2_42">Qu’est-ce qu’une expérience client omnicanale ?</h3><div class="_bodyCopy_1pjx2_65"><p>Découvrez comment fournir une expérience client omnicanale en unifiant les données et en personnalisant chaque interaction par e-mail, SMS, sur WhatsApp et en boutique.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="En savoir plus [EN]" class="_dark_1dvtu_112 _button_1dvtu_1" href="https://www.klaviyo.com/solutions/omnichannel/customer-experience" role="link" tabindex="0" target="_self" buttonType="primary">En savoir plus [EN]</a></div></div></div></div></div><div class="_carouselItem_1tep0_206"><div class="_enhancedCard_1pjx2_1 _open_1pjx2_61" style="--ec-card-color:transparent;--ec-text-color:inherit;--ec-flex-direction:column"><div class="_mediaContainer_1pjx2_127 _mediaContainerWithButton_1pjx2_127"><a href="https://www.klaviyo.com/solutions/omnichannel/analytics" tabindex="0" aria-label="Image link"><img class="_imgMargin_1pjx2_130" src="https://cdn.sanity.io/images/6ct6b26e/marketing-prod/f5c6c5e40d80f2f40cc7c057cd2b1763dc943512-1152x721.webp" sizes="100vw" alt="" loading="lazy" aria-hidden="true" style="max-width:100%;width:100%;height:auto"/></a></div><div class="_textContainer_1pjx2_48 _open_1pjx2_61"><h3 class="_headline_1pjx2_42">Analyse omnicanale : comment mesurer les performances sur les différents points de contact</h3><div class="_bodyCopy_1pjx2_65"><p>Découvrez comment l’analyse omnicanale vous aide à suivre, à attribuer et à optimiser les performances sur l’ensemble des canaux (e-mails, SMS, WhatsApp et plus), le tout à partir d’une plateforme unifiée.</p></div><div class="_buttonContainer_1pjx2_363"><div class="_buttonContainer_1ir94_1"><a data-variant="primary" aria-label="En savoir plus [EN]" class="_dark_1dvtu_112 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1358.37 7.21531C1358.56 7.8294 1358.7 8.20224 1358.93 8.88213C1359.35 7.76361 1359.66 6.97406 1360.15 5.72395C1360.4 6.84247 1360.51 7.45656 1360.69 8.20224C1362.29 6.57929 1363.82 5.19759 1366 5.81168Z"></path></svg></div></div></div><astro-island uid="Z2ppyg1" prefix="r51" component-url="/_astro/section-header.DKQ9-Lli.js" component-export="SectionHeader" renderer-url="/_astro/client.f745gAGI.js" props="{"alignment":[0,"left"],"backgroundColor":[0,"cotton"],"buttons":[0],"buttonPlacement":[0,"belowHeadline"],"className":[0,""],"customPadding":[0,{"customPaddingTop":[0,"md"],"customPaddingBottom":[0,"xs"]}],"eyebrow":[0],"eyebrowTag":[0],"headline":[0,"FAQ sur le marketing omnicanal"],"headlineTag":[0,"h3"],"headlineStyle":[0,"h3"],"subtext":[0]}" ssr client="load" opts="{"name":"SectionHeader","value":true}" await-children><div class="_wrapper_1h33h_1 mdPaddingTop xsPaddingBottom" style="--wrapper-background-color:var(--color-core-cotton);--wrapper-color:var(--color-core-charcoal)"><div class="contained"><div data-organism="Section Header" class="grid"><div class="_sectionHeader_1y522_1 _oneColumn_1y522_12"><h3 class="_headline_1y522_37 _defaultColor_1y522_160 h3">FAQ sur le marketing omnicanal</h3></div></div></div></div><!--astro:end--></astro-island><astro-island uid="19xQDX" prefix="r52" component-url="/_astro/accordion.DDwzefoH.js" component-export="default" renderer-url="/_astro/client.f745gAGI.js" props="{"accordionItems":[1,[[0,{"title":[0,"Définition omnichannel marketing"],"content":[0,"<p>Le marketing omnicanal est une stratégie qui connecte tous les points de contact avec les clients (e-mails, SMS et autres) pour assurer un parcours fluide et en temps réel. Il utilise des profils de clients unifiés et des insights optimisés par l’IA pour envoyer des messages personnalisés sur tous les canaux actifs.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Quelle est la différence entre le marketing omnicanal et le marketing multicanal ?"],"content":[0,"<p>« Multi » signifie « multiple », de sorte qu’une stratégie marketing multicanale utilise plus d’un canal pour communiquer auprès de ses clients, et souvent de manière indépendante. « Omni » signifie « tout », ainsi, avec le « marketing omnicanal », l’accent est mis sur l’intégration de tous les canaux actifs pour créer une expérience client fluide et coordonnée sur chacun d’entre eux.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Quels sont les canaux marketing pris en charge par le marketing omnicanal de Klaviyo ?"],"content":[0,"<p>Klaviyo prend en charge le marketing omnicanal :</p><ul><li>E-mails</li><li>Messages texte (SMS, MMS, RCS)</li><li>Notifications push sur mobile et messagerie in-app</li><li>WhatsApp</li><li>Avis sur les produits</li><li>Activité en boutique (via l’<a href=\"https://integrations.klaviyo.com/?categories=pos\">intégration des points de vente</a>)</li></ul><p>Tous les canaux sont connectés au moyen d’un seul CRM B2C pour assurer une communication cohérente et de meilleurs résultats.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Quel est le processus à suivre pour créer des campagnes marketing omnicanales ?"],"content":[0,"<p>Pour créer une campagne omnicanale Klaviyo efficace :</p><ul><li>Créez un profil de client unifié en utilisant les données des différents points de contact.</li><li>Définissez des parcours clients qui s’étendent sur plusieurs canaux.</li><li>Utilisez les outils d’automatisation de Klaviyo pour déclencher des messages personnalisés au bon moment en fonction des comportements en temps réel.</li><li>Testez et affinez votre campagne en fonction des indicateurs de performance omnicanale.</li></ul>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Est-il possible d’automatiser les campagnes omnicanales ?"],"content":[0,"<p>Oui. L’automatisation du marketing Klaviyo vous permet de déclencher automatiquement l’envoi d’e-mails, de SMS et d’autres messages en fonction de l’activité des clients en temps réel (achats, visites sur le site, engagement sur les différents canaux, etc.). Vos communications restent pertinentes et opportunes, et vos messages s’adaptent aux interactions de vos clients.</p>"],"mixedMedia":[0],"variant":[0,"light"]}],[0,{"title":[0,"Comment mesurer les performances du marketing omnicanal ?"],"content":[0,"<p>Klaviyo fournit une analyse et une attribution sur tous les canaux avec une visibilité complète sur la façon dont chaque canal marketing contribue à l’engagement des clients et aux conversions. 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Il utilise des profils de clients unifiés et des insights optimisés par l’IA pour envoyer des messages personnalisés sur tous les canaux actifs.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3836833080">Quelle est la différence entre le marketing omnicanal et le marketing multicanal ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3836833080"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>« Multi » signifie « multiple », de sorte qu’une stratégie marketing multicanale utilise plus d’un canal pour communiquer auprès de ses clients, et souvent de manière indépendante. « Omni » signifie « tout », ainsi, avec le « marketing omnicanal », l’accent est mis sur l’intégration de tous les canaux actifs pour créer une expérience client fluide et coordonnée sur chacun d’entre eux.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-591711373">Quels sont les canaux marketing pris en charge par le marketing omnicanal de Klaviyo ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-591711373"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Klaviyo prend en charge le marketing omnicanal :</p><ul><li>E-mails</li><li>Messages texte (SMS, MMS, RCS)</li><li>Notifications push sur mobile et messagerie in-app</li><li>WhatsApp</li><li>Avis sur les produits</li><li>Activité en boutique (via l’<a href="https://integrations.klaviyo.com/?categories=pos">intégration des points de vente</a>)</li></ul><p>Tous les canaux sont connectés au moyen d’un seul CRM B2C pour assurer une communication cohérente et de meilleurs résultats.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3656320958">Quel est le processus à suivre pour créer des campagnes marketing omnicanales ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3656320958"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Pour créer une campagne omnicanale Klaviyo efficace :</p><ul><li>Créez un profil de client unifié en utilisant les données des différents points de contact.</li><li>Définissez des parcours clients qui s’étendent sur plusieurs canaux.</li><li>Utilisez les outils d’automatisation de Klaviyo pour déclencher des messages personnalisés au bon moment en fonction des comportements en temps réel.</li><li>Testez et affinez votre campagne en fonction des indicateurs de performance omnicanale.</li></ul></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3378309158">Est-il possible d’automatiser les campagnes omnicanales ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3378309158"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Oui. L’automatisation du marketing Klaviyo vous permet de déclencher automatiquement l’envoi d’e-mails, de SMS et d’autres messages en fonction de l’activité des clients en temps réel (achats, visites sur le site, engagement sur les différents canaux, etc.). Vos communications restent pertinentes et opportunes, et vos messages s’adaptent aux interactions de vos clients.</p></div></div></div></div><div class="_row_1ajdw_1 _border_1ajdw_5"><h2 class="p1 medium"><button class="_rowTitle_1ajdw_61" aria-expanded="false" aria-controls="a-3727650320">Comment mesurer les performances du marketing omnicanal ?<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 5" color="currentColor" style="height:1rem" class="_rowIcon_1ajdw_22"><path fill="currentColor" d="M.88 0 4.5 3.101 8.12 0 9 .914 4.5 5 0 .914z"></path></svg></button></h2><div class="_rowContent_1ajdw_13" aria-hidden="true" id="a-3727650320"><div><div class="_rowMediaWrapper_1ajdw_44"></div><div class="_rowTextContent_1ajdw_48 p2"><p>Klaviyo fournit une analyse et une attribution sur tous les canaux avec une visibilité complète sur la façon dont chaque canal marketing contribue à l’engagement des clients et aux conversions. Suivez les performances de l’ensemble des campagnes et des flux pour vérifier ce qui fonctionne et ce que vous pouvez améliorer pour obtenir un ROI supérieur.</p></div></div></div></div></div></div></div></div><script type="application/ld+json">{
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style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Outils + Ressources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ressources marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Black Friday 2025</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Glossaire marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canaux</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></details></div><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">En savoir plus</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/features/portfolio" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Portfolio (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform-integrations" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Apps & Intégrations</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Fonctionnalités</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/whats-new" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Nouveautés</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://help.klaviyo.com/hc/fr-fr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Centre d’aide</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://academy.klaviyo.com/en-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Académie (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://community.klaviyo.com/?lang=fr" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Communauté</div></div></div></a></li></ul></details></div></li><li class="_menuColumnListItems_17ejh_72"><div class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1" open=""><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Principaux produits et fonctionnalités</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formulaires web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles d’e-mails</div></div></div></a></li></ul></details></div></li></ul><ul class="_menuContainer_17ejh_49 _mobileList_17ejh_63"><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Entreprise</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/fr/about" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>À propos</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/newsroom" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Presse (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://investors.klaviyo.com/overview/default.aspx" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Relations avec les investisseurs (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="/fr/contact-us" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Nous contacter</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _featured_s73z6_33 _cotton_s73z6_38" href="https://www.klaviyo.com/careers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Carrières (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Plateforme</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Découvrir CRM B2C</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo AI</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/marketing-automation" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-service" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Service</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/customer-data-platform" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Klaviyo Data Platform</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Canaux</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/omnichannel" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing omnicanal</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/email-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par e-mail</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing par SMS</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/sms-marketing/rcs" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via RCS</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/mobile-app-marketing" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing mobile</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/whatsapp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing via WhatsApp</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Principaux produits et fonctionnalités</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/solutions/ai/marketing-agent" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Agent</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/customer-experience-hub" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Customer Hub</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/helpdesk" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Helpdesk</div><span class="_badge_lflca_1" style="--badge-background-color:var(--color-poppy-shade);--badge-text-color:var(--color-white)">NOUVEAU</span></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/marketing-analytics" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Marketing Analytics</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/products/advanced-cdp" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Advanced Klaviyo Data Platform</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/web-forms" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Formulaires web</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/features/templates" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Modèles d’e-mails</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Klaviyo pour</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/enterprise" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Enterprise (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/partners" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Agences et partenaires tech (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="https://developers.klaviyo.com/en" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Développeurs (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/uk/industry/retail" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Vente au détail et e-commerce (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/restaurants" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Restaurants (EN)↗</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/industry/wellness" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Bien-être (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">Outils + Ressources</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/marketing-resources" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Ressources marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/blog" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Blog</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/bfcm" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Black Friday 2025</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/glossary" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Glossaire marketing</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/customers" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Études de cas</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/fr/tools/roi-calculator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Calculateur de ROI</div></div></div></a></li><li class="_menuListItem_hz1ov_60"><a class="_universalMenuItem_s73z6_1 _cotton_s73z6_38" href="/tools/email-subject-line-generator" _type="menuItem"><div><div class="_iconAndLabelContainer_s73z6_168"><div>Générateur d’objets d’e-mails (EN)↗</div></div></div></a></li></ul></details></li><li class="_menuColumnListItem_17ejh_72"><details class="_dropdown_hz1ov_1"><summary class="_menuTitle_hz1ov_1"><span class="_label_hz1ov_1">En savoir plus</span></summary><ul class="content _menuList_hz1ov_50"><li class="_menuListItem_hz1ov_60"><a 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