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Original
2026-01-01
Modified
2026-03-10
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<p>For fashion brands, pandemic headwinds have yet to ease up. In the BoF-McKinsey State of Fashion 2022 survey, the top 3 words fashion executives chose to describe their business and industry were “recovery” (59%), “challenging” (50%), and “changing” (42%).</p>
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<p>For fashion brands, pandemic headwinds have yet to ease up. In the BoF-McKinsey State of Fashion 2022 survey, the top 3 words fashion executives chose to describe their business and industry were “recovery” (59%), “challenging” (50%), and “changing” (42%).</p>
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<p>While some fashion brands prospered in 2020-2021, especially those focused on consumer trends of comfort and new work-from-home styles, the majority of fashion brands had to quickly pivot to stay afloat, with consolidation and bankruptcy as their next best bet.</p>
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<p>While some fashion brands prospered in 2020-2021, especially those focused on consumer trends of comfort and new work-from-home styles, the majority of fashion brands had to quickly pivot to stay afloat, with consolidation and bankruptcy as their next best bet.</p>
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<p>Many pandemic-related issues persist-specifically, supply chain woes including logistical bottlenecks, manufacturing delays, high shipping costs, and materials shortages. Fashion brands must increase prices in response, while squeezing their margins and supply on hand.</p>
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<p>Many pandemic-related issues persist-specifically, supply chain woes including logistical bottlenecks, manufacturing delays, high shipping costs, and materials shortages. Fashion brands must increase prices in response, while squeezing their margins and supply on hand.</p>
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<p>And those rising prices are hitting particularly price-conscious consumers. Inflation is growing in the US and globally, causing bear markets and concerns about a long-term recession. Consumers, as a result, are holding their wallets tighter.</p>
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<p>And those rising prices are hitting particularly price-conscious consumers. Inflation is growing in the US and globally, causing bear markets and concerns about a long-term recession. Consumers, as a result, are holding their wallets tighter.</p>
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<p>As a result, discount fashion brands and luxury fashion brands are likely to see the most stabilisation in this market. It’s mid-market brands that will be squeezed as consumers shift their buying habits and brand preferences based on macroeconomic forces.</p>
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<p>As a result, discount fashion brands and luxury fashion brands are likely to see the most stabilisation in this market. It’s mid-market brands that will be squeezed as consumers shift their buying habits and brand preferences based on macroeconomic forces.</p>
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<p>How can today’s fashion brands market their way to success in this environment?</p>
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<p>How can today’s fashion brands market their way to success in this environment?</p>
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<p>The short answer is to nurture customer relationships and develop omnichannel experiences.</p>
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<p>The short answer is to nurture customer relationships and develop omnichannel experiences.</p>
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<p>The long answer is much more nuanced than that.</p>
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<p>The long answer is much more nuanced than that.</p>
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<p>To help you navigate this new fashion ecommerce landscape, we’ve gathered the top trends, benchmarks, examples, and more so your team can build a crisis-proof strategy that builds a stronger brand along the way.</p>
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<p>To help you navigate this new fashion ecommerce landscape, we’ve gathered the top trends, benchmarks, examples, and more so your team can build a crisis-proof strategy that builds a stronger brand along the way.</p>
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<p>In the guide you’ll learn about:</p>
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<p>In the guide you’ll learn about:</p>
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<ul><li><b>The state of fashion: DTC-only is no more</b></li>
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<ul><li><strong>The state of fashion: DTC-only is no more</strong></li>
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<li><b>The future of fashion ecommerce and marketing</b></li>
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<li><strong>The future of fashion ecommerce and marketing</strong></li>
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<li><b>The top 5 fashion ecommerce email and SMS marketing trends</b></li>
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<li><strong>The top 5 fashion ecommerce email and SMS marketing trends</strong></li>
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<li><b>Email marketing benchmarks for fashion</b></li>
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<li><strong>Email marketing benchmarks for fashion</strong></li>
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<li><b>SMS marketing benchmarks for fashion</b></li>
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<li><strong>SMS marketing benchmarks for fashion</strong></li>
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<li><b>Fashion ecommerce SMS and email best practices for integrated marketing</b></li>
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<li><strong>Fashion ecommerce SMS and email best practices for integrated marketing</strong></li>
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<li><b>9 fashion industry SMS and email examples for omnichannel communications</b></li>
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<li><strong>9 fashion industry SMS and email examples for omnichannel communications</strong></li>
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</ul>
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</ul>